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Good morning, it’s Wednesday, June 29, 2011, and this is your first early morning digital briefing. If you would like to read this or any other Cynopsis edition online, click here.
Microsoft‘s ad division is aiming to understand whether online ads encourage consumers to tune into TV via an expanded research partnership with Nielsen. Dubbed the Television Online Effect program, the goal of the joint project is to learn how consumer behavior across TV and the Web influences consumer engagement with the marketing message. The research begins in August and Nielsen will rely on data from its TV/Internet Fusion panel paired with customized research Microsoft will develop from ad campaigns running on Microsoft properties. “If advertisers are looking to capture food enthusiasts for the launch of a new cooking show or networks are looking to drive Moms to primetime programing, they can leverage our exciting new service,” Microsoft’s Joslyn Moore, General Manager Scale Media, said in a blog post.The pilot will launch with entertainment advertisers but is likely to expand.
Boosted by strong television ratings, Bravo‘s digital division also pulled in robust numbers for the second quarter, logging 8% growth to now reach more than 3.8 million unique visitors online. Mobile fared well too: Bravo said its mobile content registered a 7% uptick in page views and more than 6 times increase in video streams compared to the same quarter a year ago.
~ DIGITAL ADVERTISING ~
Location-based marketing will account for nearly 35% of total mobile ad revenue in four years, according to the latest research from Pyramid Research, a division of Light Reading Communications Network. The firm pegged the total location-based ad market at $6.2 billion by 2015, up from a mere $86 million back in 2008. Local search will be the largest driver of the mobile ad market, Pyramid said.
The latest twice-yearly study from Advertiser Perceptions says marketing executives at consumer brands are “more optimistic” about upping their ad spend this year than they’ve been for the last four years. That positive sentiment applies to print, digital TV and mobile, with brands planning to boost their spends in cable and broadcast TV, in particular Ad Age reported.
Now that Netflix CEO Reed Hastings has joined the board of social network giant Facebook, the two companies could integrate their services in cool new ways, suggested the TV strategy research firm FutureScape. The firm predicts social sharing and recommendations of TV content via connected TVs could rise as a result of the closer ties between the two players, perhaps turning into a viable alternative to VOD libraries on TV, FutureScape said in a research note. But there’s a big caveat a board seat does not guarantee service integrations, so these possible maneuverings are speculative at this point.
Casual games publisher eGames acquired social gaming company Heyday Games, in a transaction that bring Heyday’s former CEO Gene Mauro on board at eGames as President and Chief Operating Officer, where he’ll oversee development and production of future games, with his team coming aboard too. Jerry Klein stays on as eGames CEO. The combined company will continue to focus on Facebook games, as well as games to be played across the Web and mobile devices.
Under an agreement Hearst struck earlier this year with Apple, iTunes has now begun selling the July issue of O Magazine in the iTunes app store at $1.99 per month or $19.99 per year. The issue includes the media icon’s 6th annual summer reading list with book recommendations, including those books that are better reads for eReader and those that are better for ink and paper.
Think you’ve got a messy kitchen? Then use it to your advantage. Sister networks Food Network and DIY are partnering to uncover kitchens that need redos, and entrants can upload an image or video to DIYNetwork.com. If you’ve got the “worst kitchen in American,” then DIY and Food Network Magazine may give it a facelift and feature it on an one-hour TV special premiering in January on DIY.
Personal finance news source Kiplinger jumped on the mobile train with the introduction of a free mobile Web site that includes a more interactive version of its traditional Web-based newsletter content. Kiplinger will introduce even more interactivity in additional iPhone, iPad and Android mobile apps that should include faster speed, better search and interactive quizzes and slide shows, among other features.
Oxygen Media promoted Jennifer Kavanagh to Senior VP Digital, where she’ll lead all of the network’s digital and social efforts, including those spanning mobile, apps, interactive TV, gaming and content distribution. She most recently served as VP digital.
Media agency WPP‘s video division Kantar Video appointed Andrew Chang as Chief of Staff and Brian Schorr as Director of Finance. Their tasks will be to oversee daily operations, resource allocation and long-term strategy. Chang joins from digital agency 360i, while Schorr shifts internally having most recently worked as finance director at WPP’s CommonHealth.
The mommy blogging world continues to attract new investment and development. A&E Networks has relaunched and redesigned Lifetimemoms to include new mom experts and additional videos. The new material expands on the existing blog network that launched two years ago and has more than doubled in size since then, A&E said, reaching more than one million moms per month. Lifetime is also adding new channels catering to multicultural moms.
Later – Daisy
Daisy Whitney, new media reporter and author of The Mockingbirds, filling in for Wayne Karrfalt for Cynopsis Digital
Cynopsis Ad Sales:
Mike Farina – VP/Business Development & Sales – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 203-381-9096 / [email protected]
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JOB OPENING: SR DIR OF DVLPMENT/MD: Lead development for Science Channel that span from quirky to groundbreaking/craft to appeal to the curiosities of audience; +7yrs exp in broadcast/cable industry www.discovery.com # 4020 (7/7)
JOB OPENING: SALES ASST/OUTDOOR CHANNEL/CHICAGO: Create mktg decks; Assist bldg plns and check avls; Review MSAs and track delivery; Self-starter, proactive, media degree/exp helpful; To: [email protected] (7/7)
JOB OPENING: MANAGER NEW BUSINESS MRKTING/FOOD NETWORK/NY: Oversee mkting of brand’s new biz endeavors, driving rev & ratings. Degree req’d. 5 yrs exp in media, brand &/or adv desired. www.scrippsnetworks.com #2411 (7/7)
JOB OPENING: DIR STRATEGIC INSIGHTS/Women @ NBC U/NY: #1827BR Provide strategic & analytical guidance for integrated mrktng div. sales research w/new ROI research methods. 5+ yr exp. http://www.nbcunicareers.com/search_nbc/ (7/7)
JOB OPENING: SR. COUNSEL, BUS. & LEGAL AFFAIRS-SUNDANCE CHANNEL GLOBAL/NY: Structure/negotiate complex transactions & handle diverse legal issues for ntwrk. 6+yrs JD relevant inhouse &/or law firm exp. Apply: [email protected] (7/6)
JOB OPENING: SALES PLANNER/TV Guide Networks, LLC/Chicago: Build media plans, steward deals, assist AEs in sales process, 2+ yrs agency/sales exp. Support both network & online sales teams. [email protected] (7/6)
JOB OPENING: SR PRODUCER/ANTIQUES ROAD SHOW/WGBH/BOSTON: (P0465) Full time series production. See full job description and apply online at http://www.wgbh.org/about/employmentOpportunities.cfm (7/6)
JOB OPENING: DIR, SYFY PRIMARY RSRCH/NYC: Job#2137BR Plan, design, analyze & report consumer research projects. Min 7 yrs exp in internet surveys, focus groups & syndicated research services. BA/BS Req. Apply: www.nbcunicareers.com (7/6)
JOB OPENING: AD SALES ASST/Sportsman Channel/NY: Seeking a recent grad w/ previous ad sales/advertising internship exp to asst ad sales dept. Strong Excel & multi-tasking a +. Apply: [email protected] (7/6)
JOB OPENING: SR MGR/DIR, PROMOTIONS/NYC: Responsible for the creation of mktg/promotions prgrms that enable the sales team to sell advertising solutions. Req’s 8+ yrs exp, 4+ yrs Digital. Resume: www.dimgcareers.com (7/6)
JOB OPENING: FREELANCE BUSINESS DEVELOPMENT/HORN INTERACTIVE/NYC: point person on developing business relationships with Agencies & Brands for leading Interactive production / live streaming firm http://horninteractive.com/jobs (7/6)
JOB OPENING: PRGRM ACQUISITIONS MGR/Films Media Group/NY: 3+yrs exp acquisi.; factual prgmng knwlg; solid ind contacts; exp: educ & learning; self-starter & deal-maker; BA/BS req, Spanish profic a+. Res: [email protected] EOE (7/6)
JOB OPENING: MGR PARTNERSHIPS/ABC Domestic/NY: create, sell-through and execute in-show/online promo programs for advertisers/brands apply to: www.disneyabcjobs.com req #310583 (7/6)
JOB OPENING: FREELANCER AUD RSRCH/MTVN/LA. TV rsrch mgr/dir; strong conceptual skills. Media Math,Nielsen/Star Media sftwr req’d w/ prof synd. rsrch (MRI) pref.Min 5 yrs. Exp TV resrch/related field. Res: [email protected] (7/2)
JOB OPENING: VP BUS & LEGAL AFFAIRS/MD: Mng business negotiations for a wide variety of prgmmg transaction for Discovery Ntwrks w/focus on documentary & non-scripted reality prmmg. www.discovery.com # 3497 (7/2)
JOB OPENING: EMERGING MEDIA TECHNOLOGIST/NBCU/NYC: Full time technical position focused on Mobile (Social Media, QR codes, Tablets, Apps, Augmented Reality, etc.), Connected TVs and Automatic Content Recognition. http://goo.gl/119Bd (7/1)
JOB OPENING: MOBILE VIDEO PROGRAM MANAGER/NBCU/NYC: Technical knowledge of mobile vid/infrastructure including: codecs, transcoding, bit-rates, RSS/MRSS/XML feeds, delivery systems, and device player capabilities. http://goo.gl/zI1RV (7/1)
JOB OPENING: COORD, PROD FIN/LIFETIME/NY: Support Prod Mgmnt with invoicing, budgeting, monthly close &analysis.2 yrs exp in fin/acctg/prod within a media environment. To apply: www.aetn.com/careers.html (7/1)
JOB OPENING: HR BUS PARTNER/A+E NETS/LA: Serve as bus partner &resource for LA office in all areas of HR. 7+ yrs HR exp in a media co. Strong recruiting/employee relations/comp/benefits exp. To apply: www.aetn.com/careers.html (7/1)
JOB OPENING: PROGRAMMING DIRECTOR/Discovery Comm/FL: 7+yrs exp. Resp for program strategy, acquisition & scheduling of general entertainment channel LIV, Gen. Ent. background a must, speak Eng/Spa perf. www.Discovery.com #4147 (7/1)
JOB OPENING: EXECUTIVE MEDIA DIRECTOR/GSD&M/AUSTIN TX: Looking for 15+ years of experience to lead the Media department at all full-service advertising agency. To apply and see the full job description, please go to www.gsdm.com (6/30)
JOB OPENING: DIR OF TECHNOLOGY/Bravo/ NY: Job #1718BR Manage & motivate in-house team of developers; implement development methodologies ensuring timely delivery of products & services. http://www.nbcunicareers.com/search_nbc/ (6/30)
JOB OPENING: VP PROD STRATEGY & DVLPMNT/Bravo/NY: Job #1844BR Work w/Bravo Digital leaders on prod strategy & roadmap across web, mobile, apps, connected devices, & interactive TV platforms http://www.nbcunicareers.com/search_nbc/ (6/30)
JOB OPENING: COORD, A & E CONS MKTG/NEW YORK: Coord consumer communications (paid/earned media) in support of tune-in & branding goals for A&E/Bio/CI https://www.abso.com/jobboard/Default.aspx?JOBBOARDID=618&JobDetail=101651 (6/30)
JOB OPENING: PROMO PRODUCER/2C Media/Miami: Dvlp promo campaigns fr major national ntworks. Strong writing, conceptual, & 2-5 yrs cable, studio, or ntwk promo exp needed. Must work in Miami, Fl.Cntct: [email protected] (6/30)
JOB OPENING: SALES PLANNER/RMG/NYC: Generate, optimize & analyze sales proposals for the sales org. Including pricing, viewers & impressions. 2-3yrs sls/planning exp in cable or dig. media. BA req’d. Res/cover: [email protected] (6/30)
JOB OPENING: MGR AD SLS PARTNERSHIPS/NEW YORK: Work w/Ad Sales to sell ideas/value propositions to agencies, clients, planners, internal stakeholders https://www.abso.com/jobboard/Default.aspx?JOBBOARDID=618&JobDetail=101569 (6/30)
JOB OPENING: ACCT EXEC, PRIMETIME/Chicago: Job#2095BR AE will be responsible for increasing revenue from existing business and new business for Primetime, Late Night and Daytime. 5+ yr exp. http://www.nbcunicareers.com/search_nbc/ (6/30)
JOB OPENING: EXEC PRODUCER- ON AIR PROMOTIONS/WEtv/NY: Ovrsee launch/episodic campaigns frm concpt-delivry. 8+yr exp advrtsing, promo/mkting/stratgic brand devlpmnt of cble/ent or new media proprties. Reel/Rez: [email protected] (6/30)
INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].
SUMMER INTERNSHIP CREDITS ONLY: LA. Small television production company, primarily reality. Great learning exp. Assisting Executive Producer in all facets of show production. Please e-mail [email protected] (6/30)
SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED … There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]
SITUATION WANTED: LA – BIZ DEV/MKT/CONSULTING – 12 years Internet experience, w/ content, retail, eTail, CE across domestic & international markets for Fortune 500s and start-ups. Rock solid resume/top MBA. [email protected] (7/7)
SITUATION WANTED: CREATIVE MEDIA MIND Seeking to assist, Entry- Junior level positions, B.A. & Communications/Media background, 3-5 years of experience domestically & internationally. NY based. Please contact, [email protected] (7/7)
SITUATION WANTED: NEED A BUDGET DONE?? LINE PROD/EIC – 15+ yrs. exp- budgets done in all formats TV & Features- Accurate, Reasonable fast turn around. Email: [email protected] (7/7)
SITUATION WANTED: AUDIO ENGINEERS – SAE graduates seeking internship and staff positions in all fields of audio. NYC based. Contact Job Placement Coordinator Jeff Lanier at [email protected] (7/7)
SITUATION WANTED: CREATIVE HARD WORKING MIND Seeking Assist position, Entertainment law firm exp /Television production background, 3-5 years of experience. NY based. Available NOW! Please contact, [email protected] (7/7)
SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER (NYC) Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (7/6)
SITUATION WANTED: RESEARCH DIR/SALES – 20+ yrs Media, Nielsen, Hispanic Mkt, Research, Sales, and Presentation experience. How can I help you? Email: [email protected] (7/6)
SITUATION WANTED: MANAGER/DIRECTOR FINANCIAL PLANNING AND ANALYSIS/LA. 10+ yrs exp in corporate entertainment finance. Extensive background in financial budgeting, planning, modeling and executive presentations. [email protected] (7/2)
SITUATION WANTED: LA…Experienced sales, biz development pro seeking position in educational / home media/advertising . Solid resume and excellent references. email: [email protected] (7/2)
SITUATION WANTED: WGA/TAG WRITER: Legit young animation/comedy/kids writer looking for WRITING GIGS, MANAGER, WA position, or anything related to writing words well. Just sold 1st script to major network. Hit me at [email protected] (6/30)
SITUATION WANTED: Recent film, video and interactive media graduate, looking for an internship or entry level position in the production field. NY based. [email protected] (6/30)
SITUATION WANTED: Looking for work as a Post Supervisor/Associate Producer position. Can start right away. Please call April Nocifora at 818/636-6418 or email at [email protected] (6/30)
SITUATION WANTED: Creative Consultant straddles new & old media16 yr Brdcst exec can develop your pitches, scripts, online. Credits inc. DeGrassi, DaVinci, 8500+ scripts! [email protected] (6/30)
E-mail [email protected] or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.
Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.
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