Wednesday, March 4th, 2009


Cynopsis: Kids!


Good morning. It’s Wednesday, March 4, 2009, and this is your first early morning Kids briefing.

The East High Wildcats return in Disney Channel‘s High School Musical 4 (HSM4).  With production on HSM4 set for later this year, the movie is scheduled to premiere on the network in 2010.  This time around the story features a love triangle while a cross-town school rivalry wages with the West High Knights.  Peter Barsocchini, who wrote the previous three movies in the HSM franchise, two for Disney Channel and the third a feature film, is writing HSM4.  Now word on casting for the new TV movie, but based on every interview everywhere the stars of the original cast gave over the last year, who appeared in HSM 1-3, it will be a pretty much all new cast of kids.


Muhahahahahaha!  Cartoon Network US premieres Nerd Corps Entertainment‘s animated comedy League of Super Evil (26×30) this month.  The series will air four times a week, with new episodes debuting on Monday evenings.  Additionally, Nerd Corps is producing 30-second shorts tied to each episode for use as bonus on-air content of evil.  League of Super Evil (a.k.a. L.O.S.E.) is also set to bow this month in Canada on YTV, the UK on CBBC, Jetix in Latin America, and in France on Canal+, Canal J and Gulli.

Weta Workshop‘s new preschool HD series The WotWots (52×10) is set to have its worldwide premiere on TVNZ’s (New Zealand) TV2, Monday, March 23 at 8:50a.  The show will then debut on ABC TV’s (Australia) ABC 1 at 8:25a and ABC 2 at 12:45p, where it will air weekdays from Thursday, April 16.  ABC TV and ABC New Media will launch a WotWots website ( on March 9.  The series has also been acquired by Five (UK) for its Milkshake block and MTV3 Finland.  The show follows the adventures of the WotWots, two space alien siblings, who come to explore the planet Earth and land in the middle of a zoo.  The WotWots is produced by Pukeko Pictures and made at Richard Taylor’s Weta Workshop.  Pukeko Pictures is a new partnership between Taylor and author/kid’s TV creator, Martin Baynton.  Taylor and Baynton previously teamed to create Jane and the Dragon.  Hasbro is named as the toy licensee for the WotWots and will introduce a range of plush, figures and play-sets in Australia and New Zealand in September 2009.  Hasbro will also serve as licensing agent for the property in Australia and New Zealand, with plans to launch the licensing program, including novelty publishing and apparel in July and September 2009 respectively.

Super RTL (Germany) acquires the Free TV rights for TV-Loonland‘s family-aimed CGI animated series Leon (52×3).  Super RTL plans to air Leon in Germany in late 2009.  A co-production between TV-Loonland, Studio Hari (The Owl), and broadcaster France 3, Leon is a slapstick comedy about the adventures of an unlucky lion.  The series has also been picked up by CBBC (UK) and France 3, which is expected to deliver by holiday 2009.

Decode Enterprises inks new international sales for The Adrenaline Project.  The Adrenaline Project is newly acquired by Cartoon Network Latin America for its Boomerang channel, as well as by M-Net (Africa) and Solimac SDN BHD (Malaysia).  Decode Enterprises handles the worldwide TV distribution rights for The Adrenaline Project. Created by marblemedia for YTV (Canada), The Adrenaline Project is currently in its second season.

MIP TV Program Call: If your company will be attending and showcasing programming at MIP TV 2009 in Cannes, France, at the end of next month, Cynopsis will send out a special MIP TV Shopping Guide edition the Wednesday before the conference. To have your programming included, please send only the following info for your top 5 shows: title, availability date, number of episodes, length, type (i.e., movie, series, special, etc.), genre, your terms (barter, cash, etc.) and names and contact info of those attending from your company. If your company is interested in being included in this free guide, please send the details to [email protected] by Friday, March 20, 2009.


Aardman Animations appoints Kidz Entertainment/EEMC to represent its animated series Shaun the Sheep and its non-verbal preschool series Timmy Time (52×10) in Nordic and Eastern European regions. 

  • Kidz has inked its first toy deals for Timmy Time in the Nordic region with Top Toy and distributor AMO, with products slated to launch at the end of the year.  Currently in production, Timmy Time has been pre-bought by CBeebies (UK) for debut in 2009 and has also been picked up by Disney Channels worldwide, including the US.
  • New UK licensees for Shaun the Sheep include master toy partner Golden Bear and publishing partner Egmont.  With a new season (40×7) of Shaun the Sheep set to shoot early this year for CBBC (UK), the new season of the series has also been picked up by ABC (Australia), TF1 (France), WDR (Germany), YLE (Finland), SVT (Sweden), DR (Denmark) and Noga (Israel).

The hunt for The 39 Clues ( continues with Scholastic‘s release of Book 3: The Sword Thief by Peter Lerangis simultaneously in the US, UK, Canada, Australia, New Zealand, Malaysia, Singapore, and India.  Lerangis has also set off on a US tour ( of schools/bookstores/libraries, on which he will help lead kids to clues via video blogs that will appear on The 39 Clues online game,, and other sites.  Additionally, Scholastic unveils the list of the authors and release dates for the remaining books in The 39 Clues series:

  • Book 4: Beyond the Grave (June 2, 2009) by Jude Watson, author of the Jedi Apprentice series; a.k.a. Judy Blundell, author of What I Saw and How I Lied
  • Book 5 (August 11, 2009) by Patrick Carman, bestselling author of the Land of Elyon series and Skeleton Creek
  • Book 6 (November 3, 2009) by Jude Watson
  • Book 7 (February 2, 2010) by Peter Lerangis
  • Book 8 (April 6, 2010) by Gordon Korman
  • Book 9 (June 8, 2010) by Linda Sue Park, author of A Single Shard, among other titles
  • Book 10 (September 1, 2010) by Margaret Peterson Haddix, former journalist and author books for kids (e.g. Running Out of Time, the Shadow Children series and The Missing series, and Double Identity)


Weekly Top Ten Basic Cable Ad Supported networks, Total Day and Primetime Rankings among K2-11 (000) 2/23-3/2/2009:
Total Day      (000)   Primetime       (000)
NICK~:            1227    DSNY*:            1173
DSNY*:            812    TOON:               766
TOON:              569    NOGGIN:            459
NOGGIN:          328    NAN**:               501
NAN**:            280    DXD:                 157
ADSM**:          178    NICKTOONS:       128
DXD:                127    DISCOVERY:         98
NICKTOONS:      82    MTV:                    75
DISCOVERY:       50    BET:                    73
TLC:                   35    ESPN:                   67
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
~Nickelodeon Total Day 6a-11p

Weekly Top Ten Basic Cable Ad Supported networks, Total Day and Primetime Rankings among K6-11 (000) 2/23-3/2/2009:
Total Day        (000) Primetime       (000)
NICK~:              650    DSNY*:              884
DSNY*:             509    TOON:                514
TOON:               365    NAN**:              379
NAN**:             210    DXD:                    99
ADSM**:           104    NICKTOONS:         78
DXD:                   77    NOGGIN:              80
NOGGIN:             60    DISCOVERY:         72
NICKTOONS:        45    ANIMAL PLANET:   51
DISCOVERY:         36    MTV:                   48
THE N:                 27    ESPN:                  45
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
~Nickelodeon Total Day 6a-11p

Weekly Top Ten Basic Cable Ad Supported Networks, Total Day and Primetime Rankings among Tweens 9-14 (000) 2/23-3/2/2009:
Total Day  (000)   Primetime      (000)
NICK~:         481     DSNY*:            736
DSNY*:        417     NAN**:            461
NAN**:        290     TOON:              379
TOON:          259     MTV:                119
ADSM**:      148     DISCOVERY:     111
MTV:              58     COMEDY:           92
DISCOVERY:   57     ESPN:                80
DXD:              55     DXD:                 78
THE N:            41     BET:                 77
ESPN:             47     NICKTOONS:     58
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
~Nickelodeon Total Day 6a-11p

Live + Same Day Ratings Kids Cable Network Averages (000) for Saturday, February 28, 2009, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1507; K6-11 972; TWEENS 9-14 743
DISNEY CHANNEL:     K2-11 1169; K6-11 739; TWEENS 9-14 499
CARTOON NETWORK: K2-11   648; K6-11 443; TWEENS 9-14 332
DISNEY XD:               K2-11   167; K6-11 109; TWEENS 9-14   68
Source: MTVN Research from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Sunday, March 1, 2009, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1389; K6-11 893; TWEENS 9-14 693
DISNEY CHANNEL:     K2-11 1233; K6-11 804; TWEENS 9-14 657
CARTOON NETWORK: K2-11   677; K6-11 455; TWEENS 9-14 307
DISNEY XD:               K2-11   202; K6-11 113; TWEENS 9-14   72
Source: MTVN Research from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Monday, March 2, 2009, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1372; K6-11 684; TWEENS 9-14 433
DISNEY CHANNEL:     K2-11   962; K6-11 570; TWEENS 9-14 424
CARTOON NETWORK: K2-11   563; K6-11 362; TWEENS 9-14 247
DISNEY XD:               K2-11   173; K6-11 121; TWEENS 9-14   97
Source: MTVN Research from Nielsen Media Research Data

Answer to Yesterday’s Trivia Question:  Mr. Magoo did a “celebrity endorsement” commercial for what common household product?  GE LIGHT BULBS  Kudos to:  Monica Lenti-MTV Networks-The N/NY; Debbie Boyd-Communication Solutions/Westerly; Anneka Turner-Travel Channel Media/New York; Christopher Byrne-Byrne Communications, Inc./New York; Jimmy Cuomo/Hollywood

Today’s Trivia Question:  The Midnight Society where scarey stories were told around a campfire, was an integral part of what series?  (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Gwen
 Gwen Billings for Cynopsis Kids!

Cynopsis Kids Ad Sales:
Chuck Bolkcom – 646-468-6180 / [email protected]
Mark Bohn- 203-583-1224 / [email protected]
Classifieds – Trish Pihonak- 203-926-9878 / [email protected]

To subscribe to any Cynopsis edition(s) click here
To unsubscribe, click here or click the button at the end of this email.

Cynopsis CLASSIFIEDSFor More classifieds, visit the classifieds page here   .

JOB OPENING: MGR INT’L FINANCE/A&E Television Networks/NY: Acctg & fin reporting, budgeting, forecast, analysis. BS/Acctg; CPA + 3 yrs Pub Acctg. Media 7 entertainment exp in multinational. Apply: (3/10)

JOB OPENING: HR RECRUITER/Flashpoint Academy/CHI: Seek employ opps nationwide; film/TV prod, video game dvlpmnt, animation/special effects, recording arts & science, & dig. mktg ind. Creative field exp pref’d. Res: [email protected] (3/7)

JOB OPENING: ONLINE MKTG MGR/MusicChoice/NY: Resp for mgmt of content/mktg assets on website. Create/execute online mktg plans. 5+ yrs online exp required. Prefer exp w/12-24 demo.  [email protected] (3/7)

JOB OPENING: DIR NAT ACCTS/LA/Lifetime: Dist products & services w/aff cable/sat/telco/max dist to ntwrk & ntwrk media. 5+ yrs sles/cbl & new media sales pref’d. (3/7)

JOB OPENING: ON AIR MEDIA COORD/LA/Lifetime: Asst developing/sched’g, media plans/prfcnt onair pro, etc/liaison btw groups/BA, BS, equiv. (3/7)

JOB OPENING:  PROD/DIR /Jupiter Entertainment /Knoxville: Conceptualize, prd/dir a hosted pilot. Strong point of view; exp working w/ talent in challenging envir. Deliver high qual prgrmng on cable budget. Reel/res: [email protected]   (3/7)

JOB OPENING:  SALES DIR/BBC/NYC: Manage& coach sales team, direct selling, media licensing exp. Bring in new rev, est & implement strategy, grow biz. Apps to (3/5)

JOB OPENING:  SNR MANAGER, DIGITAL SYNDICATION/BBC/NYC: Mng marketing & promo for BBCWW titles w/ partners, manage clients & program supply, coord clearance process. Apps to (3/5)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: MEDIA BUYER/LA Based: 14+ years exp, seeking full time permanent/freelance projects. Radio and tv experience. Experience includes entertainment, retail, auto, fast food, supermarket. Email: [email protected] (3/11)

SITUATION WANTED: TONY NOM. B’WAY PROD/THEATRE CONSULT/ACQUIS. & DEV./NYC: 30+ yrs exp. in theatre. Superb theatre/film/TV contacts seeks FT or Consulting Position w/Studio/Prod Co. looking for properties. Contact: [email protected] (3/11)

SITUATION WANTED: EXECUTIVE PRODUCER: Extensive creative directing experience in cross platform integrated marketing/advertising, television promotion, and digital production. Will travel. Fly Me!! [email protected] (3/11)

SITUATION WANTED: SALES MANAGER/BUSINESS DEVELOPMENT (Chicago): 24 yrs experience w/broadcast & cable seeks digital, OOH, emerging opportunities. Great communicator, solid relationships. Innovative & creative! [email protected] (3/11)

SITUATION WANTED: BUSINESS CONTINUITY/CRISIS MANAGEMENT/NYC: 5yrs production exp, 2yrs BCP exp. Crisis management for ent. industry, masters degree educated. F/T, P/T, freelance. Contact: [email protected] (3/11)

SITUATION WANTED: FREELANCE PUBLICIST 27 years experience in entertainment, personality, business PR creating & delivering campaigns on a range of clients. Will travel. Contact: [email protected] (3/10)

SITUATION WANTED: FREELANCE or Full-time MEDIA BUYER w/ over 25 yrs of buying exp. is newly available. Seeking F/T or Freelance wk from your office or my home (New York based) Please contact me @ [email protected]  (3/10)

SITUATION WANTED: OFFICE OR SET PA/PERSONAL ASSNT/LA:3 yrs. exp, creative, well organized, pays attention, catches on quick. Will travel + can start asap. email: [email protected] 323.605.2086 (3/6)

SITUATION WANTED: PROD. (TV, Print, Multimedia): Live/taped/field, booking, writing, editing, casting, on-camera, PR. News, biz, finance, entertainment, health, beauty, fashion & lifestyle. [email protected] (3/6)

SITUATION WANTED: CASTING PRODUCER/AP For Reality/Docs. Worked for NBC, CBS, ABC, TLC, E!, Reelz, and MTV. From Big personalities to experts/professors. Research galore. (In LA) [email protected] (3/5)

SITUATION WANTED: PRODUCER/WRITER/DIRECTOR (NY) Ultra-creative, award winning, all formats, all genres, all major networks and major cable. Fast, frugal and fun! [email protected] (3/5)

SITUATION WANTED: OFFICE OR SET PA/PERSONAL ASSNT/LA:3 yrs. exp, creative, well organized, pays attention, catches on quick. will travel + can start asap. email: [email protected] 323.605.2086 (3/5)

E-mail [email protected] or call Trish Pihonak at 203.926.9878 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

Cynopsis Media LLC
One Corporate Drive, Suite 724
Shelton, CT 06484

All outgoing e-mails are scanned and sent out virus free. Copyright Cynopsis 2009

Related Stories

04/22/24: Cynopsis Media Tech Update

Video advertising

A CYNOPSIS MESSAGE FROM PREMION PREMION Premium CTV/OTT Advertising BUILT WITH THE POWER OF LOCAL Local CTV/OTT Expertise in all 210 DMAs TAG BRAND SAFETY CERTIFIED and TAG CERTIFIED AGAINST FRAUD Premium Brand-Safe Streaming TV Advertising 125+ Leading TV & Media Brands, Precision Targeting, Attribution & Measurement LEARN MORE AT PREMION.COM Monday […]

Cynopsis 04/22/24: CBS cancels “So Help Me Todd”

CBS cancels "So Help Me Todd"

Monday April 22, 2024 Today’s Premieres A&E: Intervention at 8p; Quarter Ton Teen at 9p HGTV: Ugliest House in America at 9p History: Proof Is Out There: Military Mysteries at 9p Magnolia: Restoration Road With Clint Harp at 8p Netflix: CoComelon Lane TLC: 90 Day Fiance: Love in Paradise at 8p IN THE NEWS Decent […]

04/21/24: Cynopsis Jobs

Shaking Hands

DIRECT RESPONSE ACCOUNT EXECUTIVE TV One NEW YORK, NY – HYBRID REMOTE Carry out the entire sales process from initial contact to deal close as well as build and maintain exceptional relationships with advertisers and agencies by communicating TV One Network’s values and brand strength. Full info HERE *** […]