Wednesday, July 27th, 2011

Cynopsis: DIGITAL
07/27/11

Good morning, it’s Wednesday, July 27, 2011, and this is your first early morning digital briefing.  If you would like to read this or any other Cynopsis edition online, click here
 
There’s no such thing as a free lunch. As it aims to compete in a TV Everywhere world, Fox is pulling back on quick access to free online TV fare. The network will now offer an exclusive 8-day viewing window to video distributors for its new “online authentication service,” with satellite provider DISH Network as the first on board. Viewers who want to see new Fox shows the day after they air on TV can check them out at Fox.com, Hulu.com, Dishonline or the Web sites of other participating service providers. Viewers will need to log in and those who don’t subscribe to a participating partner will have to wait eight days to see the Fox shows online. The service begins August 15. The deal is sure to tick off some consumers who want to watch immediately, but it also may help to better preserve the network’s relationship with multichannel partners.

~ MULTIPLATFORM CONTENT NEWS ~

Underscoring the key role that video-on-demand still plays for cablers, Comcast paired up with NBC Universal to dynamically insert ads into NBC shows on-demand across several Comcast markets, with more markets slated for the coming year. Launch advertisers include Chrysler and Kraft, and their spots will run on VOD content from USA, E!, Syfy, Bravo Media and Oxygen Media. Dynamic ad insertion has long been regarded as a vital element in growing ad dollars in the VOD medium. Comcast said it’s averaging 350 million views per month for its VOD programming.

Netflix‘s recent pricing change may lead to churn of about 6.5 million U.S. subscribers this quarter, said industry analyst Will Richmond in a post digging into Netflix’s earnings from earlier this week. That level of churn would erase nearly all the gross subscriber additions the company has made in the US for the quarter, he said.

Reading isn’t dead. It’s just changing form. Ask Amazon, which reported sales for the second quarter rose 51% to $9.91 billion, up from $6.57 billion a year ago, buoyed in part by the strength of Kindle sales. Though it didn’t break out Kindle numbers, Amazon said Kindle sales rose in the second quarter compared to the first, and the new Kindle 3G with Special Offers is now the most popular Kindle it sells. However, net income dropped 8% to $191 million in the quarter, but the numbers still exceeded Wall Street expectations and the company’s stock jumped after the earnings report.

~ INNOVATORS & START-UPS ~

Having fun on Google +? Watch out because the new social networking service is ripe for phishing attacks and email scams, predicted antivirus company Kaspersky Lab. Its new study cited an increase in phishing attacks on Facebook in June, with Google + a likely next target, especially in the form of email spam.

Jumio, a tech firm backed by Facebook Co-Founder Eduardo Saverin, came out of stealth mode this week with its service. Called Netswipe, the technology enables Web cams to swipe credit cards and could boost the number of merchants offering online commerce, Jumio said.


A CYNOPSIS MESSAGE FROM VALERIE FUND


CAREOKE For The Kids

Leading media executives from television networks and agencies will share the Irving Plaza stage on August 17th when they put the “care” in karaoke at the sixth annual “CAREOKE For The Kids” fund-raising event.

The Valerie Fund is a non-profit organization that provides comprehensive healthcare services for children with cancer and blood disorders.

Individual tickets are $125 each. For more information, visit www.thevaleriefund.org .


~ DIGITAL ADVERTISING ~

As brands increasingly turn to their consumers for involvement in the creation of new ideas and products, an eMarketer report has found that crowdsourcing is most common at the stage of idea generation, while co-creation of a product can help a company at later stage of a product’s life cycle. “Companies tend to take an inside-out approach to co-creation, but those that take an outside-in approach, by listening to and observing customers, are in a position to discover ways to create mutual value,” eMarketer said. Not surprisingly, Facebook and Twitter are the most common means to engage consumers and users.

~ TRENDS, RESEARCH, ETC. ~

To compete against Apple’s iPad, Android manufacturers are going to need to drop their prices a lot. About 79% of consumers would buy an Android tablet with similar features to a $499 iPad if the Android device cost less than $250, according to a new study from Retrevo . About half of consumers would buy one if it costs less than $300. Of the people planning to buy a tablet this year, half have their sights set on an iPad, and 21% on an Android.

~ TECHNOLOGY DEALS, MERGERS AND SKIRMISHES ~

Nielsen paired up with media agency WPP’s information and insight group Kantar Media in a multi-year deal that calls for Kantar to provide local TV audience measurement data from the DIRECTView set-top box service to Nielsen. The measurement company will then combine that info with its people meter data as a potential means to move away from diary measurement in local markets.

Social marketing services Vitrue partnered with commerce platform company Milyonis. The deal gives brands using Vitrue more commerce opportunities across Facebook.

MTV Networks is working with the Mass Relevance platform to analyze, filter and curate real-time social conversations for a range of MTV programming, such as the 2011 mtvU Woodie Awards and VH1’s Big Morning Buzz Live, the two companies said.

~ GADGETS & APPS ~

Estee Lauder’s cosmetics brand Smashbox Cosmetics has implemented a social shopping functionality on Smashbox.com via a partnership with social media tools company Social Amp. The partnership enables “Facebook-like social interaction” on the SmashBox site, giving visitors a custom shopping experience that shows products that are popular within a user’s social circle.

~ EXECUTIVE MOVES ~

Online sharing marketplace ShareThis appointed Kurt Abrahamson as its new Chief Executive Officer, effective immediately. He most recently served as CEO of online display ad company SocialMedia .com , and previously worked as a director at Google where he helped launch Google AdSense.


~ WEBSITE OF THE DAY ~

It’s not easy beating the Bieb. But bacon wrapped in burgers and biscuits, or calzones stuffed with candy, might be the way to do it. Revision3 said its 10-month-old show Epic Meal Time has surpassed 1.3 million subscribers on YouTube, placing it ahead of the pop star Justin Bieber. So if you want to know what it looks like when someone consumes 10,000-plus calories, check out an episode.

See ya!  Daisy
Daisy Whitney, new media reporter and author of The Mockingbirds, filling in for Wayne Karrfalt for Cynopsis: Digital.
07.27.11

Cynopsis Ad Sales:
Mike Farina – VP/Business Development & Sales – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 203-381-9096 / [email protected]

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JOB OPENING: NETWORK SALES PLANNER/TV Guide/LA: 2+ yrs integrated exp, plan/execute broadcast media plans from start to end of RFP process, work w/mrkting to dvelp presentations, monitor campaign delivery [email protected] (8/3)

JOB OPENING: SALES ASSISTANT-AD SALES/Hallmark Channel/NY: Exp w/ad sales/advertising pref to asst Acct Execs/Sales Planners to svc clients. Prof w MS Office req. See full posting and apply @ www.hallmarkchannel.com (8/3)

JOB OPENING: MARKETING MANAGER/LODGENET/NYC: Dvlp/execute hotel guestroom mktg plan. Support prog/interactive/mobile/VOD businesses. 4+ yrs mktg & TV exp. New media/social networking a plus. Email: [email protected] (8/3)

JOB OPENING: ASST CONTROLLER/iN DEMAND/NYC: Manage financial accounting process & reporting, AP, payroll & audit.  Min 3-4 yrs exp.  CPA & public acct exp preferred.  No relo.  Apply:  [email protected] (8/3)

JOB OPENING: ASSOC PROD/BOOKER/TV talk show/NY: 5 yrs of strong booking exp.  Book breaking news stories, prep guests for shows, prod segs in studio & strong rsrch/prod skills.  Orgnz’tl skills a must.  [email protected] (8/3)

JOB OPENING:  VP, RETAIL BUS DVLPMT E-COMMERCE/Nickelodeon/NY: 10+ yrs exp mngng e-commerce within a multi-channel environment. 7+ yrs exp online retail, product mngmnt, and digital mktg  Apply/more info:  www.mtvnetworkscareers.com (8/3)

JOB OPENING:  DIGITAL/BD AE WABC-TV/NYC: Min 2 yrs digital, outdoor and new bus sales. All digital platforms, and agency contacts. http://abclocal.go.com/wabc/story?section=resources/inside_station/station_info&id=5783115 (8/3)

JOB OPENING:  Bravo, Assoc Dir Ad Sales Resrch/NY: Job#2324BR Manage all top line & detailed analyses/ratings reporting, audience profiling, presentations & highlights covering Bravo & its competitors. www.nbcunicareers.com   (8/3)

JOB OPENING: DIRECTOR, CONSUMER INSIGHTS RESEARCH/MTV/NYC. 5-7 yrs TV research/pilot testing & pilot optimization at a network is a must; B.A req EOE/M/F/D/AAP apply www.mtvnetworkscareers.com (8/2)

JOB OPENING: DIRECTOR, PROGRAMMING RESEARCH/MTV 2/NYC. 7 + yrs TV ratings research/data analysis; Expertise in research methodology, competitive TV landscape & industry trends; B.A req. EOE/M/F/D/AAP apply www.mtvnetworkscareers.com (8/2)

JOB OPENING: GR, SALES PROMOS/NCC Media/NY:5+ yrs mktg/media/sales exp rqrd. Dvlp/exec mktg campaigns for advrtsrs to grow new/existing bus. Relationships w/cbl ntwrks/dist a +. Apply/resume: [email protected] (8/2)

JOB OPENING: SALES DEV MGR/ABC Family/NY: interpret all types of media research to dev sales, Upfront &Scatter presentations strong knwldg of TV & digital syndicated & primary research Apply: www.disneyabcjobs.com Req ID: 315515 (8/2)

JOB OPENING: DIGITAL DISTRIBUTION CO-ORDINATOR/SCREENMEDIA/NY: Entry level. Salary + benefits. Start ASAP. Non Tech. Social Media Expertise a PLUS. Reports to Sr. VP. Growth Opp! Send resume to [email protected] (8/2)

JOB OPENING: MGR AD SALES SVCS/Fuse/NY: Resp for managing Nat’l inventory for Sales. Oversee Stewardship process. Create Sales selling schedules, Inv reporting and analysis. Gabriel, a plus. Rez to: http://bit.ly/r78G3g (7/30)

JOB OPENING: TRAFFIC HELP DESK ANLY/ION/WPB FL: Supp OSI Traffic System. Data Warehouse reporting/main. Reqd 2 yrs in related field, OSI exp, Micro Off a must. EOE Full Ad http://www.ionmedianetworks.com/page.php?p=careers&job=1309 (7/30)

JOB OPENING: RECRUITER /WWE/Stamford, CT Great opportunity to become an integral part of building a new TV network with a leader in global media/entertainment! 5+ yrs recruiting exper in netwk/cable industry- www.wwe-careers.com (7/30)

JOB OPENING: DIR, TECHNOLOGY & OPS/CA: Job#2190BR Oversees business operations, delivery, and emerging technology for Digital Distribution group at NBC Universal. 7+ yrs exp. To apply: http://www.nbcunicareers.com/search_nbc/ (7/30)

JOB OPENING: DIR, TV PROD DEV & STRATEGY/CA: Job#2191BR Oversee NBC Universal’s TV digital sell through & subscription VOD bus. across mult dig partners. 7+ yrs exp. To apply, please visit http://www.nbcunicareers.com/search_nbc/ (7/30)

JOB OPENING: COMMERCIAL OPS SUPVSR/NY: Supervise cross network team of copy & billboard staff; indirect responsibility for day-to-day direction & guidance. To apply, visit http://www.nbcunicareers.com/search_nbc/ job# 2223BR (7/30)

JOB OPENING: MID-WEST AE/ GolfChannel.com/NBC Sports NBCU/Chicago: Job#2217BR: Generate revenue utilizing Golf Channel and NBC Sports digital properties. 5+ yrs digital/new media sales exp. Apply online www.nbcunicareers.com/ (7/30)

JOB OPENING: SR. DIR MEDIA RESRCH/NY: JOB#1827BR Provide strategic & analytical guidance in supprt of sales & mkting teams. Create research programs designed to measure ROI of advertiser sponsorships. Apply at www.nbcunicareers.com (7/30)

JOB OPENING: MGR CONTRACTS ADMIN/NY: Advc’d contracts admin, work with Legal dept, copyright/trademark filings, review deal memos & review, negotiate, devel, eval, mng contracts. 2+ yrs media ind exp req’d. http://bit.ly/qX3kNy (7/30)

JOB OPENING: VP CONTENT DISTRO/NY: National acct mgmt, set and execute MSO strategies, identify opps, & devel and sell-in prods and campaigns. Degree, sales bkgd & 8+ yrs media industry exp req’d. http://bit.ly/nuHzZL (7/30)

JOB OPENING: MGR AD SALES RSRCH/MTVN: Enter Group/Chi: 3+yrs media rsrch cable tv. expr.prof; media math, Nielsen, mri, starmedia. Independ. self starter. EOE/M/F/D/AAP. Apply: www.mtvnetworkscareers.com (7/30)

JOB OPENING: SALES SERVICE REP/Chicago: Assist w/efforts to max ad rev for A+E Networks. Handle sales process with the exception of sales neg  https://www.abso.com/jobboard/Default.aspx?JOBBOARDID=618&JobDetail=102230 (7/30)

JOB OPENING: VP DIST COUNSEL/A+E NETS/NY-LA: Sr Affil Sales attorney providing legal & strategic support for dom. dist of 10 nets on cbl, satellite & alt tech platforms. Current legal dist exp req’d. Apply: www.aetn.com/careers.html (7/30)

JOB OPENING: DIR SALES & PRTNSHPS/IFC & SUNDANCE/CHI: Sell multi-pltfrm packgs. Devlp new opprtnties, pitch, negotiate. 7+ yrs exp w/ Natl cable/netwrk + contcts w/ brdcst buying comm, clients & plan teams. [email protected] (7/30)

JOB OPENING: HEAD OF STAFFING & EXEC REC/AMC Networks – home of AMC, IFC, SUNDANCE & WEtv/NYC: 10+ yrs hands on exp. in Staffing, Recruiting, HR Policy & Procedure implementation apply [email protected] (7/30)

JOB OPENING: ASST. TRAFFIC MGR/Vme TV/NYC: Mng prgrmng sched, commercial inventory & traffic instructions; coord/create/edit & reconcile logs; monthly billing; 2+ yrs exp; knowledge of ProTrack a big + Resume [email protected] (7/30)

JOB OPENING: PRODUCER/WRITER/EDITOR/ION/WPB, FL: Knowledge of graphic design, PC & Mac OSX operating sys, & Avid/FCP Editing sys must. 5+ prgm promo pref. EOE Full Ad http://www.ionmedianetworks.com/page.php?p=careers&job=1312 (7/30)

JOB OPENING: SUPERVISING PRODUCER-BRAND CREATIVE/HGTV/KNOXVILLE, TN: Oversee execution of major integrated mktg campaigns.8 yrs exp producing stand out creative at a cable/brdcst ntwrk required. www.scrippsnetworks.com #2433 (7/29)

JOB OPENING: COMEDY PRODUCER/Nat’l Syndie Daytime talk show/NY: For show/segment ideas & celeb hot topics segments. Exp: writer or comedy prod on talk show req’d.& strong knwldg celebrity pop culture. [email protected] (7/29)

JOB OPENING: JR. TALENT BOOKER/Nat’l Syndie Daytime talker, NYC. At least 1-2 yrs exp in dealing with celebrity PR/mgrs/agts and some booking knwldg. Must be orgnzd & have strong relationships [email protected] (7/29)

JOB OPENING: SR DIR OF DEV/LA – Fully distributed cable network seeks experienced creative dev exec for non-scripted. Min 5 yrs exp. Send res, cl and sal req to [email protected] (7/29)

JOB OPENING: DIGITAL SALES PLANNER/ LIONSGATE /NYC: 2+ yrs digital exp, execute online media plans from start to end of RFP process, collaborate w/mrkting to dvelp presentations, monitor campaign delivery. [email protected] (7/29)

JOB OPENING: VP, DIGITAL MEDIA WITH OXYGEN MEDIA/ NY: Job# 2315BR Conceive & create content-driven initiatives across mult. platforms around Oxygen shows. Min. 7 yrs in fast-paced TV and/or Digital Media envrmt. www.nbcunicareers.com (7/29)

JOB OPENING: DIGITAL SALES PLANNER /Discovery/NY: 3+ yrs advertising exp., Digital a +; Build plans/presentation for digital ad sales platform at Discovery – vod, podcast, mobile. http://careers.discovery.com/, req.4230 (7/28)

JOB OPENING: SR MKTG MGR/MEDIA WHIZ LLC/NYC: Mng overall mktg & comm, dvlpng strategy + executing tactics. 7+ yrs exp in B2B and/or marcomm role, ideally in online advrtsng /search/perf mktg arena. http://www.mediawhiz.com/careers (8/3)

JOB OPENING: DIRECT RESPONSE ACCT EXEC/DISH Network Ad Sales/NY: Join fast-growing Nat’l sales team. Dvlp & grow new & existing DR business. 5+ yrs DR cable ad sales exp w/ relationships. Resumes: [email protected] (7/28)

JOB OPENING: MARKETING COORDINATOR/Crown Media Family Networks/LA: 3 yrs Marketing exp req.Prof w/MS Office. Exp w/fast paced env/ multi tasking essential. See full posting and apply @ www.hallmarkchannel.com/jobs (7/28)

JOB OPENING: SALES PLANNER/Crown Media Family Networks/LA: 1 – 2 years experience in Sales planning or Sales buying w MS Office proficiency. See full posting and apply @ www.hallmarkchannel.com/jobs (7/28)

JOB OPENING:  SR ACCT EXEC, PRTNRSHP MKTG/NYC: Temp str. 9/6 w/ pot. FT. Neg/exec partnerships; strong partnership exp A+. BA/BS deg & 6+yrs partnership mkt exp & strong proj mgmt exp. Resume: [email protected]  (7/28)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

FALL INTERNSHIPS CREDITS ONLY: MEDIA FIRM/Beijing: 40 hrs wkly. Unique/exciting media internship overseas.Includes RT flight to Beijing. Fluent Chinese reqd. Fluent English reqd. Apply: [email protected] (8/3)

FALL INTERNSHIP CREDITS ONLY: Atlas Media Corp/NYC: Interns will asst producers/coordinators in depts & shows. MUST BE JR OR HIGHER LEVEL IN COLLEGE. Interested applicants please email [email protected]. http://www.atlasmediacorp.com/ (8/2)

FALL INTERNSHIP CREDITS ONLY: Lunchbox Advertising/Culver City: Seeking SOCIAL MEDIA INTERN for Fall; Must be undergrad. & take for credit; Check us out at www.lbox.com & apply/receive full posting [email protected] (7/30)

FALL INTERNSHIP CREDITS ONLY: PRODUCTION/ART/FIELD INTERNS: Needed this Fall for the MARTHA STEWART SHOW! Must be able to receive school credit! Travel reimbursement available. Please send resumes to [email protected] (7/30)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: LA CREATIVE SERVICES MGR: 20+ years experience in Television, Home Entertainment, Consumer Products, Theme Park Signage. Need a void filled? Can do short or long term. [email protected] or linkedin.com/in/anthonyadduci (8/3)

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER (NYC) Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (8/3)

SITUATION WANTED: CONSULTANT for script notes, standup act/material, pitching projects. Resume includes talent manager, development exec, producer. Teach seminars/college. Reasonable fees. [email protected] for info (8/2)

SITUATION WANTED: Looking to work as an audience WARM UP PERSON for a talk, variety, or game show. Have over 15years of experience in this field. My website is: AlyciaCooper.com, and e-mail is [email protected] (8/2)

SITUATION WANTED Transmedia PRODUCT DEV & PROJECT MGMT, MULTI-PLATFORM Mobile, IPAD, interactive, software dev, social media, ecommerce, marketing. Can take from any phase of project and deliver (strategy to market) [email protected] (8/2)

SITUATION WANTED Creative/Dedicated. Seeking MKTG POSITION with Ent co. 3+ yrs experience Mktg/Entert/Event Mgmt. Hit’s the ground running with ANY position! Available now http://www.linkedin.com/in/caitlinus (8/2)

SITUATION WANTED NEED A BUDGET DONE?? LINE PROD/EIC – 15+ yrs. exp- budgets done in all formats TV & Features- Accurate, Reasonable fast turn around. Email: [email protected] (8/2)

SITUATION WANTED: Jeanne Intile Burns, VOICE-OVER ARTIST: http://jburns.voices.com , [email protected], Cell – 845-721-9681. Specializes in character voices for various animated productions! (7/30)

SITUATION WANTED: LA. Experienced SALES, BIZ DEVELOPMENT PRO seeking position in educational / home media/advertising . Solid resume and excellent references. email: [email protected] (7/30)

SITUATION WANTED: WRITER/PRODUCER/EDITOR/NY: Seasoned W/P of natl promos/commercials plus able to direct, cast, & compose music. Exp includes HBO, Turner, Viacom, & Sony Music. Seeking Freelance or Perm. [email protected] (7/30)

SITUATION WANTED: ASSOCIATE PROD/COORDINATOR Seeking position in TV production. Exp’d in coordinating shoots, pre-interviewing, familiar w/ Final Cut Pro, Bilingual in Spanish, 7yrs exp. Based in LA. [email protected] (7/30)

SITUATION WANTED:   Looking to work for a Publicist as an ASST./JUNIOR PUBLICIST in LA! BA in media relations,hardest worker ever! Bubbly personality! can start ASAP! contact: [email protected] (7/29)

SITUATION WANTED: SCRIPT DOCTOR w 16 yrs Broadcast Exec/ Story Editor can consult/edit/polish your TV or film pitch/bible/screenplay. 8500+ scripts eval’d. Credits include DeGrassi, DaVinci & Dragon Boys.  [email protected] (7/28)

SITUATION WANTED:  I’ve written a 1-hour dramedy entitled, Tree House, which is loosely based on my life story. It’s, ” A Contemporary, Edgy, Multiplatform Show “. I’m looking for studio executive assistance. [email protected] (7/28)

SITUATION WANTED: CREATIVE &HARD WORKING Seeking Assist position, Entertainment law firm exp /Television production background, 10 years of experience. NY based. Available NOW! Please contact, [email protected] (7/28)
 
SITUATION WANTED: Jr. Producer with 6+ yrs in the industry seeking intermediate position in any genre, eager for a change from Indie film. Production Savvy, varied experience, ready to Go! Contact [email protected] (7/28)

E-mail [email protected] or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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