Wednesday, June 27th, 2007


i intelligent conversation
i good taste
i quality content
i respected brand
i the girl you want to take home to your advertisers


The largest online destination for interested and interesting women. The space where women connect.

Cynopsis: DIGITAL


Good Morning, it’s Wednesday, June 27, 2007 and this is your first early morning digital briefing.

AT&T and Apple unveiled pricing plans for the iPhone. Individual plans start at $59.99 for 450 rollover minutes, 200 text messages and 5,000 nights and weekend minutes. Family plans start at $109.99 for two phones, with 700 minutes to share. The best part of the deal is that all plans include unlimited email and web surfing, encouraging users to fully take advantage of the first phone to deliver the “real” internet. Current AT&T/Cingular customers can even add iPhone’s all-you-can eat data plan for an extra $20/month after they pay a $36 one time activation fee. An AT&T representative claims existing numbers can ported over from rival services, although there may be a delay in processing.
The anticipation for the iPhone’s release at 6 pm local time on Friday has reached fever pitch. Searches for “iphone” have increased 583% during the past 4 weeks, according to Hitwise.  Members of the Apple cult are already lining up at their local Apple stores. Apple fixed it so you can activate the iPhone by simply synching it with a Mac or PC running iTunes, so purchasers won’t have to clog up stores waiting to get hooked up.
Despite the hype, however, analysts warn not to expect millions of sales overnight. Many will show up to kick the tires, only to decide to wait for the kinks to be worked out, for the price to drop or until their current contract expires. The fact that the iPhone does not run on AT&T’s faster 3G network may keep the more technically savvy away.


Dow Jones & Co‘s board of directors and News Corp. have reached an agreement “in principle” on the establishment of an editorial board that would oversee a News Corp.–owned Wall Street Journal. Expect protracted haggling over price, but this should pave the way for a deal. 
AOL saw lightning strike when it converted to a blog format and has decided to do the same with its AOL News portal. The site now sports a cleaner look with the main stories featured in a center strip on the home page. AOL also now offer readers the opportunity to comment, tag and rate stories. This tour page gives a better idea of what it will look like when the relaunch is complete. AOL News has been losing visitors as of late, according to comScore, with traffic falling 12% in May to 19.1 million unique visitors.
TBS will launch a simulcast of its East Coast feed in HD beginning in September, broadcasting in 1080i and Dolby Digital 5.1 sound.
Oxygen‘s launched its first online talent competition seeking the best idea for a comedy targeting women aged 18-39. Comedian Molly Shannon will judge the best 3-5 minute video and two-page treatment submitted through August 31.
NBC aired a special promo featuring Second Life resident Tuna Oddfellow during the broadcast of America’s Got Talent last night. The magician won a contest sponsored by NBC on June 14 by performing virtual tricks in NBC 3, one of NBC’s 10 SL locations.
IFC’s original web series Getting Away With Murder is now being featured on video sharing site
Travel Channel will debut new episodes of Anthony Bourdain: No Reservations on VOD July 13, two weeks before season three premiers on air July 30 at 10 pm ET/PT. Anthony is going to New York, Brazil, French Polynesia, Cleveland, Hong Kong, Argentina, Charleston and Tuscany this season.
G4‘s animated Code Monkeys show will premiere on male-oriented video sharing site on June 27, two weeks prior to its on air debut July 11 at 9 pm ET.

Love to adventure? Check out PodShow’s Amateur Traveler!


Video player start-up Slapvid launched a beta player that accomplishes peer-to-peer video streaming (a la Joost, Veoh, Babelgum) through a web browser instead of a desktop player that must be downloaded. Slapvid runs as a Java applet in conjunction with a Flash video player, connecting with multiple peers watching the same video and managing the video bits as they stream to the application. The site is currently running a demo of YouTube videos to preview the player, but the P2P functionality is only running as a closed beta test for now.
Video site Revision 3 raised $8 million in second round financing. The startup, from Digg co-founders Kevin Rose and Jay Adelson, own the exclusive rights to broadcast ten web-only shows including the run-away hit tech/web culture podcast Diggnation , which recently celebrated its 100th episode.
The sharks are already circling the smaller Facebook app creators. Slideshow enabler Slide acquired Favorite Peeps for a reported $60,000, the widget that allows users to give their favorite friends a nickname. The application currently has about 1.3 million users, ranked the #14 most popular Facebook widget.


The new RealNetworks video player launched in beta format for the PC yesterday, allowing users the option to download, save, burn and send any online video delivered to the player. The basic player, which downloads to a CD, is free; the DVD-save option is only available using the $29.99 RealPlayer plus. The company claims the player automatically recognizes DRM-protected content and will not download it.
signed a licensing agreement with Cable Labs to support OCAP, the OpenCable Application Platform initiative that aims to develop a standard for devices to work on the cable platform. Intel had been one of the key holdouts for the OCAP, objecting to having to foot the bill to adapt its chips. The deal should help spur the development of Intel-based set top boxes and PCs that integrate with two-way cable services.
Texas Instruments is working on a 3G processor that will serve as an HD video platform for mobile phones. OMAP 3 phones, expected to hit the market in 2008, will feature 720×1368 resolution and cameras capable of shooting 12 megapixels of photos per second. TI is even experimenting with a projector that can be used to display HD video from your phone.
A federal judge threw Vonage a lifeline in its lawsuit with Verizon. The judge suggested a compromise that would allow the VOIP service provider to continue to sign new customers while it develops the technology that would allow it to operate without infringing on Verizon’s patents.


Imagine Your Brand’s Own Online Show…
PodShow We Make It Happen
PodShow: THE #1 New Media Network

PodShow creates custom audio/video entertainment programs
aligned with your brand’s attributes—reaching large audiences
online, on mobile devices and around the globe.
Partner with PodShow to
MOVE hearts, minds and markets!

Get in on PodShow’s action!
Visit   Contact [email protected]


Online ad spending will continue to grow at rates of roughly 30% through 2008, according to new research from Magna Global presented yesterday by Interpublic Group sibling Universal McCann. (The numbers should help ease the pain of revised estimates of only 3.1% growth in overall U.S. advertising.) Emerging Media (including paid search, digital billboards, social networking, VOD/advanced TV, mobile marketing and gaming) is expected to reach $11.5 billion this year and $14.7 billion in 2008. Paid search continues to dominate, but rapid growth in social network marketing also stands out.
Emerging Media Ad Expenditures (millions)          2006A     2007E (% growth)   2008E (% growth)
Search                                                       $6,799.1   8,770.9 (29%)        11,095.1 (27%)
Emerging Out of Home                                    1,090.5   1,371.8 (26%)          1,711.0 (25%)
Social Networking                                             276.0      685.0 (148%)        1,020.0 (49%)
Online Video and Rich Media                               235.0      365.5 (56%)             560.0 (53%)
Advanced TV                                                  107.0      140.0 (31%)             178.0 (27%)
Mobile Marketing                                                55.0      105.0 (91%)             194.0 (85%)
Gaming                                                           187.2      216.9 (16%)             238.6 (10%)
Total                                                            $8,749.8  $11,655.1 (33%)     $14,996.7(29%)                                                     


New series and seasons (full eps only) released online since 19 June 2007:

Aqua Teen Hunger Force (adult swim; iTunes): season 5

Arthur (CTV/PBS; iTunes): current season (season 11)

Babar (HBO; Unbox): season 1

The Best Years (The N; iTunes): current season (season 1)

Caillou (CTV/PBS; iTunes): Volume 1

The Closer (TNT; Unbox, iTunes): current season (season 3)

The Dead Zone (USA; iTunes): current season (season 6)

Degrassi The Next Generation (CTV/The N; iTunes): seasons 1, 2 & 3

Engaged & Underage (MTV; Unbox, iTunes): season 2

Fantastic Children (TV Tokyo; Unbox): complete series

Flo (CBS; Unbox): complete series

Friday: The Animated Series (MTV2; Unbox): current season (season 1)

Heartland (TNT; Unbox): current season (season 1)

History Detectives (PBS; iTunes): current season (season 5)

Logan’s Run (CBS; Unbox): complete series

Sexual Healing (Showtime; Unbox): season 1

Squirrel Boy (Cartoon Network; iTunes): season 2

The Suite Life of Zack & Cody (Disney; iTunes): current season (season 3)

Teletubbies (BBC1/PBS; iTunes): Volume 1

The Venture Bros. (adult swim; iTunes): season 1

White Boyz in the Hood (Showtime; Unbox): season 1

Source: Trivial TV


John MacDonald has been hired by MTV to the newly created position of SVP/Content Programming and Strategy, reporting to Tony DiSanto, EVP/Series Development in the Santa Monica office. He will supervise the linear MTV schedule as well as content distribution across all platforms. The hire is part of a recent reorganization dividing programming into three divisions – Series Development, Content Programming and Strategy and Series Production, designed to streamline development across multiple platforms.
Tribune Broadcasting named Rick Felty to the newly created post of VP/Digital Media. He will direct central operations for the station group’s 27 websites, reporting to John Reardon, President of Tribune Broadcasting. Rick previously served as VP/Creative Services for Tribune.
Jay Frank joined CMT as SVP/Music Strategy. He will oversee the network’s Music and Talent division as well as on air and digital music initiatives across multiple platforms. Jay was VP/Music Programming and Label Relations at Yahoo! Music prior to joining CMT.



Washington Post Interactive’s Slate relaunched a new video-centric online magazine Slate V. The site features video stories on politics, art, science, business and culture updated every weekday, much of it produced in house. Andy Bowers, former NPR columnist and creator of Slate’s podcast, has been hired to edit the site. It even features a section called Did You See This?, an editor’s choice of the best videos from around the web.
A new website will be featured here everyday for you to check out. Some are TV-centric, some creative, some just plain strange, but all have something to do with this crazy business. Email me your suggestions at [email protected] and if I include the site you mention, your name, company and city will be credited. Only one mention per calendar week, to make it fair.

Later — Wayne
Wayne Karrfalt for Cynopsis: Digitals

Cynopsis Ad Sales:  Mark Bohn- 203-583-1224 / [email protected]
Classifieds – Trish Pihonak- 203-926-9878 / [email protected]

Features Available at Cynopsis Website:
Subscribe to the iTunes Video Podcast, or Audio Podcast

Cynopsis Digital Glossary

Cynopsis Daily Video and Cynopsis: Digital Audio Feed — both streaming (download option)
Extended Classified Ads
Subscribe a new address or change your email
Media Kits for all editions
Cynopsis Contact Info

To Unsubscribe from this edition or any Cynopsis editions, please click here

Cynopsis Audio on your Blackberry – click here for free Blackberry application

CableU – Know Networks Better. Pitch Smarter. Click here

All outgoing e-mails are scanned and sent out virus free.
Copyright Cynopsis 2007

Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here

JOB OPENING: COMMERCIAL TRAFFIC OPS ADMN/NY: Must have BA/BS & 2yrs of traffic exp; Resp: Create, manage, and ensure accuracy of commercial spots; execute manual day of air changes. Apply: #558504. (7/4)

JOB OPENING: SR ANALYST, AFF FINANCE/MTVN/NY: Full acct Mgmt, Cash Flow of MSO remittances & subscriber updating. Prepare subscriber & reconciliations & A/R Analysis. Bus. Degree w/ 2-3 yrs exp. EOE/M/F/D/AAP (7/4)

JOB OPENING: INTERACTIVE SALES PLANNER: ABC Digital Media Sales seeks a sales planner with a minimum of 1-2 years experience in researching, planning and executing digital campaigns.. Req ID:99245 (7/4)

JOB OPENING: COORD, PRGMNG OPS/VERSUS/Stamford, CT: Maintain time buy & ad sales inventory tracking system for fast growing sports cable net. 1-2 yrs related exp req’d; traffic or sales asst exp pref’d. Apply at EOE (7/3)

JOB OPENING: ACCT MGR-SALES/POPULAR MECHANICS MAGAZINE/CHICAGO: Oppty to sell print and website. Must have 3-5 yrs exp, ability to interact with agencies and clients + excellent presentation skills. Apply: [email protected] (7/3)

JOB OPENING: DIR. RES-AFF SALES/Digi Media/A&E TV-NY: Dvlp strategies & analysis for Aff Sls & Digi Media – Bus Dev & Sales. BA/BS & 5 yrs Research/Cable TV distrib/Digi Media. Res: (7/3)

JOB OPENING: DR ACCOUNT EXECUTIVE/Fox Cable/ NY: Establish & maintain relations w/ nat’l Direct Response Advertisers & Agencies; identify avail inventory; 2+ yrs DR sls experience; strong comm & present skills; (7/3)

JOB OPENING: REG MNGNG DIR/AD COUNCIL/DC: Secure/track & acknwldg donated media. Coord . support w/non-profit partners/gov’t/ commun. leaders. 3-5yrs ad sales/media mktng/station pub. serv. exp. Travel. [email protected] (7/3)

JOB OPENING: ACCT EXEC/AETN Digital Media Chicago: Sell digital advertising solutions to clients/agencies. Dvlp new business. Client service and acct mgmt. 4 yrs in sales -min 2 yrs digital sales. Apply: (7/3)

JOB OPENING: RESEARCH ANALYST/E! Networks: Asst networks understand their viewers and users. BA/BS, 1 yr of media research experience, and knowledge of Nielsen systems req. Apply online, (6/30)

JOB OPENING: RESEARCH COORDINATOR/E! Networks: Asst with collecting primary research. BA/BS, 1 yr of media research experience, and interest in data entry/manipulation required. Apply online, (6/30)

JOB OPENING: NATIONAL MEDIA BUYER/GM Planworks New York: Manage day parts by ensuring proper allocation of brands, stewarding buys, negotiating scatter. If you are a seasoned Media Buyer apply (6/30)

JOB OPENING: ONLINE ACCOUNT EXEC/Comcast Networks (E! Online, G4, Versus, style.)/NY. 3-5+ years of strong agency and/or online sales-related exp. Excellent communication and presentation skills. Reply: [email protected] (6/30)

JOB OPENING: MGR SALES/STRATEGY RESEARCH: Primary research & audience analysis in support of the ABC TV Network Sales division, particularly Daytime and Late Night entertainment programming. Req ID: 93570 (6/29)

JOB OPENING: MEDIA PLANNER/Discovery Nets, Silver Spring, MD: On-air strategic media plan’g & promo scheduling. 3 yrs media plan’g exp. -cable, brdcst; media metrics & usage, strong comm skills. Apply: , Req#5431 (6/29)

JOB OPENING: SR ANLYST TV RSRCH, Disney*ABC/LA: Pgm analysis and syndie research. 2+ yrs. exp. at a studio/distributor. Knwldg Galaxy Explorer, WRAP Overnights/Sweeps, Word Excel PowerPoint. Apply REQ 94668 (6/29)

JOB OPENING: MGR DGTL MEDIA/FX/LA: Mng content for FX, broadband & wireless. BA req. & 3+ yrs exp dgtl media/cable net. Apply , FNG7381 (6/29)

JOB OPENING: MARKETING MANAGER/ Bend Broadband, located in beautiful Bend OR, is welcoming an experienced Marketing Manager to our organization. Find out more about us and this great career opportunity @ (6/29)

JOB OPENING: AUDIENCE COORDINATOR, SUPERVISING PRODUCER, PRODUCERS/iVillage Live/Chicago, IL: Visit , keyword search “iVillage Live”, for more information and application. Experience in talk preferred (6/29)

JOB OPENING: INTERACTIVE PRODUCT MANAGER/iVillage Live/Chicago, IL: Drive web traffic, build user community, implement strategies for growth. keyword search “iVillage Live” to apply (6/29)

JOB OPENING: COORD, ONLINE ADVERTISING/VERSUS -Stamford, CT: Coordinate all online advertising activities for 3+ yrs experience req’d. For more info and to apply please visit EOE (6/29)

JOB OPENING: DIR, ORGANIZATION & STAFFING/London: Manage the development of an internal and external talent pipeline. Lead the Organization and Talent review process for Europe. Apply: Pos. 5426 (6/29)

JOB OPENING: NYCTV -Entrepreneurial? Sponsorship/s & integrated pkgs -Exp’d Closer w/media/buy/plannrs contacts-luxury brand- Base + incentives- Resume: [email protected] (6/29)

JOB OPENING: VP, ORGANIZATION & STAFFING/Silver Spring MD: Provide strategic leadership in the acquisition and development of talent globally. Min 10 yrs HR/OD/recruiting exp. Apply:  Position 5463 (6/29)

JOB OPENING: NPR DIR. MEDIA RELATIONS/DC: Manage media relations staff. Bachelors 5+ exp. req’d. Send cover letter & res., ID position #CYN470 to NPR: HR Dept; 635 Mass Ave NW; Wash, DC 20001; Fax 202-513-3047; [email protected]. (6/28)

JOB OPENING: ACCOUNT EXEC/Piscataway, NJ. Cablevision seeks Account Exec for Optimum Homes. 2+yrs ad sales exp. Real Estate knowledge a plus. Valid NJ DL. Please visit and apply to job 661BR (6/28)

JOB OPENING: SR. RESEARCH ANALYST/FOX SPORTS/LA: 3+ yrs cable/broadcast research. Strong knowledge of Nielsen/PhotoShop/Scarborough/CMR. Strong presentation /analytical/communication skills. Reply: FNG6795 (6/28)

JOB OPENING: DIR OF DIGITAL MEDIA/Ovation/LA: 7+yrs digital media/create & implement project doc/network infrastructure & Internet protocol/digital &web exp/proj mgmt exp Send resume & salary requirement to: [email protected] (6/28)

JOB OPENING: MANAGER, AFFILIATE MARKETING/Hallmark Channel LA: 3 years exp. in Affiliate Marketing. See full posting & apply at (6/28)

JOB OPENING: COORDINATOR, PROGRAMMING & ACQUISITIONS/Style Network: Will support dept. Must have 2 yrs of entertainment exp, programming preferred. Exp with Nielsen ratings preferred. Apply online, (6/28)

JOB OPENING: PA, INTERACTIVE/Sesame Street/NY: Traffic digital assets. Assist live-action prod. of Flash-based content. Must know Photoshop, Flash 8, Illustrator, Final Cut Pro, After Effects. [email protected] (6/28)

JOB OPENING: STAFF ACCT/DIRECTV/NYC: Will be respons. for A/R collections with analysis & reporting on all ad sales accounts.For full job description & to forward resume go to refer to job#700301. (6/28)

JOB OPENING: MGR, DIGITAL MEDIA/National Geo Channel/DC: Manage product develop of digital offerings online, mobile, cable/satellite VOD; enhance site; 3+yrs rel exper; advanced knowledge of web tech and term; (6/28)

JOB OPENING: MKTNG & CONSUMER INSIGHT ASSOC /Discovery Nets, Silver Spring, MD: Design & analyze cross-net brand rsrch, media & ad ROI, advertising tests. 2 yrs primary rsrch exp. TV exp a +. Apply at , Req#5395 (6/28)

SUMMER INTERNSHIPS – These positions are for credit only – nobody gets paid here. They are posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at  [email protected] .

SUMMER INTERNSHIP CREDITS ONLY: Intern/PA: Short film shooting in NYC with award-winning Actors, Director & Writer looking for team player to work hard with a professional crew. Interested applicants respond to [email protected] (7/4)


SITUATION WANTED: FREELANCE TRAFFIC COORDINATOR OR MANAGER/NYC or Philadelphia: Looking for freelance traffic work. 7yrs + experience in broadcast traffic- cable, radio and agency traffic. Contact: [email protected]   (7/3)

SITUATION WANTED: SAVVY SENIOR LEVEL SALES/NEGOTIATIONS ACQ/NYC/LA/Atlanta/DC: seeks position mng. clients/content/deals in Film/TV/New Media. Exp on 2 coasts & abroad closing multi-MM dollar content deals. [email protected] (7/3)

SITUATION WANTED: 07 SUNY BU Grad seeks SPORTS WRITING POSITION in media industry. Current part-time sports reporter for Binghamton paper. Completed 3 internships, will work from ground up. E-mail [email protected] (7/3)

SITUATION WANTED: DIRECTORS ASSISTANT/LA: hardworking, creative and reliable with 13yrs production exp. Resume available on my website: Contact: [email protected] (6/28)

E-mail Trish Pihonak for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email Trish Pihonak for specs.


Related Stories

02/21/24: Cynopsis Jobs


MANAGER, CONSUMER MARKETING TV One SILVER SPRING, MD – HYBRID REMOTE Contribute strategic thinking and new ideas to the building and development of consumers promotions and marketing campaigns and work on marketing strategies, in partnership with the internal research team and media agency, for programming initiatives to inform our understanding of the target audience. Full […]

Cynopsis Digital Out of Home 02/21/24: Hypermedia does Dubai; AdQuick strikes a deal with Crackle Connex; CTI acquires Vistacom

Wednesday February 21, 2024 Hypermedia inked a 10-year deal with developer Nakheel granting Hypermedia, a subsidiary of W Group Holding, media rights and development privileges for Nakheel’s communities and assets across Dubai. The digital network to be installed across Palm Jumeirah features various formats, from digital unipoles at the entrance to large panels along the […]

Cynopsis 02/21/24: Fubo suing Disney, Fox and WBD over joint venture

Fubo suing Disney, Fox and WBD over joint venture

Wednesday February 21, 2024 Today’s Premieres AppleTV+: Constellation; Messi’s World Cup: The Rise of a Legend Netflix: Can I Tell You a Secret? History: Pawn Stars Do America at 8p; Pawn Stars at 10p Disney+: Star Wars: The Bad Batch Today’s Finales Freeform: Chrissy & Dave Dine Out at 9:30p Paramount+: The Family Stallone IN […]

02/20/24: Cynopsis Media Tech Update

Video advertising

Tuesday February 20, 2024 Google responded to claims made about Privacy Sandbox in a report by the IAB Tech Lab. Google maintains the analysis contains inaccurate information and overlooks the goal of Privacy Sandbox to improve user privacy while still enabling effective digital advertising. The report said Privacy Sandbox could make it more difficult to […]

Cynopsis 02/20/24: Pre-school platform Noggin shutting down

Pre-school platform Noggin shutting down

Tuesday February 20, 2024 Today’s Premieres ABC: Will Trent at 8p; The Rookie at 9p; The Good Doctor at 10p CW: Crime Nation at 8p HGTV: Renovation Aloha at 9p MHz Choice: Six Women Netflix: Risqué Business: Netherlands & Germany TLC: Little People, Big World at 9p Today’s Finales Fox: Name That Tune at 8p […]