Wednesday, March 28th, 2007

Cynopsis: DIGITAL

Good Morning, it’s Wednesday, March 28, 2007 and this is your first early morning digital briefing.


NBC Universal unveiled its NBCU Digital2Go initiative, designed to push a range of mobile content through various mobile distribution platforms including linear video channels, on demand short and long form programming, mobile web (WAP) sites and messaging. Linear channels will be offered through the MediaFLO mobile service.

  • NBC News2Go features live, full-length simulcasts of Today, Nightly News with Brian Williams, Meet the Press and Hardball with Chris Matthews.
  • Entertainment channel NBC2Go will offer a select number of primetime network and cable shows, including Heroes, The Black Donnellys, Friday Night Lights, and Real Housewives of Orange County.
  • Four new WAP sites will launch for NBC, USA, Bravo and NBC Sports, powered by Crisp Wireless and Starcut USA.

The announcement follows a deal NBC made earlier this month to offer a line-up of full-length primetime broadcast and cable shows such as The Office and Battlestar Galactica on demand through Mobi TV.

CBS Mobile Network officially unveiled its programming lineup for Verizon’s V Cast Mobile TV service. The 24/7 network will feature full-length simulcasts of shows such as the three CSIs, Survivor, Numb3rs, Letterman, The Late Late Show with Craig Ferguson and the CBS Evening News with Katie Couric. Live college sporting events from CSTV will be simulcast on the weekends. CBS daytime, late-night, news and prime time programming will also be available on a time-shifted basis. V Cast Mobile TV launched on March 1 at prices ranging from $15 to $25 a month. It is enabled by MediaFLO USA. launched its Multimedia on Mobile news product, offering video, photo and text-based news content to Windows Mobile-enabled smartphones. The offering includes NBC News video clips from shows such as Today and This Week in Pictures. Action Engine Corp. and uVu Mobile are the technology providers.

The CW launched America’s Top Model Cycle 8 Mobile Game available on the CW mobile storefront at ( ) and an Artificial Life commerce portal to go with it at . Players train an avatar representing one of the show’s participants and take her through modeling challenges based on situations from the show. Depending on the mobile carrier, various interactive features built around the avatar are available. The ANTM game was created by Hong Kong-based Artificial Life and costs $5.99 to download.

VH1‘s original broadband scripted series Home Purchasing Club will launch a second season on . The new season will add Jeff Garlin from Curb Your Enthusiasm and David Koechner from The Office to the cast. The series makes fun of home shopping channels and the useless wares they traffic.

The E! True Hollywood Trivia mobile game will test knowledge of celebrity gossip and pop culture. “Hollywood Headliner” can be played with up to four players by passing the phone around. “Daily Dash” poses a new question to the subscriber each day. “Boffo Betting” gives each player $100 of play money to wager with. The game was developed by UIEvolution and will be available for download from next month.

MTVU opened voting on the best unsigned college music acts in the country on The winner, determined by popular vote, gets a video, tour and record deal with mtvU/Epic Records. The winner will also premier live on Late Night with Conan O’Brien.

AOL will host its third annual virtual Prom Fashion Show with American Idol stylist Miles Siggins. The interactive video special, seen at , pits 18 personalities wearing ensembles from leading designers into three categories and offers teens details about the outfits and chance to buy some of the items.

The Hallmark Channel is launching a new national multiplatform public affairs initiative to promote family co-viewing and connectivity. The “Watch With Me” and the subsequent “Read With Me” initiatives will include on air and online video PSAs as well as partnerships with advertisers, affiliates, schools and local government agencies to help convince families to spend more quality time together.
More than 50 extended interviews with key figures in print, broadcast and digital media are streaming on a dedicated web site built as a companion to PBS’ Frontline News War series. The interviews focus on issues such as White House access, confidential sourcing, media bias and reporting on national security issues. A wealth of web-only features accompany the video, available at .

Calling all college students!  Cynopsis Weekender College Edition sponsored by Greek, A New ABC Family Original Series, coming in July, is coming back on April 26, 2007, and if your TV essay is one of the four published, you’ll be paid $350! We’re looking for 350 word editorials about television from current college students all around the country and the world.  The four most insightful, original, humorous and/or well-written pieces will be included in this special College Edition of Weekender .  College Professors, moms and dads – encourage your students to participate!  All entries should be emailed no later than midnight on Friday, April 20th to me at [email protected], SUBJECT: Weekender College Edition. Students – be sure to include your name, age, college, college year, and major (if you know it), and how you can be contacted.   Good luck!


Comcast, Time Warner Cable, Cox and Advance/Newhouse launched “Pivot,” an integrated service that bundles cable, internet, home phone and cell phones under a single bill and allows consumers to use their Sprint mobile phones to perform certain cross-platform interactive functions. Subscribers can use Pivot to watch live and mobile TV, check TV listings, check email and voicemail on both systems, access web sites and make unlimited calls between mobile and home VOIP phones, all under an all-inclusive wireless plan. Sprint is also promising to add the ability program your DVR from your cell phone, a feature already available on AT&T phones. Pivot is currently available in 8 cities (Raleigh, Austin, Boston, Portland, San Diego, Cincinnati and Dayton), and is expected to roll out to 40 metro areas by year-end.

A last-minute meeting at the mound between Major League Baseball and cable and satellite officials was agreed to before a Senate Commerce Committee meeting yesterday, to give cable and Dish TV subscribers one last crack to renegotiate rights for the Extra Innings out of market games. DirecTV negotiated a 7-year, $700 million deal for rights to the games and part ownership of the planned MLB channel, which cable providers and EchoStar have yet to match.

Made for mobile television content creator and distributor GoTV Networks received strategic investments from Motorola Ventures, the equity arm of Motorola and Qualcomm.

Bertelsmann reached an agreement with the EMI Group, the last major record company that had sued it for copyright infringement after it provided financial backing to Napster. The German media conglomerate was days away from a court appearance on the issue of aiding Napster users to swap pirated music over its peer-to-peer network.


Yahoo is creating a new mobile advertising network to help online publishers customize their content for use on mobile platforms. The network will also help publishers ensure its content shows up in Yahoo’s new mobile search tool, called oneSearch. Yahoo plans to start delivering text-based and video ads to third-party mobile web sites by the summer.

KickApps announced a new version of its hosted platform designed to add social media functionality to any web site. Its tools can help web masters integrate user generated content, video, web cam applications and social networking features to sites to help create new branding opportunities for advertisers. KickApps also serves targeted ads to groups of relevant sites and audiences.


Viewers of web-based video ads displayed higher brand awareness and were less distracted than those who watched commercials on air or on air using a DVR, according to a new study by MillwardBrown. TV and DVR viewing resulted in 54 percent brand awareness compared to 82 percent for online commercial viewing. The differences in brand recall were even more staggering: 18 percent for TV viewing and 19 percent for DVR viewing versus 77 percent recall for online viewing. ABC, NBC and Fox were among the programmers who participated in the study.

Ringtone sales will be down 8 percent in 2007 according to Broadcast Music Inc., a U.S. performing right organization that represents more than 6.5 million musical works. BMI projects $550 million in retail ringtone sales this year, compared to $600 million in 2006.


Chairman and CEO of NetFlix Reed Hastings agreed to join the Microsoft board of directors, which has increased in size from 9 to 10 members.

Avenue A/Razorfish, a unit of aQuantive, promoted Colin Kinsella to President of the West region. He will oversee all the agency’s areas of concentration, including analytics, strategy, delivery, media buying and creative in the Seattle, Portland, San Francisco and Los Angeles offices. He reports to Clark Kokich, Worldwide President.


If you liked the Onion Network News, check out . It’s a three-minute “topical” comedy news show hosted by Steve Tatham skewering celebrities, politicians and scientists in the news each weekday. It’s very quick, cutting and surprisingly well written, with a decidedly liberal bias. Since launching in 2006, the site has broadcast more than 250 episodes, streamed more than two million times. By the way, Wednesday is guest day; today’s guest is comedian Jimmy Burns.

Thanks to: Tracy Howard-Gibbs, VP, JAG Entertainment, Sherman Oaks, CA.

A new website will be featured here everyday for you to check out. Some are TV-centric, some creative, some just plain strange. Email me your suggestions at [email protected] and if I include the site you mention, your name, company and city will be credited. Only one mention per calendar week, to make it fair.

Later — Wayne
Wayne Karrfalt for Cynopsis: Digital

Cynopsis Ad Sales:  Mark Bohn- 203- 583-1224 / [email protected]
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Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here

JOB OPENING:  MANAGER OF DEVELOPMENT/ LA-based production company:  Must have experience in non-scripted, reality & formats.Strong writing ability essential.Fax resumes to: ATTN: HUMAN RESOURCES 818-760-1509 (4/4)

JOB OPENING:  MECH ARTIST/ PROD. ART/LIFETIME NY: Assists design and production teams in graphic production for collateral, packaging, display and advertising projects. Apply at: (4/4)

JOB OPENING:  STUDIO MGR/ PROJ. MGR/LIFETIME NY: Responsible for the general management of a graphic design studio. Apply at: (4/4)

JOB OPENING:  VP PRODUCTION /GSN/SM: Oversee physical production on tv shows, analyze & negotiate budgets. 10 yrs exp. in tv or film, 5 yrs in production mgmt- game & reality. Send resume to [email protected] (4/4)

JOB OPENING:  CREATIVE SERVICES COORDINATOR/Hallmark Channel LA: Support SVP and dept. 2 yrs. min exp. See full posting & apply at (4/4)

JOB OPENING:  DIRECTOR OF PRODUCT MGM’T DIGITAL/MTV/NYC: 2-3 yrs exp. in mobile media industry; exp. in production & production mgm’t for mobile products. EOE/M/F/D/AAP. Apply (4/4)

JOB OPENING: DIRECTOR BUSINESS DEVELOPMENT/Logo/NYC: 5+yrs exp (3yrs consult/InvestBnk/M&A/BizDev), Strg financModel/Excel skils, Strng analyt thinker, MBA & NewMedia exp A+ EOE/M/F/D/AAP. Apply (4/3)

JOB OPENING: SENIOR PRODUCER ONLINE/Logo/NYC:  6+yrs Digital Producer exp, Strg Visio/wireframing skills, HTML/XML , Strg interpersnl/org skills, Knwldg of Databased Content Mgmt Sys EOE/M/F/D/AAP. Apply (4/3)

JOB OPENING:  MGR, LICENSING/AMERICAN GREETINGS PROPERTIES/NYC:Licensing OUT sales of both new and existing AG properties; manage and grow existing licensees; 5+ yrs licensing industry exp. Resumes: [email protected] (4/3)

JOB OPENING:  COMMUNICATIONS MGR/ION Media/WPB, FL: 4+yrs exp TV corp comm/PR/media relations; dev/mng corp PR strategy; strong writing/pitching skills; strong trade/biz media contacts; Res: [email protected] (4/3)

JOB OPENING: PROMO SCHEDULER/NY: Ensure accurate inventory; mgmt of all promo elements in the ProTrack database system. Exp w/ interstitial scheduling systems; fluent in Spanish & English desired. Res:  [email protected]  (4/3)

JOB OPENING: ASSISTANT TO ENTERTAINMENT CEO. Must be highly motivated, mature, and organized. Must be willing to be on call after hours. Salary commensurate with exp, full benefits.Email res/cover letter to: [email protected] (4/3)

JOB OPENING: POST-PROD MGR at Voom HD/NYC: schedule post-production staff & facilities for HDTV channels. Must have 3-5 yrs exp. w/ videotape post-production process in a broadcast environment. [email protected] (4/3)

JOB OPENING: DIR/VP SALES/NYC: Top 5 network media co. Lead sales team in youth segment for multi-platform sales. 3-8 yrs exp in media sales. Resumes: [email protected]    (4/3)

JOB OPENING: RESEARCH ANALYST/ LA: Track ratings & provide analyses of kids’ ntwrks/blocks/radio competitive prgrmng.Degree, 1 yr synd/brdcast/cable exp; TV, Nielsen, Star Trak, ratings exp pref. Apply at: (4/3)

JOB OPENING: ACCT MGR/Mobile MktgComp/Chicago:  Work with client Mktg Mgrs to develop & execute messaging promotions.  Attend concrt/spting events for promos. Exp in Media, Ad Agncy, Entmnt pref. [email protected] (3/31)

JOB OPENING: ACCT MGR AFFILIATE SALES/Oxygen Media/NY: Strong background in sales/mktng; min 3yrs exp in media sales & multi-media mrktng. Travel req’d. Please contact:  [email protected] (3/31)

JOB OPENING: GROUP BUYING DIR/Spot TV-Active Int’l /Pearl River NY (15 miles NYC): 10 Exp+. in Supervising/Buying TV. Strong negotiating, operations & team bldg skills req’d. [email protected]  845-732-8943  (3/31)

JOB OPENING: SR. BUYER/Job Share /SPOT TV /Active Int’l Pearl River NY (15 miles from NYC): 3 days-24hours total, 7 yrs+ agency Buying Spot TV exp a must; Resumes to: [email protected] or call 845-732-8943  (3/31)

JOB OPENING: COUNSEL LEGAL AFFAIRS/NBC Universal/CA: Experienced attorney to join Legal Affairs group handling TV production-related issues.  JD w/min. 3 yrs related exp. keyword job #580793  (3/31)

JOB OPENING: DIR CONSUMER MRKTNG-BRAVO/NBC Universal/NY: Oversee strategic dvlpmnt & implementation of consumer marketing campaigns & promotional programs. Bachelor’s  Degree w/7yrs related exp. keyword job #585205  (3/31)

JOB OPENING: NEW MEDIA SPECIALIST/A&E TV NETS/NY: Asst in day-to-day ops of VOD & other new media initiatives. 3yrs exp in proj mngnt within brcst or cable industry. Strong database mngnt. Apply: Click careers tab (3/30)

JOB OPENING: THE TMZ TV SHOW NEEDS STAFF & CREW/LA:  Final Cut Pro Environment. Producers, Editors, Tech Engineers, Production Staff, PrEditors, DV Camera Operators/Producers. Send resumes to [email protected] (3/30)

JOB OPENING: SR. ANALYST/ANALYST-PRGRM RSRCH MTV/MTV2: Collect/analyze data for execs; Analytical/written skills; Know Galaxy Explorer, NPower; Excel & PPt; 1+ years exp. TV research; BS or BA required. EOE (3/29)

JOB OPENING: GMs & SALES MGRS/Equity Broadcasting for newest Univision affiliates in Southeast, South, Midwest. Must have TV sales and/or sales mgmt. exp; bilingual a +. Email resume to Sam Smith [email protected] . EEO (3/29)

JOB OPENING: ASSOC MGR, PROMOTIONS/TURNER BROADCASTING/ATLANTA: Execution of multi-platform promotions for Cartoon Network/Adult Swim. Work with creative/production teams, 3rd party agencies. APPLY: (req 70179BR) (3/29)

JOB OPENING: PR MANAGER/Court TV/NY: oversee talk shows; handle select entertainment PR projects; and press for trials/anchors; strong media contacts; 5+ years; supervisory experience required. Res. [email protected] (3/29)

JOB OPENING: MANAGER, ACCOUNTING/DIRECTV/NYC: Seeking Acct. manage the daily A/R collection functions. For full job description& to forward res: Ref job # 700109  (3/29)

JOB OPENING: DIRECTOR, FINANCE/DIRECTV/NYC: Seeking Finance Director to handle all financial reporting and manager staff of 5. For full job description & to forward res: . Ref job #600824.  (3/29)

JOB OPENING: FACILITIES COORD/Oxygen Media/NY: Coord/Mng a Facilities Helpdesk & staff. Must be det. oriented & be able to multi-task in fast paced environ. Proficient: MS Word/Excel. Exc oral/written skills. Res: [email protected] (3/29)

JOB OPENING: DIR LEGAL & BUS/A&E TV, NY: Manage agreements for drama/real life/docu program; prodn & intellectual props.  JD & 5+ yrs entertainment law in cable/bcast/film prodn.  Resume w/salary: (3/29)

SPRING INTERNSHIPS – These positions are for credit only – nobody gets paid here. They are posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at  [email protected] .

SPRING INTERNSHIP CREDITS ONLY:  PRODUCTION INTERNS/Red Moxie/NYC: Reality Show. Assist with research, logging, screening, working shoots, etc. Word & Excel. Ability to shoot mini DV a plus. Send resume and cover letter to [email protected] (4/4)

SPRING INTERNSHIP CREDITS ONLYBunim Murray Productions, creators of “The Real World” (MTV), has INTERNSHIP opportunities (unpaid) for junior/senior college students.    Lisa, Internship Coordinator, 818-756-5167  (3/31)

SPRING INTERNSHIP CREDITS ONLYNYC documentary company seeks PRODUCTION INTERN. Help to organize shoots, develop new projects.  Also help run errands.  Internship is unpaid, but credit available.  Please send resume to [email protected] (3/30)

SPRING INTERNSHIP CREDITS ONLYSafety 4 Kids, Stamford, CT: MKTG INTERN: Assist w/Mktg. initiatives, research, and gen. office for children’s TV show. Knowledge of PowerPoint, Excel, Word required. Resume: [email protected] Subject: Intern (3/30)

SPRING INTERNSHIP CREDITS ONLY: Broadband Network is seeking interns for the following departments: GENERAL/POST PRODUCTION, MARKETING AND PR. For more info, or if interested in applying, email us at [email protected] (3/30)


SITUATION WANTED: CELEBRITY BOOKER &REALITY/NON-FICTION CASTING DIRECTOR: Thousands of contacts to celebrities/experts/authors/real people/show hosts, etc. Extensive exp w/TV Talk Shows & Reality Shows. Contact: [email protected]  (3/29)

E-mail Trish Pihonak for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email Trish Pihonak for specs.

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