Wednesday, February 27th, 2008

Cynopsis: DIGITAL

02/27/08

Good morning, it’s Wednesday, February 27, 2008, and this is your first early morning digital briefing.

Over 93% of the Writer’s Guild officially voted to ratify the new labor agreement struck 100 days after the strike began, the first to give WGA members a taste of digital revenues. The next battle for the WGA, SAG and the Teamsters Union is over cable and syndication licensing fees. California State Senator Shelia Kuehl (D-Los Angeles) introduced a bill in Sacramento this week, which sets out to end the practice of “underselling” TV series or movies (when networks give sweetheart deals to their affiliated companies.)
 

~ MULTIPLATFORM CONTENT NEWS ~
 

ESPN will expand its coverage of The Masters in April on ESPN.com, ESPN360.com and masters.org to include live streaming of the linear channel’s Wednesday – Friday coverage on the broadband channel and live streaming of “Amen’s Corner” on ESPN.com. Other multiplatform features include:

  • ESPN360.com: video coverage of Par 3 contest on April 9, 3-5 pm ET
  • ESPN.com: live “look ins” of the action, video highlights, analysis, live blogging and chats, WAP-compatible scores and information
  • ESPN Arcade: a putting game simulating the greens of the 11th, 12th and 13th holes
  • ESPN Widgets: embeddable application providing scoring, news and video highlights
  • ESPN PodCenter: daily coverage of Thursday & Friday play and highlights from all 4 days

 
Gannett Co. struck a partnership with family organization software provider cozi.com to offer local stations and newspaper sites services to help families manage their busy schedules. Cozi applications include a central family calendar, shopping and to-do lists and various communication tools.
 
NBC Sports selected Crisp Wireless to build, manage and serve ads to the WAP-based mobile.nbcsports.com.
 
Washingtonpost.com struck a content partnership to expand its Business section with content from Kiplinger’s Personal Finance magazine and Kiplinger.com.
 

~ INNOVATORS & START-UPS ~
 

Yahoo unveiled a new Digg-like tool called Yahoo Buzz that allows users to vote on which articles and videos get to be posted on the portal’s highly trafficked front page. Articles will be sources from major media partners such as Hearst Magazines Digital Media. The site also tracks top Yahoo searches like yesterday’s #1 subject Gary Busey, who took Jennifer Garner by surprise on the Red Carpet during live interview with E!s Ryan Seacrest.
 
Celeb blogger Perez Hilton is talks with Warner Bros. Records to become a music talent agent for the label, according to The New York Times.
 
Advertising.com veterans Scott Ferber and Mollie Spilman received $15 million in series A funding led by New Enterprises Assoc. and Valhalla Partners for the launch of TidalTV. The upcoming a web-based television service will feature interactive ad-supported, professionally produced television programming.


~ TECHNOLOGY DEALS, MERGERS AND SKIRMISHES ~
 

It turns out there was an interesting story behind YouTube‘s outage over the weekend. Pakistan officials had requested that an anti-Muslim film clip from Dutch lawmaker/filmmaker Geert Wilders’ upcoming expose on the Koran to be removed from the local version of the site, for fear of it inciting violence. Pakistan Telecom implemented the government’s orders and blocked the clip, but an error in PTCL’s “black holing” procedure inadvertently replicated the blocking message across the internet worldwide. Whoops!
 
CBS Corp. chief Les Moonves claimed in a conference call with analysts the writers’ strike actually helped the bottom line by ushering in permanent efficiencies, including slimmed down upfront presentations and the ordering of fewer, cheaper pilots. He also touted new media initiatives, predicting March Madness streaming will earn $21 million in online ad revenue this year, up from $4 million last year.


~ DIGITAL ADVERTISING ~
 

The IAB and PricewaterhouseCoopers estimated internet advertising revenues will grow to $21.1 billion in 2007, a 25% increase from last year’s total of $16.9 billion.
 
Kids/teens online ad network Go Fish added teen focused, avatar-based social network WeeWorld, increasing its aggregate reach to 18.2 million users, according to comScore figures.
 

~ TRENDS, RESEARCH, ETC.  ~

Most Popular Online Video Genres Viewers Watch Monthly or More, 2007
Genre                                 % of viewers
News/current events                   61%
Jokes, bloopers, comedy              57%
Movie trailers, previews               51%
Music videos                               49%
TV shows (clips, previews)           44%
Entert. news/movie reviews         41%
User generated videos                 39%
Weather info.                              36%
Sports clips/highlights                  30%
TV shows (full episodes)               27%
Business/financial news                20%
Cartoons/animation                      14%
Full-length movies                        14%
Concerts                                      14%
Source:  eMarketer estimates           
 


~ EXECUTIVE MOVES ~

 
MTV Networks Music & Logo Group hired Christina Glorioso to the newly created position of VP/ Sales and Marketing Partnerships for Program Enterprises, overseeing virtual worlds, Rock Band and other video games, direct-to-video and music consumer products. She will report to Jeff Yapp, EVP of the division.
 
Endemol USA
hired Eric Lavanchy to head a new casual game group as Director of Gaming. Eric will report to Jon Vlassopulos, SVP/Digital Media and Branded Entertainment and will be based at Endemol USA’s headquarters in Los Angeles.
 
CallWave named Richard Roberts as Chief Marketing Officer. He will be based in the company’s Santa Barbara headquarters, reporting to CEO Jeff Cavins.
 
NetShelter Technology Media
upped Todd Carville to SVP/Sales. He will be based in the company’s new San Francisco office.
 


~ WEBSITE OF THE DAY ~
 

During a live Town Hall meeting broadcast on UStreamTV founders of the real Digg, Kevin Rose and Jay Adelson, discussed plans to integrate the site’s podcasts section into the main site. Kevin and Jay’s beer-enhanced Diggnation is by far the most popular video podcast on the site, but the move should still help rival producers gain exposure. Other new developments include widget launches on iGoogle, MySpace and Netvibes.


 

Later — Wayne
Wayne Karrfalt for Cynopsis: Digital
02.27.08

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JOB OPENING: RESEARCH ANALYST/Comcast Networks/NY-Strong analytical & time mgt skills, Nielsen & MRI proficiency, and prior media experience req’d. Apply: www.comcast.com REQ61002BR (3/5). EEO/AA/drug free.  (3/5)

JOB OPENING: SALES PLANNER/AETN, NY: Create Plans, steward accts, designate ADUs&recaps, coord make goods&post analysis prep. 2 yrs exp pln’g or buyer. Exc comm skills. Client service mindset. Apply: www.aetn.com/careers.html   (3/5)

JOB OPENING: VP MKTG & PROMO/SANTA MONICA, CA/GSN, The Network for Games: Rep to EVP Mktg. 12+yrs exp in media mktg, pref TV, web and cable exp. BA/BS Business/Mktg.  Send Res/Cov Letter:  [email protected] (3/5)

JOB OPENING: MGR, PLNG & OPS/DIRECTV/NY: Will plan and conduct thorough, accurate analyses in support of company wide pricing and inventory initiatives. For immediate consideration, please send resume to: [email protected] (3/5)

JOB OPENING: VP, LEGAL AFFAIRS/ABC Studios/LA: Assist SVP in mgmt of all legal affairs; strong drafting, analytical, organizational, leadership skills; JD+ 10 yrs exp in studio/prod co. Apply: www.disneycareers.com Req ID #144088 (3/5)

JOB OPENING: ONLINE MEDIA PLANNER/Special Ops Media/NY: Coord planning/execution of online media buys-Negotiation, research, reporting and client/pub relationships. 1 yr exp interactive req’d. Apply: [email protected] (3/5)

JOB OPENING:  DIGITAL MKTG MGR/Epic Records/NY: Help direct the digital mktg strategy for diverse roster of musical artists. Apply: https://myjobs-en.becruiter.net (enter 201767in Job-ID field and click Search). (3/5)

JOB OPENING: TV SYNDICATION EXEC/Eclipse TV:  Seeking exper synd vet w/ major mrkt exper to clear sports and ent prog. Innovative comp – a great opp to work on development and sales. [email protected] (3/5)

JOB OPENING: AD SALES MARKETING COORDINATOR/Hallmark Channel/NY: Support Ad Sales Marketing dept. Min. 1 yr. exp in TV Marketing, Sales or Media. See full posting and apply at www.hallmarkchannel.com   (3/5)

JOB OPENING: ACCT MGR/NAT’L SALES/BET/Chicago: Cable TV salesperson w/strong presentation skills. Sales/agency exp. & BA/BS degree req’d. Comfortable w/multi-platform & integrated opps . Email: [email protected] (3/5)

JOB OPENING: DIRECTOR, RESEARCH/BET/Chicago: BA/BS degree + 3-5 yrs. marketing & media research exp. w/proficiency in Nielsen systems req’d. Email: [email protected] (3/5)

JOB OPENING: WRITER/PROD /NYC: 5+yrs creating on-air promos; seeking brand savvy prod w/ strong conceptualization & writing skills, proven exp. w/ live action & design driven creative solutions EOE/M/F/D/AAP apply:  www.mtvcareers.com (3/4)

JOB OPENING: MEDIA RSRCH SPRVSR/MEDIA PLAN’G SPRVSR/SEATTLE, WA: Work on a Top 15 US advertiser. Plan strategies across all Touchpoints from traditional, digital, events, stunts. www.optimedia-us.com   [email protected] (3/4)

JOB OPENING: SVP IDEA DIRECTOR/SAN FRANCISCO, CA:  Drive exploration of consumer insights – focus on the creation new, bleeding edge media ideas and approaches. [email protected]   (3/4)

JOB OPENING:  PLAN’G SPRVSR/OPTIMEDIA/NY:   Never Settle, Never Stop. Various accts , incl. top airline.  Exposure to all media. 4+ yrs media plan’g/buying exp. www.optimedia-us.com . Res/sal req to: [email protected] (3/4)

JOB OPENING: AD SALES TRAINER/AETN, NY: Responsible for training new AETN Ad Sales staff. Respond to user’s systems issues. 2yrs ad sales systems exp. MS Word & Excel. Customer svc a must. Apply: www.aetn.com/careers.html (3/4)

JOB OPENING: PUBLICITY DIRECTOR/TLC/LA: Create & execute national publicity campaigns/initiatives, develop press strategy, and pitch programming to press. 8 yrs media relations exp. Apply: www.discovery.com , #7704 (3/4)

JOB OPENING: PUBLICITY DIRECTOR/TLC/NY: Create & execute national publicity campaigns/initiatives, develop press strategy, and pitch programming to press. 8 yrs media relations exp. Apply: www.discovery.com , # 7706  (3/4)

JOB OPENING: DIRECTOR, PROGRAMMING/iN DEMAND/NYC: License programming for VOD, PPV, MOJO.  Bachelor’s + 5-7 yrs exp licensing & existing program supplier relationships.  Apply:  [email protected] (3/4)

JOB POSTING: SR RES ANALYST PROG/MKTG/A&E TV-NY: Res analyses & estimates for Prog/Mktg/Sched/PR Dvlp strat. presentations. BA/BS & 3 yrs TV res  cable/rep/bcast/agency. Nielsen. Res: www.aetn.com/careers.html (3/01)

JOB POSTING: CREATIVE DIR ON-AIR PROMO/AETN/NY: Mng on-air communications incl’g promos, graphics & show pkgs. BA/BS 7+ yrs exp in on-air promo & design. AVID, Final Cut Pro, Adobe Suite req’d. Apply: www.aetn.com/careers.html . (3/01)

JOB POSTING: SALES COORD/Univision/NY: Highly motivated. Mng tasks/srvcng agencies/clients daily basis. Det. oriented/comm/PC & math skills. 1-2 Yrs Media Exp, Deal Maker exp a +, Spanish a +. EOE.Res: [email protected]  (3/01)

JOB POSTING: NYC MEDIA BUYING/PLAN’G AGENCY looking for MEDIA PLNER/ASSIST TO CEO/PRES. Media knwldg & Excel/PP skills req’d. Also TRAFFIC/CLEARANCE . Handle client commercial clearances/trafficking. Contact: [email protected] (3/01)

JOB OPENING: AE /Luxury Link/NY: Must have online ad sales exp. Knowledge of agencies/clients across all categories. Luxury, Auto, Retail, Fashion, Beauty, Real-Estate. Send resume to:  [email protected] (3/01)

JOB OPENING: PRINT PRODUCTION MANAGER/Discovery/MD:  Min. 3-5 yrs advertising agency exp. w/print buying and critique high end color. Exp. Scheduling/Budgets. Photoshop & Quark Xpress.  Apply: www.discovery.com req# 7681 (3/01)

JOB OPENING: ACCT EXEC/Documentary Channel/New NYC: Position for expanding offc: Emmy-winning net. AE w/ 5+yrs exp. Concept/integrated sell at client/senior agency level. Apply: [email protected] (3/01)

JOB OPENING: DIGITAL ACCT EXEC/Sony Pictures/LA: Sell Sony Ent Online invent. across range of online ent properties. Mng W Coast sales. Digital contacts, 2-5 yrs digital ad sales exp req’d. Res: [email protected] (2/29)

JOB OPENING: F/T EXEC ASST/LA based Daytime Drama: For Show Runner.Candidate must have previous exp & possess excellent organization, computer and communications skills. Email your cover letter/resume to:   [email protected]   (2/29)

JOB OPENING: VP, DIGITAL VIDEO DISTRIBUTION/ESPN/BRISTOL CT:  Sales and marketing strategies to drive distribution non-mobile phone, digital products and services.  10+yrs industry exp. [email protected]   (2/29)

JOB OPENING: RESEARCH ANALYST/CNN DIGITAL/NY: Support sales across multiple digital platforms. BA, Strong media math, 1+ yrs. exp with Nielsen Online and web analytics products pref’d. Apply: [email protected] (2/29)

JOB OPENING: MGR AFF SALES ADMIN/A&E TV-NY:  Maintain Aff subs data – analy & report in SCRIBE.  Manage NCTC acct.  – BA/BS & 3+ yrs cable exp. & knowl of aff data structure.  Res: www.aetn.com/careers.html (2/29)

JOB OPENING: RESEARCH MGR/Cablevision NY, NY:  Seeks Research Mgr 5+ yrs TV Rrsch exp. Working knwlg new media/digital industry. Online and Trad. rsrch tools pref.  See full posting and apply to www.cablevision.jobs reg id 1786BR (2/29)

JOB OPENING: EDITOR/Rainbow Media/ NYC: 2+ yrs exp in broadcast/cable tv editing. Must have Avid/Final Cut Pro. See Full posting and apply to www.cablevision.com req id 5297BR (2/29)

JOB OPENING:  ACCOUNT EXECUTIVE ONLINE / LIFETIME/NY: Sales Account Manager responsible for growing and managing media sales for Lifetimetv.com and LMN.tv Apply at: http://www.mylifetime.com/about/jobs.html (2/28)

JOB OPENING:  DIGITAL SALES PLANNER/CBS TV Dist/NY: Take-charge person to manage online inventory. Communicate with ad agencies and execute clients tech needs. Knowledge and experience working with DART. Email: [email protected] (2/28)

JOB OPENING: ASST TO PRES/CEO/REALITY TV CO/LA: 3yrs exp working for senior-lvl exec. Detail oriented, computer skills, fast pace. Phones, sched mtgs, interact with agents/writers/producers. Res to: [email protected] (2/28)

JOB OPENING:  DIG PROD MGR/WE tv/NYC: 2-4 yrs exp Web tech/new media. Support Interactive content & mktg proj for digital platforms.Strong knwlg of client-side& web-based technologies, html. rez www.cablevision.jobs ref #5414BR (2/28)

JOB OPENING:  VP, PRODUCTION MGMT: Will oversee all aspects of production for VH1/Logo. Events, original series, pilots etc. Apply www.mtvncareers.com under Prod. Mgmnt. EOE (2/28)

JOB OPENING: KIDS DTV PRODUCER/CDA Productions/LA: Must have demonstrated exp. with live action kids productions. Infant/Toddler experience preferred. Apply to:  [email protected] (2/28)

JOB OPENING:  RESEARCH ANALYST II/Discovery/MD:  Min. two yrs research exp pref. broadcast/media. Quantitative/Qualitative exp req. Strg proj. management & comp. skills Nielsen or SPSS. Apply: www.discovery.com   req# 7677   (2/28)

JOB OPENING:  ADV SALES MGR/NYPost.com/Pagesix.com/West Coast: 2+ yrs sales mgmt exp, 3-5 yrs online ad sales, knwlg budgets, online sales & motivating sales people. Focus on Ent. Media nat’l, retail.  Res to: [email protected]  (2/28)

JOB OPENING:  ACCT EXEC/NYPost/Pagesix.com/W. Coast: 2+ yrs Online, Ad sales, Exp w/ agencies/clients across nat’l, retail, ent/media, TV/video ad sales a +, Strong sales, presenting, negotiating skills. Res to: [email protected] (2/28)

JOB OPENING:  MGR DOMESTIC SALES ADMIN/NBC UNI/Universal City: Resp. for Domestic TV (Pay TV, Cable, PPV/VOD, New Media) Sales Admin. process. Degree or 2 yrs Domestic PTV/Cable experience www.nbcjobs.com   keyword #786681 (2/28)

JOB OPENING:  SW QA PROFESSIONAL/iTVX/Westchester NY: iTVX leader in Brander integration is seeking qualified QA Database experts to lead creation of new tools and services.  Resume to:  [email protected]  (2/28)

JOB OPENING:  SR. RESEARCH PROJECT MANAGER/CNN/ATL: Design/manage/present web analyses and primary research projects for CNN Digital businesses. 5+Yrs research/online analytics/Masters pref’d. Apply: [email protected] (2/28)

WINTER AND SPRING INTERNSHIPS – These positions are for credit only – nobody gets paid here. They are posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

SPRING INTERNSHIP CREDITS ONLY:  LIVE ENHANCEMENT INTERN/NY: Keep track of all sponsorships, enhancements & all requested elements that require logging during a live event. For more info/submit resume, visit www.cablevision.jobs req ID 5500BR   (3/4)

SPRING INTERNSHIP CREDITS ONLY: ACCOUNTS PAYABLE INTERN/Bethpage, NY: AP department is responsible for processing invoices to generate payments to suppliers.   For more info/submit a resume, visit www.cablevision.jobs . Enter requisition id 5498BR (2/29)

SPRING INTERNSHIP CREDITS ONLY:  POLITICAL AD SALES INTERN/NY, NY: An understanding & interest in the political process is required.  Preferred Majors: Poly Sci & Communications.  Excellent communication skills.  Send resume to:  [email protected] (2/28)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED … Interested in posting your Video Resume?  Contact [email protected] for more information ….

SITUATION WANTED:  Highly motivated/organized TV PRODUCER seeks Sr level producer position.More than12 years of experience in various formats such as talk, entertainment. Prefer employment in S Florida/LA area. [email protected] (3/5)

SITUATION WANTED: SR. PRODUCER/WRITER/FIELD DIRECTOR:  3 Emmy noms; NBC, Discovery, E!, CMT, TLC, VH-1; reality/ent/doc; LA based.  [email protected]     (3/4)

SITUATION WANTED:  PRODUCTION ASSISTANT: 2 yr exp as exec asst to VP of Ad Sales. Versatile,  outgoing, excellent communication skills. Seeking F/T position in a more
creative capacity. Exp’d w/ working on set. [email protected] (3/4)

SITUATION WANTED : Accomplished Advertising, Marketing, Sales Promotion & Direct Marketing Executive experienced in developing advertising programs. Will consider Agency, freelance & consulting assignments. Contact [email protected] (3/01)

SITUATION WANTED:  MKTG/ACCT MGMT/PROMOTION/EVENTS: 10 yrs exp in cable, publishing, advertising. Versatile, creative, resourceful, detailed, outgoing personality. Seeking F/T role in similar capacity. [email protected] (2/28)

E-mail  [email protected] for rates and specs for Job Openings. 

Interested in posting your Video Resume?  Contact [email protected] for more information ….

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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