Wednesday, July 17th, 2013

Cynopsis: Kids!

Good morning. It’s Wednesday, July 17, 2013, and this is your first early morning briefing.


Nickelodeon is prepping its biggest slate of new preschool content in years. CynKids recently caught up with Teri Weiss, EVP, production and development at Nickelodeon Preschool, who told us one thing’s for sureall content will live beyond the small screen in tablet and other interactive extensions. “Everyone is thinking now about game extensions of the shows. We’ve been doing interactive TV for a long time but we can go so much deeper with the curriculum with the tablet,” she says. “Tablet content is being developed simultaneously with linear TV content, with the idea of taking the content from episode to episode and extending it creatively and thematically.” Here’s what Weiss had to say about a few hot new shows in development:

On literacy show Wallykazam (launching early 2014):
“We spoke to a lot of parents and teachers about vocabulary and the way we talk to kids. If you tell an engaging story and you’re using words a child might not know but story is compelling, the child is likely to ask what it means. We’re investing here in how a story is being told.”

On Blaze and the Monster Machines (launching summer 2014), which incorporates STEM curriculum concepts into daily life as a monster truck:
“We are having so much fun with the music. We have a song about adhesion. It’s a complicated concept, but when you’re singing the song you remember what it is. We also have a song about fusion, another one about force. They are all integrated and propel the plot line.”

On spinoff with an older Dora and Friends (launching fall 2014):
“We thought it would be interesting to change the dynamic and have other human friends with Dora as peers, so we could tell different kinds of stories and have more inter-personal situations. There’s still a tremendous amount of magical realms and portals she goes through… and a tremendous amount of Spanish.”


August 3, 4, 5

Little Airplane Productions is accepting applications for a unique workshop taught by accomplished preschool TV veterans on each step of creating a high-quality preschool series. Topics include Writing, Pitching, Legal, Design, Music, Directing, Producing, Distribution and more. A panel of noteworthy Children’s TV broadcasters will be on hand to discuss pitching to a network. 

Limited to 30 participants. Contact Tone Thyne: [email protected].


Even before the debut of the second season of NFL Rush Zone, Nickelodeon and the NFL announced that a third season of the animated series will return to Nicktoons and NFL Network in the fall with 20 episodes. A co-production of Nick and the NFL based on the NFL’s online world for kids, the new season will see the Guardians develop enhanced powers to protect the NFL (and while they’re at it, the world) from villains. Voice talent includes San Francisco 49ers tight end Vernon Davis, Chicago Bears running back Matt Forte, and Washington Redskins quarterback Robert Griffin III. Season two premiered on Nicktoons last Sunday, July 14th and will re-air on NFL Network Saturday, July 20th at 8a. All 32 NFL teams will be showcased throughout the series, which continues to feature NFL Films game footage. 

Those lovable lapin creatures known as Rabbids will make their television debut in Nickelodeon‘s CG-animated series Rabbids Invasion, premiering Saturday, August 3 at 11:30a (ET/PT). All episodes will be available on iTunes, Amazon Instant Video Xbox Video, PlayStation Store, Samsung Media Hub and Vudu starting day after air.
The Hub Network is all set to debut the Hasbro Studios feature film, “My Little Pony Equestria Girls,” in which Ponyville’s Twilight Sparkle ventures into an alternate reality where she’s transformed into gasp a teenage girl. The fun begins on Sunday, September 1 at noon, ET.

Several big summer series premieres kicked off last weekend. Who tuned in?

  • The Haunted Hathaways (Nickelodeon, Saturday, 8p): Supernatural hijinks are in the house when a mom and her daughters relocate to New Orleans and discover they share their new home with a ghost family. A scary-successful debut too. Hathaways bowed with 3.3 million total viewers.
  • Beware the Batman (Cartoon Network, Saturday, 10a): The CGI action series returns the caped crusader to the small screen with new twists and turns in never-ending duty of Gotham City crime-fighting. Part of Cartoon’s Saturday morning DC Nation block, the series is produced by Warner Bros. Animation and will precede Teen Titans in the lineup along with new animated shorts.
  • Camp Lakebottom (Disney XD, Saturday, 9:30a): A 12-year-old prankster headed for Camp Sunny Smiles ends up at the rundown Camp Lakebottom when his bus takes a wrong turn in this animated comedy produced by 9 Story Entertainment. A preview of the series was available on iTunes before its television debuta first for 9 Story.

Nickelodeon ordered 20 additional episodes of its hit comedy Sam & Cat, currently the network’s No. 1 live-action series, averaging 3.7 million total viewers since launch. The series airs regularly Saturdays at 8p. Among the series’ early milestones: Series premiere drew over 4.2 million viewers, making it the net’s biggest live-action debut in three years. Since its June 8 launch, Sam & Cat is the top live-action app on the Nick App, and the most visited page on

Get ready for a Hulk-sized buildup for Marvel’s Hulk and the Agents of S.M.A.S.H., the first Marvel-produced Hulk animated series debuting on Disney XD with a two-part episode Aug. 11 (11a-noon). Beginning Aug. 1, the series premiere will be available for verified users of Watch Disney products and Disney XD on Demand. A new game, Damma Storm Smash, will be available on, and from Aug. 5-11 the series premiere will launch on iTunes.

After months of fanfare, Disney Channel’s Teen Beach Movie premieres Friday (19) at 8p. CynKids got a little behind-the-scenes intel from Adam Bonnett, Disney EVP, original programming:

Why is it time for another big Disney Channel musical?
It’s always time for a Disney Channel musical, but what makes “Teen Beach Movie” so special is its fresh spin on the musical genre. We want to give our audience something they’ve never seen before, which is a musical comedy that has fun with the conventions of breaking out into song and dance and taking a look at how funny and over-the-top it can be at times.

What song is most likely to be stuck in viewers’ heads after viewing?
No question, “Crusin’ for a Brusin'” is the one. It’s an unforgettable musical number that showcases Ross Lynch in a way that viewers have never seen him before, along with our other stars including John DeLuca. What our audience will connect with in that number is when you hear your favorite song, you can’t help but start dancing and moving, which is exactly what happens to our character Brady (Ross Lynch) in the story. My personal favorite is “Can’t Stop Signing.” It’s always stuck in my head.

What was the most challenging part of filming?
The heat. We were in Puerto Rico, and trying to dance on hot sand is not easy. Plus we had a bunch of bikers in leather jackets, leather pants and even leather gloves surviving the Puerto Rican weather.

And the coolest discovery during filming?
Uncovering the cast’s hidden talents that they don’t always get to explore when they’re on dramas or sitcoms. Whether it’s seeing Maia Mitchell blossom as a surfer, or some of the other actors shine as dancers or dancers who acted for the first time, it was a great experience.


Fox’s BabyTV launched on AT&T U-verse on July 1 as part of the U-Family TV package. “We’re proud to add more family friendly content for U-verse TV customers,” said Aaron Slator, AT&T president of content and ad sales.

Startup Tivli, which offers IP-based TV services that university students can access on devices anywhere on campus, counts Mark Cuban and HBO among investors in a round of funding that generated $6 million led by New Enterprise Associations, with participation from Felicis, Ventures, Rho Ventures, HBO, Cuban’s Radical Investments and WME. Tivli integrates with social media and on-demand products such as HBO Go.

Wanda’s Monster, featuring music written by 2013 CynKids !magination Awards Luminary Laurie Berkner, officially opens Off-Broadway Sunday (21) at The Vineyard’s Dimson Theatre and runs through Sept. 8. The family musical follows a young girl who learns not to fear the monster she thinks is lurking in her closet but befriend it instead. Congratulations, Laurie!

Saban’s Power Rangers are celebrating 20 years on the air with a super-powered roster of events at San Diego Comic-Con International, which takes place from Thursday, July 18 to July 21. Fans will be able to meet the Legendary Rangers, scoop up Power Rangers Comic-Con exclusive premium items and get a first look at upcoming products. “We have an exciting, jam-packed schedule planned,” said Elie Dekel, President of Saban Brands.   

Goooooool! Join us on Aug. 14 when we present Telemundo staple Andres Cantor with the Lifetime Achievement Award at the Cynopsis Sports Business Summit. Cantor, of course, is an internationally known star behind the microphone, calling countless soccer matches all over the world and his goal calls have become iconic for both Telemundo and sports culture in the United States. Telemundo Executive Vice President of Sports Jorge Hidalgo will present the honor. Tickets are on sale now at


K’nex is ramping up its line of Angry Birds-inspired building sets with 12 new additions based on the Rovio property including: All Hams on Deck, Grillin’ and Chillin, and Icebird Breakdown building sets.

Zodiak Kids signed TCG to manufacture a line of wooden toys and activities featuring the whimsical Tickety Toc characters for North American distribution. TCG’s line is expected to hit North American mass-market retail shelves in fall 2014.

Rainbow, whose brands include Winx Club, has added several global licensees: B-Rights (Greece), Planeta Junior (Spain), PopCorn (Eastern Europe and the Ukraine), Viz International (Malaysia and Singapore), Bates Group (Indonesia, the Philippines and Thailand) and Unite Licensing (Taiwan).

GAMING & APPS launched a new Adventure Time free-to-play online game, Adventure Time Game Creator, that, as the title suggests, allows gamers to create the games themselves. Players are given two characters to arm with powers along with a wide variety of hazards and environments to select. After creating the game, a player can share it in an online gallery and have it played by others.

Two interactive episodes Rescue Ronda, Ready for Takeoff, and A Bad Case of Picklethorns–of Disney Junior series Doc McStuffins are now available as on the Disney Junior Appisode app for iPad, iPhone, and iPod Touch.

HIT Entertainment released the Mike the Knight: Knight in Training Game Pack for iOS, including six interactive games and activities including Jam Tart Fling, Fruit Shoot and Paint the Castle.

Oceanhouse Media released the new Dr. Seuss book app, Bartholomew and the Oobleck in the App Store and via Google Play. In the interactive story, King Derwin’s royal magicians create something more exciting than rain and snow–greenish blobs called “oobleck” which are fun until they start taking over the entire kingdom.


PBS Kids is amping up the edutainment this summer with a batch of weeklong promos featuring new, themed episodes from a different series: Daniel Tiger’s Neighborhood “Let’s Play Outside Week” started July 15; The Cat in the Ht Knows A Lot About That! “Let’s Get Wet Week,” starting July 22; Arthur “Sports Week,” starting July 29, and WordGirl “What’s Up With WordGirl Week,” starting Aug. 5.

Viral video sensation Toby Turner is making ’em laugh on the Cartoon Network with a series of hilarious on-air promotional spots that debuted July 15.  For a peek, check out Cartoon Network’s YouTube page

From Russia with love… Turner franchise LazyTown got the star treatment during a recent appearance at Moscow’s Open Air Event, hosted by Russian kids net Karusel. Series star Sportacus and his sidekick Stephanie hung out and provided photo opps at the event, which attracted 700,000 and was broadcast live on Karusel.

France’s Canal+ is picking up DHX Media’s Monster Math Squad across a range of key territories. The CG animated show, created by Jeff Rosen, stars loveable monsters that help children develop formative math-related skills.


Top 10 Basic Cable Ratings for the week of July 8-July 14, 2013

K2-11 Total Programming Day

DSNY 3.2 1050
NICK 3.0 992
TOON 1.6 517
DSJR 1.3 253
NKJR 0.9 231
NAN 0.8 252
DXD 0.7 212
ADSM 0.6 187
NKTN 0.6 128
TNNK 0.5 132

K2-11 Prime (Monday  Sunday 8-11p.m.)

DSNY 4.1 1335
DSJR 1.4 292
NAN 1.3 416
NKJR 1.1 293
DXD 0.9 251
ADSM 0.7 238
TNNK 0.5 113
SPRT 0.5 103
APL 0.4 122
FAM 0.4 119

K2-11  (Monday-Sunday 6 a.m.-11 p.m.)

DSNY 3.4 1112
NICK 3.0 992
TOON 1.6 517
DSJR 1.4 284
NKJR 1.2 303
NAN 1.1 351
DXD 0.8 232
TNNK 0.6 157
NKTN 0.5 116
SPRT 0.5 104

K6-11 Total Programming Day

DSNY 3.9 751
NICK 2.9 571
TOON 1.9 365
NAN 1.0 194
DXD 1.0 170
ADSM 0.7 129
TNNK 0.7 108
NKTN 0.6 86
DSJR 0.4 48
APL 0.3 52

K6-11 Prime (Monday  Sunday 8-11p.m.)

DSNY 5.2 1008
NAN 1.6 311
DXD 1.1 196
ADSM 0.8 157
NKTN 0.7 104
TNNK 0.6 96
APL 0.5 94
DSJR 0.5 55
FAM 0.4 85
A&E 0.4 73

K6-11  (Monday-Sunday 6 a.m.-11 p.m.)

DSNY 4.0 776
NICK 2.9 571
TOON 1.9 365
NAN 1.4 268
DXD 1.1 186
TNNK 0.9 131
NKTN 0.6 80
DSJR 0.5 54
NKJR 0.4 57
APL 0.3 56

K9-14 Total Programming Day

DSNY 3.1 621
NICK 1.9 389
TOON 1.3 269
NAN 1.0 212
ADSM 0.9 178
DXD 0.9 153
TNNK 0.8 130
NKTN 0.4 60
FAM 0.3 65
MTV 0.3 64

K9-14 Prime (Monday  Sunday 8-11p.m.)

DSNY 4.0 804
NAN 1.3 267
ADSM 0.9 174
DXD 0.9 166
TNNK 0.7 111
FAM 0.6 126
A&E 0.5 106
USA 0.5 102
FX 0.5 99
BET 0.5 86

K9-14  (Monday-Sunday 6 a.m.-11 p.m.)

DSNY 3.0 600
NICK 1.9 389
TOON 1.3 269
NAN 1.2 238
DXD 0.9 163
TNNK 0.9 147
FAM 0.4 69
NKTN 0.4 57
MTV 0.3 64
APL 0.3 55

Source: Disney from Nielsen Media Research National MIT, ranked on coverage ratings
Viewing Type: Live +SD

K2-11  Top 10 Programs for the week of July 8-July 14, 2013

7/10/2013 Spongebob NICK 11:30-12:00p 2058
7/14/2013 Shake It Up DSNY 9-9:30p 1979
7/14/2013 Dog With A Blog DSNY 8-8:30p 1895
7/14/2013 Austin & Ally DSNY 8:30-9p 1856
7/9/2013 Home Alone 3 DSNY 8:00-9:45p 1831
7/13/2013 Haunted Hathaways NICK 8:30-9p 1826
7/13/2013 Sam & Cat NICK 8:00-8:30p 1824
7/10/2013 Home Alone 3 DSNY 12-1:45p 1772
7/13/2013 Spongebob NICK 10-10:30a 1763
7/14/2013 Jessie DSNY 9:35-10p 1698

K6-11  Top 10 Programs for the week of July 8-14, 2013

7/14/2013 Shake It Up DSNY 9-9:30p 1652
7/14/2013 Dog With A Blog DSNY 8-8:30p 1627
7/14/2013 Austin & Ally DSNY 8:30-9p 1566
7/14/2013 Jessie DSNY 9:35-10p 1367
7/9/2013 Home Alone 3 DSNY 8-9:45p 1351
7/14/2013 Austin & Ally DSNY 10-10:30p 1338
7/10/2013 Home Alone 3 DSNY 12-1:45p 1326
7/14/2013 Good Luck Charlie DSNY Noon-2p 1322
7/12/2013 Jessie DSNY 7:30-8p 1321
7/13/2013 Haunted Hathaways NICK 8:30-9p 1302

Source: Turner Research from the Nielsen Co. data, Viewing type = Preliminary Live + SD

Weekend box office estimates for the 10 top-grossing kids/tween/teen movies rated G, PG or PG-13, provided by Rentrak for July 12-14, 2013:

Despicable Me 2 (Universal) G $44.7 million (weekend) $229.2 million (2-week cume)
The Lone Ranger (Disney) PG-13 $11.1 million (weekend) $71.1 million (2-week cume)
Monsters University (Disney) G $10.6 million (weekend) $237.7 million (4-week cume)
World War Z (Paramount) PG-13 $9.4 million (weekend) $177 million (4-week cume)
White House Down (Sony) PG-13 $6.1 million (weekend) $62.9 million (3-week cume)
Man of Steel (Warner Bros.) PG-13 $4.8 million (weekend) $280.9 million (5-week cume)
Now You See Me (Lionsgate) PG-13  $1.3 million (weekend) $113.2 million (7-week cume)
Way, Way Back (Fox Searchlight) PG-13 $1.1 million (weekend) $1.85 million (2-week cume)
Star Trek Into Darkness (Paramount)  PG-13 $630,000 (weekend)  $224.3 million (9-week cume)
Iron Man 3 (Disney) PG-13  $241,000 (weekend) $406.8 million (11-week cume)


Music loving Disney viewers will have something to scream about on Friday, July 19 when the Radio Disney hit N.B.T. (Next Big Thing) makes its TV debut. After five successful seasons as a multi-platform musical showcase, the newly revamped program will air its first segment, spotlighting X Factor finalists Fifth Harmony, during the much-anticipated Disney Channel Original Movie “Teen Beach Movie.” As in its Radio Disney incarnation, the televised NBT will chart the rise of various YouTube sensations, increasing their popularity along the way by exposing them to legions of Disney-faithful young fans. “The exciting evolution of NBT elevated our commitment to being the first to introduce our audience to tomorrow’s next big music stars,” said Phil Guerini, Vice President, Programming and General Manager, Radio Disney of the program, which will take place across multiple platforms including Disney Channel, Radio Disney,, and social media sites.

Answer to Yesterday’s Trivia Question: Who introduced the first Teen Choice Awards in 1999? Britney Spears. No one guessed correctly. Better luck this week!

Today’s Trivia Question: What was the name of Marine Boy’s mermaid friend? (Email [email protected] with your answer and be sure to include your name, company, city and time zone.)

Cheers — Cathy
[email protected] for Cynopsis Kids!

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Cynopsis 06/20/24: “Resident Alien” makes a move

"Resident Alien" makes a move

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Cynopsis 06/18/24: Jacqui Heinrich gets FOX News promotion

Jacquie Heinrich gets FOX News promotion

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06/17/24: Cynopsis Media Tech Update

Video advertising

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Cynopsis 06/17/24: Charles Barkley announces exit

Charles Barkley announces exit

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