Wednesday, January 23rd, 2013

Cynopsis: DIGITAL

Good morning. It’s Wednesday, January 23, 2013, and this is your first early morning digital briefing.

Netflix has made a big push in the last year to produce and distribute original TV-like programming of its own. It’s a way for the leading SVOD service to grow its subscriber base by offering exclusive content that would definitely not be available anywhere else, as well as a way for it to fend off the growing list of companies that want to chip away at its market lead. Now, one of Netflix’s biggest competitors, Amazon, is also kicking it up a notch when it comes to original online programming. The company is planning a new series based on the hit 2009 horror-comedy Zombieland, according to a report from Broadcast Now. More likely than not, the show will be available through Amazon Prime and/or Instant Video. The report from Broadcast Now suggests that each episode will be roughly 30 minutes long, while casting sheets leaked by Gawker Media’s io9 indicate the show will keep the main characters from the movie. Until recently, there had been rumors that a TV adaptation of the feature film was in the works. It now looks like Amazon has snagged those rights up, though don’t expect the show to be ready anytime soon. The film version of Zombieland starred Jesse Eisenberg, Woody Harrelson, Emma Stone, and Abigail Breslin (and featured one of the greatest cameos of all time).


Screen Media Ventures, the company behind the online streaming service PopcornFlix, has launched a new horror film channel on Roku called FrightPIX. Much like PopcornFlix, HorrorPIX is a free, ad-supported channel. It’s launching with over 100 feature-length horror films, spanning a wide range of sub-genres including Creature Feature, Slasher, Splatter, Zombie, Supernatural, Creepy, Cult, Demon, and Gothic, and will look to add 30 new films every month. Screen Media Ventures is also launching a new horror film label through the company’s Screen Media Films division called Screen Media Darkside. The label will focus on the development, production, and worldwide acquisition of new genre films. The FrightPIX Roku app was developed by Float Left Interactive.

Crackle, is now available on smart TVs from LG, Samsung, and Vizio, as well as on Samsung Blu-ray players. The network’s lineup content includes the FX drama Rescue Me, films such as District 9, Underworld, Snatch, and Walk Hard, and original web series like Jerry Seinfeld’s Comedians in Cars Getting Coffee and Milo Ventimiglia’s Chosen. Crackle had already been available on Sony’s line of connected TVs and Blu-ray players.

Celebrity chef Jamie Oliver has launched a new YouTube channel called Food Tube. It won’t surprise you that the new channel, which is one of the 60 new European channels that received an advance from Google/YouTube, will focus on food-based programming. Content will include recipes from around the world, Q&A sessions between Oliver and his fans, and “Jamie Presents” segments that will feature other celebrity chefs.

Digital First Media, the operator of MediaNews Group, Journal Register Company, and Digital First Ventures, now has access to content produced by world news site GlobalPost’s network of more than 50 journalists. GlobalPost’s reporting, which spans more than 50 countries each month, has received a number of major media awards, including a Peabody and two Edward R. Murrow Awards. The site’s On Location video reports, a collection of 75 video reports from 34 countries, earned both the Peabody and Murrow Awards.


Cross-channel attribution provider Adometry has raised $8 million in a new financing round led by Shasta Ventures, with participation from Austin Ventures and Sierra Ventures. Per the deal, Shasta Ventures’ Jason Pressman is joining Adometry’s Board of Directors. The Austin-based start-up says it will use the new funds to accelerate its product roadmap, make additional hires, and expand into new territories. Its Adometry Attribution platform is designed to help marketers analyze their cross-channel marketing campaigns and then optimize their media spend accordingly. To enable this for active campaigns, Adometry’s platform is integrated into several programmatic buying platforms, including those from Invite Media, MediaMath, and Turn.


Don’t Forget to Register for Tomorrow’s Webinar!
Tomorrow: Jan 24 | 1:30-3pm ET

Capitalizing on Mobile Video: Strategies + Tactics to Drive Revenue
Learn how to leverage the growing consumer desire for accessing content/services from a multiplicity of devices to boost your existing marketing efforts + increase sales/ROI. Speakers include: JoAnna Foyle Abel, VP Marketing at FreeWheel, Charlie Echeverry, EVP Sales for Univision Interactive at Univision and GM of North America at Millennial Media, Marcus Startzel.

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Elevate Digital is partnering with Media Ventures Group to expand its network of street-level of interactive digital displays in the US. In a joint release, the companies said Elevate Digital will tap Media Venture Group’s expertise in out-of-home advertising to grow revenue as well as to “create a major market footprint” of interactive displays through a combination of client and agency relationships, channel partnerships with media owners, licensing deals, and capital investment. “The Media Ventures Group and Elevate Digital relationship will accelerate and expand the distribution and use of this innovative product across numerous categories for advertisers, property owners, and municipalities,” said Bill Apfelbaum, Chairman of Media Ventures Group. Per the deal, Apfelbaum is also joining Elevate Digital’s Board of Directors.


In Q4 2012, 40% of connected TV owners in the US watched Netflix content, according to the Connected Intelligence, Application & Convergence Report from The NPD Group. When breaking it down by different age groups, NPD finds that 51% of 18- to 34-year-olds who have a TV connected to the web watched Netflix content on TV during Q4 2012. These include those who own TVs directly connected to the internet as well as those who have another device hooked up to the TV in order to access Netflix content. What’s more, NPD says it appears Netflix users are migrating to the TV set. 21% of connected TV owners surveyed said they have shifted from using OTT video services on the computer to now accessing them via the TV instead. Following the TV screen, The NPD Group findings show that among those surveyed, 14% watched Netflix content through laptop/desktop computers in Q4, while 13% did so on tablets, and 8% via smartphones.

This week in the smartphone wars: iOS is the top-selling smartphone platform in the US with a 51.2% share of sales for the 12-week period ending on December 23, 2012. This data comes from Kantar Worldpanel ComTech, which also found that Android held steady year-over-year, only slightly dipping from 44.8% to 44.2% share of smartphone sales for the same 12-week period. Coming in at third was Windows with a sales share of 2.6%. That’s not the only bad news for Android phone manufacturers. According to Mary-Ann Parlato, Analyst at Kantar Worldpanel ComTech, while Apple’s strong showing can be attributed to the iPhone 5 and older models attracting various consumer groups, Kantar did find that 19% of iOS sales last year were derived from Android users, compared to 9% in 2011. In other words, the proportion of Android users moving to Apple is increasing.

Per Nielsen‘s 2012 Year in Sports report, which was released yesterday, nearly 60% of smartphone and tablet owners who access sports on their device check this content at least once a day. 12% of smartphone owners and 10% of tablet owners did so more than three times a day during the same timespan. Obviously, when it comes to sports content on mobile devices, the most dominant type is scores and stats. According to Nielsen, among owners of multiple connected devices, smartphones and laptops were the preferred device for checking sports scores (16% each), followed by internet-connected TVs (12%), tablets (9%), and gaming consoles (7%).

Don’t forget to join Cynopsis Digital and a terrific group of experts on January 24 for our Webinar, Capitalizing on Mobile Video: Strategies & Tactics to Drive Revenue. For more information and to register, click here.


Telemundo Media has appointed Mike Rosen to the position of EVP/Ad Sales & Integrated Marketing. Coming over from Starcom MediaVest Group, Rosen will be responsible for leading network, cable, and digital sales teams for Telemundo and mun2, as well as overseeing all ad revenue generation, including Telemundo Media cross-platform sales initiatives and multiplatform integrated marketing solutions. Based in NY, he will report to Jacqueline Hernandez, COO at Telemundo.

Digital management consultancy The 614 Group has named Julia Smith and Eric Urdahl as Partners. Both will collaboratively head up the NY-based company’s European operations. The 614 Group provides consultation and subject-matter expertise on a range of categories, including general business and financial advisory, digital advertising compliance best practices for regulatory and self-regulatory programs, and digital marketing solutions providers. Smith and Urdahl are based in London and Berlin, respectively.

Entertainment marketing agency Trailer Park has hired Leila Amirsadeghi to be its new VP/Client Engagement. In the newly created role, she will be in charge of business development and strategic client partnerships.




Award categories range from Best App to Video Game for a TV Series, from Best Tweens 9-14 Series to Marketing Campaign for a Toy or Game.
To see the complete list of categories, click here.

Entry deadline is February 20 – Submit your Entry Today.


If you’ve been keeping track of any of the YouTube Original Channels charts (whether it’s the one produced by AdAge or the one published by Deadline), you’ll notice that the music concert genre of programming seems to be very sticky on the web. Those kinds of channels/shows are usually up there in terms of audience online. Even if you move away from YouTube’s lineup of original programming channels, music holds a firm place in online content. One of my personal favorite music/performance series happens to be on Crackle. From the Basement, which comes from Grammy-winning producer Nigel Godrich, features performances from a range of popular musicians and bands. The show just wrapped up its third season with new episodes spotlighting the Scissor Sisters and Thundercat. While I’m not too familiar with either act, the third season has featured a number of acts holding prime real estate on my Spotify playlists — Moby, Foster the People, Red Hot Chili Peppers, and Feist. If you’re into this sort of thing, check the episodes out.

Later – Sahil
Sahil Patel, Associate Editor for Cynopsis Digital

Denise O’Connor: Group Publisher, Media Entertainment
Diane K Schwartz: Senior Vice President, Media Communications Group

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Cynopsis CLASSIFIEDSFor More classifieds, visit the classifieds page here.

JOB OPENING: LOCAL MEDIA SALES POSITIONS/Vidicom/NY/Chi: Lead sales efforts selling brand integration opptys for the Citybuzz DOOH Ntwrk. Strong kwldg local ad mktplace & non-trad media.1-3 yrs exp req’d. Res to: [email protected] (1/30)

JOB OPENING: DIGITAL DIR/Bleacher Report/NYC: Min 8 yrs Digital Mkting exp. Must be passionate about sports. Partner with sales to bring Promos to market, spec focusing on Bleacher Report. To apply: click here: (1/30)

JOB OPENING: MGR, PRICING & PLANNING/Fox Sports Media Group/NY: 3-5 yrs Media Ad Sales, planning or research req. Reporting & forecasting. Must have exp w/Ad Sales Systems, Excel, analytical & math skills req. (1/29)

JOB OPENING: MGR, AFFILIATE RELATIONS & PROMOTION/NBCUniversal/Stamford, CT: Relations & promo contact for 4 NBC produced shows. Exp.w/TV syndication req; affiliate relations desired. Job#8455BR (1/29)

JOB OPENING: ADV (ONLINE TRAFFIC) ACCT MGR (86025BR) & DIGITAL PLANNER (86025BR)/ABC Owned/NY: For more info & to apply: or forward resume to: [email protected] (1/29)

JOB OPENING: WRITER PRODUCER/THE WEATHER CHANNEL/ATL: 5+ years industry related exp. Resp for concept development, writing, production & proj mngt of creative on-air promo & campaigns for network. Resume to: [email protected] (1/29)

JOB OPENING: MANAGER, AD SLS RESEARCH/Vh1/NY: 5+yrs rsch exp, proficient in Nielsen systems, MRI, Lake 5, Support P&I needs, Develop unique rsch metrics & methods of measurement, EOE/M/F/D/AAP. (1/29)

JOB OPENING: DIR, RSCH/Turner/ATL: 8+ yrs media rsch &/or plan’g exp. Media agency exp pref’d & Strong knwldg of rsrch systems such as NPower, IMS, Adviews, MEMRI. Resume: (1/29)

JOB OPENING: TV MARKETING MGR/THE WEATHER CHANNEL/ATL: 3-5 yrs marketing, implement & execute TV mrktng strategy & increase audience reach & engagement. Strategic creation to mrktng plan execution.Resume to: [email protected] (1/26)

JOB OPENING: MGR, RESEARCH/TV: San Fran/Marin: Manage teams of rsrchrs/APs thru fast paced envir, strong pre-pro exp, work close w/supervising producers, multi-shows, BA deg, 5 + yrs TV exp. CV to: [email protected] (1/26)

JOB OPENING: PRODUCT MANAGER, SHOW/Fox Broadcasting/LA: Create, manage & deliver engaging web, social & mobile experiences. BA, 5-7 yrs exp . Creative & technically adept. Scrum/network TV exp a plus. (1/26)

JOB OPENING: DIR, POST PROD/Leftfield Pictures/NY: Oversee all NY-based Post Ops.Overseeing mult shows, dvlpng workflows, hiring/mngng a lrg staff. Must be profic in Avid. Min 3-5 yrs as Post Sup. Apply: [email protected] (1/26)

JOB OPENING: NEW BIZ ACCT EXEC DIRECT RESPONSE/DISH Media Sales/NY: Join fast-growing Nat’l sales team. Dvlp NEW DR business. 5+ yrs cable ad sales exp w/relationships & history of new biz dvlpmnt. Resumes: [email protected] (1/26)

JOB OPENING: INTERACTIVE CLIENT SERVICES SPECIALIST/DISH Network NY: Produce interactive broadcast ad campaigns. Detail oriented, strong communication skills. 2-4 yrs creative PM experience. Resumes to: [email protected] (1/26)

JOB OPENING: RSRCH ANALYST/Discovery/NY: Monitors US Hispanic Ntwrks’ ratings & demographic prfrm utilizing Nielsen Media Rsrch systms & syndicated rprts; 4+yrs Media/Ad Sls Rsrch/cable ntwrk or similar; (1/26)

JOB OPENING:  DR SALES ASST/Univision/NY Based: Entry level position. Looking for fast paced, detail oriented individual looking to grow within a newly created division in Ad Sales. Ad Sales experience a plus but not required. [email protected] (1/26)

JOB OPENING: TEMP SCHEDULING ASST/NY: Entry Level: 6 mos proj. Detail/Organiz. Respn incld schedule graphics,data entry, operate On-Air database, create #s for TV bugs, Operational/strategic plan’g. Exp. Req. Resume [email protected] (1/26)

JOB OPENING: RESEARCH ANALYST/Scripps HGTV & DIY/NY: 1 +yrs Natl media rsrch@cable, brdcst, synd or ad agency; Natl Nielsen systems & syndicated data systems knowledge required. Support Ad Sales. Apply at Click here to apply (1/25)

JOB OPENING: DIRECTOR, ANIMATION DEV/MARVEL/LA: Lead develop. & current series superv incl post-prod. Exp in scripting process critical. 5+ yrs anim production or development exp required. Apply: [email protected] (1/25)

JOB OPENING: MGR, ANIMATION DEV/MARVEL/LA: Manage develop. & current series superv – dom & intl co-pros. Exp in scripting process critical. 5+ yrs animation exp required. Must read & speak Japanese. Apply: [email protected] (1/25)

JOB OPENING: COORDINATOR, ANIMATION/MARVEL/LA: Supports develop & prod w/distro and compiling of assets/scheds/scripts. 1 yr animation exp required.Apply: [email protected] (1/25)

JOB OPENING: TEMP ASSOCIATE PRODUCER/Studio City: Support dept. with content updates and production for company’s consumer web initiatives. More info & apply: (1/25)

JOB OPENING: SR MGR/Discovery – Ad Sales/NY: Temp Sr Mgr assgnmt for DCI to conduct research & to develop strategies to manage ad sales research. Visit: (1/24)

JOB OPENING: MKTG DIR STRGY/DISCOVERY CHANNEL/MD: Drives brand strgy; mngs off-air media plans/partnerships/consumer events; 10+ yrs exp mktg/ad wrkin brdcst/cable ntwrkmktg/ad agency/brand mgmt; (1/24)

JOB OPENING: MGR, AD SALES MKTG/IFC/NYC: execute integrated marketing partnerships, events, promos, and online extensions. Develop sales packages and partner proposals. Digital knowledge a must. 5+ yrs exp. Submit res @ (1/24)

JOB OPENING: NETWORK ACCOUNT MANAGER: Manage large cable network client for growing VC backed co. 3+ yrs exp in cable network, pref in sales or pricing. Able to spend signif. time in NY. To Apply: (1/24)

JOB OPENING: IMPLEMENTATION SPECIALIST: Travel to clients to implemnt softwre and train usrs. 2+ yrs exp in cable network, pref in sales dept. Able to travel signif. & spend time in NY. To Apply: (1/24)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

WINTER INTERNSHIPS CREDITS ONLY: Susan Blond, Inc has Internship opportunities for students & graduates interested in lifestyle, consumer & entertainment PR. MINIMUM of 3 full days per week. Send resume, cover letter to [email protected] (1/25)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at [email protected].

SITUATION WANTED: VP/CREATIVE: Over 15 yrs. of experience. Looking to work with a network, studio, cable group or outside agency. Team building, photo shoots w/talent, entertainment marketing from concept to completion. Contact: [email protected] (1/25)

E-mail [email protected] or call Trish Pihonak at 888.702.3858 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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