Wednesday, July 26th, 2006




  • TOP 15 WITH WOMEN 18-49!
  • TOP 20 WITH ADULTS 18-49!

Available exclusively from Warner Bros. Domestic Cable Distribution Get with the programming – online.

Source: NTI, Explorer, 9/19/05-7/24/06, LSD US Rtg.



Good morning. It’s Wednesday, July 26, 2006, and this is your first early morning briefing.

Warner Bros. Distribution has now cleared the CBS’ off-net comedy Two and a Half Men in 28 of the Top 30 markets, and an overall U.S. clearance of more than 60%. Some of the most recently-added stations are:  WJZY/Charlotte, WOFL/Orlando, KMBC-KCWE/Kansas City, KAAB-KRRT/San Antonio and WZT-WUXP/Nashville.


Sunday’s season finale of VH-1’s My Fair Brady: We’re Getting Married! captured the highest ratings for the series. Among A18-49, the episode delivered a 1.5 rating and 1.6 million viewers. This season finale was 25% higher than last season’s ending which showed Christopher Knight and the first America’s Next Top Model winner Adrianne Curry finally getting engaged.
BBC America will premiere its latest investigative thriller, Murder City on August 17 at 9p. Starring Amanda Donahoe as a tough detective and Kris Marshall as her junior partner, the mismatched team gets involved in ten grisly cases throughout this series.

Time Warner Cable will launch The Sportsman Channel, the 24-hour hunting and fishing network, on its newly-acquired Dallas system as of August 1. The channel launched in 2003 and is currently available in more than 13 million households.

The broadcast evening news for the week of July 17-21 found NBC still in front among total viewers with 7.95 million, followed by ABC’s World NEws with Charles Gibson at 7.57 million, and CBS’ Evening News wtih 6.90 million viewers.  In the key news A25-54 demo, NBC led with a 2.2 rtg, followed by ABC’s 2.1 and CBS 1.8 rtg.


If you’re a Project Runway fan, this one may be right up your alley as well. Bravo has ordered a new series called Top Designer from Stone & Co.  This reality show puts its contestants in the home where they are challenged week after week to come up with creative interior design solutions.  This show hopes to do for its home designers what Project Runway does for fashion – launch the winner into their own design firm with enough cash and status to be successful.  Casting is underway, and no premiere date has been announced as yet.

You may recall the NBC reality show The Restaurant from Mark Burnett Prods and starring restaurateur Rocco DiSpirito.  In his second season, Rocco all but lost his restaurant, and you may have thought he was all washed up, at least in the reality TV business. Well, that cake isn’t fully cooked yet.  Rocco is back on A&E with a new project called simply Rocco, where he helps people solve various life issues with food – whipping up the perfect dinner for the future mother-in-law, or pulling together a romantic dinner for two.  The pilot has been ordered from 44 Blue Prods, the same guys who are producing Designing Blind for A&E about an extraordinary interior designer who happens to be blind.

The History Channel has ordered, and now received, the pilot for its new project A Bite of History, exploring the origins of some of our favorite foods. Hosted by Chef Jacques Haeringer, the project will feature original footage, interviews and historical footage along with cooking segments in a story-telling fashion. The pilot was produced by Branded Media Corporation for A&E Television Networks with Todd Schwartz and Paul LeBlanc as Executive Producers.

CBS has ordered a reality show pilot called The Singing Office featuring karaoke singing from – you guessed it – people at the office.  According to Hollywood Reporter, the project is based on a Dutch format, here’s how it works:  Two offices compete and the five best singers from each “go to Hollywood, baby.” There they will be professionally trained, dressed and make-upped, and then compete to see which office has the best singers.  Each episode begins with the surprise office audition, and ends with a winner as chosen by the studio audience.  I know a couple of station GMs who’d love to get in on this one!

Casting Call:  Do you have a cute pooch? Nationwide auditions for America’s Cutest Puppy start September 9 in Los Angeles. Your puppy must be between four and eight months old (as of September) and have all its current vaccinations. Auditions will be held in multiple cities throughout the fall months including San Diego, San Francisco, New York, Atlanta, Boston and Chicago.  The final selection will be made in Los Angeles on November 18 before a live audience. For more information, contact [email protected].


Nickelodeon and MTVN Kids and Family Group has upped Marianne Romano to SVP/Corporate Communications. She will continue to oversee all West Coast-based TV production communications initiatives for both entities, as well as expand her role to include managing communications strategies for digital efforts such as Neopets, and the community and industry affairs for the West Coast. She will continue to be based out of Nickelodeon’s West Coast offices in Santa Monica and Burbank and to Dan Martinsen, EVP/Corporate Communications.
Bruce Feniger has been promoted to President/Network Solutions at Interep. He will manage the network sales team across all divisions and be responsible for the success of the newly restructured network division. He will also continue to be the Regional Sales Executive for the Northeast region.


Top Ten Basic Cable Ad Supported Network Rankings among A18-49 for the week of 7/17-7/23/06
Primetime     (000)           Total Pgm Day    (000)
USA               1281            TNT                      651
TBSC             1071            TBSC                    594
TNT                1051           USA                     561
SPK                  754            NAN*                  538
SCIF                 627            NICK                   517
FX                     621            ADSM*                470      
MTV                611            LIF                        417
AEN                  578           FX                         377
CMDY               577            MTV                    377
DISC                 567            CMDY                  355
LIF                     567
Source Turner Research from Nielsen Media Research Data.
All ratings based on Total U.S. Television Universe of 110,200,000 homes
* = Network broadcasts less than 51% of minutes in a 24 hour day. Primetime listing only includes those networks broadcasting more than 51% of the primetime hours (M-Su 8p-11p)
Top Ten Basic Cable Ad Supported Network Rankings among Total Viewers for the week of 7/17-7/23/06
Primetime     (000)         Total Pgm Day      (000)
USA               2205         NICK                  1761
TNT               1853          TNT                    1151
TBSC             1529         NAN*                   1140
FOXN            1488         TOON                 1052
LIF                 1223         FOXN                    967
TOON            1214         USA                       959
NAN               1132         ADSM*                  902
ESPN              1013         TBSC                      866
HALL             1012        LIF                           804
SPK                1007       MTV                         658
Source Turner Research from Nielsen Media Research Data.
All ratings based on Total U.S. Television Universe of 110,200,000 homes
* = Network broadcasts less than 51% of minutes in a 24 hour day. Primetime listing only includes those networks broadcasting more than 51% of the primetime hours (M-Su 8p-11p)
Top 10 Cable Programs among A18-49 (000) for the week of 7/17-7/23/06
TNT     Nextel Cup Racing/Pocono        3060
USA     WWE Entertainment – 10p        2939
TNT     Nextel Post Race Show            2449
USA     WWE Entertainment – 9p         2378
TNT     Gone in 60 Seconds                2085
MTV     RW/RR Fresh Meat                 2065
USA      Psych                                 2045
USA      Monk                                  1989
TNT      The Closer                           1794
BRAV     Project Runway                    1759
Source Turner Research from Nielsen Media Research Data.
All ratings based on Total U.S. Television Universe of 110,200,000 homes
Top 10 Broadcast Programs among A18-49 (000) for the week of 7/17-7/23/06
FOX    So You Think You Can Dance – Wed     4,920
FOX    Hell’s Kitchen                                    4,500                   
FOX    So You Think You Can Dance – Thurs    4,400
FOX    So You Think – Wed 8p                       4,230
NBC    Miss Universe Pageant                         4,130
NBC    Last Comic Standing 4                         4,170
NBC    America’s Got Talent                           3,990
FOX    House                                               3,980
CBS      CSI: Miami                                       4,070
FOX     Family Guy                                        3,790
CBS      Two and a Half Men                           3,760
Source Nielsen Media Research, Galaxy Explorer, Live + SD Data
Monday – A18-49 Analysis: CBS squeaked in another Monday night win with 2.6/8 A18-49, according to fast affiliate ratings from Nielsen Media Research. FOX was right behind at 2.5/8, followed by ABC 2.1/6, NBC 1.6/5, UNIV 1.5/4, UPN 0.8/2, WB 0.6/2 and TELE 0.4/1. CBS’ repeat comedies The King of Queens and How I Met Your Mother averaged the highest at 8p with 2.4/8; ABC wasn’t too far away in second with a Wife Swap rerun at 2.2/7. FOX had a successful turn at 9p with a new installment of Hell’s Kitchen delivering a 3.4/10. Then at 10p, CBS bested everyone with an encore of CSI: Miami at 3.0/9.
Live + Same Day Ratings: Monday, July 24, 2006 – time period averages. Source: Nielsen Media Research

CBS      5.6/9    The King of Queens [r] 4.8/9, How I Met Your Mother [r] 4.4/8, Two and a Half Men [r] 6.0/10, How I Met Your Mother [r] 4.9/8, CSI: Miami [r] 6.8/12

ABC     4.4/7     Wife Swap [r] 4.3/8, CMA Music Festival 4.5/7

FOX      3.4/6     Hell’s Kitchen [r] 2.3/4, Hell’s Kitchen 4.5/7

NBC      2.9/5     Project Runway 2.8/5, Treasure Hunters 2.8/5, Medium [r] 3.0/5

UNIV    1.8/3    La Fea Más Bella 2.1/4, Barrera de Amor 1.9/3, Cristina 1.4/2                      

UPN      1.3/2   One on One [r] 1.1/2, All of Us [r] 1.2/2, Girlfriends [r] 1.4/2, Half & Half [r] 1.3/2

WB        1.1/2     7th Heaven [r] 1.1/2, 7th Heaven [r] 1.1/2

TELE    0.7/1    La Viuda de Blanco 0.7/1, La Viuda de Blanco 0.6/1, Decisiones 0.6/1

A18-49:  CBS 2.6/8, FOX 2.5/8, ABC 2.1/6, NBC 1.6/5, UNIV 1.5/4, UPN 0.8/2, WB 0.6/2, TELE 0.4/1

The History Channel presents This Day in History:
1847-The Republic of Liberia declares its independence, becoming the first democratic republic in African history.  Formerly a colony of the American Colonization Society, founded in 1816 to return freed American slaves to Africa, Liberia modeled its constitution on that of the United States.  For its part, the USA grudgingly accepted the colony’s independence.  Formal diplomatic ties would be established in 1862.

Answer to Yesterday’s trivia question: What film pairs up a more “scruffy” Tim Allen with one of the Desperate Housewives cast members?  THE SHAGGY DOG    Kudos to: Kyle Wood-WTTG/WDCA/DC; Katie Jo Sheek-Food Network Press/NY; Patrice Bishop-WCAV/WVAW/WAHU/Charlottesville VA; Lawrence Lee-Turner Broadcasting/NY; Berry Ellis-Superstation WGN/Chicago; Kerri Huyck-KIDK-TV/Idaho Falls, ID; Julie Houston-Donahoe Pace + Partners Ltd/Boise, Idaho; Kathy Franklin-Disney Worldwide Outreach/Burbank; Charlie Ezelle-Entertainment Partners/Burbank; Adrienne Spitzer-Pantheon/LA; Katie Kotchka-Edelman/LA; Chris KEALEY-Cookie Jar Entertainment/Toronto

Today’s Trivia Question: Who ran the Happy Gizzard Restaurant? (click here with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later  — Cyn
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Cyn opsis CLASSIFIEDS – For more classifieds, visit the classifieds page here

JOB OPENING: MGR SYND RESEARCH SALES/E-POLL MARKET RESEARCH/New York: Develop new business & expand existing relationships for our new suite of syndicated research services/prods. EOE. Email resume/salary history: [email protected] (8/2)

JOB OPENING: LEADING CHILDRENS MEDIA BUYING/PLAN’G AGENCY/NYC:  ASST BILLER, ASST BUYER, ADMINST ASST, ASST MEDIA PLAN’R/INTERNET. Exp. Pref’d but can train. Proficient in Excel/Word/ PPT a +. resume: [email protected] (8/2)

JOB OPENING: SR RESEARCH ANALYST/CARTOON NTWRK/ADULT SWIM, NY: Ad Sales. Strong analytical/writing skills. Nielsen sftwr exp.3+yrs exp research analyst req’d. Apply to: [email protected] req #64392BR (8/2)

JOB OPENING: MGR, PLANNING & INV/A&E TV/NY: Inv and planning mgmt & pricing analysis inc new media properties. Min 2 yr planner exp,plus strong analytical/prob solv skills. Gabriel knldg a +. Res/sal reqs to: [email protected] (8/2)

JOB OPENING: ACCOUNT EXECUTIVE/SYSTEMS WIRELESS-BEXEL D.C/Herndon, VA: Broadcast Video & RF production equip’t rental. Must have sales, some broadcast industry exp. $50-$60K, good benefits. Email [email protected] (8/2)

JOB OPENING: DIR/PROG ADMIN & PLANNING/FL: Resp. incl: L/T Planning, Inv. Mgmt., Scheduling, Stunting. Strong Comp/Analytical skills, Creative, Self-Starter, Related TV Prog Exp. Required. Respond to: [email protected] (8/2)

JOB OPENING: ACCT EXEC/NY-NY & LA-CA: Generate ad sales revenue for international networks; maintain existing business while growing sales into new categories; exp. in int. mkts. 5+ yrs ad/sales exp. [email protected] (8/1)

JOB OPENING: RESEARCH ANALYST/GALAVISION-NYC: Suppt Prog & Ad Sales Dept.Generate rpts & create presentations, Nielsen a +(Galaxy,NPower),detail orient. Exp with Excel & PP. Apply: [email protected] Subj:Research Analyst (8/1)

JOB OPENING: FREELANCE DIRECTOR/NY Corp Communications/Mng Corp. Comm. initiatives for MTVN Int’l. Work w/senior mngmnt. Devise & execute press strategies around core lines of Biz. 5+yrs PR exp. Apply: EOE (8/1)

JOB OPENING: MGR BRANDING/SPONSORSHIPS SALES MKTG/Exciting NYC TV/Film Co: Cutting edge film/series-TV exp-on-air adv nec. [email protected] (8/1)

JOB OPENING: MEDIA PLANNER/SCRIPPS NETWORKS/Knoxville, TN: Creates cross promo media plans. 3 yrs exp in cable or broadcast adv w/media planning, promo coordination or traffic backgnd pref’d. [email protected] #5462-U (7/29)

JOB OPENING: WRITER/PRODUCER/iN DEMAND/NYC:  Write, research & produce 5-8 promo spots monthly.  Manage edit & audio sessions. 3-5 yrs on-air promo exp.  Reel required.  Apply [email protected].  EOE. No relo (7/29)

JOB OPENING: SR PRGRMNG MGR/AOL RED/Dulles VA: AOL’s Teen Service, is looking for someone who is up on pop culture & into the teen scene. Copy editing, promo writing & organizational skills. Resume: [email protected] (7/28)

JOB OPENING: DIRECTOR, PRIMETIME PROG/FOOD NETWORK: Mngs field shows/specials – script through fine cut. Min. 5 yrs producing or prgrmng reality, docusoap, competition, lifestyle.Res: w/sal. Req: [email protected] (7/28)

JOB OPENING: PRODUCTION ACCOUNTANT/Discovery Production, Silver Spring MD: Coord financial ops for original productions incl. Analysis & reporting BS degree, SAP, 3-5 yrs acctng prod exp.  Apply    Job req# 4014 (7/28)

JOB OPENING: VICE PRESIDENT, MARKETING/Comedy Central/NYC: 8+ yrs Markting exp in Entertnmnt, Strng strat thinker/Leader/BrandBuildr/Innovative, ConsMrktg/Cable/NewMedia exp A+, EOE/M/F/D/AAP. Apply (7/28)

JOB OPENING: DR, BUS, DEV, PROMOS MKTG/Nick/NY: Dev mktg/promos, strng client presntatn skls to ad prtnrs, sales/media plng, execute strat, wrk w/ad sales, entertmt exp, cre8tv + dynamic. EOE/M/F/D/AAP. Apply (7/28)

JOB OPENING: RESEARCH ANALYST/20th Television/NY: Syndication ad sales. Must have strong Nielsen Galaxy Explorer skills, be detail oriented & highly org. Should also have exp w/ Nielsen Ad Views. 1+yr. exp. Res to [email protected] (7/27)

JOB OPENING: MANAGER, PROGRAM SCHEDULING/HGTV/Knoxville: Analyze program slots & ratings for workable insights. 2-3 yrs exp in TV scheduling req’d.  PC literate. Resume: [email protected] ; reference job # 5431-U. (7/27)

JOB OPENING: EXECUTIVE ASSISTANT/COMCAST NETWORKS/New York  Provides administrative support to the EVP and SVP of Ad Sales One year previous admin experience High School Diploma or equivalent Resume: [email protected]    (7/27)

JOB OPENING: DIR RESEARCH, The Golf Channel/ORLANDO. Winters in Florida ! Expert with NPOWER; Market Breaks; Star Trak; forecasting; post-buys. High Golf IQ a +. EOE. M/F/D/V. Details at Click on EMPLOYMENT (8/3)

JOB OPENING: ACCOUNT EXECUTIVE/KTXL 40/SACRAMENTO: For more info visit . To apply send resume to; Fax: (916) 733-3110; Email: [email protected]. EOE (7/27)

JOB OPENING: SR. ANALYST, DISNEY/ABC LA: Provide analysis of series/movies, ntwrk perf, support press; multi-tasker, exp’d in all Nielsen apps & 2+ yrs exp. in Nielsen rating analysis req. Send resume: (7/27)

SUMMER INTERNSHIPS – These positions are for credit only – nobody gets paid here. They are posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at trish@cynopsis. com.


SITUATION WANTED:DIGITAL MEDIA EXEC/NY/LA: 14+ years strat thru launch exp. w/major ent. companies/brands, cnsltng & start-ups. Proven mngr’l & hands-on success. For hire or consult. Contact: [email protected] (7/29)

E-mail Trish Pihonak for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email Trish Pihonak for specs.

WHAT’S ON TONIGHT: Wednesday, July 26, 2006

ABC             The One Results Show, George Lopez [r], Freddie [r], Primetime
CBS             Rock Star, Criminal Minds [r], CSI: NY [r]
FOX             So You Think You Can Dance Results Show [r], So You Think You Can Dance
NBC             America’s Got Talent [2hrs], Law & Order [r]
i                       Sue Thomas F. B. Eye, Doc, Diagnosis Murder
UPN             America’s Next Top Model [r], Eve [r], Half & Half [r]
WB              Blue Collar TV, Blue Collar TV [r], One Tree Hill [r]
TELE            Tierra de Pasiones, Amores De Mercado, Decisiones
UNIV            La Fea  Mas Bella, Barrera de Amor, Don Francisco Presenta

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