Wednesday, July 21st, 2010


August 14 through August 16
Little Airplane Productions is offering limited enrollment in a unique workshop led by accomplished preschool TV veterans on creating a hit preschool series. Classes include Pitching, Writing, Research, Design, Music, Directing, Legal, Licensing, and a notable panel of children’s television network executives.

Please contact Melinda Richards at 212-965-8999 [email protected].

Cynopsis: Kids!


Good morning. It’s Wednesday, July 21, 2010, and this is your first early morning Kids briefing.

Cartoon Network picks up a family version of FremantleMedia‘s game show Hole in the Wall (10×30). With casting underway, the live-action game series will pit two teams of families against one another as they got through the cut-out course.  The series, which aired in the US initially with adult contestants on Fox (2008/9), will be produced by FremantleMedia North America.  Hole in the Wall debuted on Fuji TV (Japan) in July 2006 and continues to run on the channel, as well as on channels worldwide.  Hole in the Wall will join Cartoon Network’s other popular game series, Dude, What Would Happen and Destroy Build Destroy, which air Wednesdays at 8p and 8:30p, respectively.


Broadcaster TVE (Spain) joins Spain’s Imira Entertainment and Enne Entertainment Studios as a co-production partner on the new 3D animated series Escape Hockey (26×26,  Created by Enne Entertainment and targeted to K6-12, Escape Hockey is a comedy space adventure that revolves around Dan and his pals who have all been taken from their planet to a prison planet.  To return home they must win the Escape Hockey Tournament  the world cup of the galaxy  which means playing against dangerous inmates as they all vie for their freedom.  Two versions of the series will be produced, a regular TV version and an interactive version that will include the game format “Watch and Play,” which lets viewers at home to play along in mini-games that are built into the series.  The show is being developed with VOD, online, interactive TV and gaming platforms in mind.  Additionally, TVE plans to develop online social communities based on the series that will be featured on its website.  Imira is also handling worldwide sales for the series, which it will showcase at Mipcom this fall while looking to ink pre-sales and for further co-production partners.

ABC TV (Australia) has ordered a second season of the tween/teen-targeted series Dance Academy ( ) for ABC1 and ABC3.  The second season (26×30) of the live-action drama is slated to begin production at the end of January 2011 with Joanna Werner, of Werner Films Production, returning as producer.  The new season will see Tara Webster return for her second year at the National Academy of Dance and vie for a chance to represent Australia in a major world ballet competition  all while trying to maintain her social life and making it through adolescence.  ZDF Enterprises handles international distribution for Dance Academy and plans to announce new deals soon.

A musical adaptation of actress/author Julianne Moore‘s kids’ book, Freckleface Strawberry, will open Off Broadway this October 3, 2010 at the New World Stages in NYC, per Variety.  Directed by Buddy Crutchfield, the family-targeted show was adapted for the stage by Rose Caiola and Gary Kupper and features music/lyrics by Kupper and choreography by Gail Pennington Crutchfield.  Previews begin for the show on September 9.  Casting for the show was not announced.


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BBC Worldwide grants Rainbow Designs the master toy license for the preschool series Wibbly Pig.  Under the deal, Rainbow Designs will produce a line of gift and play toys/products (e.g. plush, wooden toys, puzzles and games) based on Wibbly Pig.  Following that plans include expanding into the housewares category.  The initial range of products will be available beginning February 2011, with additional products rolling out in summer 2011 and early 2012.  Based on the Wibbly Pig books by Mick Inkpen, the property was adapted for TV by Will Brenton (Tweenies).

Shevick-Zupon Entertainment, a newly established production and brand management company, inks a marketing management deal with Stan Winston Enterprises, the estate of the celebrated special effects and creature creator.  According to the deal Shevick-Zupon will rep and market the estate’s intellectual property under the brand name Stan Winston’s Creatures.  The deal gives Shevick-Zupon the worldwide rights to build the brand and its related intellectual properties, which includes nine original universes and mythologies, across all categories.  The Stan Winston’s Creatures properties includes: Blood Wolves; Extreme Gargoyles; Mutant Earth; Realm of the Claw; Robot Revolt; Four Horsemen; Morgoolum; Alien Universe; and Dark World.  Shevick-Zupon will showcase the new brand later this week at Comic-Con 2010.


Marvel Worldwide promotes C.B. Cebulski to SVP/Creator & Content Development, Marvel Entertainment.  Cebulski is charged with identifying, developing and nurturing new talent, developing new initiatives as well as advising on creative direction for Marvel’s properties.  Additionally, he will work on creative aspects of development of corporate efforts.  Cebulski will report to Jim Sokolowski, COO/Publishing, Marvel Worldwide.  In his almost decade with Marvel, Cebulski started as an editor, helped establish the company’s Talent Management department, served as a talent scout, as well as writing for Marvel, and as head writer for Activision’s Marvel: Ultimate Alliance video game.

Framestore names Steve MacPherson to the newly created position of CTO, VFX.  A video effects technology veteran, MacPherson has worked for multiple companies including NASA, Cray Research, Double Negative and Jim Henson’s Creature Shop and MPC.  Most recently he was a Sr. Manager and production specialist with software developer Autodesk.

Dammand Cherry is appointed Account Executive/Ad Sales for Interactivation Health Networks’ in-hospital Newborn Channel ( and Patient Channel ( ). With a background in pharmaceutical media sales and agency management, Cherry was formerly with USA Weekend Magazine.


Disney Channel‘s new one-hour episode of its series Sonny With A Chance on Sunday, July 18 (8:30-9:30p) becomes the series best telecast ever with Total Viewers 2+ (6.1 million), K6-11 (2.6 million) and Tweens 9-14 (2.6 million).  Overall, Disney Channel has its most watched week (week of July 12, 2010) in Total Day in a year (since week of July 13, 2009) and in primetime in more than 10 months (since week of August 14, 2009) with K6-11 and Tweens 9-14.

Weekly Top Ten Basic Cable Ad Supported networks, Total Day and Primetime Rankings among K2-11 (000) 7/12-7/18/10 :
Total Day      (000)   Primetime       (000)
NICK°:            1239    DSNY*:             1660
DSNY*:           1227    CARTOON:          756
CARTOON:        698    NICK JR*:           538
NICK JR*:         415    NAN**:               533
NAN**:             386    NICKTOONS:       218
ADSM**:           215    DXD:                  186
DXD:                 168    TLC:                   102
NICKTOONS:      139    DISCOVERY:       101
BET:                    51    ESPN:                  96
TEENNICK:           50    BET:                    79
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel and Nick Jr are not ad supported cable networks, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
 °Nickelodeon Total Day 6a-11p

Weekly Top Ten Basic Cable Ad Supported networks, Total Day and Primetime Rankings among K6-11 (000) 7/12-7/18/10 :
Total Day      (000)   Primetime       (000)
DSNY*:            893    DSNY*:              1270
NICK°:             782    CARTOON:           498
CARTOON:        447    NAN**:               403
NAN**:            287    NICKTOONS:        163
ADSM**:          139    DXD:                   146
DXD:                 124    NICK JR*:            92
NICKTOONS:      102    TLC:                    71
NICK JR*:            90    DISCOVERY:         66
TEENNICK:           44    ESPN:                  64
ANIMAL PLANET:   38    BET:                    56
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel and Nick Jr are not ad supported cable networks, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
°Nickelodeon Total Day 6a-11p

Weekly Top Ten Basic Cable Ad Supported Networks, Total Day and Primetime Rankings among Tweens 9-14 (000) 7/12-7/18/10 :
Total Day      (000)   Primetime       (000)
DSNY*:           790     DSNY*:              1043
NICK°:            595     NAN**:                433
NAN**:           400     CARTOON:            380
CARTOON:       323     NICKTOONS:         136
ADSM**:         200     DXD:                    121
DXD:               101     ESPN:                   102
NICKTOONS:     87     TLC:                       92
TEENNICK:        86     TEENNICK:              88
MTV:                 68     DISCOVERY:           85
BET:                  50     COMEDY:                79
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel and Nick Jr are not ad supported cable networks, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
°Nickelodeon Total Day 6a-11p

Live + Same Day Ratings Kids Cable Network Averages (000) for Saturday, July 17, 2010, 6am-11pm, ranked by K2-11:
DISNEY CHANNEL:     K2-11 1130; K6-11 801; TWEENS 9-14 635
NICKELODEON:          K2-11 1066; K6-11 701; TWEENS 9-14 521
CARTOON NETWORK: K2-11   711; K6-11 486; TWEENS 9-14 324
DISNEY XD:               K2-11   141; K6-11 105; TWEENS 9-14   88
NICKTOONS:              K2-11   133; K6-11   90; TWEENS 9-14   58
Source: MTVN Research from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Sunday, July 18, 2010, 6am-11pm, ranked by K2-11:
DISNEY CHANNEL:     K2-11 1479; K6-11 1116; TWEENS 9-14 970
NICKELODEON:          K2-11 1217; K6-11   756; TWEENS 9-14 563
CARTOON NETWORK: K2-11   606; K6-11   404; TWEENS 9-14 265
DISNEY XD:               K2-11   174; K6-11   130; TWEENS 9-14 117
NICKTOONS:              K2-11   132; K6-11     98; TWEENS 9-14   67
Source: MTVN Research from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Monday, July 19, 2010, 6am-11pm, ranked by K2-11:
DISNEY CHANNEL:     K2-11 1418; K6-11 1023; TWEENS 9-14 827
NICKELODEON:          K2-11 1373; K6-11   823; TWEENS 9-14 598
CARTOON NETWORK: K2-11   706; K6-11   457; TWEENS 9-14 300
DISNEY XD:               K2-11   261; K6-11   192; TWEENS 9-14 155
NICKTOONS:              K2-11   166; K6-11   128; TWEENS 9-14   95
Source: MTVN Research from Nielsen Media Research Data

Answer to Yesterday’s Trivia:
“I kicked the TV and sprained my ankle…I was watching the new Revlon commercial and they discontinued my nail polish”, was said by what character before she created a new dance move on this popular 1989 series? LISA from SAVED BY THE BELL Kudos to: Dusty Ratledge-Scripps Networks/Knoxville; Meg Ross-Just 4 Fun Kids & Family Marketing/Atlanta; Maria Lisa Nerahoo-Nickelodeon/NY; Michael Patterson-Turner/Atlanta; Odette Felix-Dark Horse Media/Tucson; Joshua Wexler-Threshold Animation Studios/Santa Monica

Today’s Trivia Question: What are two the names that Corey says he and Topanga will name their children? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later —
Gwen Billings for Cynopsis Kids!
[email protected]

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Mike Farina – Sr. Dir/Business Development & Sales – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 203-381-9096 / [email protected]

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the Cynopsis .com classifieds page here .

JOB OPENING: RESEARCH /MTV Networks/LA:   MTV Networks has a few openings in Research for both Nickelodeon and MTV/VH1. Please apply directly to to check out the specifics. EOE/M/F/D/AAP (7/28)

JOB OPENING: FREELANCE DIG. PROJ MGR/PASADENA/CA: 5-7 yrs front end PM exp mngng websites, banner & email prgrms. Must be adept at proj prioritization & process mngmnt. Apply: .No recruiters (7/28)

JOB OPENING: PRODUCTION MGR/BET Networks-NY: Oversee Creative Services projects ensuring completion on time and on budget; project timelines, deliverables, assignments, and budgets (5 yrs exp)-submit resumes to: [email protected] (7/28)

JOB OPENING: DIRECTOR AD SALES MARKETING/Hallmark Channel/NY: direct & implement advertising, direct mail, upfront, events. Min 7 yrs exp. Full posting & apply at (7/28)

JOB OPENING: RESEARCH MGR/CNBC-Englewood Cliffs NJ:reporting/strategic insights for digital media properties; maintain accurate/consistent audience. 3-5 yr web analytics/media/ad/mkting rsrch. Apply @ #1229758(7/27)

JOB OPENING: ACCOUNT EXECUTIVE/NESN/MA: Develop new business & existing accounts utilizing NESN and’s brand position. 2+ years of TV or cable ad sales experience to include new media sales. (7/27)

JOB OPENING: DIGITAL SALES MANAGER/NESN/MA: Develop and enhance a new media sales strategy and execute the strategy. 5+ years experience in media sales 3+ years of internet sales experience (7/27)

JOB OPENING: EXEC ASST/DISH Network/NY: Support 2 VPs Nat’l AD Sales. Proficient in Microsoft office, travel/expenses/office mgmt.Detail orientated. College degree req, related exp a +. Resumes to: [email protected] (7/27)

JOB OPENING: SALES PLANNER/MUSIC CHOICE/NYC: Create integrated cross platform proposals,mng accts,update sales materials,identify & research prospects. 2+yrs of ntwrk or agency exp pref’d [email protected] (7/23)

JOB OPENING: PR FREELANCE/NYC: Seasoned professional for dvlpmnt/execution of PR plan for digital property needed ASAP. Project 3-4 mnths, full time focus req’d. Ability to deliver results a must. Resumes: [email protected] (7/23)

JOB OPENING: MGR AD SLS RSRCH/Discovery Communications/NY: Create sls estimates, dvlp sls positioning, produce custom sls materials. TV Rsrch exp & Nielsen proficiency a must. Req 9676 (7/23)

JOB OPENING: ADMIN ASST/ION/NY: Admin Asst to the Pres & SVP of Nat’l sales. Prof in all Microsoft office, support sales team. Detail orientated & good comm skills a must. College degree pref. EOE [email protected] (7/23)

JOB OPENING: SR ACCOUNT EXECUTIVE/ ION Media Networks/NY: Seeks AE for network spot sales. 3-5 years exp preferred National TV Sales, est relationships & proven track record. Apply at [email protected] EOE (7/23)

JOB OPENING: SALES PLANNER/ION Media Networks/New York, NY: Seeks Planner for national tv sales. BA, 2 to 3 years network sales planning experience, works with AE & Sales Assistant. Apply at [email protected] EOE (7/23)

JOB OPENING: MEDIA ANALYST/Billetts America/NYC: Analyze media plans on both a cost & quality basis. 4-8 Yrs Media Buying/Planning Exp Req; Strong Excel and analytical skills req’d; resume: [email protected] (7/23)

JOB OPENING: FREELANCE PROD. OFFICE ASST/C2 Creative/NY: Self-starter to asst Exec Prod & team on integrated project July-Dec. Calendar, finance, travel, files and other; PC and TV/interactive exp. preferred. [email protected]   (7/23)

JOB OPENING: SENIOR PRODUCER/PARENTS & PRESCHOOL/ MTV Kids & Family/NYC. 4+yrs exp. in nxt generation web/digi media prod. Exp managing projects. Strng written & verbal com. skills. EOE/M/F/D/AAP. Apply (7/23)

JOB OPENING: (1)-SR WRITER/PROD (1)-WRITER/PROD/NYC: Develop and execute film/video productions for BET Creative Services; writing/editing/producing, etc. send resumes to [email protected] (7/23)

JOB OPENING: TRAFFIC MGR/COORD/Beacon Media Group/Mahwah NJ: Leading kid media buying/planning agcy needs someone to clear TV Spots, input TV buys, issue traffic instruct. Great benefits. Send resumes to: [email protected] (7/22)

JOB OPENING: SALES PLANNER Sí TV/NY 3+yrs exp; Create & develop customized plans/presentations for reps, Exc media math skills, excel, pwrpoint req, Strong analytical skills. Bilingual/Spanish ++. EOE (7/22)

JOB OPENING: SR ANALYST DIGITAL RESEARCH/NBC Universal/USA & Syfy/NYC: 1-3 years digital analytics experience. Proficient with Omniture, ComScore, Nielsen. (job # 1231595) (7/22)

JOB OPENING: MKTG COORD/IFC/NYC: Resp: day to day event, promo/sponsor mktg for ntwrk. Rsrch, dvlpmnt & execution. 1-2 yrs related exp w/Event & Proj mgmt. Strong org/comm/writing skills. Excel, PPT ref# 11500BR (7/22)

JOB OPENING: MGR DIG SCHED/New York: MGR, DIG PLATFORMS SCHED:AETN/NY:Respn for sched A&E’S dig media platforms. (7/22)

JOB OPENING: COMMUNICATIONS DIR/ION/NY: Self-starter w/3-5 yrs TV PR exp. Strg contacts w/trade & consumer press. Write press releases; PR support for anncts, prog launches & press clippings. EOE [email protected] (7/22)

JOB OPENING: PROJECT LEADER/Latitude/BOS: Join innovative media & technology rsrch firm – rsrch expertise, project mg. skills, plan’g & execution, 4+ yrs relevant exp & 4 yr degree. See: Apply: [email protected] (7/22)

JOB OPENING: A.E. MARKET & MEDIA RESEARCH/NASCAR/Char NC: Sports ratings analysis, mkt/consumer rsrch, industry wide decision support. Nielsen NPOWER/Galaxy Explorer/Arianna a +; BS w/min 5 yrs. exp; EOE (7/22)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

FALL INTERNSHIP CREDITS ONLY:  PRODUCTION, FIELD, ART DESIGN INTERNS/Martha Stewart/NYC: Students MUST receive college credit; position is unpaid. Contact [email protected] (7/28) 

FALL INTERNSHIP CREDITS ONLY: SALES INTERN/NYC: Work closely with AE’s; gain knowledge of maintaining detailed paperwork, support Assistants utilizing basic computer skills to process orders. Resume and cover letter to [email protected] (7/24)

FALL INTERNSHIP CREDITS ONLY: RESEARCH INTERN/NYC: Research Intern: Gather research information, learn to read the rating books used for TV ad sales, attend meetings, complete audience tracking reports using Excel. Resume and cover letter to [email protected] (7/24)

SUMMER/FALL INTERNSHIP CREDITS ONLY: 13 WK INTERNSHIP/Geppetto Group/NYC: Youth-minded agency seeks art/design/ad students for BRANDING, DESIGN AND AD DEVELOPMENT. Start mid-Aug. Send samples and/or link to [email protected] (7/22)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED … There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: EXECUTIVE ASSISTANT POSITION FILM/TV/NY: 7 years experience: Interned for a President, Executive Assistant to SVP/VP/film director/celebrity [email protected] (7/28)

SITUATION WANTED:  International Business Development Executive, with experience in sales, marketing, licensing, acquisitions, distribution, packaging, co-production finance. [email protected] (7/28)

SITUATION WANTED: Cross-genre WRITER/PRODUCER 10 years+. Hi-profile digital branding. Award-winning travel/inspirational writer. Mystery series creator. Contribute vision & storytelling talent to positive projects. [email protected] (7/27)

SITUATION WANTED:   STORY/POST PRODUCER (LA): Creative thinker/hard worker, 10+ years experience, all reality genres, many network & cable credits. Great at paper cuts, solid in edit bay, detail-oriented, fun. [email protected]   (7/23)

SITUATION WANTED:   DIRECTOR/CREATIVE DEVELOPER: Animation. Dynamic, award-winning, fun-filled…Past clients include Warner Brothers, ABC Family, Comedy Central, Nick JR, HBO Family, MTV2, The Tornante Company. [email protected] (7/23)

SITUATION WANTED:   DOCUMENTARY. PRODUCER, DIRECTOR, WRITER in L.A. Five prime time Emmys. Credits: National Geo, PBS, Discovery, History CH, TLC and MSNBC. Contact email: [email protected]   (7/23)

SITUATION WANTED: ADMIN OR ASST POSITION WANTED/NYC: 3+ yrs admin exp at well-known companies in exec assistance, licensing, prod development, marketing, with specialization in children’s TV. Creative & professional. [email protected] (7/22)

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER (NY) Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (7/22)

E-mail [email protected] or call Trish Pihonak at 203.926.9878 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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