Wednesday, March 30th, 2011

Cynopsis: DIGITAL


Good morning, it’s Wednesday, March 30, 2011, and this is your first early morning digital briefing.  If you would like to read this or any other Cynopsis edition online, click here

Hoping to take a bite out of Apple’s huge-iTunes business, Amazon introduced a new cloud-based music system that enables users to store up to 5 gigabytes of photos, video and music on Amazon servers and access them via the Amazon “ cloud player” on the web or via an app on Android devices. (If you buy a digital album from the Amazon store, your locker expands to 20 GB.) The system is decidedly Apple unfriendly, however; iPhone users are still waiting for an app that allows them to play Amazon MP3s.  The idea of a digital locker service has been kicking around for years – Apple acquired cloud-based music service Lala in late 2009 only to shut it down and Google previewed its own solution geared for Android devices at its developer’s conference last year but has yet to release anything.


New Corp. is in talks to cede control of its struggling MySpace social network to major label-controlled music video site, according to a Bloomberg report. News Corp., which could combine Vevo’s ad-supported music videos with the music-themed fan pages of its social network, would exchange MySpace for a stake in the new venture.
Crackle, which announced an earlier integration with Google TV, is extending its suite of ad-supported full-length movies and television series to PlayStation 3 consoles, Roku streaming players, Sony’s Blu-ray players and broadband-connected BRAVIA televisions. Sony programs the channel with some 20 new library titles a month from Columbia Pictures, TriStar Pictures, Screen Gems and Sony Pictures Classics.
Starz Digital Media
has renewed its animated movie parody web series “How It Should Have Ended” for a second season and will expand the franchise into the video game genre with a new version, “How It Should Have Ended: Video Games”. The web series will be distributed exclusively through’s content network and YouTube channel for 5-weeks. is also helping to develop gaming-themed storylines and scripts.


Video ad company has closed on a $20 million round of financing led by Bessemer Venture Partners with existing investors, including Gemini Israel Funds, Redpoint Ventures and Spark Capital, also participating in the round. says it will use the funding to support international growth, expand product development and strengthen the company’s footprint in the U.S. The company’s ad marketplace is now comprised of more than 4,200 sites reaching over 60 million uniques and delivering more than 1.8 billion video ad views monthly.
Mobile affiliate network MobPartner closed a $3.5 million first round from Alven Capital and Newfund. The platform allows advertisers to pay per a defined action such as sales (Cost per Sale), registration (Cost per Lead) or downloads (Cost per Download/Install).


Taking the wraps off the newest version of its publishing platform, video ad network YuMe introduced a new “Relevance Engine” designed to contextually match ads with appropriate mobile, online or TV content. The system takes into account advertisers’ concerns, publishers’ viewing characteristics and viewers’ demographic info to help publishers maximize the value of their content. New features on the publishing side include the ability to target and sell at different rates across distribution and content categories. 4Kids Entertainment and Funny or Die have both signed on to use the solution.
DoubleVerify introduced a Privacy Manager tool that helps consumers set preferences for how companies use behavioral data to target ads to them online. The tool gives consumers information on hundreds of companies and allows them to opt-out of behavioral advertising or pick and choose which companies can access data about their online experience. It also links to the Digital Advertising Alliance’s (DAA) Advertising Option Icon to provide more info about privacy issues.
CBS Local Digital Media has struck a partnership with City Grid Media to help create a national classified ad market for CBS TV and radio websites across the country. In addition to appearing on CBS sites, listings placed on CBS Local Pages will show up on sites and mobile apps powered by CityGrid’s ad network. The directory will include general business information, editorial and user reviews, insider tips, videos and photos and links to the businesses’ websites.


Echoing comments made by CEO Dan Hesse last week, Sprint released an official statement opposing the AT&T/T-Mobile merger, claiming the deal would create a virtual duopoly of the wireless business in America. If approved, the acquisition would create a company 3 times the size of Sprint, the country’s third largest carrier.
Meanwhile, New York Attorney General Eric Schneiderman released a statement promising to look into how the merger would impact New York customers and businesses. “Cell phones are no longer a luxury for a few among us, but a basic necessity,” he said in a statement. “The last thing New Yorkers need during these difficult economic times is to see cell phone prices rise.”


The market for smartphones is expected to grow by 50% in 2011 – 4 times faster than the overall mobile phone market – as a variety of cheaper models flood the marketplace, according to a new IDC forecast. Smartphone vendors are expected to ship more than 450 million smartphones in 2011 worldwide, compared to the 303.4 million units shipped in 2010. Android will surpass Symbian as the leading smartphone operating system running 39.5% of all phones in 2011. IDC is also optimistic about the Windows 7 platform, predicting it will undergo a 67% growth rate in the next 4 years to capture over 20% of the market by 2015.
Worldwide Smartphone Operating System 2011 and 2015
Market Share and 2011-2015 CAGR
Operating System  2011 Market 2015 Market  2011-2015 CAGR
Android                       39.5%       45.4%           23.8%
Symbian                      20.9%        0.2%          -65.0%
iOS                             15.7%       15.3%          18.8%
BlackBerry                  14.9%        13.7%          17.1%
Windows Phone 7          5.5%        20.9%          67.1%
Others                          3.5%          4.6%          28.0%
Total                         100.0%      100.0%          19.6%
Source: IDC
The uptick in online ad spending has not adversely affected the TV ad market and is not expected to for the next few years, according to eMarketer projections. While online ad spending is expected to grow from 15.4% of the total spend in 2009 to over a quarter by 2015, Television spending will hold steady as the dominant medium at around 39% of the ad market. Instead, online will take its share from other competing mediums including newspapers, magazines and print directories.
US Major Media Ad Spending Share, by Media 2009-2015
% of total
Medium      2009   2010   2011  2012  2013  2014  2015
TV               36.5   38.6   39.1   39.9   39.6   39.5   39.2      
Internet       15.4   16.9  18.4    20.2   21.9   23.9   25.6
Newspapers 16.9   14.9   13.9   12.8    12.3   11.8   11.3
Radio            9.7   10.0   10.1   10.1    10.2   10.1     9.9
Magazines   10.5     9.6     9.0     8.2      7.7    7.1      6.7   
Directories    7.0      6.1    5.3     4.5      4.0    3.4      2.9
Outdoor        4.0      4.0    4.1     4.2      4.3    4.3     4.4
Source: eMarketer


Comcast named programming executive Jeff Shell as President of London-based NBCU International, replacing current head Roma Khanna, who also oversaw digital initiatives. Jeff is joined by Kevin MacLellan as President of International Television, who he will oversee.
Michael Carey
has been appointed SVP, Director of Marketing for McCann West, a newly created position. He will oversee marketing for McCann Erickson’s offices in San Francisco and Los Angeles beginning April 4, reporting to Bob Ellis, GM, McCann San Francisco and Cathy Saidiner, President, McCann Los Angeles.
Resonate hired digital marketing veteran Kathy Sharpe as VP/Marketing, also a newly created position. She will manage various business development and creative marketing initiatives at the Reston, Va-based company.
Bar and restaurant gaming platform Buzztime hired former Tony Duckett as EVP/Sales


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Becoming active on mobile has quickly become a necessity for online video networks and popular video sharing site Vimeo has just released its long-awaited iOS app, allowing you to record, edit and upload videos to the site directly from your iPhone or iPad. The creation and editing tools are straightforward and intuitive, striking the right balance between control and simplicity. You can add transitions, titles, basic effects and music. Of course, it also gives you access to the entire Vimeo library, allowing you to browse by category (staff picks, HD, docs, etc.) and curating recommended videos based on your likes. Sharing buttons extend to Facebook, Twitter, Tumblr, WordPress, email and SMS. Creators can also use the app to access the viewing stats on their videos. Well worth the wait.

Later – Wayne
Wayne Karrfalt for Cynopsis: Digital

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Mike Farina – VP/Business Development & Sales – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 203-381-9096 / [email protected]

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the  classifieds page here .

JOB OPENING:  SALES PLANNER/OVATION TV/NY: Create sales proposals, steward accounts, interface w/agency buyers + clients. Min 2+ yrs ad sales  dealmaker, media math. BA/BS req’d.  Send resume: [email protected] (4/6)

JOB OPENING:  ANALYSTS, NETWORK RESEARCH/UNIVISION/Positions avail in NYC & Miami: Sales presentations & estimates. 2+ yrs Rsrch/Mktg at media co/ad agency. Proficiency in MS Office and Nielsen sftwr. [email protected] (4/6)

JOB OPENING:  DIGITAL ACCT MGR/CNBC/SFO & CHICAGO: 2 Positions needed. Mng the day-to-day partner relationships and sales processes of the digital ad sales team.  Job # SFO #1372 Chicago – # 906 (4/6)

JOB OPENING: DIRECTOR, PUBLICITY/LA: Resp fr dev/impl of PR strtges/cmpgns/plcmnt fr A&E/BIO/CI, prog, & initves; 10+ yrs exp in TV/Pub/PR. (4/6)

JOB OPENING: MANAGER, INTEGRATED MARKETING/Nickelodeon/NYC: 4+years TV integrated or ad sales MKTG. Skillful presentation skills. Strng creative ideation and problem-solving skills. EOE/M/F/D/AAP Apply (4/5)

JOB OPENING: AD SALES MKTG MGR/Current TV/NY preferred: – Xfnctnal role: Promo Dev, cmpagn mgt, client srvcs w/focus supporting commnty content creation prog,3-5 yrs TV/Media/Mktg/Ad/or Online [email protected] EOE (4/5)

JOB OPENING: VP DISTRIBUTION & LEGAL/BBC/NYC: Mng lgl for ntwrk sls & mrktng in US for BBCA, BBC Wrld News etc. Neg & draft distribution agreements. JD required (4/5)

JOB OPENING: DIGITAL AD SALES AE/BBC/LA: sell ad space on BBC digital properties. Must have agency & accnt mngmnt exp, comm skills & knowledge of US media. (4/5)

JOB OPENING: DIGITAL AD SALES AE/BBC/Chicago: sell ad space on BBC digital properties. Must have agency & accnt mngmnt exp, comm skills & knowledge of US media. (4/5)

JOB OPENING: DIGITAL AD OPS SPECIALIST/BBC/NYC: run daily dig adops for review creative’s, monitor delivery & optimize campaigns. (4/5)

JOB OPENING: MGR BBC.COM/BBC/NYC: Dev/deliver advrtsr focused products for US mkt. Mng relationship w/ US sls team & global prod dev team to make sure that advertiser needs are met in dig landscape. (4/5)

JOB OPENING: DIR ON-AIR PROMO PLNG/Lifetime/NY: Dev on-air media plng strategies that support ntwrk. Build on-air media plns that drive ratings. 5 yrs exp plng/executing promo logs for brdcst/cable. Apply: (4/5)

JOB OPENING: SVP, STRATEGIC INSIGHTS/Bravo&Style/NY:Mng all phases of rsrch & strategic insights for Bravo & Style; incl target/brand dvlpmnt, content dvlpment & execution. 10+ yrs exp. # 1396BR (4/5)

JOB OPENING: ASSOC MGR DIG PROD MKTG/HBO/NY: Resp for on-demand, HD & 3D mktng. 3-5 yrs exp required and exp working w/creative teams and external agencies. Knwldge of new tech platforms a +. Apply here: (4/5)

JOB OPENING: ONLINE PRODUCER/HBO.Com/HBO/NY: 4-6 yrs interactive exp. Project mngmnt, digital story-telling, design skills and CMS/HTML skills required. Prof in MS Project & Office. Apply here: (4/5)

JOB OPENING: FUNCTIONAL ANALYST/HBO/NY: 5-7 yrs online technical exp with CMS tools/systems. Project mngmnt and documentation skills required. Knwldg of SEO practices a +. Apply here: (4/5)

JOB OPENING: DIGITAL ASR/ABC FAMILY/NY: Responsible for pre-sale digital sales management for ABC Family’s digital properties. Develop digital plans & structure plans that meet client needs. Apply: ID 289296 (4/2)

JOB OPENING: SR DIR RSRCH, ENT MKTG/ATL: 10+yrs exp in media rsrch & non-media consumer rsrch. BA req’d. Strong knwlg incl Statistics, Mkt Rsrch, Comm. Strong PC skills incl: SSPS, Nielsen-related sftwr. Res: [email protected] (4/1)

JOB OPENING: SR MGR, DIG. MEDIA/Showtime/NYC: Daily mngmnt of Smithsonian Channel’s digital platforms & digital mktg activities. 5-7 yrs of dig.mktg exp. Apply: (4/1)

JOB OPENING: AD SLS OPS MGR/ Discovery/FL: Oversee execution & delivery digital ad campaigns for DLA; posses a broad understanding of ad delivery & contract mgmt systems/processes. #3247 (4/1)

JOB OPENING: PRGMMG MGR/Discovery/FL: Responsible for dvlpmnt & implmnt of prmmg strgy for all Emerging Nets in DLA/USH portfolio; 5+yrs tv prgmmg/mgt in preferably in Latin America or Brazil. #3438 (4/1)

JOB OPENING: PUBLICIST/TMZ/LA: Unit pub for syndicated tv show. News bkgd and exp on assignment desk preferred.  Pitch/secure stories/content.  Write/distrib releases. 5-8yrs exp Res: [email protected] (4/1)

JOB OPENING: INTEG SALES PLANNER/New York: Max ad revenue by creating plans & integrated proposals, steward accts, inv mgmt and support AEs. (4/1)

JOB OPENING: VP, DIR, NEW BUS. DVLPMNT/Corp Dvlpmnt Division of ZenithOptimedia/NYC:5-8 yrs of relevant exp in leading complex new bus @media, advrtsng or mktg agency or orgnztn. Resume: [email protected] (4/1)

JOB OPENING: MGR, MEDIA RELATIONS/DISNEY CHANNELS/CA: min 5 yrs PR w/TV progmg exp prefd; Productive rapport w/TV reporters. Top writing skills; Creative pitch/campaigns; BA /equiv wk exp. Apply:  (ID 289088) (4/1)

JOB OPENING: HR BUSINESS PARTNER/Discovery/NY: responsible for providing a blend of strategic & tactical HR support to dvlp/engage/retain talent; 5+yrs exp progressive HR generalist. #3506 (3/31)

JOB OPENING:AE, DR SALES/DIGITAL TV CHANNELS/Qubo & ION Life/NY: Req 2 yrs DR Sales, strong oral/written skills, est relationships & interact w/clients. EOE Full Ad (3/31)

JOB OPENING:INT SLS PLANNER/AETN/NY: Create sales proposals, steward accts &develop integrated ideas/build presentations. Min 2 years exp in sales or buying. Knowledge of Powerpoint & media math. Apply: (3/31)

JOB OPENING: COORDINATOR CORP COMMUNICATIONS & PUBLICITY/ Hallmark Channel/New York: 2+ yrs exp w/ PR/Communications. Exp pitching/booking/covering media interviews. Prof w MS Ofice. See full posting & apply @ (3/31)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SUMMER INTERNSHIP CREDITS ONLY: SOCIAL MEDIA INTERN/Apparel/NYC: Jrs & ladies sleep/loungewear maker needs help extending its online and social ntwrk presence. Rsrch, create & post content (news, photos, video, etc.). Resumes to [email protected] (4/2)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED:  Seeking full- or part-time work as COPYWRITER in film or tv. Ten years’ experience in home entertainment; eleven years at top Hollywood talent agency. BA, English. Email: [email protected] (4/6)

SITUATION WANTED: WRITERS ASSIST./WRITERS P.A/LA): Aspiring TV & Feature Film Screenwriter with 4yrs of industry experience. Film Fest, & Writing Contest award winner. Excellent references available. Contact: [email protected] (4/5)

SITUATION WANTED PRIME TIME EMMY DOCUMENTARY. PRODUCER, DIRECTOR, WRITER/L.A: Credits: National Geo, PBS, Discovery, History CH, TLC and MSNBC. Contact email: [email protected] (4/5)

SITUATION WANTED Seeking mid-level PRODUCER/EDITOR position.10-yrs exp (TV, film, and corporate videos).References available (Includes Oscar-nominated & Emmy winning Director/DP). Contact Michelle Ngo, [email protected] (4/5)

SITUATION WANTED: COMMUNICATIONS MEDIA MIND Seeking to assist, Entry level-Junior level positions, B.A. & Communications/Media background, 3-5 years of experience domestically and internationally. Please contact, [email protected] (4/5)

SITUATION WANTED: ASSOCIATE PRODUCER/NY: 6+ years experience at: Food Network, ABC, NBC, CBS, BBC, Nick, MTV, CNN, History Channel, Sesame Street,TLC, NY1.Website: Contact: (4/5) (917) 692-3229 [email protected] (4/5)

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER (NY) Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (4/2)

SITUATION WANTED:  MEDIA SALES/MARKETING MANAGER/LA: 17+ years experience in educational, documentary, advertising media sales, content development,biz development True Closer!!!!! [email protected] (4/1)

SITUATION WANTED: MANAGER/DIRECTOR FINANCIAL PLANNING AND ANALYSIS/LA: 10+ yrs exp in corporate entertainment finance. Extensive background in financial budgeting, planning, modeling and executive presentations. [email protected] (4/1)

SITUATION WANTED:  Seeking ENTRY LEVEL position at TV network in programming/series development/marketing/NY. BS in marketing communications & AS in film. 6+ yrs PA/internship exp in development & production mgmt. [email protected] (4/1)

SITUATION WANTED: ACCOUNTING/FINANCE – 20+ yrs. experience in TV Broadcasting &Cable. Seeking FT/PT or Temp-to-Perm position: [email protected] (3/31)

SITUATION WANTED: SEGMENT PRODUCER/RIGHTS & CLEARANCES/LA: Experienced in Rights & Clearances ( photo, footage, talent & music) for documentaries, talk, award shows / film tributes,. etc. Looking for next project. Email: [email protected] (3/31)

E-mail [email protected] or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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