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Cynopsis: Kids!

07/14/10

Good morning. It’s Wednesday, July 14, 2010, and this is your first early morning Kids briefing.

Pampers diapers, a brand of Procter & Gamble, is running a new parenting series, Welcome to Parenthood (14×5-6 minute episodes), on Pampers.com ( www.pampers.com ).  Co-presented by Abbot, a health care company that also makes baby formula among other things, and Beech-Nut baby food company, which is a division of Hero, the web series can also be accessed via the Pampers Facebook page.  Welcome to Parenthood follows the excitement and challenges of three sets of parents, all raising kids of different ages/stages of development.  Created and produced by the Zizo Group, the series offers parenting advice based on the content of each individual episode. New episodes debut every Monday, Wednesday and Friday through July 30.

MORE KIDS STUFF

Gaumont-Alphanim and Cartoon One partner to co-produce, distribute and license a second season of the music-based animated series Teen Days (26×30).  The deal will see Cartoon One and Gaumont-Alphanim co-produce the second season of Teen Days.  The first season of the series was produced by Cartoon One in co-production with Rai Fiction (Italy).  Under the deal, Gaumont-Alphanim will handle distribution of the first season in parts of Europe (excluding Spain, Portugal, Greece, The UK, Ireland and Italy), Asia (except for Japan), South America, French-speaking Africa and the Middle East.  Additionally, Gaumont’s animation subsidiary will handle licensing and merchandising rights in French-speaking Europe.

Disney Channel will premiere a new Disney-Pixar Cars Toons short on Friday, July 30 at 9:30p. Directed by John Lasseter, co-directed by Rob Gibbs, and featuring music composed by Mark Mothersbaugh, the short will also air on Disney XD on Friday, August 20 at 7:05p.

MARKETING/LICENSING

American Greetings Properties and Malaysia Airlines join to launch a one-year Care Bears promotion for international flights.  The promotion will see care Bears hard cover books, provided via Paragon Premiums (Malaysia), distributed to K2-3 in-flight.

The Jim Henson Company inks new licensing agent deals in Europe and Scandinavia for several of its properties:

• Henson names Alphanim to represents its preschool brands Sid The Science Kid and Dinosaur Train in France.  Sid The Science Kid airs on France 5 (France), while Dinosaur Train is set to debut on the channel this fall.
• Allicom signs on to represent Dinosaur Train and Fraggle Rock in Denmark, Finland, Iceland, Norway and Sweden.  Dinosaur Train has been acquired by NRK (Norway), YLE (Finland) and SVT (Sweden) for broadcast this fall.
• For the UK, Ignition Licensing will represent Fraggle Rock, and Rocket Licensing signs on to represent the lifestyle brand Skatelab, which is a third party property overseen under Henson’s HIP Brands

Egmont, a UK kid’s publisher, is launching the new Disney-Pixar Toy Story magazine this July 21.  Egmont, which publishes other Disney magazine titles, debuts the new title simultaneous to the release of the Toy Story 3 movie in the UK.  Targeted to Boys 4-7, Toy Story magazine will include original comic stories and activities such as games, puzzles and coloring and other Toy Story content and will have an initial printing of 100,000.  Each issue of the magazine will be 24 pages, with the special launch edition featuring 28 pages.

RDF Rights (RDFR) enters into a deal with Portico Designs, a greeting card and stationery company, to produce an array of paper products based on the online and viral property, Simon’s Cat.  Under the agreement Portico will produce a line of stationery products including greeting cards, gift wrap, gift tags and bags, stationery gifts and calendars and diaries.  RDFR, appointed by United Agents as the UK licensing agent for Simon’s Cat earlier this year, continues to seek licensees for the property, including gifting plush and other soft lines.

EXECUTIVE MOVES

Activision Blizzard names Eric Hirshberg as CEO/Activision Publishing.  Hirshberg, who takes up his new role this September 7, will be responsible for Activision Publishing’s operational management including its studio, product development and consumer marketing efforts.  He takes over the reins from Mike Griffith who has been upped to Vice Chairman, Activision Blizzard.  Hirshberg will report to Thomas Tippl, COO/Activision Blizzard.  He joins the company from Deutsch LA, a marketing and advertising agency, where he worked for 13-years, most recently as CEO and Chief Creative Officer.

Novel Entertainment appoints Kelly Henwood as Children’s Brand Manager, leading development of its TV properties.  She will work in tandem with Novel’s licensing agency Copyright Promotions and international distributors.  Most recently, Henwood was Licensing & Marketing Manager, Oxford Limited, a subsidiary of the University of Oxford.

RATINGS

Disney Channel‘s season premiere of Hannah Montana Forever on Sunday, July 11, was the top TV telecast of the week with K6-11 (2.2 million) and Tweens 9-14 (1.9 million).  The new season opener was up over the third season average of the series among K6-11 by +22%.  The network also set records that evening with the premiere of a new episode of Good Luck Charlie at 8:30p, which became the series’ best telecast ever with Total Viewers 2+ (5.0 million) and K6-11 (2.1 million).  Additionally, Sunday’s play of Jonas L.A. at 8:30p was the series best showing in a year (since 7/5/09) in Total Viewers 2+ (3.8 million) and Tweens 9-14 (1.6 million), and best in nine months (since 10/11/09) among K6-11 (1.6 million).

Weekly Top Ten Basic Cable Ad Supported networks, Total Day and Primetime Rankings among K2-11 (000) 7/5-7/11/10 :
Total Day      (000)   Primetime       (000)
NICK°:            1230    DSNY*:             1519
DSNY*:           1152    NAN**:               740
CARTOON:         588    CARTOON:          616
NAN**:             462    NICK JR*:           482
NICK JR*:          381    DXD:                  188
ADSM**:           215    NICKTOONS:       178
DXD:                 154    DISCOVERY:       113
NICKTOONS:      127    BET:                   108
TEENNICK:           73    TLC:                    97
DISCOVERY:         60    ESPN:                 82
BET:                     60   
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel and Nick Jr are not ad supported cable networks, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
 °Nickelodeon Total Day 6a-11p

Weekly Top Ten Basic Cable Ad Supported networks, Total Day and Primetime Rankings among K6-11 (000) 7/5-7/11/10 :
Total Day        (000)  Primetime       (000)
DSNY*:              834    DSNY*:             1140
NICK°:               760    NAN**:               543
CARTOON:          361    CARTOON:          395
NAN**:               346    DXD:                 143
ADSM**:             148    NICKTOONS:      127
DXD:                   111    DISCOVERY:        78
NICKTOONS:         92    TLC:                     73
NICK JR*:             68    NICK JR*:             71
TEENNICK:            62    BET:                    63
DISCOVERY:          41    ESPN:                  54
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel and Nick Jr are not ad supported cable networks, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
 °Nickelodeon Total Day 6a-11p

Weekly Top Ten Basic Cable Ad Supported Networks, Total Day and Primetime Rankings among Tweens 9-14 (000) 7/5-7/11/10 :
Total Day      (000)   Primetime      (000)
DSNY*:            709     DSNY*:            924
NICK°:             560     NAN**:             522
NAN**:            430     CARTOON:         288
CARTOON:        260     NICKTOONS:     124
ADSM**:          206     DXD:                 112
DXD:                 90     BET:                  102
TEENNICK:         88     TLC:                   94
NICKTOONS:      80     COMEDY:            92
MTV:                 66     TEENNICK:          82
BET:                  63     DISCOVERY:        82
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel and Nick Jr are not ad supported cable networks, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
°Nickelodeon Total Day 6a-11p

Live + Same Day Ratings Kids Cable Network Averages (000) for Friday, July 9, 2010, 6am-11pm, ranked by K2-11:
DISNEY CHANNEL:     K2-11 1313; K6-11 908; TWEENS 9-14 755
NICKELODEON:          K2-11 1250; K6-11 780; TWEENS 9-14 548
CARTOON NETWORK: K2-11   643; K6-11 411; TWEENS 9-14 312
DISNEY XD:               K2-11   184; K6-11 134; TWEENS 9-14 121
NICKTOONS:              K2-11   137; K6-11 108; TWEENS 9-14   88
Source: MTVN Research from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Saturday, July 10, 2010, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1273; K6-11 840; TWEENS 9-14 657
DISNEY CHANNEL:     K2-11 1168; K6-11 822; TWEENS 9-14 676
CARTOON NETWORK: K2-11   584; K6-11 346; TWEENS 9-14 235
DISNEY XD:               K2-11   141; K6-11 106; TWEENS 9-14   72
NICKTOONS:              K2-11   127; K6-11   85; TWEENS 9-14   59
Source: MTVN Research from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Sunday, July 11, 2010, 6am-11pm, ranked by K2-11:
DISNEY CHANNEL:     K2-11 1300; K6-11 967; TWEENS 9-14 779
NICKELODEON:          K2-11 1096; K6-11 702; TWEENS 9-14 476
CARTOON NETWORK: K2-11   581; K6-11 309; TWEENS 9-14 181
DISNEY XD:               K2-11   175; K6-11 132; TWEENS 9-14   76
NICKTOONS:              K2-11   139; K6-11   83; TWEENS 9-14   59
Source: MTVN Research from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Monday, July 12, 2010, 6am-11pm, ranked by K2-11:
DISNEY CHANNEL:     K2-11 1449; K6-11 987; TWEENS 9-14 800
NICKELODEON:          K2-11 1138; K6-11 679; TWEENS 9-14 552
CARTOON NETWORK: K2-11   930; K6-11 590; TWEENS 9-14 443
DISNEY XD:               K2-11   215; K6-11 153; TWEENS 9-14 118
NICKTOONS:              K2-11   152; K6-11 117; TWEENS 9-14 106
Source: MTVN Research from Nielsen Media Research Data

Answer to Yesterday’s Trivia:    If you wanted to call the Jetsons, what telephone number would you need to dial? VENUS 1-2-3-4 Kudos to: David Stern-BARD Entertainment/NY; Pat Brady-CESD/LA; Amanda Zolper-TokyoPop/LA; Chip Beaman-Soundelux Design Music Group/Hollywood;

Today’s Trivia Question:   In the dorm room of this TV teen was a street sign for Ashmont Terrace. Ashmont was the production company that William Asher and Elizabeth Montgomery had during the last few seasons of “Bewitched.”  What show is this teen on?  (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later —
Gwen Billings for Cynopsis Kids!
gwen @cynopsis.com
07.14.10

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