Wednesday, July 14th, 2010


August 14 through August 16

Little Airplane Productions is offering limited enrollment in a unique workshop led by accomplished preschool TV veterans on creating a hit preschool series. Classes include Pitching, Writing, Research, Design, Music, Directing, Legal, Licensing, and a notable panel of children’s television network executives.

Please contact Melinda Richards at 212-965-8999 [email protected] .


Cynopsis: Kids!


Good morning. It’s Wednesday, July 14, 2010, and this is your first early morning Kids briefing.

Pampers diapers, a brand of Procter & Gamble, is running a new parenting series, Welcome to Parenthood (14×5-6 minute episodes), on ( ).  Co-presented by Abbot, a health care company that also makes baby formula among other things, and Beech-Nut baby food company, which is a division of Hero, the web series can also be accessed via the Pampers Facebook page.  Welcome to Parenthood follows the excitement and challenges of three sets of parents, all raising kids of different ages/stages of development.  Created and produced by the Zizo Group, the series offers parenting advice based on the content of each individual episode. New episodes debut every Monday, Wednesday and Friday through July 30.


Gaumont-Alphanim and Cartoon One partner to co-produce, distribute and license a second season of the music-based animated series Teen Days (26×30).  The deal will see Cartoon One and Gaumont-Alphanim co-produce the second season of Teen Days.  The first season of the series was produced by Cartoon One in co-production with Rai Fiction (Italy).  Under the deal, Gaumont-Alphanim will handle distribution of the first season in parts of Europe (excluding Spain, Portugal, Greece, The UK, Ireland and Italy), Asia (except for Japan), South America, French-speaking Africa and the Middle East.  Additionally, Gaumont’s animation subsidiary will handle licensing and merchandising rights in French-speaking Europe.

Disney Channel will premiere a new Disney-Pixar Cars Toons short on Friday, July 30 at 9:30p. Directed by John Lasseter, co-directed by Rob Gibbs, and featuring music composed by Mark Mothersbaugh, the short will also air on Disney XD on Friday, August 20 at 7:05p.


American Greetings Properties and Malaysia Airlines join to launch a one-year Care Bears promotion for international flights.  The promotion will see care Bears hard cover books, provided via Paragon Premiums (Malaysia), distributed to K2-3 in-flight.

The Jim Henson Company inks new licensing agent deals in Europe and Scandinavia for several of its properties:

  • Henson names Alphanim to represents its preschool brands Sid The Science Kid and Dinosaur Train in France.  Sid The Science Kid airs on France 5 (France), while Dinosaur Train is set to debut on the channel this fall.
  • Allicom signs on to represent Dinosaur Train and Fraggle Rock in Denmark, Finland, Iceland, Norway and Sweden.  Dinosaur Train has been acquired by NRK (Norway), YLE (Finland) and SVT (Sweden) for broadcast this fall.
  • For the UK, Ignition Licensing will represent Fraggle Rock, and Rocket Licensing signs on to represent the lifestyle brand Skatelab, which is a third party property overseen under Henson’s HIP Brands

Egmont, a UK kid’s publisher, is launching the new Disney-Pixar Toy Story magazine this July 21.  Egmont, which publishes other Disney magazine titles, debuts the new title simultaneous to the release of the Toy Story 3 movie in the UK.  Targeted to Boys 4-7, Toy Story magazine will include original comic stories and activities such as games, puzzles and coloring and other Toy Story content and will have an initial printing of 100,000.  Each issue of the magazine will be 24 pages, with the special launch edition featuring 28 pages.

RDF Rights (RDFR) enters into a deal with Portico Designs, a greeting card and stationery company, to produce an array of paper products based on the online and viral property, Simon’s Cat.  Under the agreement Portico will produce a line of stationery products including greeting cards, gift wrap, gift tags and bags, stationery gifts and calendars and diaries.  RDFR, appointed by United Agents as the UK licensing agent for Simon’s Cat earlier this year, continues to seek licensees for the property, including gifting plush and other soft lines.


Activision Blizzard names Eric Hirshberg as CEO/Activision Publishing.  Hirshberg, who takes up his new role this September 7, will be responsible for Activision Publishing’s operational management including its studio, product development and consumer marketing efforts.  He takes over the reins from Mike Griffith who has been upped to Vice Chairman, Activision Blizzard.  Hirshberg will report to Thomas Tippl, COO/Activision Blizzard.  He joins the company from Deutsch LA, a marketing and advertising agency, where he worked for 13-years, most recently as CEO and Chief Creative Officer.

Novel Entertainment appoints Kelly Henwood as Children’s Brand Manager, leading development of its TV properties.  She will work in tandem with Novel’s licensing agency Copyright Promotions and international distributors.  Most recently, Henwood was Licensing & Marketing Manager, Oxford Limited, a subsidiary of the University of Oxford.


Disney Channel‘s season premiere of Hannah Montana Forever on Sunday, July 11, was the top TV telecast of the week with K6-11 (2.2 million) and Tweens 9-14 (1.9 million).  The new season opener was up over the third season average of the series among K6-11 by +22%.  The network also set records that evening with the premiere of a new episode of Good Luck Charlie at 8:30p, which became the series’ best telecast ever with Total Viewers 2+ (5.0 million) and K6-11 (2.1 million).  Additionally, Sunday’s play of Jonas L.A. at 8:30p was the series best showing in a year (since 7/5/09) in Total Viewers 2+ (3.8 million) and Tweens 9-14 (1.6 million), and best in nine months (since 10/11/09) among K6-11 (1.6 million).

Weekly Top Ten Basic Cable Ad Supported networks, Total Day and Primetime Rankings among K2-11 (000) 7/5-7/11/10 :
Total Day      (000)   Primetime       (000)
NICK°:            1230    DSNY*:             1519
DSNY*:           1152    NAN**:               740
CARTOON:         588    CARTOON:          616
NAN**:             462    NICK JR*:           482
NICK JR*:          381    DXD:                  188
ADSM**:           215    NICKTOONS:       178
DXD:                 154    DISCOVERY:       113
NICKTOONS:      127    BET:                   108
TEENNICK:           73    TLC:                    97
DISCOVERY:         60    ESPN:                 82
BET:                     60   
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel and Nick Jr are not ad supported cable networks, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
 °Nickelodeon Total Day 6a-11p

Weekly Top Ten Basic Cable Ad Supported networks, Total Day and Primetime Rankings among K6-11 (000) 7/5-7/11/10 :
Total Day        (000)  Primetime       (000)
DSNY*:              834    DSNY*:             1140
NICK°:               760    NAN**:               543
CARTOON:          361    CARTOON:          395
NAN**:               346    DXD:                 143
ADSM**:             148    NICKTOONS:      127
DXD:                   111    DISCOVERY:        78
NICKTOONS:         92    TLC:                     73
NICK JR*:             68    NICK JR*:             71
TEENNICK:            62    BET:                    63
DISCOVERY:          41    ESPN:                  54
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel and Nick Jr are not ad supported cable networks, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
 °Nickelodeon Total Day 6a-11p

Weekly Top Ten Basic Cable Ad Supported Networks, Total Day and Primetime Rankings among Tweens 9-14 (000) 7/5-7/11/10 :
Total Day      (000)   Primetime      (000)
DSNY*:            709     DSNY*:            924
NICK°:             560     NAN**:             522
NAN**:            430     CARTOON:         288
CARTOON:        260     NICKTOONS:     124
ADSM**:          206     DXD:                 112
DXD:                 90     BET:                  102
TEENNICK:         88     TLC:                   94
NICKTOONS:      80     COMEDY:            92
MTV:                 66     TEENNICK:          82
BET:                  63     DISCOVERY:        82
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel and Nick Jr are not ad supported cable networks, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
°Nickelodeon Total Day 6a-11p

Live + Same Day Ratings Kids Cable Network Averages (000) for Friday, July 9, 2010, 6am-11pm, ranked by K2-11:
DISNEY CHANNEL:     K2-11 1313; K6-11 908; TWEENS 9-14 755
NICKELODEON:          K2-11 1250; K6-11 780; TWEENS 9-14 548
CARTOON NETWORK: K2-11   643; K6-11 411; TWEENS 9-14 312
DISNEY XD:               K2-11   184; K6-11 134; TWEENS 9-14 121
NICKTOONS:              K2-11   137; K6-11 108; TWEENS 9-14   88
Source: MTVN Research from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Saturday, July 10, 2010, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1273; K6-11 840; TWEENS 9-14 657
DISNEY CHANNEL:     K2-11 1168; K6-11 822; TWEENS 9-14 676
CARTOON NETWORK: K2-11   584; K6-11 346; TWEENS 9-14 235
DISNEY XD:               K2-11   141; K6-11 106; TWEENS 9-14   72
NICKTOONS:              K2-11   127; K6-11   85; TWEENS 9-14   59
Source: MTVN Research from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Sunday, July 11, 2010, 6am-11pm, ranked by K2-11:
DISNEY CHANNEL:     K2-11 1300; K6-11 967; TWEENS 9-14 779
NICKELODEON:          K2-11 1096; K6-11 702; TWEENS 9-14 476
CARTOON NETWORK: K2-11   581; K6-11 309; TWEENS 9-14 181
DISNEY XD:               K2-11   175; K6-11 132; TWEENS 9-14   76
NICKTOONS:              K2-11   139; K6-11   83; TWEENS 9-14   59
Source: MTVN Research from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Monday, July 12, 2010, 6am-11pm, ranked by K2-11:
DISNEY CHANNEL:     K2-11 1449; K6-11 987; TWEENS 9-14 800
NICKELODEON:          K2-11 1138; K6-11 679; TWEENS 9-14 552
CARTOON NETWORK: K2-11   930; K6-11 590; TWEENS 9-14 443
DISNEY XD:               K2-11   215; K6-11 153; TWEENS 9-14 118
NICKTOONS:              K2-11   152; K6-11 117; TWEENS 9-14 106
Source: MTVN Research from Nielsen Media Research Data

Answer to Yesterday’s Trivia:
   If you wanted to call the Jetsons, what telephone number would you need to dial? VENUS 1-2-3-4 Kudos to: David Stern-BARD Entertainment/NY; Pat Brady-CESD/LA; Amanda Zolper-TokyoPop/LA; Chip Beaman-Soundelux Design Music Group/Hollywood;

Today’s Trivia Question:   In the dorm room of this TV teen was a street sign for Ashmont Terrace. Ashmont was the production company that William Asher and Elizabeth Montgomery had during the last few seasons of “Bewitched.”  What show is this teen on?  (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later —
Gwen Billings for Cynopsis Kids!

Cynopsis Ad Sales:
Mike Farina – Sr. Dir/Business Development & Sales – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 203-381-9096 / [email protected]

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here .

JOB OPENING: MARKETING DIRECTOR/Classic Media/NY:Lead brand strategy  develop and execute marketing plans across Pop Culture and Boy’s Action brands like Votron & Where’s Waldo? (7/21)

JOB OPENING: AETN/LOS ANGELES/CONTRACT ATTNY temp: Neg/drft/rvw lin/OD aff agmnts w/ cble/sat/tlco dist; 4+ yrs crp lw & cble TV exp (7/21)

JOB OPENING: VP, INTERACTIVE/ Chevy Chase, MD: Set strategic direction and implements web site product strategy in support of larger business goals and strategy. Apply at (7/21)

JOB OPENING: MKTG AD SALES COORDINATOR/NY NY: Min 3 yrs exp in admin capacity, strong MS office skills and multi tasking ability. See full posting and apply online at (7/21)

JOB OPENING: ADMIN ASST-OFFICE MGR/RMG NETWORKS/NY: Highly motivated indiv. manage tasks/srvc agencies & clients daily. Phone/travel tasks. Det. oriented/good comm. 1+ yrs media exp. [email protected] (7/21)

JOB OPENING: ASSOCIATE COUNSEL PROGRAMMING/Time Warner Cable (NYC): J.D. degree and a min of 4-5 years law firm or other relevant exp. Visit to view specific requirements & apply (7/20)

JOB OPENING: SALES PLANNER/Discovery Communications/Chicago: Create and develop proposals and presentations for AE’s, 2+yrs of ad sales experience. Req 9834 (7/20)

JOB OPENING: DIRECTOR INTEGRATED AD SALES MKTG/Discovery Communications/NY: Mng dvlp and fulfillment of solutions, sponsorships & mkt oppts for TLC Ad Sales Req 9772 (7/20)

JOB OPENING: SR. PUBLICIST/FerenComm/NYC: Exp: TV Publicist w/ unit exp., strong media contacts and writing skills. Apply to [email protected] (7/17)

JOB OPENING: SALES PLANNER/The Hotel Networks/NYC: 2+ Yrs Exp; Create sales proposals & compelling presentations; Exc media math skills, excel, pwrpoint req.Exp w/ Nielsen, MRI, AdDatabase +++; Resumes: [email protected] (7/17)

JOB OPENING: COORD INT’L MKT/New York: PROMO COORD(Freelance)/AETN/NY: Rsrch/collect dom assets,asst producer.Apply: (7/17)

JOB OPENING: FINANCE ANALYST/TVG Ntwrk & Online/NY: Month-end Close & accruals, creating ad rev Pacing & Summary Reprts reviewed by Ad Sls&Mgmt, budgeting/ forecasting processes & streamlining financial processes [email protected] (7/17)

JOB OPENING: DIRECTOR OF INTEGRATIONS/ Branded Entertainment Division of ZenithOptimedia/NYC: Develop and execute non-traditional, cross-platform solutions. Send resumes to: [email protected] (7/15)

JOB OPENING:  FREELANCE SCHED ASST/NYC: Entry Level: Detail/Organiz. Respn incld assist Sched w. logs, data entry, operate (MAPS/Grip IT),create #s for promos/bugs, Operational/strategic plan’g. Exp. Req. Resume [email protected] (7/15)

JOB OPENING: AFFIL MKTG MGR/Halogen TV/Indian Land, SC: 2-4 yrs proven TV affil mktg exp. Innovative & creative thinker w/ refined mngmnt skills. Full description: Cvr/res: [email protected]   (7/15) 

JOB OPENING: ACCT EXEC/MTVN -Entertainment Group. Sell online/digital  pieces for cross-platform ads & promos for ent. digital group. 3-5 yrs advrtsng sales exp specific online ad sales,EOE/M/F/D/AAP. Apply (7/15) 

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: CREATIVE DIRECTOR/NYC: 20 year veteran of traditional/event/digital advertising and film marketing. Copywriter background. Portfolio available at Email: [email protected] (7/21)

SITUATION WANTED: RESEARCH DIR/SALES STRATEGIST – 20+ yrs media, Nielsen, Hisp, research, sales, and presentation experience. Email: [email protected] (7/21)

SITUATION WANTED: HR MANAGER/LA: 12 yrs experience as Generalist including Recruiting, Benefits, Employee Relations, Affirmative Action, Performance Management. Looking for Part Time or Consulting work. [email protected] (7/21)

SITUATION WANTED: NEED A BUDGET DONE?? LINE PROD/EIC – 10+ yrs. exp- Offering freelance budget work in any and all formats including 3D. Accurate budgets, Reasonable rates, fast turn around-30 days unlimited revisions. Email: [email protected] (7/20)

SITUATION WANTED: Creative, smart and enthusiastic producer with experience producing for VH1, MTV, A&E, TLC and NBC looking for work as a field or story producer. LA based. Please email [email protected] for resume/reel. (7/17)

SITUATION WANTED: MEDIA SALES/MARKETING MANAGER/LA: 15+ years experience in educational, documentary, advertising media sales,product,biz development True Closer!!!!!  [email protected] (7/17)

SITUATION WANTED: EXECUTIVE ASSISTANT POSITION FILM/TV/NY: 7 years experience: Interned for a President, Executive Assistant to SVP/VP/film director/celebrity [email protected] (7/17)

SITUATION WANTED: Experienced 3D REP/CONSULTANT w/facilities experience looking for L.A. homebase: [email protected] (7/17)

SITUATION WANTED: Hard working, self-starter PRODUCTION MANAGER(NY) with Field Producing and Post Supervisor experience seeks challenging new position. Past companies include HBO, MTV, A&E, Thirteen & Nat Geo. [email protected] (7/17)

SITUATION WANTED: PA/ DEV/PRODUCTION/RESEARCH/LA and NY: TV production and development experience in London, print, radio & advertising in NY.Highly organized, fast learner, & great connector. FT/PT/Freelance. [email protected] (7/17)

SITUATION WANTED: TV Producer seeks new/fun/challenging/creative position on comedy-based TV or Web Production or Reality TV genre. 13 yrs exp. in live TV, field-producing, booking, on-air reporting. Contact: [email protected] (7/15) 

SITUATION WANTED: ON-AIR TV PRODUCT SPECIALIST: America’s Best-Built Technology & Fitness Personality with over 200 live TV appearances seeking on-air opportunities. [email protected] (7/15) 

SITUATION WANTED:  ASSOC ON-AIR/WEB PRODUCER/NY: 5+ yrs exp in TV & Web Prod/Dev @ HBO/Scholastic Online. Infectiously proactive, inventive, thorough & constructive. Seeking greater challenges FT/ Temp-to-Perm [email protected] (7/15) 

E-mail [email protected] or call Trish Pihonak at 203.926.9878 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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