Wednesday, March 12th, 2008

Cynopsis: DIGITAL


Good morning, it’s Wednesday, March 12, 2008, and this is your first early morning digital briefing.

The NBC Universal/New Corp. online video joint venture Hulu launches to the public today after an 18-week beta trial that resulted in some impressive viewing numbers. In the past 30 days, more than 5 million viewers have streamed programming from or distributor sites such as AOL, MSN, Comcast’s, MySpace and Yahoo. And more than 50,000 Flash 9-capable Hulu video players have been embedded on over 5,000 independent sites. New programming partnerships with Warner Bros. Television, Lionsgate, the NBA, NHL, NCAA, Vuguru and the Onion News Network make it the closest thing yet to a one-stop shop for free online premium programming. (Hulu launches with 250 TV series and 100 feature length films). Advertisers can utilize a cool new “select an ad” feature, enabling users to pick among a selection of spots. Movie studios can choose to stream a 2-minute trailer as an exclusive single program sponsorship. However, questions remain on just how viable the venture will be. Hulu, which relies on its network owners and partners for content, will bear all of the streaming and server costs for less than half of the revenue generated from video views. (Some reports say Hulu’s share is as low as 30%). Meanwhile, conflict of interests has relegated similar industry tie-ups to the scrap heap of history. 


CBS got permission from local affiliates to remove blackout restrictions on NCAA March Madness On Demand games previously prohibiting local market games from being viewed online. Meanwhile, a new developers platform put together with CBS College Sports Network, and the NCAA will give third party sites such as Facebook,, SI.Com and Yahoo! Sports a single-click link to direct video coverage of the tournament. CBS is also featuring a newly enhanced video player supporting a 16×9 aspect ratio. The network counted 1.38 million unique visitors who watched 2,598,889 total hours of live March Madness video last year.
NBC Universal launched a new interactive mobile game, Law & Order: Celebrity Betrayal, with mobile developer LimeLife, inviting players to solve a complex murder mystery utilizing clues and advice from L&O characters. Users will be charged a $6.99 one-time download fee as well as a $2.99/month subscription fee to play.
The Sundance Channel will kick off the online and on demand components of its second annual multiplatform “The Green” initiative on March 25, a week prior to its TV debut. Cable affiliates will offer premieres of shows such as Big Ideas for a Small Planet & EcoBiz on demand and as broadband offerings on their local web portals. 
Scripps Networks’ HGTV HD and Food Network HD will launch simulcasts of their respective standard definition feeds beginning March 31 to a combined footprint of more than 25 million homes.
Lionsgate became the second studio to allow its films to be copied directly from DVD to iPod, beginning with the latest Rambo release due out on standard DVD and Blu-ray on May 27.
Starz Entertainment licensed a five-film package from Yari Film Group, set to premier later this year on Starz, Encore, Starz on Demand and the Vongo broadband service.
President Bill Clinton will participate in mtvU‘s first-ever Editorial Board on March 16, a series featuring student journalists interviewing key national figures.


P2P online TV service Babelgum launched a newly-designed interface incorporating the usual web 2.0 features, including the ability to create and manage communities as well as share, rate and embed content. The new Babelgum client is also Mac compatible.
Screen Media Films devised a new distribution model for Super High Me, a pot-themed take off of the documentary Super Size Me. Beginning on 4/20, stoners who lack the motivation to go and see it at their local multiplex are asked to log on to the film’s website and order a free DVD screener so that they can host a free screening for their friends. 
Video portal Dailymotion will stream the exclusive premiere of Comedy site My Damn Channel‘s latest original series Bedtime Stories to kick off a new branded MDC channel on the site. 


Walt Disney CEO Robert Iger said Disney expects to receive $1 billion in revenue from online content in FY 2008, including ads on and as well as subscription fees from sites such as Club Penguin.
MPAA CEO Dan Glickman delivered a diatribe against proposed net neutrality legislation at ShoWest on Tuesday, arguing government regulation of the internet would prevent ISPs from addressing “rampant” piracy issues across their networks.
A first-year Ryerson University student is facing expulsion for his role in organizing a chemistry study group on Facebook that swapped tips on homework questions, reports the Toronto Star.


EU antitrust regulators finally approved the Google/DoubleClick merger without imposing any conditions at a time when Google is, if anything, increasing its dominance of the search world internationally. The EU’s rationale in approving the deal was that the marketplace contains enough competitors in search and banner ad serving if Google tries to use its new position to raise prices.
Gieco‘s interactive team launched iheartcavemen, a mock dating portal to try and help their beloved cavemen spokespeople find true love. Eligible bachelors and bachelorettes are encouraged to upload their own pictures and a morphing feature helps show what their offspring may look like.


Nielsen launched a new B-to-B research service at ShoWest dubbed Nielsen PreView that mines informational databases and expert analysis to form a consensus on hot button industry issues.
Time Warner Cable
expanded its agreement with Rentrak to include a multi-year deal to provide set top box-based VOD measurement and analytical services.
Top 10 Online Parent Companies February 2008 (U.S. Home and Work)
Parent Co.                     Unique Audience (000)   Time Per Person (hh:mm:ss)
Google                          122,273                          1:55:47    
Microsoft                       121,287                          2:16:54    
Yahoo!                          113,017                          3:14:24    
Time Warner                 104,863                          3:47:33     
News Corp. Online           75,212                          1:53:17    
eBay                              65,917                          1:51:02    
InterActiveCorp               62,478                          0:24:05    
Amazon                          55,389                          0:26:01    
Wikimedia Foundation      51,438                          0:19:32    
Walt Disney Internet        50,763                          0:41:22
Source: Nielsen Online
Top 10 Web Brands February 2008 (U.S. Home and Work)
Brand                    Unique Audience (000)       Time Per Person (hh:mm:ss)    
Google                   114,573                             1:29:15     
Yahoo!                   112,466                             3:13:56     
Microsoft                  95,877                             0:43:32     
MSN/Windows Live    95,355                             2:09:30     
AOL Media Network   89,443                             3:58:22     
YouTube                   70,076                             0:47:40     
Fox Interactive Media 64,977                            2:01:16     
eBay                         56,604                            1:55:27    
Wikipedia                  51,219                            0:19:26     
Amazon                     47,678                            0:23:34
Source: Nielsen Online


New York-based creative services agency Blue Room hired Chieh Yen to serve as Senior Designer.

Univision Online, Inc. is opening a new office in San Francisco, which will be headed up by Scott Thompson, the new Director/Northwest Region. He will report to Charlie Echeverry, SVP/Digital Sales.  Scott was most recently Disney Online’s Northwest Senior Account Manager.

John Sykes, President/Network Development with MTV Networks announced his decision to leave the company, according to Multichannel News.  John started as a programming executive at MTV in the early 1980s then later became president of VH1 in 1994 where he helped launch the Save the Music program.


HBO, The US Postal Service, AKQA and The Civic Entertainment Group of New York launched a new site to remind web users of The Power of the Letter. Part of a multi-tiered campaign for HBO’s John Adams miniseries premiering Sunday March 15, the site includes clips from the miniseries & quotes from John & Abigail Adams and offers for a free pre-stamped John Adams card which will snail mail to each user. John & Abigail exchanged over 1,100 letters in their lifetime, before the days of email, instant messaging and Twitter.
Later — Wayne
Wayne Karrfalt for Cynopsis: Digital

Cynopsis Digital Ad Sales: Jason Cesare 732-718-0629 / [email protected]
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Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here

JOB OPENING: SVP FINANCE/NY: Ent/prod/dist co seeks proactive finance professional. Royalty acct., bookkeeping, A/R, AP, media exp. pref’d. Strength in corp. struct., working w/outside auditors, benefits exp. [email protected]  (3/19)

JOB OPENING: WRITER PRODUCER ON-AIR PROMOS/ABC Daytime/LA: Write/produce/supv edits/promos for ABC soap OLTL, SOAPnet, Must have 5-7 yrs exp. w/in cable or broadcast network. Apply: Req ID #145721 (3/19)
JOB OPENING: SVP STRATEGIC RESEARCH/Disney*ABC Dom TV/Burbank: 10 yrs broad-based TV exp + 7+ yrs mgmt; leading edge exec w/proven ability to assess media trends/developments. APPLY Req #137377  (3/19)

JOB OPENING: WRITER PRODUCER/ABC TV Network/LA: Conceptualize, write/produce On-Air Promos for alternative series. Must have demonstrated exp. within cable or broadcast network. Apply to: Req ID #144085 (3/19)

JOB OPENING: ASST SPVSR/CBS Avid/Final Cut Pro Tech Support/LA: Tech. & ops support of Avids & Final Cut Promo. Must have yrs of post-prod exp & support non-tech personnel.(U) Res to: CBS OnAir Promo, 7800 Beverly Blvd.#15, LA, CA (3/19)

JOB OPENING: ON-AIR MKTG DIRECTOR/Discovery/MD: Manage on-air dept & creative team. Employ strat, review cuts, copy. 5+ yrs exp broadcast/cable. Apply:   Req# 7708   (3/19)

JOB OPENING: SALES/LATV Network/NY: Head office of bilingual, bicultural music & ent channel distributed nat’l. Join fastest-growing ntwrk in Hisp. space. 3yrs+ brdcst sales exp req’d. Ntwrk sales pref’d. Res to: [email protected] (3/19)

JOB OPENING: MEDIA MANAGEMENT TECH/ Rainbow Media, NYC: Min 3 yrs exp. post prod media transfers/Exp. dubbing of all formats, part HD/Hours 12am to 9am. To see full posting visit and apply to req id 5180BR (3/19)

JOB OPENING:  SALES PLANNER/NBCU, TLMDNY: Generate planning cost w/AE, mentor & train sales assts, stewardship, sales mgmt reports, sales development. BA,1+ yrs exp as sales planner. #760342 (3/19)

JOB OPENING:  MARKETING SPECIALIST/NYC/National CineMedia: Support regional marketing needs, projects and events. BA/BS degree, preferably in marketing and/or communications. Res to: [email protected] (3/19)

JOB OPENING: NAT’L LONG FORM SALES/ION Media Networks/LA:  Highly motivated and creative long form account executive with established relationships and proven track record. EOE. Apply to [email protected]  (3/18)

JOB OPENING: CREATIVE DIRECTOR/CBS DAYTIME/LA: Must have strong background in Television Promotion with reel. Great conceptualizing, writing & management skills necessary. Daytime exp. a plus. Apply:, job 2507 (3/18)

JOB OPENING:  DR SALES COORDINATOR/New York, NY/GSN/The Network for Games: Rep to VP Sales Op & DR AE for Ad Sales. Good Com/detail req. Send Res/Cov Letter: [email protected] (3/15)

JOB OPENING: MGR DISTRIBUTION/New York, NY/GSN/The Network for Games: Rep to VP Dist. BA/BS +3+ years exp in mrktg, sales, comm and/or bus. Send Res/Cov Letter: [email protected]  (3/15)

JOB OPENING:  DIGITAL SALES PLANNER/(NY-Warner Bros.) plans, presentations, acct. stewarding, inventory management. Knowledge of ad serving, media math, DFP, ATLAS, MediaVisor. Email: [email protected]      RE: UCTC/95567BR  (3/15)

JOB OPENING:  DIRECTOR OF INTEGRATED MARKETING/BusRadio/NY: Nations fastest growing youth network. Develop and execute multi-platform programs. 3 years experience in youth marketing space reqd. Apply [email protected] (3/15)

JOB OPENING:  PROD DIR/Rainbow/NY: Dvlp/implement/maint of Delivery Platforms for Rainbow. Support our online presence, mainly main consumer-facing websites. 5-7 yrs related web exp. BA pref. Res: ref #5449BR  (3/15)

JOB OPENING:  COOR, CORP PARTNERSHIPS/NY JETS/NY: Dvlp/execute client sponsorship & advertising deliverables for TV, Radio, Evnt Mkting. Degree w/3-4 yrs exp in sports team, league or agency. Send res to: [email protected] (3/15)

JOB OPENING:  DEVELOPMENT EXECUTIVE/NYC: Network funded production company, seeks executive with experience creating, developing & pitching scripted & non-scripted. Must know nets and studios. Resume to: [email protected] (3/15)

JOB OPENING:  Experienced SPORTS RESEARCHER/SCRIPT WRITER for SportsNow! Inc. for 13, half-hour TV series of current international athletes in 13 different sport disciplines. Reply to [email protected] (3/15)

JOB OPENING:  RESEARCH ANALYST/CNN DIGITAL/NY: Support sales across multiple digital platforms. BA, Strong media math, 1+ yrs. exp with Nielsen Online and web analytics products pref’d. Apply: [email protected] (3/15)

JOB OPENING:  AFFILIATES MARKETING MGR/PHILA.: Work with Director, Consumer & Affiliate Marketing & Comcast Corporate to drive affiliate distribution & build value for Versus. (3/15)

JOB OPENING:  AFFILIATE MKTG COORD/PHILA.: Provide admin & project support for the Director & Manager of Consumer & Affiliate Marketing & help to drive affiliate distribution. (3/15)

JOB OPENING:  MARKETING MANAGER/PHILA.: Work with Director, Consumer & Affiliate Marketing to plan, develop, & execute internal & external marketing campaigns. (3/15)

JOB OPENING:  ADVERTISING MGR/PHILA.: Mng development, execution & maintenance of consumer + trade advertising. Mng & foster relationships w/external agencies & design firms. (3/15)

JOB OPENING:  RESEARCH ANALYST/TURNER ENTERTAINMENT NEW MEDIA/NY: Analysis of audience data, client/category pitches, prospecting/ad hoc research requests. BS/BA, 2+ yrs online/TV research exp, Apply: [email protected] (3/15)

JOB OPENING:  SAP HR BUSINESS DEVELOPER/Discovery/MD: in 6 yrs IT exp SAP configuration in PA (w/benefits)/PD modules. Strong HR background, pref. in Global HR systems. Apply: req# 7564 (3/15)

JOB OPENING:  PRODUCER /VIEWPOINT CREATIVE/LA: 4+ yrs as Prod w/ cable, network mktg & promo exp. Strong collaborative, interpersonal, client, post & design prod skill req. Resume & salary history to [email protected] (3/15)

JOB OPENING:  PRODUCER /VIEWPOINT CREATIVE/LA: 4+ yrs as Prod w/ cable, network mktg & promo exp. Strong collaborative, interpersonal, client, post & design prod skill req. Resume & salary history to [email protected]  (3/15)

JOB OPENING:  PRINT DESIGNER/Hallmark Channel/Studio City: Develops creative design solutions for print and promotional projects. Min. 4 yrs exp. See full posting & apply at (3/15)

JOB OPENING:  MGR RESEARCH/MTV Tr3s/NYC: BS/BA. 5+ yrs exp resrch/data analy for cable/brdcast. Exp w/ Nielsen (Explorer, NPower, MarketBreaks, StarTrak). Str analytic sk. Bi-ling Spanish a +. EOE/M/F/D/AAP. Apply (3/15)

JOB OPENING: ADMIN ASST/Sundance Ch/NYC: Seeking stellar career Asst for LONG TERM TEMP assignm’t. Support high level exec/Hvy calendar & admin duties. Superb org & interpersonal skills a must. Apply: [email protected]   (3/14)

JOB OPENING: ACCT MGR-DIRECT RESPONSE/New York,NY:  BET Cable salesperson w/strong presentation skills. Comfortable w/multi-platform & integrated opps.Sales/agencyexp. req’d. Email: [email protected]   (3/14)

JOB OPENING: ESPN/ SR RESEARCH ANALYST based in New York city. Supports research needs for ESPN Deportes . Bilingual a plus.  Send resume to [email protected]     (3/14)

JOB OPENING:  ES PLANNER/NBCU,TLMD/Y: Generate planning cost w/AE, mentor & train sales assts, stewardship, sales mgmt reports, sales development. BA,1+ yrs exp as sales planner. #760342   (3/14)

JOB OPENING: ESPN/ DIR OF SALES/Deportes/NY: 5 yrs exp in Hispanic Media, Agency Buying/Planning & Client contacts. Spanish a +  apply: [email protected]     (3/14)

JOB OPENING:  ON-AIR MANAGING PROD/AETN Intn’l, NY: Resp for aff relations, proj mgmt & on-air brand mgmt for AETN Int’l brands: Hist, Bio, CI, A&E. Creative, strategic, multi-tasker, team player. Apply: (3/13)

JOB OPENING:  MARKETING RESEARCH ANALYST/ Univision/NY: Develop presentations to support national sales. Strong writing & analytical skills required.EOE Contact: [email protected] (3/13)

JOB OPENING:  MARKETING OPPORTUNITIES/VERSUS/PHILADELPHIA: We are moving to Philly and have multiple great openings in Marketing! Various levels in affiliate, advertising and events/promotions. Read more/Apply at . (3/13)

JOB OPENING: RESEARCH OPPORTUNITIES/VERSUS/PHILADELPHIA: We are moving to Philly and are looking for a Research Manager and Research Analyst. Must have familiarity with all Nielsen products. Read more/Apply at (3/13)

JOB OPENING: PROGRAMMING OPPORTUNITIES/VERSUS/PHILADELPHIA: We are moving to Philly and have many great openings in Programming ! Various levels in acquisition, planning, scheduling & strategy. Read more/Apply at (3/13)

JOB OPENING:  ONLINE ACCT EXEC/Comcast Networks/E!, G4, Versus, MyStyle & FEARnet (Chicago): 3+ yrs exp in online media buying/sales. Selling focus: Chicago & within Midwest territory.Apply: 58664BR EEO/AA/Drug Free (3/13)

JOB OPENING:  RESEARCH ANALYST/Comcast Networks/NY: Strong analytical & time mgt skills, Nielsen & MRI proficiency, and prior media experience req’d.Apply: REQ61002BR (3/_). EEO/AA/drug free (3/13)

JOB OPENING:  PROMO SCHEDULER/truTV/NYC: 2 yrs promo sched exp. Assist w/ planning on-air promos and secondary events and last minute log changes. Some late nights req. Grip It knowledge a plus. Apply to [email protected] (3/13)

JOB POSTING:  ACCT EXEC/Fox Sports Espanol/LA: 3+ yrs Media Sales exp/ Agency/Clients, working knowledge of Spanish mkt, presentation and negotiation, strong comm. & math skills. EOE. Apply to ref FNG11114. (3/13)

WINTER AND SPRING INTERNSHIPS – These positions are for credit only – nobody gets paid here. They are posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

SPRING INTERNSHIP CREDITS ONLY: Internship (summer)/qubo/NYC: Team-oriented & hands-on. Get experience in a variety of fields: sales, marketing, & programming. Send resume or contact for more info: [email protected] (3/18)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED … Interested in posting your Video Resume?  Contact [email protected] for more information ….


SITUATION WANTED: HR POSITION or PERSONAL ASST in Entertainment Ind. Unique background in Agency/Corp Human Resources. Also Mgr/Producer in the Music/Film Ind.Consulted on a screenplay as well as Theater Prod. Contact: [email protected] (3/19)

SITUATION WANTED:  SR CONTRACT RECRUITER: 15 years corporate, creative and entertainment recruiting experience. Avail. for short or long term contract or possible full time employment. Please contact me at:   [email protected] (3/18)

SITUATION WANTED: RESEARCH/PROGRAMMING ASST: Fresh grad with exp in production, traffic, research, and programming. Highly motivated and enthusiastic. Great attention to detail, works well with others.  Email: [email protected] (3/13)

E-mail  [email protected] for rates and specs for Job Openings. 

Interested in posting your Video Resume?  Contact [email protected] for more information ….

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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