Cynopsis: Kids!
06/12.13
Good morning. It’s Wednesday, June 12, 2013, and this is your first early morning briefing.
Is cable still considered a content disruptor in the digital age? According to Anne Sweeney, you bet! The co-chair of Disney Media Nets/president, Disney-ABC Television Group told attendees at the Cable Show in D.C. this week that WATCHDisney and the company’s other TV everywhere products are indeed disruptors, “but we’re being disruptive in a way that’s complementary to this great ecosystem.” Asked about the whether she considers SVOD a friend or foe to cable programming, Sweeney said, “It’s all about a windowing strategy.” She also noted “the consumer has taken control” of the content viewing “and is not giving it back,” and pointed to the symbiotic relationship between viewers of ABC Family’s Pretty Little Liars and the Twitter-verse, noting they are “one and the same.” Speaking of PLL, last night as we went to press tweens were poised at their social media stations awaiting the premiere of Season 4, being touted as “the season of answers” about A and company.
It’s a go for Teen Titans Go! Cartoon Network is picking up a second season of the new half-hour animated comedy series from Warner Bros. Animation. Since its premiere on Cartoon in April, Teen Titans Go! has averaged more than 1.7 million total viewers (P2+) per telecast and is the top program (excluding movies) on Tuesday on all TV among K2-11, K6-11 & 9-14 and Boys 2-11, 6-11 & 9-14, according to Nielsen.
Monsters Ink: Mind Candy is bringing its Moshi Monsters kids gaming and merch brand to the big show the small screen. The company will produce an animated series (52×11) based on the most popular characters from the Moshi world for distribution to both linear and digital platforms. Carriage discussions will launch at next week’s Licensing Expo in Las Vegas. With 80 million registered users for the Moshi online world in 150 global territories worldwide, the brand features 200-plus characters and targets kids 6-12. Jocelyn Stevenson, Mind Candy’s executive creative producer for film & TV projects, is heading up production.
ION Media Networks is investing in more children’s and family content. The company’s Qubo network in the fall will premiere its new 26-episode half-hour series Funniest Pets and People, produced by Genco Entertainment and distributed by Legacy Distribution. The new launch comes on the heels of spring debuts Anne of Green Gables, I Spy and Animorphs.
Corus Entertainment’s Nelvana Studio is under way on production of new preschool CGI animated series Trucktown, with 40 half-hour eps set for delivery in spring 2014. The series, based on the popular children’s books by author Jon Scieszka, follows the follows the playful adventures of a group of rough and tumble young trucks. Keeping things in the family, Corus’ Treehouse preschool channel, is the first broadcaster to pick up the new series.
It’s puppy love when PBS Kids’ series Martha Speaks returns for a fifth season on June 24 with a dog-gone great week of new episodes. OK, enough with the puns. But the show featuring everyone’s favorite talking dog is definitely upping the cute factor this season with this lineup of fun themed episodes… Additionally on PBS Kids, Scholastic Media’s Emmy-winning WordGirl will return for a 13-episode sixth season on Aug. 5. The series, produced by Scholastic’s animation studio Soup2Nuts, kicks off its new season with ‘What’s Up With WordGirl Week’ featuring five new episodes. Season 6 will find fifth grader Becky Botsford (and her alter-ego WordGirl) facing some of her toughest challenges yet against the series’ most popular villains.
MORE KIDS NEWS
DreamWorks Animation is heading Down Under. The company is starting production on an all-animal musical based in the Aussie Outback, and it tapped local hero Tim Minchin (Matilda the Musical) to compose the score and add creative input. Currently titled Larrikins, Aussie slang for mischievous youth, the story follows an uptight marsupial who gets schooled in the ways of the wild when he ventures out into the desert.
Casting call: Disney is on the hunt for the next kid and teen sensations. Casting directors for Disney Channel and Disney XD are visiting SoCal elementary, middle and high schools, performing arts schools and studios searching for talent in the 10-17-year range for upcoming series and movies. The talent search is led by casting directors Rosalinda Morales (“Bread and Roses,” “La Misma Luna” aka “Under The Same Moon”) and Pauline O’con (24). Past Disney casting calls turned up Selena Gomez, Demi Lovato and Coco Jones.
It’s been 15 years since Harry Potter and the Sorcerer’s Stone was first published in the States, and to honor the occasion Scholastic is launching a contest where public libraries across the country can win a Harry Potter party pack for young readers in their communities. Entrants are asked to describe in 500 words or less the ultimate Harry Potter celebration they would throw to welcome a new generation of readers to the world of Harry Potter. Fifteen winners will be announced on Harry Potter’s birthday, July 31, with prizes including 100 copies of the new trade paperback edition, one new paperback boxed set of all seven Harry Potter books signed by the cover artist, and a $100 gift card toward the Harry Potter celebration.
Demi Lovato has penned an ebook, due out exclusively on iPad. The former Disney princess took to Twitter to announce the news to her fans and provide a link for them to preorder the tome. The self-titled book will feature never-seen video and photos, including personal images, a forward by Ryan Seacrest and an exclusive music video of the song “In Case.”
PR and digital marketing agency Big Picture Media is expanding. Founder Dayna Ghiraldi will open a Los Angeles office to complement the company’s original New-York headquarters this summer. Additionally, senior publicist Rachel Miller will open a Philadelphia location for Big Picture. Among the companies’ recent clients were the soundtracks for the movies The Croods and ParaNorman.
DIGITAL UPDATE
Sprout connected with mothers across social platforms and boosted its own social media presence with its “Mom Is Here” campaign. The contest encourages moms to take photos with their children and share them on Instagram. Launched on Mother’s Day (May 12), Mom Is Here has received more than 10,000 submissions, and as a result Sprout has grown its Instagram audience by more than 11,000 followers. Ten moms will be featured in a spot Sprout will run this summer, and will also be showcased on the Times Square G-Tron.
Programming models will be an important topic of discussion at next week’s BIG Monetization Summit. We have some great speakers lined up, including executives from AOL, Bravo, GE, Hud:sun Media, Major League Soccer, Nine West, Scripps, Yahoo, and YouTube. Register while you still can!
GAMING & APPS
Nickelodeon has launched a new mobile game for fans of SpongeBob SquarePants: SpongeBob Moves In. The city-building app allows fans to build their very own version of Bikini Bottom, the setting for Nick’s hit animated series. The app is very much like other city-building games where the player has to make sure everything is running smoothly and the citizens are happy. The game also features un-lockable short animated videos, which tell the story of how the show’s characters arrived to Bikini Bottom. These shorts were written by the SpongeBob SquarePants series writing staff. SpongeBob Moves In is available worldwide in eight languages: English, Spanish (Latam), Spanish (Spain), German, French, Dutch, Portuguese and Italian.
Based on the hit Disney series, Phineas and Ferb: Quest for Cool Stuff is slated for release in August on the Xbox 360 system from Microsoft, Wii U video game system, Nintendo DS and Nintendo 3DS.
Marvel Pinball is now available as a standalone application at the App Store, Google Play and Amazon for the Kindle Fire HD. The app features every Marvel Pinball table to date, including the “Spider-Man” table, which has yet to be released on mobile, along with the “Iron Man” table, the “Wolverine” table and the “Infinity Gauntlet” table.
AG Properties is launching its first-ever Care Bears app, Care Bears Create & Share! Designed for kids 3 and up and developed and published by Budge Studios, the app lets users create and share their own Care Bear postcards with personalized messages. The app is available for free on iOS, both mobile and iPad; Android is coming soon.
A CYNOPSIS MESSAGE FROM LITTLE AIRPLANE
“HOW TO MAKE A GREAT PRESCHOOL SERIES”
August 3, 4, 5
Little Airplane Productions is accepting applications for a unique workshop taught by accomplished preschool TV veterans on each step of creating a high-quality preschool series. Topics include Writing, Pitching, Legal, Design, Music, Directing, Producing, Distribution and more. A panel of noteworthy Children’s TV broadcasters will be on hand to discuss pitching to a network.
LICENSING
U.K. licensing heavyweight Bulldog Licensing is expanding into the U.S. market through a just-launched New York-based subsidiary. Serving as managing director of the new U.S. firm is Laurie Windrow, a longtime industry executive who’s managed global brands such as Teenage Mutant Ninja Turtles, Pokemon, Build a Bear Workshop and Discovery Channel.
Me-ow: A new two-year co-branding deal is under way between Sanrio’s Hello Kitty property and Ugly Doll from Pretty Ugly to create a line of limited-edition collectibles. The first of the litter will debut next month at San Diego ComicCon, with a preview at Licensing Expo next week.
King Features Syndicate is initially targeting giftware and apparel with its brand-new licensing agreement with Chicken Soup for the Soul Publishing for the Chicken Soup for the Soul name, logo and other proprietary assets. The 20-year-old brand currently receives an average of 110 million targeted media impressions per month, and reaches another 25 million unique users per month through its independent blog and radio networks.
Warner Bros. Consumer Products UK is partnering with fashion retailer French Connection, which is launching a six-piece Superman T-shirt collection to coincide with the June 14 release of Warner Bros. Pictures/Legendary Pictures’ Man of Steel. Available in French Connection stores worldwide (excluding Canada) and online at www.frenchconnection.com, the designs feature artwork of the DC Comics hero from the new film, as well as vintage and comic Superman art. French Connection will support the launch with a marketing campaign including a window installation at its Regent Street store in London and an in-store competition to win tickets to the European premiere of Man of Steel in London.
ITV Studios Global Entertainment signed another U.K. licensing deal for Platinum Films’ property Matt Hatter Chronicles, this time with Trade Mark Collections to produce a range of branded bags and related fashion accessory products.
INTERNATIONAL RELATIONS
More zany monkeys-in-space adventures to come from Teletoon Canada. The network ordered 26 additional half-hour eps of Breakthrough Entertainment’s Rocket Monkeys. The renewal is dovetails with the show’s success on Nickelodeon in the States.
GOOD WORKS
Saban’s Power Rangers Megaforce presented a $5,000 donation to James Bowie Elementary School, the winning school of this year’s emPOWER Challenge! in-school enrichment program. The emPOWER Challenge! is the 2013 in-school component of the Power Rangers emPOWER program, which has been activated in more than 30 major metropolitan areas, with more than 130,000 teachers and close to 5 million students and families participating. The challenge provides teacher-approved in-classroom activities aligned to national curriculum standards for grades 1-3, utilizing the Power Rangers to inspire kids to eat healthy, exercise, and develop teamwork skills and confidence. In addition, the program provides resources, recipes, and tips for parents. Materials were distributed to teachers nationally in print and online, and teachers also had the opportunity to enter a sweepstakes to win a $5,000 donation for their school.
JetBlue Airways is off the ground with its third annual Soar With Reading summer literacy initiative that places age-appropriate books in the hands of children in underserved areas. This year JetBlue is partnering with Random House Children’s Books and Magic Tree House author Mary Pope Osborne to debut the jetblue.com/SoarWithReading website, which offers downloadable Magic Tree House Soar with Reading Passport Activity Booklets, games, reading lists, and more. Passport booklets filled with activities will also be distributed at JetBlue terminals across the U.S. and throughout the Caribbean from June through August to encourage summer reading. Since 2010, JetBlue has donated more than $250,000 worth of books to children in need.
BY THE NUMBERS
Top 10 Basic Cable Ratings for the week of June 3-June 9, 2013
K2-11 Total Programming Day
Network Rating (000s)
DSNY 2.9 963
NICK 2.7 888
TOON 1.6 529
DSJR 1.0 206
NKJR 0.8 199
NAN 0.7 248
ADSM 0.6 192
DXD 0.6 161
NKTN 0.5 117
SPRT 0.5 89
K2-11 Prime (Monday Sunday 8-11p.m.)
Network Rating (000s)
DSNY 3.9 1280
NAN 1.3 426
DSJR 1.2 246
NKJR 1.0 267
DXD 0.7 188
ADSM 0.6 196
NKTN 0.6 143
FAM 0.5 167
SPRT 0.5 104
TNT 0.4 129
K2-11 (Monday-Sunday 6 a.m.-11 p.m.)
Network Rating (000s)
DSNY 3.2 1044
NICK 2.7 888
TOON 1.6 529
NAN 1.1 365
DSJR 1.1 227
NKJR 1.0 262
DXD 0.7 191
NKTN 0.5 106
SPRT 0.5 101
TNNK 0.4 104
K6-11 Total Programming Day
Network Rating (000s)
DSNY 3.3 643
NICK 2.3 456
TOON 1.8 360
NAN 0.9 184
DXD 0.7 126
ADSM 0.6 126
NKTN 0.5 73
TNNK 0.5 70
FAM 0.3 52
NKJR 0.3 41
K6-11 Prime (Monday Sunday 8-11p.m.)
Network Rating (000s)
DSNY 4.7 922
NAN 1.6 307
DXD 0.8 142
ADSM 0.7 134
NKTN 0.7 96
FAM 0.5 95
TNT 0.4 79
APL 0.4 76
TNNK 0.4 55
DSJR 0.4 50
K6-11 (Monday-Sunday 6 a.m.-11 p.m.)
Network Rating (000s)
DSNY 3.4 666
NICK 2.3 456
TOON 1.8 360
NAN 1.4 269
DXD 0.9 147
TNNK 0.6 91
NKTN 0.5 70
FAM 0.3 54
NKJR 0.3 53
APL 0.3 51
K9-14 Total Programming Day
Network / Rating / (000s)
DSNY 2.9 584
NICK 1.5 303
TOON 1.5 299
NAN 0.9 189
ADSM 0.9 182
DXD 0.6 110
TNNK 0.6 90
NKTN 0.4 55
FAM 0.3 57
MTV 0.3 53
K9-14 Prime (Monday Sunday 8-11p.m.)
Network / Rating / (000s)
DSNY 3.9 779
NAN 1.4 283
ADSM 0.9 177
DXD 0.7 126
TNT 0.6 114
FAM 0.5 105
FX 0.5 91
TNNK 0.5 75
NKTN 0.5 66
USA 0.4 90
K9-14 (Monday-Sunday 6 a.m.-11 p.m.)
Network / Rating / (000s)
DSNY 2.8 544
NICK 1.5 292
TOON 1.5 279
NAN 1.2 227
DXD 0.7 127
TNNK 0.7 86
NKTN 0.4 63
FAM 0.3 55
APL 0.3 52
MTV 0.3 51
Source: Disney from Nielsen Media Research National MIT, ranked on coverage ratings
Viewing Type: Live +SD
K2-11 Top 10 Programs for the week of June 3-June 8, 2013
Date Program Network Time (000s)
6/7/13 Jessie DSNY 8:30-9p.m. 2198
6/8/13 Sam & Cat NICK 8-8:30p.m. 2029
6/7/13 A.N.T. Farm DSNY 8-8:30p.m. 2027
6/7/13 Phineas and Ferb DSNY 9-9:30p.m. 1880
6/7/13 A.N.T. Farm DSNY 7-8p.m. 1740
6/5/13 SpongeBob NICK 5-5:30p.m. 1733
6/7/13 Fish Hooks DSNY 9:30-10p.m. 1694
6/8/13 A.N.T. Farm DSNY 11-11:30a.m. 1665
6/5/13 SpongeBob NICK 4:30-5p.m. 1641
6/9/13 A.N.T. Farm DSNY 11a.m.-noon 1613
K6-11 Top 10 Programs for the week of May 6-May 12, 2013
Date Program Network Time (000s)
6/7/13 Jessie DSNY 8:30-9p.m. 1681
6/7/13 A.N.T. Farm DSNY 8-8:30p.m. 1503
6/8/13 Sam & Cat NICK 8-8:30p.m. 1375
6/7/13 Phineas and Ferb DSNY 9-9:30p.m. 1340
5/7/13 A.N.T. Farm DSNY 7-8p.m 1241
6/9/13 A.N.T. Farm DSNY 11a.m.-noon 1220
6/8/13 A.N.T. Farm DSNY 11-11:30a.m. 1206
6/8/13 Austin & Ally DSNY 9-9:30p.m. 1186
6/8/13 A.N.T. Farm DSNY 9:30-10a.m. 1148
6/9/13 Dog With A Blog DSNY 12-12:30p.m. 1143
Source: Turner Research from the Nielsen Co. data, Preliminary Live + SD
Weekend box office estimates for the 10 top-grossing kids/tween/teen movies rated G, PG or PG-13, provided by Rentrak for June 7-9, 2013:
Now You See Me (Lionsgate) PG-13 $19.5 million (weekend) $61.4 million (2-week cume)
The Internship (20th Century Fox) PG-13 $18.1 million (weekend) $18.1 million (1-week cume)
Epic (20th Century Fox) PG $12.1 million (weekend) $84.2 million (3-week cume)
Star Trek Into Darkness (Paramount) PG-13 $11.7 million (weekend) $200.1 million (4-week cume)
After Earth (Sony) PG-13 $11.2 million (weekend) $46.6 million (2-week cume)
Iron Man 3 (Disney) PG-13 $5.8 million (weekend) $394.3 million (6-week cume)
The Great Gatsby (Warner Bros.) PG-13 $4.2 million (weekend) $136.2 million (5-week cume)
Mud (Roadside Attraction) PG-13 $1.2 million (weekend) $18.6 million (7-week cume)
The Croods (20th Century Fox) PG $775,000 (weekend) $181.7 million (12-week cume)
42 (Warner Bros.) PG-13 $375,000 (weekend) $92.9 (10-week cume)
CYNKIDS SPOTLIGHT
Like mother and father, like kids. Parents are largely unconcerned about the amount of time their offspring spend in front of the television, according to a new study from the Center on Media and Human Development at yours truly’s alma mater, Northwestern University. Of the 2,300 parents surveyed, 78% did not report conflicts with their children over media use, and researchers point that many of those parents are heavy media consumers themselves. Additionally, 59% weren’t worried their kids would become addicted to technology. Parents in the families with the heaviest media use, about 39%, consumed 11 hours of screen media in their leisure time (the figure excludes print media and music, and counts second-screen media consumption twice). In households classified as moderate-use, about 45% of parents surveyed reported spending five hours in front of a screen per day. In lighter-use households, 16%, parents consumed fewer than two hours of screen media each day.
EXECUTIVE MOVES
Russell Hampton has exited his six-year post as president of Disney Publishing Worldwide to join NBCUniversal in the newly created post of EVP of franchise management and global consumer products for the Media Innovation and Cross Company Initiatives Group. He reports to Lauren Zalaznick, EVP, NBCUniversal, who leads the group. Hampton, who has spent nearly two decades in media and entertainment, was most recently President of Disney Publishing Worldwide.
A CYNOPSIS MESSAGE
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Answer to Yesterday’s Trivia Question: Answer to Last Week’s Trivia Question: What’s the real name of Shaggy in the classic Scooby Doo cartoons? Norville Rogers. Kudos to: Chris Devine Dailey, Simply Devine Marketing Group, NY; Wally Leisering, Turner Broadcasting, Atlanta; Ellery J. Locklear, Scollon Productions; White Rock, SC; Sharaine Roberts, A+E Networks, NY; Joe Swaney, Cartoon Network, Atlanta; Rachel Tarpy, Cartoon Network, Atlanta; Pat Brady, CESD, LA.
Today’s Trivia Question: Which girl/doll was featured in the first American Girl movie? (Email [email protected] with your answer and be sure to include your name, company, city and time zone.)
Cheers — Cathy
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06.12.13
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