Cynopsis: DIGITAL

02/06/08

Good morning, it’s Wednesday, February 6, 2008, and this is your first early morning digital briefing.

Super Tuesday proved to be another watershed event in New Media with news outlets pulling out all the stops to outdo each other in the digital space. MTV’s Choose or Lose site harnessed citizen journalists, deploying “Street Teams” of bloggers who posted video clips throughout the night by using Flixwagon.com software and Nokia N95 multimedia mobile devices. WashingtonPost.com teamed with Newsweek to stream live video coverage, trying to beat the TV networks at their own game. MSNBC.com offered bloggers embeddable political widgets. YouTube borrowed tools from Google Maps. And Barack Obama got a last minute boost from “Yes We Can,’ a music video featuring an all-star cast putting the Senator’s can-do rhetoric to song.
 

 
NBC Digital Entertainment has developed a new online property around the latest Candace Bushnell TV adaptation Lipstick Jungle, premiering tomorrow night at 10 pm ET/PT. Bonfire Magazine, produced with NBCU subsidiary iVillage.com and sponsored by Maybelline NY, presents exclusive content from the show in the context of a fashion magazine – offering users practical tips and advice updated weekly.
 
Turner Entertainment Holdings Asia Pacific will utilize the social media services of Outblaze to build an interactive community around Cartoon Network’s brands in Asia. Planned properties include blogs, games, instant messaging and a full suite of video creation, editing and sharing capabilities.

Yet another online comedic video site is launching today called The Independent Comedy Network, developing original improvisational comedy series to stream with ads and syndicate to other entertainment portals including MySpace.tv, YouTube, Joost, Vuze, Blip.tv and iTunes. CEO Marc Campbell developed the site with his cohorts at The Westside Eclectic comedy theater in Santa Monica, which he founded in 2005.
 
BornReady.TV is the online answer to Basketball Diaries, profiling high school basketball phenom Lance Stephenson as he makes his way through his sophomore and junior years at Coney Island’s Lincoln High School. The webisode series is a collaboration between producers Fader Films, Born & Bread and Den of Thieves.
 

Comcast’s broadband video management firm thePlatform unveiled a comprehensive partner program offering software development kits, ad campaign management systems, engineering support and development sandboxes compatible with many of new media’s top brands. The company’s “Framework” program has already adopted integrated solutions for dozens of players including Akamai and Cisco on the content delivery side, Apple and Adobe in video playback and MSN Video, MobiTV, Yahoo and YouTube among content syndicators. 
 
AOL acquired UK-based affiliate marketing network Buy.at, which drives online sales by offering pay-per-interaction alternatives to traditional impression or pay-per-click campaigns through environments such as social networks.

Apple unveiled a new $499 iPhone model, doubling storage capacity to 16GB. No release date was given on the upcoming model that will work on AT&T’s 3G network. Apple says it has sold 4 million iPhones to date.
 

News Corp. division Fox Interactive Media reported $223 million in total revenues for FYQ2 2008, (including guaranteed revenues for MySpace of $62 million from Google,) an increase of 87% from the previous year. News Corp. COO Peter Chernin named FIM’s targeted advertising initiatives as a contributing factor and said he looked forward to the ability of MySpace’s involvement with the Open Social initiative to drive increased sales and innovation. MySpace accounts for “most” of FIM’s revenues, according to CFO David F. DeVoe, with domestic revenue accounting for about 85%.
 

The U.S. podcasting audience reached 18.5 million in 2007, according to eMarketer and was projected to top 65 million by 2012 with 25 million listeners downloading one or more podcasts a week. Ad spending on podcasts in the U.S. is also expected to creep up, from $165 million in 2007 to $435 million in 2012.
 
It’s the economy, stupid. That’s what women are saying will be the top issue in this year’s election according to the “How She Will Decide” forum hosted by iVillage and AARP on Feb. 1. iVillage also fielded a Roper poll in January which found economic concerns to be top of mind among over half of women surveyed, followed by the Iraq war (15%) and homeland security (12%).  
 
Google will fall behind Microsoft and Yahoo if the companies were to merge, according to the latest data from ComScore. Google Sites saw nearly 588 million unique visitors over the age of 14 worldwide in December, according to comScore’s qSearch, compared to a combined audience of 665 million for Yahoo and Microsoft sites. 
 

 
Former Chief Activation Officer Tim Spengler was promoted to President of Initiative USA, reporting to Richard Beaven, Worldwide CEO. His colleague Alan Cohen was upped to President, Initiative West and Worldwide Innovation. Alan will report to Tim and  President of sister IPG agency Universal McCann, Mary Gerzema.
 
Bravo Media and Oxygen Media tapped Tony Cardinale for the newly created position of SVP/Research & Strategic Insights. He will continue to report to Lauren Zalaznick, President, Bravo Media and Oxygen Media and Sari DeCesare, SVP/TV Network & Cable Audience Research, NBC Universal.
 
Digital partnership veteran Chris Rovtar joined Saffron Digital as EVP/North America. He will helm Saffron’s North American operations, seeking strategic alliances with media companies, carriers and content creators.
 
The Travel Ad Network expanded its vertical online ad network oversees, adding offices in Canada and the U.K. The Canadian operation will be run out of TAN’s new Montreal office by Tom Dunning, and the company has hired Ray Witter to run its London office.
 
Faith & Values Media has named Allen Krauskopf to the newly created position of VP/Internet Services. He will be based in the company’s New York City headquarters.
 

Manly, silly, s*xy men’s site Break.com is spreading its wings with three new properties built around broad appealing concepts. (No pun intended.) Chickipedia is a user generated wiki site dedicated to – you guessed it – hot chicks. Holy Taco is a blog highlighting gear, gossip and babes. Cage Potato is a destination for the growing population of mixed martial arts fans. The Break Ad Network empire now includes 12 sites, which reach an aggregate audience of about 35 million men worldwide each month, according to CEO Keith Richman. Break.com alone attracts 18 million uniques, who average 7.5 minutes per visit. Check out the most viewed videos section on most video sharing sites and there’s one common denominator. Like in the early days of pay television, scantily clad women sell on the internet and the Break network’s got ‘em. 
 
Clarification: The ESPN360.com broadband service is not a traditional online subscription service. It relies instead on fees paid by more than 20 nationwide ISPs including AT&T, Charter, Insight and Verizon, which in turn offer the service free to their subscribers.

Later — Wayne
Wayne Karrfalt for Cynopsis: Digital
02.06.08

Cynopsis Digital Ad Sales: Jason Cesare 732-718-0629 / [email protected]
Classifieds – Trish Pihonak- 203-926-9878 / [email protected]

Cynopsis website – Video Resumes, Extended Classified Ads, Archives, and the Cynopsis Daily Video

CableU – Know Networks Better. Pitch Smarter. Click here

Cyn opsis CLASSIFIEDS – For More classifieds, visit the Cynopsis.com classifieds page here

JOB OPENING:  TRAVEL ACCT EXECS/Discovery/NYC: Sell nat’l TV or interactive ads for Travel Channel. Manage & dev. growing business. Strong communicator. Solutions sales exp. Apply: www.discovery.com    Req #7513/# 7334 (2/13)

JOB OPENING:  SERIES PRODUCER/NYC: Oversee prod of a children’s animated series, inc. mng day-to-day opers, guide creative dir, & ensure that prjt adheres to sched/budget. ANIMATION EXP A MUST. Apply: [email protected] (2/13)

JOB OPENING:  VP, DIGITAL MEDIA MKTG/NYC/Brdcstg Co: Strategic multiplatform exp: series websites, ecom, wireless, online,mktg/adv/branding tactics. Sal: six figures. Resume to: [email protected]   (2/13)

JOB OPENING: SR ACCT MGR/CABLE NETWORK AND ENTERTAINMENT MKTG/ATL:  Must have 4-6 yrs exp. in acct mgmt at ad agency or in ent mktg dep’t w/ exp managing projects w/ an outside agency. Sports exp a plus. [email protected] (2/12)

JOB OPENING: MGR AD SALES RSRCH/NY: Dvlpmnt of sales presentations/materials. Competitive Analysis. Well-versed in Nielsen & its applications as well as synd studies. 5+ yrs rsrch exp major nat’l ntwrk. Res: [email protected] (2/12)

JOB OPENING: RESEARCH ANALYST/Discovery/MD:  Min. one yr. marketing resh. or media exp. Excellent analytical/mathematical/basic statistic exp. req. Strong comp. skills incl. spreadsheets/graphics. Apply: www.discovery.com req# 7564  (2/12)

JOB OPENING: ACCT MGR-NAT’L SALES/New York,NY: BET–Cable salesperson w/strong presentation skills. Comfortable w/multi-platform & integrated opps.Sales/agencyexp. req’d. Email: [email protected]  (2/12)

JOB OPENING: CMT/TVL and SENIOR RESEARCH ANALYST AD SALES/MTVN-NYC: BA/BS; 2+ yrs media ind exp; wrkng knwldg Nielsen apps. Analytical sk. Strong math and computer sk. Apply www.mtvncareers.com (2/12)

JOB OPENING: MGR STRATEGY & RSRCH/BBC/NYC: Analyze mkt trnds & competition. ID new rev ops. Cr8 strat docs, develop LT biz strat. 3-5 yrs exp. Strat thinker & researcher. Apply: http://www.recruitingcenter.net/clients/bbc/publicjobs (2/9)

JOB OPENING: MGR DIGITAL AD SALES RSRCH/BBC NYC: Supprt bbc.com, maintain sls systems, track performance, monitor mrkt & industry trends. 3+ yrs exp. Apply: http://www.recruitingcenter.net/clients/bbc/publicjobs (2/9)

JOB OPENING: MGR BBC AMERICA AD SALES RSRCH/ BBCA NY: Nielsen rating knowledge, maintain research sales system, sales presentations. Apply: http://www.recruitingcenter.net/clients/bbc/publicjobs (2/9)

JOB OPENING: ACCOUNT EXECUTIVE/Rainbow Advertising Sales Corp/NY:  Interconnect  NY, NY  5 yrs major market TV radio sales exp at ad agency level. See full posting and apply to www.cablevision.jobs req id #5243 (2/9)

JOB OPENING: VP DIGITAL AD SALES/Fuse/NY: Gain high value clnts. Bld prtnrshps w/ clnts & agencies. Sell intgrted, X-platform deals w/ emph on Web, VOD, Mobile/Wireless and Facade. Send Rez to: [email protected] “VPDAS” in subj. (2/9)

JOB OPENING: ASSOC DIR CUSTOMER MARKETING/ABC: Key liaison for Sales Teams’ Custom/Client-specific Communication re ABC marketing opportunities/Strong research/analytical/communication skills www.disneycareers.com Req 139694  (2/9)

JOB OPENING: SR ANIMATOR-DESIGNER/Hallmark Channel/LA: Provides motion design & production from start to completion. 3 yrs. min. exp. See full posting and apply at www.hallmarkchannel.com (2/9)

JOB OPENING: MGR, INTERACTIVE SALES/National Cable Communications/NYC: 3+ yrs Media Sales exp. Knwldg of online ad space & media-buying terminology. Ability to meet & exceed digital sales goals. Email: [email protected]. EOE (2/8)

JOB OPENING: ACCT EXEC/SPT/NY: Sell digital inventory, manage digital sales pipeline, manage and maintain inventory. 3-5 years relevant experience. Apply: sonypicturesjobs.com (2/8)

JOB OPENING: ABC FAMILY INVENTORY DIRECTOR: Identify, Manage and forecast online display and video inventory;  knowledge of website analytical software. Develop inventory strategy www.disneycareers.com req # 132794   (2/8)

JOB OPENING: SR MARKETING MGR/Classic Media/NYC: 5-7 yrs exp rec’d; Create, manage & execute innovative marketing strategies, style guides, plans for family brands; Strong mgmt & planning skills req’d; apply: [email protected] (2/8)

JOB OPENING: RESEARCH ANALYST/Fox/NY: Sales Research Fox Broadcast. 2+ yrs exp resrch/data analy cable/brdcast. Exp w/ Nielsen systems, MRI, Simmons or Scarborough, Str analytic sk. BS/BA. Please apply at www.foxcareers.com (2/7)

JOB OPENING: ADMIN AFFIL MARKETING/SANTA MONICA/GSN, The Network for Games: Report to VP Affil Mark. 2+ yrs. exp in Cable TV. BA/BS degree in related field. Send Res/Cov Letter: [email protected]  (2/7)

JOB OPENING: DIR AFFIL MARKETING/SANTA MONICA/GSN, The Network for Games: Reports to VP Affil Mark. 5 years exp in Mark. Send Res/Cov Letter: [email protected] (2/7)

JOB OPENING: ACCOUNT EXECUTIVE/Cablevision Norwalk,CT: Seeks AE for local ad sales.2+ yrs ad sales exp. pref cable tv, radio, internet adv.  Valid CT DL.  See full posting and apply to www.cablevision.jobs req 5057BR (2/7)

JOB OPENING: DIR MED MEAS. & ANLYS/AD COUNCIL/NY: 8-10 yrs exp., Manage monitoring of PSA cmpgns. in all media. Plnner or rsrcher w/exc. Xcel, wrtng & mgmt. skills. Res: [email protected] (2/7)

WINTER AND SPRING INTERNSHIPS – These positions are for credit only – nobody gets paid here. They are posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

SPRING INTERNSHIP CREDITS ONLY: PR /NYC: Boutique agency (kids TV, toys, CE, licensing) seeks smart, mature, highly-organized, communications-oriented intern. College JRs or SRs only. Apply to [email protected]  (2/13)

SPRING INTERNSHIP CREDITS ONLY: OK! Sales/Mktg. Intern. Responsibilities include rsrch, coord mailings & sales materials, assisting the mktg team w/ general office duties. Plz indicate “MRKTNG INTERN” in sub line. [email protected] (2/12)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED … Interested in posting your Video Resume?  Contact [email protected] for more information ….

SITUATION WANTED:  MEDIA PLANNING/Los Angeles Full Time/Freelance: 10+ yrs exp. Experience-General Market and Hispanic. Works independently or manages staff. Large and small agency exp. [email protected]  (2/13)

SITUATION WANTED:  20+ yrs exp in sales, marketing, strategic planning, brand mgmt, product development and marketing.  [email protected] (2/13)

SITUATION WANTED:  SHOWRUNNER/FIELD PRODUCER/DIRECTOR: Docusoap/ comedy, Makeover, Lifestyle Infotainment,Documentaries,Commercial formats. Resonant leader, exc writer/dir, creative, always on time & on budget. [email protected] (2/13)

SITUATION WANTED: Hire “Made in NY” Production Assistants-Trained, experienced and vetted. Licensed drivers, reliable, with positive attitudes. Call 24/7 Hotline. 718-757-5816 (2/12)

SITUATION WANTED:  DIRECTOR/VP MARKETING: 15+ yrs exp in marketing, strategic planning, brand mgmt, advertising, product marketing.  Extensive industry background in advertising, CPG, travel, retail, financial services. [email protected] (2/12)

SITUATION WANTED: PROJ/OPER MGR: NYC, Prof. 5 yrs cable ntwk on-air promo/brand exp. Mang day-to-day ops of promo projs.  Detailed, able to prioritize. Strong organiz skills.  Meticulous.  Temp or staff. [email protected] (2/7)

SITUATION WANTED: STRONG PROJECT MANAGER/LINE PRODUCER: Strong project manager/line producer for TV and Web looking for AP position on TV side. Contact: [email protected]  (2/7)

SITUATION WANTED:  VP of CONTENT DEVELOPMENT/EXECUTIVE PRODUCER:  Award winning creative leader is looking to join your team.  Experienced in Film/TV, interactive new media and games.  Contact [email protected] (2/7)

E-mail  [email protected] for rates and specs for Job Openings. 

Interested in posting your Video Resume?  Contact [email protected] for more information ….

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

All outgoing e-mails are scanned and sent out virus free.  Copyright Cynopsis 2008