A CYNOPSIS MESSAGE FROM CONNECTICUT ECONOMIC AND COMMUNITY DEVELOPMENT

THE WORLDWIDE LEADER IN SPORTS CALLS CONNECTICUT HOME

When you look at Connecticut, you’ll see numerous companies, large and small, blazing new trails in today’s global economy. Among these pioneers is ESPN, the world’s leader in sports programming. Based in Bristol, the company uses innovative technologies to stay at the forefront of digital broadcasting and event coverage. From its inception, ESPN has proudly called Connecticut “home.” To learn more about building your business in Connecticut, visit www.CtforBusiness.com today.

Cynopsis: DIGITAL
06.12.13

Good morning. It’s Wednesday, June 12, 2013, and this is your first early morning digital briefing.

Unruly Media has launched a Social Video Lab in its NY offices. The lab allows advertisers to interact with Unruly’s suite of social video products and services, which is designed to help advertisers plan and execute effective social video campaigns. For example, lab visitors can get a hands-on look at Unruly’s ShareRank product, which uses over 10,000 data points to predict the number of shares a video will attract, before the campaign has been launched. The lab also offers access to the latest video trends and gives visitors the ability to see how their social video capabilities measure up against their competitors. The company has previously launched a Social Video Lab in the UK.

Chill, an online video site that helps filmmakers and artists distribute and sell content directly to fans, has launched a new crowd-funded web series called Vigilante Diaries. Starring Jason Mewes (Clerks) and Paul Sloan, the action/comedy series follows a vigilante’s quest to clean up crime as well as another man’s quest to document all of it. Created and written by Sloan, the series also stars Kevin L. Walker, Jacqueline Lord, and Jessica Uberuaga. The series follows an interesting “episodic funding” model. The first two episodes are available for $4.99 with fan downloads determining if more are produced. The creators have mapped out a 10-episode first season. If fans help them reach a 30-day goal of $50,000 in downloads, they will immediately begin production on episodes 3 and 4, which will roll out four weeks later. If successful, this model will continue through the 10-episode first season. The Kickstarter-like model also allows fans to purchase things such as a walk-on role in a future episode and a chance to be “killed” by Sloan’s character.

Programming models will be an important topic of discussion at next week’s BIG Monetization Summit. We have some great speakers lined up, including executives from AOL, Bravo, GE, Hud:sun Media, Major League Soccer, Nine West, Scripps, Yahoo, and YouTube. Register while you still can!

The NBC Sports Live Extra TV Everywhere app has streamed more than 40 million minutes of Stanley Cup Playoffs action this spring, according to Adobe Site Catalyst data. This number is up 289% versus last year, when NBC Sports streamed more than 10 million minutes of live NHL playoffs action. Though a lot of this has to do with NBC Sports’ decision to make many more games available via TV Everywhere this year. In fact, this year NBC has made 76 games available for streaming, while last year only 12 games were streamed. One interesting note: The most-streamed game was Game 3 of the Eastern Conference Finals between the Boston Bruins and the Pittsburgh Penguins (which went into double overtime). This game required users to verify their cable subscription, which leads you to believe that viewers are getting used to the authentication/log-in process inherent to TV Everywhere offerings.

Online video aggregator Syndicado has acquired the digital rights in the US for Petal Pushers from Buck Productions. The company says it will actively distribute and market the series through its digital video distribution partners, including Hulu, Amazon, Vudu, and Google Play. “Based on the incredibly positive results we’ve had so far in the US on some of our key properties like Keys to the VIP and Rich Bride Poor Bride on VOD,” says Sean Buckley, Founder of Buck Productions, “we’re happy to extend our partnership and collaboration with Syndicado.” Syndicado has also picked up the US digital distribution rights to Halifax-based Tell Tale Production’s documentary film, Counterfeit Culture. The film will launch on iTunes, Amazon, Vudu, and YouTube, among other outlets in the US sometime in the next quarter.

A CYNOPSIS MESSAGE

DG has launched a global Verification Suite within its MediaMind platform to help advertisers determine if an ad was delivered according to their parameters. The product is powered by technology from Peer39, which DG purchased last year, and supports nine languages, including English, Spanish, French, German, Italian, and Chinese. Within MediaMind, advertisers will continue to have the option to measure viewability.

Digital media solutions provider Brand.net will now be able to serve viewable impressions as the company has incorporated DoubleVerify’s viewability product, ViewAssure, into its ad-decisioning algorithm. This partnership aligns with the ongoing 3MS initiative to make viewable impressions the standard for measuring online display campaigns. IAB guidelines say an ad must be at least 50% viewable on the screen for at least one screen in order to count as a true impression. DoubleVerify says ViewAssure goes beyond this standard by measuring “brand exposure duration” in multiple increments of five seconds, giving advertisers a better look at the entire impression lifecycle. ViewAssure is MRC-accredited.

Local Yokel Media (LYM), a provider of a hyper-local digital ad platform, has closed its first institutional round of funding in the amount of $2.15 million. Participating in the round are lead investor Connecticut Innovations as well as the Connecticut Department of Economic and Community Development and Gold Ridge Asset Management. LYM’s technology aggregates hyper-local sites (websites focusing on a specific community), local blogs, and sites of community newspapers, and organizes all of them by ZIP code. Advertisers can then use this data to deliver local ads using the start-up’s ad-serving platform.

A new study from Pivot, Participant Media’s upcoming cable network targeting millennials, makes the argument that a TV Everywhere offering that combines live TV with VOD content (available anytime, anywhere) is key to preventing 18-34 year olds from cutting the cord. The study profiled two types of consumers: “Broadbanders” (those who have access to broadband and watching TV programming but do not subscribe to pay TV) and “Cross-Platformers” (those who subscribe to both). Per the study: Broadbanders represent 13% of 18-34 year old broadband subscribers. In addition, 27% of Cross-platformers (17.9 million) are “at risk” of cutting their pay TV subscriptions. Though, 87% of these “Strayers” would consider keeping their pay TV subscriptions if it meant being able to access live and on-demand programming “anywhere/everywhere.”Here is some more data the study uncovered about 18-34 year olds:

• 92% want VOD streamed everywhere and anywhere (94% would feel “more positively” about networks that do this)
• 86% want live-streaming TV everywhere (91% would feel “more positively” about networks that offer this)
• 55% of Cross-platforms plan to keep their pay TV subscriptions because they like having the option of watching live TV

NCAA.com is launching a new app for people attending the 2013 NCAA Men’s College World Series (June 15-25/26). The free app, which is available on iOS and select Android devices, will offer tournament and NCAA Fan Fest schedules, interactive maps of Omaha, news from the tournament, live scores, ticket information, and social sharing functions.

Canadian-based transmedia services company LVL Studio will integrate Civolution’s SyncNow content-recognition product into its second-screen platform, Purple. Purple is designed to help broadcasters and operators create second-screen experiences tied to TV programming. With the incorporation of SyncNow, Purple-based apps will support real-time ad triggering and synchronization.

Real Media Group (RMG) has named Jessica Levine as its new Director/Video and Mobile Media. She will oversee RMG’s video, mobile, and cross-screen marketing solutions. She will be based in the company’s NY headquarters.

Family entertainment channel UP has hired Richard Turner as its new VP/Digital Media. In the new role, Turner will be responsible for UP’s (formerly GMC TV) digital presence and driving viewer engagement through the network’s websites, social media channels, mobile apps, and other digital platforms. Based in Atlanta, he will report to Philip Manwaring, SVP/Strategic Planning, Research, and Technology.

LIN Media has appointed Kimberly Davis to the position of VP/Human Resources. Based in the multimedia company’s Austin office, Davis will report to Vincent Sadusky, President and CEO of LIN Media.

A CYNOPSIS MESSAGE

This comedy video, “YouTube Ad Cluster####,” comes from one of my favorite places on Earth: The Upright Citizens Brigade Theatre. It also deals with a topic that I write about (and you read about) pretty much every day: Online video advertising. And how, sometimes, online video advertising can be annoying. And how, sometimes, online video advertising tries to mimic “actual” content in the hopes that you won’t be as annoyed by it (we call this “native advertising”). It’s some funny stuff, even if some of it hits pretty close to home.

Later – Sahil
Sahil Patel, Editor for Cynopsis Digital
06.12.13

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