Cynopsis: DIGITAL
01/30/08
Good morning, it’s Wednesday, January 30, 2008, and this is your first early morning digital briefing, coming to you from the NATPE 2008 convention in Las Vegas.
Yahoo announced that profit dropped 23% during the Q4 amid weak online ad sales and said it would lay off approximately 1,000 of its 14,300 employees next month to prepare for further “headwinds” expected in the marketplace. The company also unveiled a major new agreement with AT&T to begin sharing ad revenue on multiple platforms and to offer content to the telco’s TV, broadband and mobile customers. Att.net will relaunch next quarter powered by Yahoo applications and offer AT&T Wireless customers access to these services for no extra charge. Meanwhile AT&T U-verse TV customers will continue to have access to Yahoo content through the service’s interactive U-bar feature, available in select cities.
NBC.com announced it is launching a full roster of WAP-based mobile sites in the coming weeks for most of NBC’s shows, including nearly 40 mobile sites and three mobile video channels. NBC.com will also introduce widgets to allow mobile users to access content directly from the applications. Both NBCU CEO Jeff Zucker and NBCU Cable Entertainment/Digital President spoke yesterday at NATPE of trying to covert analog dollars to digital pennies. Even small CPMs across 40 mobile sites should help.
MyLifetime.com is launching a package of content for Valentine’s Day to help provide the online “tools” couples need to reignite their passion between the sheets. “The Magic Moment” interviews couples about the first time they made love. “Astrose*ology with Kiki T” provides love advice with an astrology bent. Making Mr. Right is a Lifetime original movie streaming on Sat. Feb. 9 starring Christina Cox and Dean Cain, the site’s first feature-length film offering.
Interactive recruiting agency Digital Artist Management Inc. is transforming its Production Road digital content division into a full service developer/producer of digital entertainment through a worldwide network of more than 100 global development studios. Production Road currently develops interactive content for video games, visual effects, broadcast television and animation studios in North America.
SiTV is partnering with video community site ziddio.com to promote its reality show Model Latina. Ziddio users will chose 10 of the show’s 17 contestants by voting on their video profiles.
MtvU extended its reach to 700 college communities nationwide, launching on Charter, Verizon FiOS, Suddenlink, AT&T U-verse and 70 other systems. The deals represent 2.6 million additional subscribers.
AMC‘s newest original dramatic series, Breaking Bad, produced by Sony Pictures Television, has already ranked in the top five on iTunes’ “Top Downloaded TV Shows” after just two episodes. This past Sunday’s episode reached number one.
Metacafe and Endemol USA will produce a new online interactive series called “Buzzed,” putting trivia questions to bar patrons as they stumble out of their favorite watering holes. Contestants will also have the opportunity to win cash for correct answers (to buy more drinks, presumably) or “drunk dial” a friend as a lifeline feature. Fans will be able to submit trivia questions and physical challenges for contestants, as well as rate, share and comment on the show’s episodes. Let’s hope they will give them a ride home after the shoot.
Web show resident.net has come up with a brand new way to monetize itself. Producer Lori Harfenist is putting its the spring season up for sale to the highest bidder on eBay, offering a 12-week sponsorship package including 15-second post-rolls on each of the biweekly episodes, accompanying banner ads and URL links on its YouTube channel. The auction begins on Friday, Feb. 1 under the “residential auctions” account.
Global online video site WorldTV introduced a new set of features to enable web video enthusiasts to track and analyze the habits of their viewers, including viewership totals per day for the past month, geographic viewer location by country and average time spent per viewer. The service also released its “Top 100 Cities” – locations from around the world that are watching the most video. The top five cities are currently Madrid, Paris, London, Bogota and Barcelona.
P2P IPTV service Babelgum launched a new web-based interface that works together with the service’s client software that resides on users’ desktops. Viewers can search on the site by genre through the thousands of hours of video available; when they make a selection the client automatically loads.
~ TECHNOLOGY DEALS, MERGERS AND SKIRMISHES ~
IAC chairman Barry Diller returned fire to Liberty Media CEO John Malone calling his attempt to remove him from the IAC board “preposterous” in an issued statement. Liberty filed a lawsuit on Monday attempting to reclaim voting rights it gave to IAC in a previous agreement, claiming the agreement was voided when IAC tried to split up the internet conglomerate against its will.
Sprint is back in talks with Clearwire over jointly forming a nationwide WiMax network after Sprint’s previous CEO ended their arrangement last year, reports The Wall Street Journal.
Tremor Media selected video content and advertising optimization firm Digitalsmiths to enable dynamically and contextually targeted video advertising across Tremor Media’s network using Digitalsmith’s VideoSense solution.
~ EXECUTIVE MOVES ~
Yahoo named former VeriSign CTO Ari Balogh as Chief Technology Officer, replacing Farzad Nazem who retired last May. Arik will be based at Yahoo! Sunnyvale, Calif. headquarters and will report directly to CEO Jerry Yang.
Digitalsmiths added former Turner Broadcasting exec William Stratton as COO and online media veteran Petra Weishaupt-Smith as CFO. Both will be based in the company’s main offices in Raleigh-Durham, N.C. and report to Digitalsmiths CEO Ben Weinberger.
Former Fox Sports producer Skip Fredricks joined podcast network Wizzard Media as SVP/Content Programming. Skip will be responsible for the development, acquisition and packaging of professionally-produced content and securing sponsorship deals for worldwide distribution.
Online advertising company Undertone Networks hired former Weather.com head of ad sales Peter Green as SVP/Ad Sales. He will be based in the company’s New York headquarters, reporting to Michael Cassidy, President and CEO.
Video Jug is a well-designed hub for online factual video content, proving humorous but useful instruction on anything from How to Stop Telemarketers from Calling to How to Tie a Windsor Knot. Its “Speed Date The Candidate” series offers bite-sized insights into the platforms of the leading presidential candidates. Check out the advice videos from William Shatner, where the actor provides tips on acting, writing, parenting and, of course, singing. Mr. Shatner’s singing career has been revived as of late thanks to video sharing sites like YouTube.
Later — Wayne
Wayne Karrfalt for Cynopsis: Digital
01.30.08
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JOB OPENING: DIRECTOR/AD SALES MKTG/NY & KNOX: Develop and implement added value sales promotions & Upfront materials, provide support to the National Ad Sales Reps. 5-8 years sales promotions required. Apply at: www.scrippsnetworks.com (2/6)
JOB OPENING: AD SALES ACCT MGR/DISCOVERY, NY: Seeks a talented sales professional w/ 5+ yrs exp. in electronic media; pref. selling broadcast/cable advertising w/ exp. in US Hispanic market. Contact: [email protected] (2/6)
JOB OPENING: ASSOC WEB PROD/(In-house)/Nicktoons Network/NY: Create, dvlp & execute new online projects. Help Web Prod. & other depts. w/projects- inception thru completion. Details/apply: www.nicktoonsnetwork.com/apply (immed) (2/6)
JOB OPENING: DIR, SALES/CNN ImageSource/ATL: Lead AEs to exceed targets licensing news content to full range of non/b-cast clients. Prev rev success in stock ftg pref’d. Res/Cvr letter to [email protected]. Apply: www.turnerjobs.com (2/6)
JOB OPENING: SALES AE/CNN ImageSource/ATL: Join new team licensing news content to full range of non/b-cast clients. Prev rev success in stock ftg exp pref’d. Res/cvr letter to [email protected] Apply: www.turnerjobs.com (2/6)
JOB OPENING: AE/Luxury Link/NY: Seeking online sales AE. Contacts and/or experience within the online advertising industry are preferred. Send resume to: [email protected] (2/6)
JOB OPENING: DEPT ASST, CREATIVE RESOURCES/NYC: Provide admin support. Travel arrangements, scheduling, filing, mng licensee product samples.Office exp a must. Photoshop Illustrator & PP. Res to: [email protected] (2/6)
JOB OPENING: RESEARCH ANALYST/Hallmark Channel/NY: Analyzes standard & custom reports on Nielsen/MRI/Simmons. See full posting and apply @ www.hallmarkchannel.com (2/6)
JOB OPENING: DIRECTOR/ORIG PRGRMG/HGTV/NY: Develop program concepts, supervise prgrm production, establish budgets, production agreements and strategies. At least 7 yrs major mkt television prod exp. Apply at: www.scrippsnetworks.com (2/5)
JOB OPENING: PLANNING & PRICING MGR/ NBCU, NY: Ensure pricing, approve plans&manage planners. BA/BS 5+ yrs planning exp. www.nbcunicareers.com # 757887 (2/5)
JOB OPENING: INVENTORY ANALYST/ NBCU, NY: Manage& maintain USA/SFC inventory&selling schedule, fulfill agency/client req’t. BA/BS 3+ yrs sales exp. www.nbcunicareers.com # 758319 (2/5)
JOB OPENING: MEDIA RESEARCH POSITIONS @RPA: Exciting opportunities at respected Santa Monica, CA ad agency! Manager (5+yr exp) and Analyst (1yr). See descrip. & apply @ www.rpa.com. EOE (2/5)
JOB OPENING: ACCOUNT EXECUTIVE-PR AGENCY/NYC: Toys and kids’ entertainment. 2-4 years consumer-product PR experience, major media/blog placements ideal. Resume, cover note, salary requirements to: [email protected] (2/5)
JOB OPENING: SALES DIR/Gas Station TV/Chicago: IP-based digital TV ntwrk. Delivers targeted content thru 20″ DTV’s integrated into gas pumps. Motivated & est. client/agency Rolodex & proven media sales record. Res: [email protected] (2/5)
JOB OPENING: SALES ASST/Comcast Nets/NY: Support AEs w/daily sales activities. Det oriented, MS Office, time mgmt, math skills & Bachelor’s req’d. EOE/AA/Drug Free. Apply at www.comcast.com job req 59701BR (2/5)
JOB OPENING: TRAFFIC COORD/Comcast Nets/NY: Resp for commercial copy for VERSUS. College degree + 3 yrs exp. BMS/VCI pref’d. EOE/AA/Drug Free. Apply at www.comcast.com job req 59765BR (2/5)
JOB OPENING: MGR STRATEGY & RSRCH/BBC/NYC: Analyze mkt trnds & competition. ID new rev ops. Cr8 strat docs, develop LT biz strat. 3-5 yrs exp. Strat thinker & researcher. Apply: http://www.recruitingcenter.net/clients/bbc/publicjobs (2/5)
JOB OPENING: MGR AD SALES RSRCH/BBC NYC: Supprt bbc.com, maintain sls systems, track performance, monitor mrkt & industry trends. 3+ yrs exp. Apply: http://www.recruitingcenter.net/clients/bbc/publicjobs (2/5)
JOB OPENING: RESEARCH MGR/BBCA NY: Nielsen rating knowledge, maintain research sales system, sales presentations. Apply: http://www.recruitingcenter.net/clients/bbc/publicjobs (2/5)
JOB OPENING: MGR, PLNG & OPS/DIRECTV/NY: Will plan and conduct thorough, accurate analyses in support of company wide pricing and inventory initiatives. For immediate consideration, please send resume to: [email protected] (2/5)
JOB OPENING: WEB DVLPR/WordWorld/NY: Tech savvy & detailed oriented. Resp for dvlpmnt, maint, & enhancement of our website. Provide support for our online mktg & outreach efforts. 5 yrs exp. Res/sal reqs: [email protected] (2/2)
JOB OPENING: MEDIA BUYING ASSISTANT/NY: Seeking Media Buying Assistant with 1-2 years experience. Excellent benefits. 401K, Pension, Medical & Dental Send resume to: [email protected] (2/2)
JOB OPENING: TEMP ON-AIR PRODUCER/truTV. NYC. Must have experience w/ live talent, solid writing skills & the ability to supervise edits for hosted wrap-around show. Send resumes & compelling links to: [email protected] (2/2)
JOB OPENING: RESEARCH ANALYST/CNN DIGITAL/NY: Support sales across multiple digital platforms. BA, Strong media math, 1+ yrs. exp with Nielsen Online and web analytics products pref’d. Apply: [email protected] (2/2)
JOB OPENING: MARKETING MGR/NY: Dev saleable mrktng opps to generate dig rev,write proposals, present pkgs, coord communication with site pub,ad serving team, online media buying/planning/sales exp. Req #135192 www.disneycareers.com (2/2)
JOB OPENING: SR DIRECTOR, DIGITAL MARKETING/MTV Digital/NYC. 6+yrs Consumer Mktg exp, 3+yrs Digital Mktg w Ent Org. Strg analytic/oral skills. Provn fwd thinkg/strat skills. MBA A+ EOE/M/F/D/AAP. Apply www.mtvncareers.com (2/2)
JOB OPENING: SALES ASST/CABLEVISION/Bronx, NY: 2+ yrs exp in mrkt, adv or bus related field. Assist VP and Sales team. Strong Excel and Powerpoint skills. See full posting and apply to www.cablevision.jobs req 5183BR (2/2)
JOB OPENING: TRAFFIC SUPERVISOR/CABLEVISION/ Jericho, NY: Min. 4 yrs Traffic experience. Working knowledge of Open TV/Eclipse Traffic & Billing. View full posting and apply to www.cablevision.jobs req id #5027 (2/2)
JOB OPENING: ACCOUNT EXECUTIVE/CABLEVISION/Brooklyn NY: Seeks AE for local ad sales.2+ yrs ad sales exp. pref cable tv, radio, internet adv. Valid NY DL. See full posting and apply to www.cablevision.jobs req 4802BR (2/2)
JOB OPENING: PLANNING ACCOUNT EXECUTIVE/Rainbow Ad Sales/Interconnect, NY,NY: Min 5 yrs media sales at cable network or similar. See full posting and apply to www.cablevision.jobs req 5065BR (2/2)
JOB OPENING: FREELANCE WEB DESIGNER/(In-house)/Hallmark Channel/LA – Maintain & create online identity & online marketing materials. See full posting/ requirements/apply @ www.hallmarkchannel.com (2/2)
JOB OPENING: FREELANCE WEB PRODUCER/(In-house)/Hallmark Channel/LA: Deliver small to large-scale web-based projects from inception to completion. See full posting/ requirements/apply @ www.hallmarkchannel.com (2/2)
JOB OPENING: MEDIA PLAN’G COORD/SOAPnet/Burbank: PLAN’G/SCHED’G ON-AIR PROMO. 2+ yrs exp mktg/adv/progrmng. Detail-oriented a must; strategic thinker. Encoda, Grip-it! Filemaker Pro a +. Apply: www.disneycareers.com, Req #127799. (2/2)
JOB OPENING: STRAT PLANNING ANALYST/CNN Digital/NY: Dvlp rev reports4sales mgmt, deal approvals. 1-2 yrs exp in ad sales indstry, proficient in Excel&media math. Web/Dig exp a+ www.turner.com/careers/#91958BR (2/2)
JOB OPENING: DIGITAL RSRCH MGR/MTV Int’l/NY: 3-5 yrs online media experience, excellent comm & presentation skills. Bachelor degree Exp w/ Comscore/M:Metrics. Strong analytical skills EOE/M/F/D/AAP. Apply at www.mtvncareers.com (2/2)
JOB OPENING: CONTRACTOR/AD SALES/MKTG/NY/National Cable TV Network: 2-4 mo. assignment. Manage projects such as sweepstakes/write sponsorship proposals & hospitality events w/in deadlines. Apply to [email protected] (2/1)
JOB OPENING: AD SALES MARKETING MANAGER MKTG/COLLECTIVE MEDIA/NY: Creative thinker w/ strong writing/pres. sk; highly organized; devel. packages, client pitches, dir. mail, email mkt and web. Apply [email protected] (2/1)
JOB OPENING: AE/Fuse/LA: Sell nat’l on-air & dig media. Incr share frm exst’ing clnts, gen new biz rev. Prsnt new prgm’ing, brand pos, mktg opps. Excl. interpers’l/org skills. MUST send Rez to: [email protected] “AELA” in subj (2/1)
JOB OPENING: AD SALES ASSISTANTS (8)/NY: Experience pulling flow charts required. Exp. w/Dealmaker or Pace is a plus. 2 month contract
Contact: [email protected] (2/1)
JOB OPENING: PROD DEV COORD/AMC/NYC: Stellar Dev Coord needed to support VP of Original Programming & Development & dept. Solid admin w/superior org skills a must. Ent exp preferred. res to www.cablevision.jobs ref #4898BR (1/31)
JOB OPENING: TRAFFIC/CLEARANCE & MEDIA PLNER/ASST TO CEO/PRES MEDIA BUYING/PLAN’G AGENCY: Media Knwldg a must.Excel/PP skills pref’d. TRAFFIC/CLEARANCE will handle all client comm clearances & trafficking. [email protected] (1/31)
WINTER AND SPRING INTERNSHIPS – These positions are for credit only – nobody gets paid here. They are posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .
SPRING INTERNSHIP CREDITS ONLY: Authentic Entertainment, a busy TV production co., is looking for an intern. Must be highly organized, reliable and enthusiastic. Send resume to [email protected] Write “Development Intern” in subject line (2/6)
SPRING INTERNSHIP CREDITS ONLY: PROD DVLPMNT /TV GUIDE/NYC: Perform mkt rsrch & competitive analysis on advanced TV advrtsng mktplace, looking at activities of major TV srvc providers/prgrmrs. CURRENT STUDENT JR or SR only. [email protected] (2/5)
SPRING INTERNSHIP CREDITS ONLY: NBC/Universal has an immediate internship opportunity in audience research for Bravo TV. Exp w/ PowerPoint & Excel. Min 2-3 days/week. NY, NY. Email: [email protected] (2/1)
SPRING INTERNSHIP CREDITS ONLY: TV PROD. INTERN/PICTURE THIS/NY: New season of Emmy winning Reality Show. Rsch, logging, assist post, phones, runs. Exp w/ Word & Excel. Min 2-3 days/week. Local Trvl Stipend avail. [email protected] (1/31)
SPRING INTERNSHIP CREDITS ONLY: Razor & Tie & Kidz Bop seeks an intern to help with a project for our e-commerce sites -MusicSpace and MusicSpaceKids. Great intro to new media & music. Apply to: [email protected] (1/31)
SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED … Interested in posting your Video Resume? Contact [email protected] for more information ….
SITUATION WANTED: VP OF PRODUCT DEVELOPMENT/M&L: Multi award-winning merchandising & licensing product development and design expert. 18 years of experience. Contact: [email protected] (2/6)
SITUATION WANTED: SEASONED LINE PRODUCER specializing in Studio Game, Docu-reality, variety. & scripted seeking next project. Also freelance budget work on EP, MM, or Axium. Contact: [email protected] (2/5)
SITUATION WANTED: FREELANCE PROMO WRITER/PRODUCER/DIRECTOR: Former Creative Director & multi-Promax Award Winning Producer with stellar reel & writing skills looking for Freelance Promo/Interstitial work. Contact: [email protected] (2/1)
E-mail [email protected] for rates and specs for Job Openings.
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