Wednesday, March 24th, 2010


oooooooooooo The Hub oooooooooooo
The new network where kids and families come together!
Offering a brand new slate of live-action, animation and game shows
for the whole family.

Launching October 2010 in 60 Million US HH!

To arrange your sneak peek, contact Brooke Goldstein / SVP Ad Sales
(212) 548-5860 / [email protected]

Cynopsis: Kids!

Good morning. It’s Wednesday, March 24, 2010, and this is your first early morning Kids briefing. And a reminder, coming out this morning is the first installment of the Cynopsis Media Presents Upfront series – this one concentrating on the Kids Upfront 2010.  That should show up in your inbox around 930 ET this morning, as well as on our website.

Moonscoop will debuts its first live-action kid series, Super Sportlets (26×11) at MIPTV next month.  A co-production with Kids Workout Factory (Holland) and Telegael (Ireland), the series is targeted to K9-5 and features live-action characters against a CGI animated background.  The sports-centric series revolves around a group of four teenage aliens as they chase after a bad guy that wants to make all kids into couch potatoes.  The series will feature special guest appearances by various popular athletes.  The series is set to be available later this year.  Moonscoop will handle worldwide distribution for the series, with the exception of the Benelux where Kids Workout Factory will oversee distribution.

Summit Entertainment has another Twilight sized bite over the weekend with the Friday night release of The Twilight Saga: New Moon on DVD, selling 4 million units over the course of the weekend, per Entertainment Weekly.  The studio’s DVD release of Twilight, the first movie, in 2009 raked in 3.8 million in its first weekend and a total of 9.2 million, making the best selling DVD of last year.  To support the New Moon DVD midnight release there were parties at numerous retailers, including Walmart offering an exclusive Ultimate Fan Edition of the DVD, screening parties and of course the studio also dispatched members of the Twilight cast to various locations.  The third movie in the series, Eclipse, will open on Wednesday, June 30, 2010, just ahead of the July 4 holiday weekend.


Sardine Productions, a animation/production company, enters into a development deal with Societe Radio Canada (French CBC) to develop a new animated series MIA (52×11) from interactive software company Kutoka Interactive, also based in Montreal.  The series revolves around the adventures of Mia the mouse as sets out on explorations in the old Victorian house where she and her grandmother live.

Angryfilms (Real Steel, all three Transformers movies) picks up the movie option to the young adult novel Little Brother (2008) by author/blogger Cory Doctorow, per THR.  The book revolves around Marcus, a high school senior, in the aftermath of a terrorist attack on San Francisco during which he and his friends are caught up in world of the Department of Homeland Security.  After being interrogated and tortured, Marcus heads back into the city that is now under complete surveillance, a la George Orwell’s Big Brother, and he begins a revolution online to save the city.  Angryfilms’ Don Murphy and partner Susan Montford will serve as producers on the movie and are currently looking for a director and writers.  Doctorow, who supports the easing of copyright laws, launched the book by offering it for free ( ), though you can also buy the book.  A paperback version of Little Brother will be published next month by Tor Teen, which is an imprint of Tom Doherty Associates.

Chris Evans (Human Torch/Johnny Storm in Fox’s Fantastic Four movies) will take on the role of Captain America/Steve Rogers in at least three Captain America movies from Marvel Studios, per Heat Vision.  There is still no confirmation from Marvel on this news.  The first movie on the movies is The First Avenger: Captain America, directed by Joe Johnston from a script by Christopher Markus and Stephen McFeely and set for release on July 22, 2011.  The movie will also feature Hugo Weaving as the evildoer Red Skull.  Evans will also play Captain America in The Avengers, which will also star Robert Downey Jr. as Iron Man, Chris Hemsworth as Thor and Edward Norton as the Incredible Hulk, which is slated for a May 4, 2012 release.

Popeye is getting a 3D CGI animated feature film makeover by Sony, per VarietyAvi Arad, who previously partnered with Sony on the Spider-Man movies, is producing the movie.  Negotiations are underway with writer Mike Jones to pen the script.  A Sony Pictures Animation movie, the CG will be handled by Sony Pictures ImageWorks.  While the storyline is being kept quiet, the movie will include Olive Oyl, Bluto and Swee’Pea.  Created by E.C. Segar, Popeye made his first appearance in the popular comic strip Thimble Theater in 1929.  King Features Syndicated, a unit of Heart Entertainment and Syndication, now controls the property.


When kids tune into Nickelodeon’s 23rd Annual Kids’ Choice Awards this Saturday, March 27 at 8p, live from UCLA’s Pauley Pavilion, they won’t be disappointed as the show has a cavalcade of celebrities lined up as presenters/performers.  Just ahead of the big show, Lily Collins and Jeff Sutphen (Brainsurge) will host the Countdown to Kids’ Choice! live pre-show, 6p-8p, covering everything going on along the Orange Carpet and in the cyber lounge.  Ashley Argota and Matt Shively (both from True Jackson VP) will also host a webcast portion of the pre-show from 7p on ( ). In addition to host Kevin James, the show will include appearances by Steve Carell, Tina Fey, Katy Perry, Robert Downey Jr., Cory Monteith, Miranda Cosgrove, Keke Palmer, Lea Michele, Chris Rock, Jackson Rathbone, Jaden Smith, Jonah Hill, Queen Latifah, Jackie Chan, Dev Patel, Rihanna, Justin Bieber, John Cena and Olympic medalists Shaun White (snowboarder) and Apolo Anton Ohno (speed skater), among many others.  Eight-time medalist Ohno will attempt to set a new world for being catapulted into slime via a slingshot.  Kids can vote online now at in a total of 19 categories.  Kids also will be able to vote via the Nick mobile website ( and through a KCA iPhone app.

Nickelodeon Australia will launch its new branding, as part of Nickelodeon Networks’ global re-brand, in conjunction with its broadcast of the US Kids’ Choice Awards on Sunday, March 28 at 6:30p.  This year marks Nick Australia’s 15the year.  The Australian Nick Jr. channel will switchover to its new logos Sunday at midnight, with the other lines of business (consumer products, recreation and theatrical) rolling out in phases though the end of the year.

awol animation Paris enters into a distribution deal with Little Airplane Productions for the short-form eco-friendly preschool series Tobi! (4×4).  Produced by Little Airplane Production the hand drawn series of visual poems is about a little boy named Tobi who wants to make his world a better place.  Tobi will be offered by awol animation at MIPTV.

John Tartaglia, creator/star of Disney’s Johnny and the Sprites, and a member of the original cast of Avenue Q, has written a new kid/family-aimed off-Broadway musical Johan Tartaglia’s ImaginOcean ( ).  Set underwater, ImaginOcean is a black light puppet adventure that follows three fish friends, Tank, Bubbles and Dorsel, as they search for clues to a secret treasure.  The musical is currently in previews and opens March 31, 2010 at New World Stages in New York City.


PBS Kids names Happy Kid Toy Group as its master toy licensee to launch a new line of preschool-targeted educational toys.  Under the multi-year licensing deal the new PBS Kids toy line will debut in 2011 at a range of retailers (e.g. including specialty stores, catalogue, internet, department stores and major mass retailers).  The line will feature craft and activity sets, science sets and role-play games and will be packaged with information for about play ideas for parents/caregivers interaction.  PBS will invest the revenue earned from the project into the creation of the next generation of educational content for kids.  Additionally, PBS Kids and Happy Kid Toy Group worked with Big Boing to help create an educational experience that delivers on the PBS KIDS promise through toys.

HIT Entertainment launches its new ( and recently launched an app, Dress Up With Angelina Ballerina, for iPhone/iPod Touch.  Targeted to Girl 3-7, the new website features new features such as webcam games, personalization, videos and a sing-a-long music player.  HIT partnered with the web/mobile developer Mammalfish and Whistlebox on the website.  HIT collaborated with SmartFish to create the app.

Cookie Jar Entertainment and Mill Creek Entertainment enter into a multi-year home entertainment pact.  Under the deal Mill Creek will release a number of Cookie Jar’s animated programs on DVD, beginning with some never before released on DVD including The Busy World of Richard Scarry and Wimzie’s House in second half of 2010.  Further DVDs will feature World of Quest, Super Duper Sumos, Mona the Vampire and Nanoboy.

This week marks Activision Publishing, GameMill Publishing and Cepia‘s release of Zhu Zhu Pets for Nintendo DS.  The initial release of the game includes a Collectors’ Edition baby Zhu Zhu hamster named Baxter.  Based on Cepia’s hugely popular Zhu Zhu Pets toys, the game lets players care for and play with their favorite hamsters and lead them through 30+ different game levels in various modes of transportation.  Players can also provide their hamsters with snacks, exercise, sleep and, of course, love.


Weekly Top Ten Basic Cable Ad Supported networks, Total Day and Primetime Rankings among K2-11 (000) 3/15-3/21/10 :
Total Day      (000)   Primetime       (000)
NICK°:            1185    DSNY*:             1271
DSNY*:             816    CARTOON:          786
CARTOON:         543    NAN**:              754
NAN**:             538    NICK JR:             487
NICK JR:           342    DXD:                   149
ADSM**:           231    BET:                   121
DXD:                 128    DISCOVERY:       109
NICKTOONS:       73    NICKTOONS:       104
BET:                   60    TLC:                     74
DISCOVERY:        45    ANIMAL PLANET:   58
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
°Nickelodeon Total Day 6a-11p

Weekly Top Ten Basic Cable Ad Supported networks, Total Day and Primetime Rankings among K6-11 (000) 3/15-3/21/10 :
Total Day        (000) Primetime       (000)
NICK°:              619   DSNY*:              930
DSNY*:             517   NAN**:              574
NAN**:             413   CARTOON:          502
CARTOON:         327   DXD:                 107
ADSM*:             146   DISCOVERY:        76
DXD:                   83   BET:                   76
NICKTOONS:        49   NICKTOONS:       70
NICK JR:              51   NICK JR:             70
BET:                    34   TLC:                    49
DISCOVERY:         31   ANIMAL PLANET:  44
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
°Nickelodeon Total Day 6a-11p

Weekly Top Ten Basic Cable Ad Supported Networks, Total Day and Primetime Rankings among Tweens 9-14 (000) 3/15-3/21/10 :
Total Day       (000)   Primetime      (000)
NAN**:             513     DSNY*:             750
NICK°:              459     NAN**:             623
DSNY*:             417     CARTOON:         329
CARTOON:         218     BET:                 120
ADSM**:           165     DISCOVERY:        84
BET:                   64     COMEDY:             82
MTV:                   60     MTV:                   82
DXD:                   59     DXD:                  78
NICKTOONS:        40     NICKTOONS:       62
ESPN:                  38      TLC:                  59
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
°Nickelodeon Total Day 6a-11p

Live + Same Day Ratings Kids Cable Network Averages (000) for Saturday, March 20, 2010, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1477; K6-11 958; TWEENS 9-14 700
DISNEY CHANNEL:     K2-11 1161; K6-11 613; TWEENS 9-14 429
CARTOON NETWORK: K2-11   542; K6-11 355; TWEENS 9-14 242
DISNEY XD:               K2-11   162; K6-11 115; TWEENS 9-14   72
Source: MTVN Research from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Sunday, March 21, 2010, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1424; K6-11 930; TWEENS 9-14 717
DISNEY CHANNEL:     K2-11   970; K6-11 609; TWEENS 9-14 448
CARTOON NETWORK: K2-11   680; K6-11 424; TWEENS 9-14 248
DISNEY XD:               K2-11   148; K6-11 111; TWEENS 9-14 72
Source: MTVN Research from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Monday, March 22, 2010, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1367; K6-11 586; TWEENS 9-14 393
DISNEY CHANNEL:     K2-11   832; K6-11 504; TWEENS 9-14 409
CARTOON NETWORK: K2-11   465; K6-11 256; TWEENS 9-14 188
DISNEY XD:               K2-11   148; K6-11   88; TWEENS 9-14   67
Source: MTVN Research from Nielsen Media Research Data

Program Call: Cynopsis Media will be producing our annual MIPTV Shopping Guide sent to all Cynopsis subscribers on Thursday, April 8, the week before MIPTV 2010 in Cannes. If your company is exhibiting and you’d like to have your programming included, please send us only the following info for your top 5 shows: title, availability date, number of episodes, length, type (i.e., movie, series, special, etc.), genre and your terms (barter, cash, etc.) as well as your company’s stand/booth location. To be included in this free and highly-viewed special edition, please send details to [email protected] no later than Thursday, April 1, 2010. A confirmation email will be sent following each submission (if you don’t get the confirmation, please resubmit).


Academy of Television Arts & Sciences Foundation’s
31st College Television Awards
Showcasing the Best Student Video, Digital & Film Work in the Nation!
SATURDAY, APRIL 10 * Renaissance Hotel
Hosted by Tom Bergeron
Nigel Lythgoe
First Philanthropy Award Honoree;
Presentation by Adam Shankman
NEW THIS YEAR:  Loreen Arbus Focus on Disability Awards
Click Here to Purchase Tickets.

Answer to Yesterday’s Trivia:  His “handle” was The Milwaukee Kid … what was this character’s real name?  BJ from BJ AND THE BEAR Kudos to … whoa.  Tough one!  Okay … here’s an easy one for you …

Today’s Trivia Question:  This show is set in the fictional town of Stars Hollow – what series’ title characters live there?  (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)


Cynopsis Media presents
Upfront 2010 Special Edition Series,
providing an in-depth look at the 2010 selling season from both the Buyer and Seller perspectives.

Upcoming Upfront 2010 Special Editions:
Cable (4/7), Syndication (4/21), Spanish Language (5/5), Broadcast (5/19)

  Editions are sent to Cyn opsis subscribers & always available at .

Influence Brands and Agencies’ Upfront Buying Decisions.
Space is limited. Contact Mike Farina to reserve your advertising!  [email protected], 203.218.6480

Later —
Gwen Billings for Cynopsis Kids!

Cynopsis Ad Sales:
Mike Farina – Sr. Dir/Business Development & Sales – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 203-926-9878 / [email protected]

Member of Interactive Advertising Bureau (iab)

To subscribe to any Cynopsis edition(s) click here .
To unsubscribe , click the button at the end of this email.

Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here .

JOB OPENING: WEB PROD MGR/ALBUQUERQUE/REELZCHANNEL: 3+ yrs online exp. Sprvs content & design staff; uphold scheds & editorial strategy; liaison w/ TV, Mktg, PR. More info: Res: [email protected] (3/31)

JOB OPENING: ACCOUNT EXECUTIVE/Brooklyn, NY: Seeks AE for local ad sales.1-3 yrs ad sales exp. pref cable tv, radio, e-media adv.  Valid NY DL.  See full posting and apply to req 9911BR (3/31)

JOB OPENING: SALES ASST/Cablevision/Norwalk, CT: 1-3 yrs exp in mrkt, adv or bus related field.  Assist  sales team & mgmnt. Strong Excel and Powerpoint skills. See full posting and apply to req 10644BR (3/31)

JOB OPENING: SALES PLANNER/San Fran: Proposal writer to respond to RFPs. Req’s 2yrs+ dig. media sales exp.,  strong excel, ppt, graphic design, SalesForce, @Plan, Mediavisor, Atlas & writing skills. Email: [email protected]  (3/31)

JOB OPENING: SR ACCT EXEC (2 POSITIONS)/STARGREETZ:  8+ yrs. in digital/mobile sales. Strong relationships, creative & strategic.Based in NY  LA  Chicago. College degree preferred. Apply: [email protected] (3/31)

JOB OPENING: MKTG COORD/GMC/ATL: Support Consumer, Ad Trade Mkting & Affil Mktg Depts. 3-5 yrs exp creative/media at cbl ntwrk a must. Strong writing & orgnz’l skills req. Knwldg of MS Office. Apply, send resume: [email protected] (3/30)

JOB OPENING: NBCU/NY:has an ANALYST, CHILLER SALES RESEARCH POSITION available working with the Research Department. Visit for more info and to apply (3/30)

JOB OPENING: NBC Universal has an opening for a DIGITAL ACCOUNT MANAGER/NYC. Please visit for more information (3/30)

JOB OPENING: DIRECTOR OF LICENSING, CONSUMER PRODUCTS/AETN, NY: Develop/execute global strategy for monetizing AETN brands & IP through goods and services. Apply: (3/30)

JOB OPENING EXEC ASST/Rainbow/NYC: Exp’d administrative professional to support busy Sr Exec in corp comm group. 2-3 yrs exp exec supp, cable/net exp pref. res to #10856BR (3/30)

JOB OPENING: GM/NEWS DIR BRONX/BRKLYN, NEWS 12 (CABLEVISION DIV)/NY:Mng editorial, staff, P&L,digital, grow audience, work with ad sales. Need 10 yrs in jrnalism, 5 in TV mngmnt, pref. all news. Apply: [email protected] (3/27)

JOB OPENING: MANAGER, COMMUNICATIONS/ Nickelodeon/Burbank: 5+yrs exp TV Comm/PR/media relations, Strng written/oral comm. skills, Strng strategy exp, Strng media contacts, EOE/M/F/D/AAP. Apply (3/27)

JOB OPENING: RESEARCH DIRECTOR/FX cable net/LA: provide audience analysis of FX and key comps; pgrm pjs., and spec prjcts. Strong facility with all Nielsen systems, 4+ years exp. (3/27)

JOB OPENING: SALES EXEC/PLUM TV/NY: Creative, aggressive, strategic pro to grow affluent lifestyle media org (TV/web/social). 7+ yrs cable TV sales or other nat’l media, solid rolodex in upscale sector. Full info: (3/27)

JOB OPENING: SALES DIR/PlumTV/LA: Must be strategic & creative to grow west region for affluent multi-plat lifestyle media org. 10+ yrs cable TV sales or other nat’l media, solid rolodex in upscale sector. Full info: (3/27)

JOB OPENING:  METADATA QC COORD/iN DEMAND/NYC:  Track, proof, approve & disseminate monthly movie schedules.  Database/detail oriented.  Recent college grad ideal.  Apply:  [email protected] (3/27) 

JOB OPENING:  F/T SCRIPT & STORY COORD/LA daytime drama: Liaison btwn. prod & writing team, resp. for continuity, rsrch, script format/dist, long term history tracking & clearances.Daytime exp. pref’d. Resume: [email protected] (3/27) 

JOB OPENING: DIRECTOR, PRICING & PLANNING/Hallmark Channels/New York: Work with SVP to direct discrete aspects of the Pricing and Planning for the Ad Sales. View full job posting & apply: “Jobs”  (3/26)

JOB OPENING: A/P DESIGNER/WE tv/NYC: Support interactive content mktg teams& provide editorial content prod. 1-2 yrs web prod/design. Exp w/CMS, Movable Type, Flash, Photoshop & Illustrator. Resume: ref#10841 (3/26)

JOB OPENING: SENIOR ACCOUNT EXECUTIVE/The Hotel Networks/NY/CHI:  National media sales exp req’d. Excellent opportunity/DOOH/Broadcast Exp:Client direct/travel/auto/financial/hospitality/ a+:send resume: [email protected]   (3/26)

JOB OPENING: AD SALES COORD/PLANNER/OUTDOOR CHANNEL/NY: Dvlp on-air/online media plans. Track delivery & steward accts; working w/prgrmng, traffic, proficient in PPT. Media ind. exp & 4 yr deg req’d. Res to: [email protected] (3/26)

JOB OPENING: NATIONAL BROADCAST MEDIA DIRECTOR/Starcom/NY: Resp for managing Nat BC, Cable, Syn TV and network radio negotiations for GM. Details & Apply: m Qualified candidates will be contacted (3/25)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

SUMMER INTERNSHIP CREDITS ONLY: Experience you can’t pay for! STARGREETZ,a pioneering digital content co.,wants summer interns for MKTG, DESIGN & BUS.DEV. in L.A.  If you’re a self-starter with talent to spare please CONTACT: [email protected] (3/27)

SUMMER INTERNSHIP CREDITS ONLY:  SUMMER INTERNSHIPS/HOWARD TV/NYC:  Logging, QC, tape dup/library & assisting producers/technical staff. Unpaid, college credit only. 2-4 days a week from 10-4. Apply: [email protected]  (3/27)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED:  SR LEVEL/DIR of TALENT ACQ: Entertainment exp, recruit all levels including execs. Will relocate, 15 yrs exp, contract or permanent.Hunter mentality and expert sourcer. Available immediately.Contact:  [email protected] (3/31)

SITUATION WANTED: EIC/LINE PRODUCER Available now.10+ yrs exp. Variety, Docu-Reality, Game Show, Scripted, Competition/Elimination- Mngd Productions for major TV & cable nets. Looking for next project. [email protected] (3/31)

SITUATION WANTED: SALES/RESEARCH DIR/STRATEGIST: 20+ yrs media, Nielsen, Hisp, research, sales, and presentation experience. How can I help you? Email: [email protected] (3/30)

SITUATION WANTED: BROADCAST TALENT MANAGER.Very experienced in all facets of talent including payments, celebrity negotiations and music licensing.Freelance or Staff. [email protected] (3/30)

SITUATION WANTED: MARKETING CONSULTANT available to develop marketing plans on a fee project basis. Advertising, direct marketing and sales promotion experience for the last 23 years. Contact: [email protected] (3/30)

SITUATION WANTED: 5 PRIME TIME EMMYS/ DOC. PROD, DIR., WRITER in L.A. Credits: National Geo, PBS, Discovery, History CH, TLC and MSNBC. Contact email: [email protected] (3/30)

SITUATION WANTED: Creative COPYWRITER. Award-winning, all media, affordable. [email protected]. For FREE samples, visit (3/30)

SITUATION WANTED:  2D MOTION GRAPHICS DESIGNER (NY/CT): 20+ years exp. in TV & post-production. Freelance, pt. time or full time. ,, email [email protected] (3/27)

SITUATION WANTED: Need a Video or Spot? See my Reel DIRECTOR /FILM-MAKER seeks Production Company Representation or gig. Major Credits. Effectiveness/Awards. [email protected]   (3/27)

SITUATION WANTED: DIRECTOR of OPERATIONS / PROD. MANAGEMENT/NYC: Skilled at budget & contract negotiation, cash flow forecasting, capital admin., staff mgmt., team-building. MBA, bilingual, perseverant, resourceful. [email protected] (3/26)

SITUATION WANTED:  Ivy PhD with production & qual/quant research expertise. Quick, smart, an eye for emerging fields & bottom line. Avail 6/1 for cross media/tv/film research, dist, devel or prog position in NYC. [email protected] (3/26)

SITUATION WANTED: WRITER/PRODUCER CREATIVE DIRECTOR 20 years experience in on-air promotion for Cable and Broadcast companies. [email protected] (3/25)

SITUATION WANTED: EXEC BIZ DEV/STRATEGY/ CONTENT PARTNERSHIPS/NY: Seaside Heights resident. 10 yrs TV exp dancing at Karma. Harvard MBA. 2009 40 Under 40. Your next right hand. [email protected] (3/25)

E-mail [email protected] or call Trish Pihonak at 203.926.9878 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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