Wednesday, June 12th, 2013



When you look at Connecticut, you’ll see numerous companies, large and small, blazing new trails in today’s global economy. Among these pioneers is ESPN, the world’s leader in sports programming. Based in Bristol, the company uses innovative technologies to stay at the forefront of digital broadcasting and event coverage. From its inception, ESPN has proudly called Connecticut “home.” To learn more about building your business in Connecticut, visit today.

Cynopsis: DIGITAL

Good morning. It’s Wednesday, June 12, 2013, and this is your first early morning digital briefing.

Unruly Media has launched a Social Video Lab in its NY offices. The lab allows advertisers to interact with Unruly’s suite of social video products and services, which is designed to help advertisers plan and execute effective social video campaigns. For example, lab visitors can get a hands-on look at Unruly’s ShareRank product, which uses over 10,000 data points to predict the number of shares a video will attract, before the campaign has been launched. The lab also offers access to the latest video trends and gives visitors the ability to see how their social video capabilities measure up against their competitors. The company has previously launched a Social Video Lab in the UK.


Chill, an online video site that helps filmmakers and artists distribute and sell content directly to fans, has launched a new crowd-funded web series called Vigilante Diaries. Starring Jason Mewes (Clerks) and Paul Sloan, the action/comedy series follows a vigilante’s quest to clean up crime as well as another man’s quest to document all of it. Created and written by Sloan, the series also stars Kevin L. Walker, Jacqueline Lord, and Jessica Uberuaga. The series follows an interesting “episodic funding” model. The first two episodes are available for $4.99 with fan downloads determining if more are produced. The creators have mapped out a 10-episode first season. If fans help them reach a 30-day goal of $50,000 in downloads, they will immediately begin production on episodes 3 and 4, which will roll out four weeks later. If successful, this model will continue through the 10-episode first season. The Kickstarter-like model also allows fans to purchase things such as a walk-on role in a future episode and a chance to be “killed” by Sloan’s character.

Programming models will be an important topic of discussion at next week’s BIG Monetization Summit. We have some great speakers lined up, including executives from AOL, Bravo, GE, Hud:sun Media, Major League Soccer, Nine West, Scripps, Yahoo, and YouTube. Register while you still can!


The NBC Sports Live Extra TV Everywhere app has streamed more than 40 million minutes of Stanley Cup Playoffs action this spring, according to Adobe Site Catalyst data. This number is up 289% versus last year, when NBC Sports streamed more than 10 million minutes of live NHL playoffs action. Though a lot of this has to do with NBC Sports’ decision to make many more games available via TV Everywhere this year. In fact, this year NBC has made 76 games available for streaming, while last year only 12 games were streamed. One interesting note: The most-streamed game was Game 3 of the Eastern Conference Finals between the Boston Bruins and the Pittsburgh Penguins (which went into double overtime). This game required users to verify their cable subscription, which leads you to believe that viewers are getting used to the authentication/log-in process inherent to TV Everywhere offerings.

Online video aggregator Syndicado has acquired the digital rights in the US for Petal Pushers from Buck Productions. The company says it will actively distribute and market the series through its digital video distribution partners, including Hulu, Amazon, Vudu, and Google Play. “Based on the incredibly positive results we’ve had so far in the US on some of our key properties like Keys to the VIP and Rich Bride Poor Bride on VOD,” says Sean Buckley, Founder of Buck Productions, “we’re happy to extend our partnership and collaboration with Syndicado.” Syndicado has also picked up the US digital distribution rights to Halifax-based Tell Tale Production’s documentary film, Counterfeit Culture. The film will launch on iTunes, Amazon, Vudu, and YouTube, among other outlets in the US sometime in the next quarter.



Cynopsis: Digital BIG Monetization Summit

Your gateway to the must-have insights on next generation business models and strategies for developing and distributing quality digital programming.

8:30am-5:30pm | June 18 | NYC
*Sponsored by: Yahoo!*


DG has launched a global Verification Suite within its MediaMind platform to help advertisers determine if an ad was delivered according to their parameters. The product is powered by technology from Peer39, which DG purchased last year, and supports nine languages, including English, Spanish, French, German, Italian, and Chinese. Within MediaMind, advertisers will continue to have the option to measure viewability.

Digital media solutions provider will now be able to serve viewable impressions as the company has incorporated DoubleVerify’s viewability product, ViewAssure, into its ad-decisioning algorithm. This partnership aligns with the ongoing 3MS initiative to make viewable impressions the standard for measuring online display campaigns. IAB guidelines say an ad must be at least 50% viewable on the screen for at least one screen in order to count as a true impression. DoubleVerify says ViewAssure goes beyond this standard by measuring “brand exposure duration” in multiple increments of five seconds, giving advertisers a better look at the entire impression lifecycle. ViewAssure is MRC-accredited.

Local Yokel Media (LYM), a provider of a hyper-local digital ad platform, has closed its first institutional round of funding in the amount of $2.15 million. Participating in the round are lead investor Connecticut Innovations as well as the Connecticut Department of Economic and Community Development and Gold Ridge Asset Management. LYM’s technology aggregates hyper-local sites (websites focusing on a specific community), local blogs, and sites of community newspapers, and organizes all of them by ZIP code. Advertisers can then use this data to deliver local ads using the start-up’s ad-serving platform.


A new study from Pivot, Participant Media’s upcoming cable network targeting millennials, makes the argument that a TV Everywhere offering that combines live TV with VOD content (available anytime, anywhere) is key to preventing 18-34 year olds from cutting the cord. The study profiled two types of consumers: “Broadbanders” (those who have access to broadband and watching TV programming but do not subscribe to pay TV) and “Cross-Platformers” (those who subscribe to both). Per the study: Broadbanders represent 13% of 18-34 year old broadband subscribers. In addition, 27% of Cross-platformers (17.9 million) are “at risk” of cutting their pay TV subscriptions. Though, 87% of these “Strayers” would consider keeping their pay TV subscriptions if it meant being able to access live and on-demand programming “anywhere/everywhere.”Here is some more data the study uncovered about 18-34 year olds:

  • 92% want VOD streamed everywhere and anywhere (94% would feel “more positively” about networks that do this)
  • 86% want live-streaming TV everywhere (91% would feel “more positively” about networks that offer this)
  • 55% of Cross-platforms plan to keep their pay TV subscriptions because they like having the option of watching live TV

MOBILE GAMING + APPS is launching a new app for people attending the 2013 NCAA Men’s College World Series (June 15-25/26). The free app, which is available on iOS and select Android devices, will offer tournament and NCAA Fan Fest schedules, interactive maps of Omaha, news from the tournament, live scores, ticket information, and social sharing functions.

Canadian-based transmedia services company LVL Studio will integrate Civolution’s SyncNow content-recognition product into its second-screen platform, Purple. Purple is designed to help broadcasters and operators create second-screen experiences tied to TV programming. With the incorporation of SyncNow, Purple-based apps will support real-time ad triggering and synchronization.


Real Media Group (RMG) has named Jessica Levine as its new Director/Video and Mobile Media. She will oversee RMG’s video, mobile, and cross-screen marketing solutions. She will be based in the company’s NY headquarters.

Family entertainment channel UP has hired Richard Turner as its new VP/Digital Media. In the new role, Turner will be responsible for UP’s (formerly GMC TV) digital presence and driving viewer engagement through the network’s websites, social media channels, mobile apps, and other digital platforms. Based in Atlanta, he will report to Philip Manwaring, SVP/Strategic Planning, Research, and Technology.

LIN Media has appointed Kimberly Davis to the position of VP/Human Resources. Based in the multimedia company’s Austin office, Davis will report to Vincent Sadusky, President and CEO of LIN Media.


Women In Action Sports Event
SAVE THE DATE: August 13 from 4-7pm in NYC

To take place the evening before the Cynopsis Sports Business Summit (8/14 at the Grand Hyatt NY), join us for a stimulating 2-hrs with a dynamic group of women in senior sports positions talking candidly about the challenges that women still face in landing shot-calling, game-changing positions in the sports world, as well as the opportunities those same challenges present.

Networking cocktail reception to follow!
For more info, contact: Jenn Ocampo.


This comedy video, YouTube Ad Cluster####,” comes from one of my favorite places on Earth: The Upright Citizens Brigade Theatre. It also deals with a topic that I write about (and you read about) pretty much every day: Online video advertising. And how, sometimes, online video advertising can be annoying. And how, sometimes, online video advertising tries to mimic “actual” content in the hopes that you won’t be as annoyed by it (we call this “native advertising”). It’s some funny stuff, even if some of it hits pretty close to home.

Later – Sahil
Sahil Patel, Editor for Cynopsis Digital

Roberta Caploe: Editorial Director
Denise O’Connor: Group Publisher, Cynopsis Media
Diane K Schwartz: Senior Vice President, Media Communications Group

Cynopsis Ad Sales: Mike Farina | VP Sales & Marketing | 203-218-6480
Classifieds Sales: Trish Pihonak | Director of Operations & Content | 888-702-3858

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Cynopsis CLASSIFIEDSFor More classifieds, visit the classifieds page here.

JOB OPENING: ASST/COORD/Santa Monica: Support Pres. & team @ boutique PR firm. Handle schedules, maint of acct/media databases & office systems. Strong comm, organizt’ll skills. MS Office & Photoshop. Prior PR/ent. exp. pref. Resumes: HERE (6/19)

JOB OPENING: PUBLICIST/Santa Monica: 3-5 yrs. exp. consumer, ent or TV. Work on variety of ent accts, srvce range of media rqsts.  Motivated, creative thinker w/strong writing, pitching/media relations, & organiz’l skills.  Resume: HERE  (6/19)

JOB OPENING: SHOWRUNNERS & PRODUCERS: needed for Philly-based prodco working across genres and platforms. Please put “TV” in subject line. [email protected]. (6/19)

JOB OPENING: DIR COMM/NBCUNIVERSAL/CA: 7+ yrs TV publicity exp w/unscripted series at cble nwtk or ent company. Exp interfacing w/high profile talent., execs, mgrs, producers & media. Apply: (9407BR) (6/19)

JOB OPENING: EDITORIAL PROD/COMEDY CENTRAL/NY: Write/prod for dig. Platforms. Must have exc project mngt/comm skills & precise eye for detail. BA Deg 3+ yrs editorial/copy editing & web prod exp.  Apply/more details: HERE (6/19)

JOB OPENING: RESEARCH ANALYST/VIACOM/NYC: provides a critical supporting analytic role, the backbone of the team in issuing recurring reports. 1-3 yrs exp (internships incl) data analysis, cbl/brcst TV pref’d.  More info apply HERE (6/19)

JOB OPENING: DIG. PRODUCT MGR, INT’L (2 OPENINGS)/VIACOM/NYC: BA deg w/5-8 years product mngmt expe, with a proven track record of shipping great consumer products. Expertise with wireframing tools of your choice.  More info/apply:  HERE (6/19)

JOB OPENING:  SR DESIGNER/Discovery/NYC: Conceptual thinker to craft the look and feel, user-interface, and responsive designs for content across our tv ntwrk digital assets. 5+ yrs dig design exp, in ent. indstry pref’d. Apply (6/19)

JOB OPENING: SR ASIGNMENT DESK EDITOR/Fox Sports 1/LA: Newsgathering for programming. Answer phones, book feeds & crews. Monitor wires, cut video, set up live events. Req 5+ yrs relevant exp. Apply: (6/18)

JOB OPENING: SR MGR LICENSING/MATTEL/L.A.: Dvlp cons products strategies across brands & set global brand priorities. Partner w/ brand mktg to develop strategies. Min. 5-8 yrs. licensing exp req. Int’l exp pref’d. Apply to HERE (6/15)

JOB OPENING: TRAFFIC COORD/TV One/NY: Build daily comm. log within parameters to ensure accuracy. Wrk w/Ad Sales mgmt., traffic mgmt. and agencies. BA pref’d and/or 2 yrs of exp TV Ops & Traffic. More info: (6/15)

JOB OPENING: DIRECTOR, ACCT MANAGEMENT & STRATEGY/A+E Networks/NY: Manage day-to-day brand strategy copy & client mgmt. Full Info/Apply: (6/15)

JOB OPENING: NEW BIZ & INTGR MRKT MGR/NYC: Mng 360 mrktg efforts to drive rev + ratings, connect biz strat w/brand strat. Resp for mng partners, campaigns & EST relationships. 5+ yrs mrktg exp. Agency/CPG/brand exp +. Send resume HERE (6/15)

JOB OPENING: DIR, AD SALES & SPONSOR DVLPMNT/Location flexible: Sell advrtsing for avail over-the-air TV station, reg’l sports ntwrk & dig partner inventory for sports series. Min 5 yrs TV sales/media buying &/or selling exp. Info HERE (6/15)

JOB OPENING: MGR, SCHEDULING/AMC/NYC: Be part of the prog sched team behind The Walking Dead, Mad Men, and more. Submit res (6/15)

JOB OPENING: DIR CONTENT ACQ/ION/NYC: Resp for prospecting, analysis, diligence, acquisition of program content for network. 5+ yrs exp w/program acquisitions EEO Apply at [email protected] (6/15)

JOB OPENING: DIR DIGITAL YIELD MGMT, PRICING/INV/Weather Channel/NYC: Dvlp/implement strategy, systems & processes to dramatically improve pricing & rev mngmnt. BA deg req’d. 5+ yrs mngng personnel & complex activities. Resume HERE (6/14) 

JOB OPENING: MANAGER, INTEGRATED/truTV/NYC: Development & execution of integrated advertiser marketing solutions across all platforms. 3-5 yrs, solid linear & digital ad sales exp. Freelance. Email resume: [email protected] (6/14) 

JOB OPENING: DIR PARTNER MKTG/NBC/NJ:  8+ yrs cable mktg. Create 360 mktg materials/prgrms. Work closely w/MVPD strat, press, rsrch & ntwrk grps to dvlp accnt-spfc value props. Apply: (9774BR) (6/14) 

JOB OPENING:  MGR, AD SALES RSRCH/NY: 5+ yrs TV rsrch exp. Provide marketplace insight and strategic sales positioning. Manage primary rsrch proj. Strong analytic & pres skills. To apply click HERE (6/13)

JOB OPENING: ASSOC DIR MKTG/NYC: Create proposals to support sales team; 5-6 yrs exp pref’d; strong writing skills and creativity a must; team player; good comm; knowledge and passion for tv a plus. [email protected] (6/13)

JOB OPENING: BIZ & LEGAL AFFAIRS/NY: entertainment law “back room brain” to advise successful NY prodco on transactional, corporate and prod matters. JD/7+ yrs exp req’d; cable prod/netwk exp pref’d. Res: [email protected] (6/13)

JOB OPENING: SALES COORDINATOR/NY: All aspects of account maintenance, liaison with ad agencies. Must be detailed/ able to multi-task. Excellent verbal and written communication skills. Apply-[email protected] (6/13)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at [email protected].

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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