Wednesday, February 24th, 2010

Cynopsis: Kids!



Good morning. It’s Wednesday, 24, 2010, and this is your first early morning Kids briefing.

India-based comic book company Amar Chitra Katha (ACK) and Animagic Studios are developing movies based on ACK’s popular Indian mythology stories for air on Cartoon Network India.  The first film, titled Tripura: The Three Cities of Maya, is being designed and directed by Chetan Sharma, co-founder of Animagic Studio and is slated to premiere later this year on Cartoon Network in India.  ACK Media is co-producing the movie with Animagic Studio.  Tripura is a story of Shiva and revolves around an epic battle between good and evil, in this case Devas and Asuras over their kingdom of the three cities of Maya.

Warner Bros. Home Entertainment Group continues to grow its game publishing business with the acquisition of a majority stake in Rocksteady Studios, a privately held developer of teen/adult-aimed interactive entertainment.  Rocksteady developed last years Batman: Arkham Asylum (Teen rated) for Warner Bros., and is currently working on a sequel to the game.  In 2007 Warner Bros. acquired TT Games, developer of the LEGO-based game franchise, and in 2009 purchased Snowblind Studios to develop it’s the Lord of the Rings games franchise, with the first title set for a 2011 release.  Additionally, Warner Bros. recently acquired the primary assets of Midway Games.


Director/writer’s Joel and Ethan Coen’s new movie version of the Western True Grit has found its Mattie Ross in newcomer Hailee Steinfeld (14), per Variety.  The Paramount movie already features an all-star cast of Jeff Bridges, Matt Damon and Josh Brolin.  Production on True Grit begins month New Mexico, which is slated for release on Christmas Day.  The movie is based on author Charles Portis’ 1968 book True Grit.


Nickelodeon UK and Nick Jr UK unveiled their spring/summer 2010 highlights, which includes the Nickelodeon re-brand launch (e.g. new logo, on-air look, on-air idents) as well as new and returning shows.

  • New shows debuting on Nickelodeon UK from Nickelodeon US are the music-based live action series Big Time Rush and the animated series Fanboy and Chum Chum.  Returning series include the live-action series True Jackson VP with new episodes and a TV movie, as well as new episodes of iCarly, H20, The Troop and SpongeBob SquarePants and Penguins of Madagascar.
  • Nick Jr will premiere its newly commissioned live action, sing-along music preschool series The Bopps, during the channel’s breakfast programming block Wake Up World.  The Bopps is produced by UK-based indie The Little Entertainment Group.  Additionally, Nick Jr will help Dora the Explorer celebrate her 10th birthday with new episodes and specials.  The channel will also debut new episodes of the CGI animated music series The Backyardigans, Ben and Holly’s Little Kingdom and Ni Hao, Kai-lan, as well as new episodes of Angelina Ballerina: The Next Steps, Roary the Racing Car, Wonder Pets!, Olivia, Go, Diego, Go and The Fairies (on Nick Jr 2).

New Disney/Pixar Cars Toons short will premiere Friday, March 12 at 8:55p on Disney Channel.   The animated short will also run on Disney XD on Monday, March 29 at 7:23p.  The Cars Toon short is directed by John Lasseter with Rob Gibbs and Victor Navone co-directing, and features music scored by composer BT (The Fast and the Furious)

MTV Networks International signs new broadcast sales for Dora the Explorer including new deals with TSR (a French-language Swiss channel) and TG4 (Ireland).  Acquiring new seasons of Dora are 365 Media (Iceland), TV4 (Sweden) and Ecuavisa (Ecuador).  In other MTVNI broadcast sales, Back at the Barnyard is picked up by MTV Oy (Finland), TV3 (Catalunya, Spain), and TG4 (Ireland).  Additionally, FETV (Panama) picks up episodes of Fairly OddParents.

American Greetings Properties (AGP) signs new Care Bears entertainment deals to bring the property to the UK, Italy, Latin America, Middle East and Canada.  Under the various deals Cartoon Network acquires the rights to broadcast the Care Bears Adventures in Care-a-lot series in both the UK and Italy, with Disney taking the broadcast rights to the same series as well as three new CGI specials for air throughout Latin American and Astral Media’s Playhouse Disney in Canada.  In the Middle East, Prime Pictures picks up the rights to the Care Bears movie Oopsy Does it, as well as the Adventures in Care-a-lot series and three CGI specials, Share Bear Shines, The Giving Festival and Care Bears to the Rescue.


Burger King Corporation teams up again with Summit Entertainment as a sponsor for the third Twilight movie, The Twilight Saga: Eclipse, releasing June 30, 2010.  Burger King will support the Eclipse release with promotions that will offer consumers “exclusive access to the property,” no doubt similar to it’s The Twilight Saga: New Moon promotions last fall.

Chapman Entertainment inks a new licensing deal with The Make-Up Factory to create first aid and accessories based on its Fifi and the Flowertots property.  The new line of Fifi and the Flowertots products includes plasters and microwavable wheat filled cushions.  Additionally, development is under way for sun care kits, first aid kits, brushes and mirrors.

This week marks Lionsgate Home Entertainment and LeapFrog Enterprise‘s release of the new preschool-targeted DVD, LeapFrog: Math Adventure to the Moon. The title takes kids/parents on an educational/entertaining mission to the moon where they play games and hear music all while learning early math skills (e.g. counting, sorting and addition), with LeapFrog characters Tad, lily and Edison.

Nickelodeon & Viacom Consumer Products (NVCP) inks licensing deals for two of Nickelodeon’s most popular properties, Dora the Explorer and SpongeBob SquarePants, in France and the UK.

  • In France Videojet signs on to create an educational Dora the Explorer console game for preschoolers, which will launch in France and Benelux countries for summer 2010.
  • NVCP signs two new pacts in the UK: Little Star Creations will produce kid’s headphones and magnetic height charts for release this spring at retailers including Toys ‘R’ Us.  The deal, which runs through March 2010, follows a similar one for SpongeBob SquarePants; Britepower releases new SpongeBob SquarePants flashlights and bubble makers at retail spring.


Disneyland has officially reopened its Captain EO 3D attraction featuring Michael Jackson in the Tomorrowland section of the park.  Originally in operation 1986-97, Captain EO was created by Jackson with George Lucas and Francis Ford Coppola and featured a 17-minute 3D film staring Jackson as Captain EO performing two original songs and featuring Anjelica Huston and a group of space characters  not to mention the group of talent behind the scenes.


Weekly Top Ten Basic Cable Ad Supported networks, Total Day and Primetime Rankings among K2-11 (000) 2/15-2/21/10 :
Total Day      (000)   Primetime       (000)
NICK°:            1345    DSNY*:             1267
DSNY*:             908    NAN**:               783
CARTOON:         612    CARTOON:          773
NAN**:             453    NICK JR:             500
NICK JR:           367    DXD:                   186
ADSM**:           207    NICKTOONS:       125
DXD:                 174    MTV:                    81
NICKTOONS:       86    BET:                     79
BET:                   49    ESPN:                   73
MTV:                  43    TLC:                      67
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
°Nickelodeon Total Day 6a-11p

Weekly Top Ten Basic Cable Ad Supported networks, Total Day and Primetime Rankings among K6-11 (000) 2/15-2/21/10 :
Total Day        (000)   Primetime       (000)
NICK°:               706    DSNY*:              980
DSNY*:              606    NAN**:              585
CARTOON:          384    CARTOON:         508
NAN**:              343    DXD:                  116
ADSM**:            121    NICK JR:              90
DXD:                  109    NICKTOONS:        78
NICK JR:               66    BET:                    50
NICKTOONS:         59    MTV:                    47
BET:                     33    ESPN:                   46
TLC:                     27    TLC:                     42
                                   DISCOVERY:          42
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
°Nickelodeon Total Day 6a-11p

Weekly Top Ten Basic Cable Ad Supported Networks, Total Day and Primetime Rankings among Tweens 9-14 (000) 2/15-2/21/10 :
Total Day    (000)   Primetime      (000)
DSNY*:          533     DSNY*:             854
NICK°:           489     NAN**:             642
NAN**:          447     CARTOON:         358
CARTOON:      268     MTV:                 112
ADSM**:        191     DXD:                   88
DXD:                75     BET:                   84
MTV:                71     COMEDY:             67
BET:                 58     ESPN:                  66
ESPN:               42     TLC:                    52
COMEDY:          36     DISCOVERY:         51
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
°Nickelodeon Total Day 6a-11p

Live + Same Day Ratings Kids Cable Network Averages (000) for Saturday, February 20, 2010, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1532; K6-11 996; TWEENS 9-14 679
DISNEY CHANNEL:     K2-11 1179; K6-11 747; TWEENS 9-14 557
CARTOON NETWORK: K2-11   620; K6-11 417; TWEENS 9-14 310
DISNEY XD:               K2-11   221; K6-11 157; TWEENS 9-14 105
Source: MTVN Research from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Sunday, February 21, 2010, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1370; K6-11 846; TWEENS 9-14 661
DISNEY CHANNEL:     K2-11 1227; K6-11 845; TWEENS 9-14 717
CARTOON NETWORK: K2-11   732; K6-11 471; TWEENS 9-14 325
DISNEY XD:               K2-11   163; K6-11 111; TWEENS 9-14   68
Source: MTVN Research from Nielsen Media Research Data


Battle of the Bands: Rock the Decades
Benefiting Citymeals-on-Wheels

Thursday, February 25th6:00pm-10:00pm
New Location: The Highline Ballroom, 431 West 16thStreet

* Open Bar sponsored by Patron Tequila * New Industry Bands * All New Restaurants * Playlist Contest * Raffle * DJ Brian Morse *

For tickets and event information, visit

Answer to Yesterday’s Trivia:  Certainly you know of Peter Potamus who traveled thru historically important events with his sidekick, a monkey.  What was the monkey’s name?   SO SO   Kudos to:  Chris Devine Dailey-Danara Int’l Ltd/North Bergen; Mitchell Tucker-BBC Worldwide Americas/N. Hollywood; Pat Brady-CESD/LA; Brett Ashy-The Ashy Agency/LA

Today’s Trivia Question:  Casper’s ghostly horse, known as the Galloping Ghost, was named … what? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Gwen
Billings for Cynopsis Kids!

Check for the current primetime broadcast schedule, as well as Sports, International and more general industry news … and a new discussion board – join the conversation!

Cynopsis Ad Sales:
Mike Farina – Sr. Dir/Business Development & Sales – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 203-926-9878 / [email protected]

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here .

JOB OPENING: CREATIVE DIR/FOX Sports MKTG. Lead/manage LA based creative promo campaigns for multi-sports networks. Strong VFX; 5+ yrs on-air promo exp-related commercial/agency/trailer exp. Resumes to FNG18628 (3/3)

JOB OPENING: INTERNATIONAL TV PRGRM SALES EXEC/LA:5+ yrs min w/reality,specials, series, formats. Team player, major mkt exp, salary plus incent. Send industry ref, salary to: [email protected] (3/3)

JOB OPENING: LINE PROD/ Silver Spring: Contract thru agency mng major new series. Sprvs budget, sched, legal req’s, & deliverables. Seeking a career prod mgr, pref exp at DIR/EIC level.  [email protected]    (3/2)

JOB OPENING: PR ASSOCIATE TELENEXT MEDIA, Inc/NY:- PR and promotion of several entertainment properties, including a television show & websites. 3-5 yrs exp. necessary. Full details: (2/27)

JOB OPENING: ACCT MGR DIRECT RESPONSE-BET NETWORKS:Bachelor Degree, 5+yrs exp. in advertising industry, knowledge of broadcast cable/DR industry, strong mathematical & interpersonal skills. resume: [email protected] (2/27)

JOB OPENING: ACCT MGR/MSA Media/NYC:  Relationship mgmt, consulting, product mgmt, project mgmt, bus development, mktg, third party mgmt – Gabriel/other SW. Min 5 yrs exp. Send resume/Salary to: [email protected] (2/27)

JOB OPENING: SALES ASST/Cablevision Norwalk, CT:   Min1 yrs exp in Ad. Mktg, Sales or Bus related field. Support Ad Sales team. Prof in Word/Excel/Ppt. See full posting and apply to req 10644BR (2/27)

JOB OPENING: BROADCAST PUBLICITY ADMIN/CBS Communications/NY: Work with CBS Broadcast Publicity staff promoting CBS & CW Programs to Broadcast & Online outlets. Apply to Position number 4741 (2/27)

JOB OPENING: RESEARCH ANALYST/ABC FAMILY/CA: min 1 yrs exp in TV research, apt at Nielsen, strong written & analytical skills, college degree pref. Apply at: (ID 228606 (2/26)

JOB OPENING: SR OFFLINE MKTG MGR/Vonage/Homdel NJ: Dvlp/implement off-line media plans. Work w/agency & cross functionally w/in mktg from strategy, exec to analysis. Exc knwldg of media req’d.Resume: [email protected] (2/26)

JOB OPENING: DESIGN DIR/(Syfy)/NBCU/NY: Will work under VP Creative to art dir, maint & grow the “look & feel” of Syfy brand, on-air, & also extending onto new media platforms & into adjacent bus. as req’d. 1147114 (2/26)

JOB OPENING:  DIRECTOR, BUSINESS & LEGAL AFFAIRS at The Hub/LA. Must have TV acquisition and development experience. Apply at: req # 9490   (2/25)

JOB OPENING: SALES ASSISTANT/Gameshow Network/NYC:  Report to VP Sales and Operations. Data entry in Dealmaker system. Please send resume and CL to [email protected]  (2/25)


Upfront 2010 Special Edition Series
Beginning March 24, a 5-part, 8-week Cyn opsis Media Special Series

Publishing to the entire Cyn opsis Media Audience, Upfront 2010 will provide an in-depth look at the 2010 Upfront selling season, by category, from both the Buyer and Seller perspectives.

Upfront 2010 Special Edition Issues are:
Kids!, Cable, Syndication, Spanish Language, Broadcast

Influence Brands and Agencies’ Upfront Buying Decisions.
Space is limited. Contact Mike Farina to reserve your advertising!  [email protected], 203.218.6480

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

SPRING INTERNSHIP CREDITS ONLY:  GSN The Gameshow Network/Graphic Design Unpaid Internship: Proof of school credit req. Send resume and Cover letter to [email protected] (2/26)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: EXEC BIZ DEV/STRATEGY/CONTENT PARTNERSHIPS/NY: expert Lego builder. 10 yrs TV exp building awesome spaceships. Harvard MBA. 2009 40 Under 40. Your next right hand. [email protected] (3/3)

SITUATION WANTED: PRODUCER/EDITOR/VIDEOGRAPHER:NYC/NJ based Producer with 15 years of broadcast TV experience. Specialize in producing weekly magazine programs – Contact [email protected] (3/3)

SITUATION WANTED: EIC/LINE PRODUCER with 10+ yrs exp. Variety, Docu-Reality, Game Show, Scripted, Competition/Elimination- Mngd biz of Prod. Co’s. for major TV & cable nets. Looking for next project. [email protected] (3/3)

SITUATION WANTED: EXECUTIVE ASSISTANT position film/TV (NY) 7 years experience: Interned for a President, Executive Assistant to SVP/VP/film director/celebrity [email protected]  (3/3)

SITUATION WANTED: Seeking FT position at advertising agency or TV network (3 yrs exp at children’s ad agency with responsibilities ranging from asst buying, traffic, clearance, & finalizing invoices). Plz email me: [email protected] (3/2)

SITUATION WANTED: Hard working, organized PRODUCTION MANAGER (NY) with Field Producing and Post Supervisor experience seeks challenging new position. Past companies include HBO, MTV, A&E, Thirteen & Nat Geo. [email protected] (3/2)

SITUATION WANTED: PRODUCER/WRITER/DEVELOPMENT CONSULTANT: NYC based Producer with over 8 years of reality, doc, music programming, and news experience. Domestic and international Field and Post network credits – [email protected] (3/2)

SITUATION WANTED: DIGITAL MEDIA/CABLE/BUSINESS AFFAIRS ATTORNEY Broad in-house exp in content prod & distribution, new media, operations, cable affiliate & ad sales. Avail for project/consultant/FT. Contact [email protected] (2/27)

SITUATION WANTED: DESIGN & ILLUSTRATION (NYC)Highly experienced CD working concept through completion. Portfolio: Email: [email protected] (2/27)

SITUATION WANTED: Creative COPYWRITER. Award-winning, all media, affordable. [email protected]. For FREE samples, visit (2/27)

SITUATION WANTED:  Need a Video or Spot? Need to engage an audience? See my Reel SPOT DIRECTOR Seeking Representation, Freelance or Staff gig. Major Credits, Effectiveness & Awards. [email protected] (2/27)

SITUATION WANTED: DEVELOPMENT PRODUCER/LA: To dive in, develop, and create presentation materials for your unscripted/factually based ideas-from concept to pitch. Email: [email protected] (2/25)

E-mail [email protected] or call Trish Pihonak at 203.926.9878 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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