Wednesday, March 20th, 2013



Disney XD continues to break records with
16 continuous quarters of growth-the most in Cable!

Disney XD
programs, videos and games resonate with
Kids, Tweens and Moms across all platforms, anytime…anywhere.

Contact us for advertising opportunities!
SOURCE: Nielsen. Click here for the full source data

Cynopsis: Kids!

Good morning. It’s Wednesday, March 20, 2013, and this is your first early morning briefing.

We’ve got kids news covered for you daily during Upfront season…

Today’s Top Headlines

The Hub just completed a significant study of family television viewing habits, and Lorrie Copeland, SVP, consumer insights and strategy, shared preliminary “headlines” with CynKids.
     The study involved placement of a camera on top of the primary television in about 20 homes, which took a photo every five minutes for four consecutive days. Two follow-up portions of the research then collected data sans camera on the viewing habits of several hundred families. “We learned a ton about how television viewing becomes a hub for the family,” Copeland says. Among early findings:

  • “Although second screen devices are becoming more prevalent, live TV still dominates with kids vs. other opportunities,” she says.
  • When it’s moms and kids watching, moms let kids control the remote. When it’s dads and kids, dad is in control of the remote.
  • When children and parents tube together, it’s for longer stretches. “They’re more likely to watch for 2 hours or more when they watch together,” Copeland says, though that’s probably because they’re viewing a movie or other long-form content, she adds.

Programming Picks

Animated series Transformers Prime returns for a third season on The Hub this Friday.

Kids entertainment developer HIT Entertainment has given the green light to a new CGI series based on preschool favorite Fireman Sam, plus a feature-length special based on the character. Production is due to start in December in China at digital animation company Xing Xing, and Turner Broadcasting already has acquired the series to run on its U.K. channel Cartoonito, where Fireman Sam’s predecessor series has been the top-rated show since 2009.

Indie producer Novel Entertainment has sold its series Horrid Henry to a slate of new broadcasters through Zodiak Kids, its global distribution partner. The series will also make an online debut via new availability for download via iTunes.

Digital Update

Random House’s Delacorte Press Books for Young Readers will release author Robert Cormier’s classic young adult novels in ebook format for the first time. The twelve digital editions, including Fade and Heroes, launched on March 19.

More Kids News

Building on the buzz around Cartoon Network’s launch of new Lego series Legends of Chima this summer, the network and Legoland Florida are teaming on a new attraction. The “World Of Chima” entertainment zone presented by Cartoon Network opens this summer within the theme park. Chima attractions include a “highly-interactive” water ride experience, an action-packed Speedorz Arena, and opportunities to meet the Chima characters.

By The Numbers

Top 10 Basic Cable Ratings for the week of March 11-17, 2013

K2-11 Total Programming Day
Network        Rating          (000s)
NICK             2.9                 953
DSNY             2.8                 921
TOON            1.4                 461
NAN              0.7                 235
NKJR             0.7                 186
DXD              0.6                 168
ADSM            0.5                 176    
SPRT             0.5                   85
NKTN            0.3                    60
HUB              0.2                    57

K2-11 Prime (Monday  Sunday 8-11p.m.)
Network         Rating                 (000s)
DSNY                4.4                    1452
NAN                  1.3                      430
NKJR                 1.0                      270
DXD                  0.8                      216
ADSM                0.7                     237
SPRT                  0.6                    116
USA                   0.4                    136
HIST                   0.4                   135
A&E                   0.4                    124
NKTN                 0.4                       87

K2-11  (Monday-Sunday 6 a.m.-11 p.m.)
Network                    Rating               (000s)
DSNY                         3.1                     1013                    
NICK                          2.9                      953
TOON                        1.4                       461
NKJR                          0.9                       244
DXD                           0.6                       184
SPRT                          0.5                         95
HUB                           0.3                         72  
NKTN                         0.2                         57
FAM                           0.2                         55
HIST                           0.2                        54

K6-11 Total Programming Day
Network               Rating                       (000s)
DSNY                     3.0                             597
NICK                      2.2                             446
TOON                     1.5                             298 
NAN                       0.8                             152
DXD                       0.7                             129    
ADSM                     0.6                             111
NKTN                      0.3                              40
A&E                        0.2                              32
NKJR                       0.2                              32
FAM                        0.2                               32

K6-11 Prime (Monday  Sunday 8-11p.m.)
Network               Rating                         (000s)
DSNY                     5.6                             1102
NAN                      1.5                                292
DXD                       1.0                               176  
ADSM                     0.8                               153
USA                        0.5                                85   
HIST                       0.4                                81
A&E                        0.4                                80
TRU                        0.4                                 69  
NKTN                      0.4                                 56
ESPN                      0.4                                 56

K6-11  (Monday-Sunday 6 a.m.-11 p.m.)
Network              Rating               (000s)
DSNY                    3.2                     624
NICK                     2.2                    446
TOON                    1.5                    298
DXD                       0.8                   140
NKJR                      0.3                     40
NKTN                     0.3                     37
TNNK                     0.2                     34
FAM                       0.2                     34
HUB                       0.2                     32 
APL                        0.2                     31

Source: Disney from Nielsen Media Research National MIT, ranked on coverage ratings
Viewing Type: Live +7 Blended with Live +SD from 02/18/13 to date

Teletoon Canada’s classic cartoon net Teletoon Retro has passed the 9 million-subscriber mark for its English- and French-language services since launching five years ago.


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Answer to Yesterday’s Trivia Question:
What iconic costumed character from a children’s series launched in the late ’60s was originally created for the HemisFair world’s fair in 1968? H R PuffnStuff Kudos to: Jeff Grant-Turner Research/Atlanta; Magnus Jansson-Assorted Nuts Entertainment; Meryl Schumacker-PBS KIDS/Arlington, VA; Shannon Pleszewicz-Cablevision Media Sales/NY; Paula K. Allen-Nickelodeon Global Publishing/NY; Ted Biaselli-The HUB/Burbank.

Today’s Trivia Question: Frank Sinatra express an interest in which role in the TV series Batman? (Email [email protected] with your answer and be sure to include your name, company, city and time zone.)

Cheers — Cathy
[email protected] for Cynopsis Kids!

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