Wednesday, January 2nd, 2008

Cynopsis: DIGITAL


Good morning, it’s Wednesday, January 2, 2008, and this is your first early morning digital briefing.

Apple is close to announcing plans to make 20th Century Fox and Disney movies available as online rentals, according to reports. (Apple CEO Steve Jobs is likely saving the official announcement for his Macworld Expo keynote on Jan. 14).  Customers would pay a fee to download titles viewable on computers, iPods and presumably Apple TV devices that would expire after a short window of time. Netflix, and Blockbuster’s Movielink are competitors in this space.


Wal-Mart, however, has thrown in the towel in this arena. quietly pulled the plug on its video download service late last month as Hewlett Packard decided to discontinue the back-office technology that powered it. The service, popular with studios because it offered variable pricing, struggled with compatibility issues as Wal-Mart downloads could not be burned to DVDs or watched on video iPods.
Warner Music Group joined with Universal Music and EMI offering DRM-free tracks through‘s MP3 store launched in Sept. 2007. Amazon claims more than 2.9 million DRM-free downloads have been made on the service so far.
Radiohead released “In Rainbows” on CD in stores yesterday, the album it distributed online as a pay-what-you-will offering on Oct. 2007. Indie label ATO Records is distributing.
Remember the 7-minute Sopranos? ABC is preparing Lost fans for the series return on Jan. 31 with its own  “Lost in 8:15.” (815 is the Oceanic Flight number the shipwrecked cast was on.) Look for the extended trailer on (Click on “Catch up on Lost”.) featured extensive coverage of yesterday’s inaugural outdoor NHL Winter Classic including live broadband shows, celebrity blogs and guest columns from Discovery Channel and Food Network personalities. launched Body Talk on New Years Eve, a 5-part online series tackling the issue of body image and the unrealistic standards set by Hollywood. Part one names Chris Crocker’s “Leave Britney Alone!” rant as the top beauty story of 2007.


Celebrity blogger Perez Hilton has broken all ties with YouTube and is testing a white label video service called Twistage to make the destination for his video postings, according to TVWeek. Despite attracting 1.5 million unique visitors in Nov., the blogger has only received $5,000 in ad sharing revenue from YouTube as part of its partner program.
Ad supported online music start-up SpiralFrog raised an additional $2 million in funding through a private placement of secured notes.


The FCC approved new rules giving broadcasters the right to make a “phased transition” to digital broadcasting and reduce or terminate their analog service before the Feb. 17, 2009 deadline. $40 government coupons are now available at to help consumers purchase digital converter boxes necessary to view TV on analog sets after the transition. Half of U.S. Households (57 million) now own at least one digital-ready TV set, according to the Consumer Electronics Association.
officially split its business into two companies as of Jan. 1. EchoStar Communications Corp. will operate pay TV service Dish Network while EchoStar Holding Corp. will contain recently acquired Sling Media as well as other tech assets.
applied for a patent late last month for a system that would allow customers to place coffee, fast food or merchandise orders from a wireless device, then jump in front of those ordering in person when picking up their order.


AOL completed its acquisition of online contextual advertising company Quigo, according to Private Equity Hub.


Advertisers will increase spending sharply on social networking sites in 2008, according to eMarketer, with U.S. spending rising 70% from an estimated $920 million in 2007 to $1.56 billion this year.
E-commerce spending through the first 57 days of the holiday season (Nov. 1 – Dec. 27) increased 19% to $28 billion this year, according to ComScore. remained the top retail site for the week ending Dec. 22, according to Hitwise, with a 12.03% category market share. (7.94%) and (5.06%) rounded out the top 3.


Walt Disney Internet Group
named A.D. “Bud” Albers as Chief Technology Officer. He will be based in the company’s North Hollywood headquarters. Bud most recently served as SVP and CTO for MediaNet Digital.
Dominic Schmitt
, a former VP of Product Management and Client Services for AOL subsidiary TACODA, joined HDTV producer BlueMarvel as VP/Media Platforms.



AOL News launched a neat political-themed “Hot Seat” widget compiling polling questions from popular political blogs including The Huffington Post,’s Swampland,, The Politico, Crooks & Liars, Power Line and Captain’s Quarters. Users answer multiple choice questions that are tallied nationally as well as by state. Candidates are also given the opportunity to comment on the results, although none seem to have so far.

Later — Wayne
Wayne Karrfalt for Cynopsis: Digital

Cynopsis Digital Ad Sales: Mark Bohn- 203- 583-1224 / [email protected]
Classifieds – Trish Pihonak- 203-926-9878 / [email protected]

Cynopsis website – Video Resumes, Extended Classified Ads, Archives, and the Cynopsis Daily Video

CableU – Know Networks Better. Pitch Smarter. Click here

Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here

JOB OPENING: RESEARCH ANALYST/MTV Tr3s/NYC: BS/BA. 1+ yrs exp resrch/data analy cable/brdcast. Exp w/ Nielsen (Explorer, NPower,  MarketBreaks, etc). Str analytic sk. Bi-ling Spanish a +. EOE/M/F/D/AAP. Apply (1/9)

JOB OPENING: MEDIA RESEARCH ANALYST/Outdoor Channel/CA: 2+ yrs research experience in a media, market research or agency setting. Resume to: [email protected] (1/9)

JOB OPENING: COORDINATING PRODUCER/NY: Mng editorial content. Update homepage w/breaking news, assign & edit stories. Req’s 3 + yrs exp, excellent news judgment, web & news writing skills.  Apply @ Req #135114 (1/9)

JOB OPENING: COPY EDITOR/NY: Edit print pieces for accuracy. Rsrch & fact check articles. Major news exp req’d. Must have familiarity of AP Style and Web prod skills. Apply @   Req #135187 or search for (1/9)

JOB OPENING: DIGITAL PROD/NY: Content Mng web pages, generate, write, rewrite, edit & prod breaking news & feature stories. Editorial BG, Web skills & 5+ yrs major news exp req’d. Long odd hrs req’d. , Req #135122 (1/9)

JOB OPENING: REPORT/PRODUCER /NY: Report, write, and edit breaking news stories. Cover news, dvlp contacts, generate story ideas & produce stories. Req’s 3+ yrs major news exp.  Apply @ Req #135113 (1/9)

JOB OPENING: HOME PAGE PRODUCER/NY: Mng home page autonomously. Write headlines. Generate story ideas, mng content across site. Req’s 3+ yrs major news exp, exc news judgment & on-line exp.  Apply @  Req #135322 (1/9)

JOB OPENING: RESEARCH MGR/Nickelodeon Animation/Burbank: Media-related research experience in the child development/arts education/child psychology filds for one of our newest preschool shows!Apply at (1/8)

JOB OPENING: MGR,  ONLINE CONT. PROGRAM/Disney/N. Hollywood: BS in Bus, Mktg or related field. 5 yrs + online exp. Exc PC Skills, Exp working w/ website design and production. APPLY: search for JOB ID: 131165 (1/8)

JOB OPENING: DIR CONSUMER MKTG/Fuse TV/NYC: Responsible for communicating mktg/promo plans for on and off channel activities supporting fuse’s TV prgrmng, live events & channel image. Please send resume to [email protected] (1/8)

JOB OPENING: SR MGR, PROMOS & SPONS/Cartoon Network/ATL: Oversee the dev & execution of CN and Adult Swim promotions & sponsorships across platforms.  10+ yrs mkt/sales/promos exp in the ent ind. #90643BR (1/8)

JOB OPENING: WARDROBE STYLIST/NY: Create/maintain wardrobe for 2 hosts for wkly show & lrg TV ntwrk. 2 wks to purchase wardrobe & work on set 1 day and/or night a wk to dress hosts for shoot. res/rate to: [email protected] (1/5)

JOB OPENING: PROP MASTER/NYC: 8 Saturdays, (every 6 weeks) to work with promos of products for TV show. Experience in commercials & ability to create steam, flames, etc… Purchase props.  Res/Rate to: [email protected] (1/5)

JOB OPENING: ACCOUNT EXECUTIVE ONLINE SALES/ESPN/NYC: Need 3+ yrs online Ad sales exp.  Send resume to [email protected]    (1/5)

JOB OPENING: SR. RESEARCH ANALYST/HBO/NYC: BS/BA/2-3 yrs exp web traffic analy exp w/ Omniture & syndicated traffic sources (ComScore/Nielsen). Detailed/strong comm. skills/multi-tasking. E-mail: [email protected] (#91301BR) (1/4)

JOB OPENING: DIR OF SALES ADMIN/CBS TV DIST/NY: Mng ad sales admin w/ staff of 4 from order thru reconciliation. Finc’l background w/strong Excel, mngrl, & analytical skills pref’d  5+ yrs exp. Res/salary req: [email protected] (1/4)

JOB OPENING: SR PUBLICIST/truTV (fka CourtTV) NY: Pitch primetime series/generate creative media attention/press releases/events/support anchors. 3-5 yrs cable/network/entertainment PR exp. Apply: [email protected] (1/4)

JOB OPENING: WRITER/PRODUCER/G4TV/Los Angeles: To write & produce promos, campaigns, & interstitials. 5+yrs. exp. in On-Air Promo at broadcast or cable network. More information & to apply visit: (1/3)

JOB OPENING:  SALES PLAN’R/BET, NY: Prepare Sales Plans, Mng mult Accts, 2 yrs exp in Cable Sales or buying a must. Detailed-oriented, org’d, multitasker, exc comm & math skills, BA req. Email resume: [email protected]  (1/3)

JOB OPENING:   INTERACTIVE, SALES PLANNER/NY: Work with the Interactive Ad Sales team for Scripps Networks. Must have Sales Planner or Interactive agency experience. Apply by going to our website,     (1/3)

JOB OPENING: SR. DRTV BUYER/Active Int’l in Pearl River, NY (15 miles from NYC): Min 5 yrs exp. in planning, negotiating and buying DRTV req’d. Resumes to: [email protected]  or call 845-732-8943 (1/3)

WINTER AND SPRING INTERNSHIPS – These positions are for credit only – nobody gets paid here. They are posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

WINTER INTERNSHIP CREDITS ONLYFox College Sports, Un-paid internship, for college credit.  Assist with running day to day operations; college sports interest & knowledge.  E-mail  [email protected]  (1/4)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED … Interested in posting your Video Resume?  Contact [email protected] for more information ….

SITUATION WANTED:  PROJ/OPS/TRAFFIC MGR/NYC: Prof. 5 yrs cable ntwk on-air promo/brand exp. Mng day-to-day ops of promo projs. Detailed, able to prioritize. Strong organiz skills. Meticulous. Temp or staff. [email protected] (1/4)

E-mail  [email protected] for rates and specs for Job Openings. 

Interested in posting your Video Resume?  Contact [email protected] for more information ….

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

All outgoing e-mails are scanned and sent out virus free.  Copyright Cynopsis 2008

Related Stories

03/30/23: Misfits’ journey from esports organization to something more

  Thursday March 30, 2023 Good morning! It’s Thursday and this is your early morning Esports and gaming brief. Misfits’ journey from esports organization to something more continued this week with the announcement of Pixel Playground, a Roblox game studio co-founded by two recent additions to Misfits: co-owners and Misfits creative directors Kreekcraft, the world’s […]

03/30/23: Salary cuts keep “Blue Bloods” kicking

Salary cuts keep "Blue Bloods" kicking


03/29/23: Cynopsis Jobs


NETWORK ACCOUNT EXECUTIVE WEIGEL BROADCASTING CO. CHICAGO Building and managing relationships with existing and potential new clients and agencies through routine communication; actively grow industry relationships to gain marketplace intelligence. Generate revenue for the networks & meet monthly goals through effective outside sales techniques. 5 yrs of National Network selling and sales development exp. Full […]

03/29/23: “Succession” hits series high viewership

"Succession" hits series high viewership

A CYNOPSIS MESSAGE FROM REELZ Since Launching on Peacock REELZ is UP an ADDITIONAL 14% In PRIME TIME with A25-54 VIEWERS REELZ #1 CABLE NETWORK Friday & Saturday Nights Feel the Unexpected Click here for source and more information Wednesday March 29, 2023 Today’s Premieres Apple TV+: The Big Door Prize CW: […]