Wednesday, February 23rd, 2011

Cynopsis: DIGITAL


Good morning, it’s Wednesday, February 23, 2011, and this is your first early morning digital briefing.  If you would like to read this or any other Cynopsis edition online, click here

Amazon unveiled its long-rumored streaming video service with a library of 5,000 movie and TV library titles from two major studios – Sony Pictures and Warner Bros. – as well as a bakers’ dozen of independent producers including Magnolia Pictures, IFC, PBS, National Geographic and the BBC. Roku set-top owners can start streaming the titles immediately. Amazon’s plan is to use the service as a carrot to entice customers to sign up for its $79/year Amazon Prime shipping service. (Amazon Prime customers, who enjoy free 2-day shipping for any product they buy, also now get unlimited streaming at no extra cost.) While Amazon’s collection pales in comparison to Netflix’s $8/mo. offering, it is a start in its plan to rival Netflix’s dominance of the space.


signed an exclusive 2-year licensing deal with Netflix to make episodes of recent series and classic shows available on its streaming service, beginning in April of this year. Included in the deal are full seasons of Medium, Flashpoint, Frasier, Cheers, the original Hawaii-Five-O and the original Star Trek.
Rogers Media is teaming with NBC Universal’s to launch a Canadian version of the women’s site later this spring. Rogers will independently operate the new site as well as sell ads to Canadian advertisers across multiple iVillage properties.
This year’s NBA All Star weekend set video streaming records for NBA Digital, delivering nearly 83 million video streams via and over 4.5 million votes for the interactive Slam Dunk contest on NBA Mobile. The record video streams included an all-time single-day mark of more than 28 million video streams viewed by fans on Saturday. To date, more than 1.2 billion videos have been viewed on this season, more than double last year’s pace.


Developers can look forward to later this spring when Microsoft will release a Software Developers Kit (SDK) that will enable programmers to develop games and applications for Windows 7 PCs around the hot-selling Kinect Xbox 360 controller.
Video entertainment site Dailymotion has agreed to distribute the web series RandomCreepyGuy from RCG Media, purveyors of the “Three Ring Blog” network of sites including the self-explanatory and People of WalMart. New episodes of the 14-part series will premiere exclusively on Dailymotion each Tuesday.


The New York Interconnect, a partnership between Cablevision and Comcast Spotlight, announced it now able to offer interactive advertising requests to some 3.2 million digital subscribers within the New York DMA. Viewers will be able to use their remote to request coupons, brochures or additional info from advertisers. The launch marks the first time an interconnect, which enables media buyers to place ads across multiple MSOs, has offered Request For Information (RFI) capabilities.
Forbes is launching a new ad platform that combines the Forbes Media Network with a new audience segmentation system that blends advertising with content according to user preferences. The Forbes Audience Segmentation Targeting (FAST) technology combines Forbes proprietary data with third party info. to create defined audience segmentations for retargeting across, the Forbes Media Network and the Forbes’ network of business and finance blogs.


Bankrupt rental chain Blockbuster has agreed to be acquired by a group of its debt holders called Cobalt Video Holdco LLC in a deal that could be worth as much as $290 million. The agreement calls for the company to shutter more than 600 of its 3,000 directly owned stores in the U.S. by the end of the month and gives the buyers the option to convert the video-rental chain’s Chapter 11 bankruptcy into a Chapter 7 liquidation.
Citing FCC rules and regulations, a federal judge ordered online broadcaster ivi TV yesterday to stop rebroadcasting signals of local TV stations over the internet, an injunction that will force the start-up to shutter much of its service. A group of major broadcasters and studios teamed up to sue the start-up last year. Ivi TV CEO Todd Weaver claims that the company is in compliance and promises to appeal the ruling.
Online video platform provider Ooyala has struck a partnership with Yahoo! Japan that will see the portal standardize Ooyala’s technology to help broadcasters, publishers, advertisers and content creators optimize their online businesses. With backend support from the Mountain View, CA-based company, Yahoo! Japan will hasten the spread of video content across connected PCs, smartphones, tablets and televisions and act as a sales agent for Ooyala’s technology to third parties. Japan is one of the fastest-growing broadband video markets, with online consumption up to an ave. of 12.5 hours/month per user, according to ComScore and broadband penetration of over 90%.
Evolve Media Corp. has acquired video gaming site PlayStationLifeStyle to add to its GameRevolution gamer destination site, which reaches some 4.5 million monthly uniques.
Univision Interactive Media signed a deal with Mountain View, CA-based Anvato to integrate its online and mobile video platform. Avanto will provide broadcast workflow integration, video management, transcoding, multiplatform syndication and video analytics to the Hispanic broadcaster’s digital division.
News Corp’s gaming-themed IGN Entertainment has signed a deal with video technology company FreeWheel to have it manage its advertising business and monetize its digital video content.


Rumor has it that Apple is set to unveil an update to the iPad at an event on March 2. Look for it to be faster, thinner, lighter and to sport a front-facing camera.
If you feel like testing your Hollywood knowledge during the Oscars this year, check out‘s Red Carpet Trivia game, sponsored by Sprint. The Chrome and Safari-compatible HTML 5 app, also viewable on supporting tablets and mobile devices, will pose questions in real time during the ABC telecast as players vie for the $10k cash grand prize.


Randall Rothenberg has returned as President and CEO of the Interactive Advertising Bureau, weeks after he was wooed by former Time, Inc. CEO Jack Griffin to serve as EVP and the company’s first Chief Digital Officer. Time, Inc. also announced it will continue its Board-level sponsorship of IAB Mobile Marketing Center of Excellence and will become a charter sponsor of the IAB’s new Ad Lab.
Gary Moore
has been named as the first COO of Cisco Systems, charged with overseeing engineering, marketing, operations and service organizations. The announcement comes two weeks after CEO John Chambers pledged that the company would improve its operational focus.
Titan promoted Mary Hamilton to SVP, Director of Human Resources; Jeff Randazzo to SVP, GM of the Philadelphia and New Jersey Regions; and Scott Christensen to VP and GM of the Massachusetts Region.



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Male-oriented online video publisher Break Media is announcing a new slate of 5 original web series today, developed by the company’s in-house Creative Lab – which says it’s on pace to crank out more than 1,000 original videos in 2011. (Remember, the company formed the group after acquiring the web video-focused HBOlab in 2009.) Break’s strategy is use thematically consistent original video productions to drive traffic to corresponding web sites by distributing them far and wide across YouTube, its mobile apps and its 125 million-user ad network. The slate begins with how to series “For the Win” for Lifestyle site Man Made premiering today, instructing men on basics such as how to master the grill or how to ask your boss for a raise. The other shows rolling out across Break sites this spring include “Awesome America” on the flagship, a celebration of the weird and wacky; “Thinking Out Loud” on Screen Junkies, which features correspondents’ fantasized inner monologues at press conferences; MMA sports show MMAshed Potato on Cage Potato; and gaming tip show FAQ U on Game Front.
Later – Wayne
Wayne Karrfalt for Cynopsis: Digital

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JOB OPENING: EXP’D PT MEDIA ADMIN ASST/NYC: Light office mgmt & exec support to CEO & team. Ability to work independently; Must have good written/verbal comm skills; Prof. in MS Office. Send resume: [email protected] (3/2)

JOB OPENING:  AFFILIATE OPERATIONS ASSISTANT/Sportsman Channel/New York office:  Great opportunity for college grad to learn all aspects of back office cable network operations.  Apply (3/2)

JOB OPENING: SENIOR MANAGER, CRM/WWE/Stamford, CT, As critical strategist, drive evolution of CRM programs & capabilities, including targeted advertising & audience marketing, customer retention/loyalty, etc.- (3/2)

JOB OPENING: AD SALES ASST DIR RESPONSE/GMC Cable/NY: We are seeking a recent grad w/ previous ad sales/advertising internship exp to asst direct response & pd prgrmng dept. Strong Excel & multi-tasking a +. Apply: [email protected] (3/2)

JOB OPENING: DIRECTOR COMMUNICATIONS & MEDIA RELATIONS/Hallmark Channel/New York: 12 yrs exp w/PR/Communications. Prior leadership exp managing PR/Communications function. See full posting and apply @ (3/2)

JOB OPENING: SR MGR ADVERTISING SALES RESEARCH /DIRECTV/New York, NY or El Segundo, CA and AD SALES RSRCH ANALYST/DIRECTV/ New York, NY or El Segundo, CA For add’l info: Job# 1100255 and Job# 1100319 (3/2)

JOB OPENING: SR EXEC. WEB PRODUCER/Owings Mills, MD: Mng web proj. & people. Exp: 5+ yrs web prod, online tech for formal/informal  education,  interactive dev using Flash, online course dev. using Moodle. (3/2)

JOB OPENING: SR ANALYST/BRAVO/NYC: Provide top line, detailed analyses covering Bravo’s online properties & competitors. Produce traffic estimates & rationale for sales.2 yrs online rsrch, exp w/Omniture. 942BR (3/1)

JOB OPENING: ACCOUNT EXECUTIVE/TV Guide Network/LA: AE w/ 5+ yrs national cable ad sales exp a must. Multi-platform sales exp preferred. Competitive salary commensurate w/ exp & excellent benefits program [email protected] (3/1)

JOB OPENING: AFFIL MKTG MGR/ATL: 3+ yrs affil mrkting.Key Industry contacts req. Exp. w/Excel/Ppt/Keynote/Illustrator. Prior exp. with dev. & impl. trade shows. Prov mrkting/sales supp to Affil team. Res: [email protected] (3/1)

JOB OPENING: AFFIL MKTG COORD/ATL: Prior mktg exp.Strong org skills w/event plan’g exp. Exp. w/ Excel/Photoshp/Ppt/Keynote/Illus.Prior exp. w/ dev. & impl. trade shows. Prov admin supp to Affil Mktg team. Res: [email protected] (3/1)

JOB OPENING: STAFF ACCOUNTANT/OVATION/ARTS TV/Santa Monica.Monthly invoicing.Maint Affil DB. JE’s. Monthly closings & financial statements.BA deg Acctg, Finance, Busn Admin. 3-5 yrs exp. Email resume: [email protected] (3/1)

JOB OPENING: OPERATIONS MGR/NewsOne/NY: To support/maintain day-to-day technical ops of the NewsOne systems. Maintain & grow NewsOne affiliate/client website NewsOneNET. apply at: ID 275299 (3/1)

JOB OPENING: DISNEY MEDIA SALES & MARKETING/NYC: Integrated cross platform sales org, create customized ads for assets in TV, Online, Radio & Print has Research jobs: Please apply at: Req # 260250/274875/274920 (3/1)

JOB OPENING:  PROJECT MANAGER/MOVIE ADS/NICK CREATIVE ADV/Nickelodeon/NYC. 4+yrs Proj/Prod Mgmt exp in movie promotion, Strng Org & Negotiating skills, Resolve creat/ budg conflicts EOE/M/F/D/AAP.Apply (2/26)

JOB OPENING:  SALES PLANNER/ION Media Networks/New York, NY: Seeks Planner for network spot sales. BA, 2 to 3 years network sales planning experience, works with AE & Sales Assistant. Apply at [email protected] EOE (2/26)

JOB OPENING:  ACCOUNT EXECUTIVE/ION Media Networks/New York, NY: Seeks AE for network spot sales. 3 to 5 years exp preferred TV adv, est relationships & proven track record. Apply at [email protected] EOE  (2/26)

JOB OPENING:  PROG RESEARCH MGR/NICKELODEON/NYC: 4+ yrs TV ratings resrch; expertise Nielsen (Startrak, Npower, Aud Watch), Deep knwlg TV ind, ratings, media math. EOE/M/F/D/AAP.Apply (2/26)

JOB OPENING: SALES PLANNER/AT&T Advanced Ad Solutions/LA: Sales Planner-AT&T Uverse (IPTV). 2+ yrs sales and media planning exp. Apply- https://att. =1  (2/26)

JOB OPENING: PROGRAM ADVERTISING MGR (CONSUMER MARKETING)/HBO/NY: Must have 5-7 yrs exp. Studio/entertainment mktg exp preferred and passion for pop culture. Creative briefs, media plans, budgets Apply here: (2/26)

JOB OPENING: INTERACTIVE ART DIRECTOR/HBO/NY: supports team. 5-7 yrs exp web/graphic design. Flash, adobe creative suite, html skills a must. Supervisory exp req. Apply: (2/26)

JOB OPENING: DIGITAL PROJECT MGR/HBO/NY: supports the development, launch and ongoing management of HBO’s digital subscriber products — HBO GO and MAX GO. 3-5yrs pm exp. Apply: (2/26)

JOB OPENING:  ASSOC MGR, SALES & MKTG ANALYSIS/HBO/NY: supports Sales, Mktng, Research and sr management with analysis and reporting. 3+ yrs of quantitative analytic exp. Apply: (2/26)

JOB OPENING: MRG, PRGM RESEARCH/AETN/NY: Provide research-based analysis & insight to support AETN Prgmg, Mktg, Sched & PR. 3+ yrs exp in tv research. Must be familiar with Nielsen data. Apply: (2/26)

JOB OPENING: DIR, DIST MKTG/AETN/NY: Dev strategic mktg plans & mng projects in support of Dist across all brands. 7 + yrs cable mktg exp.Apply: (2/26)

JOB OPENING: SR. BUYER LOCAL TV & RADIO /Active Int’l in Pearl River, NY (15 miles from NYC): Min 3 – 5 yrs in major market radio buying exp. req’d. Resumes to:  [email protected] or call 845-732-8943 1/19/11 (2/25)

JOB OPENING: ASST. MKTG MGR/truTV/NYC: Assist w/development & execution of multi-platform consumer campaigns; support brand strategy dept in daily activities(develop adv. strategy, briefs, show positioning)    122065BR:Asst. Mkt Mgr (2/25)

JOB OPENING:  PRODUCTION ACCOUNTANT/TalkShow/NY: 10 yr+ experience in production accounting/cost reporting/estimating. Apply:  [email protected]  (2/25)

JOB OPENING: DESIGN DIRECTOR/USA Network/NYC: Responsible for the overall look & feel of network’s on-air design, extending onto new media platforms, Maintain/evolve visual style, mng/sprvs a team. req#1039 (2/25)

JOB OPENING: MOBILE ADVRTSING SALES EXEC/Greystripe Mobile Advertising/ATL: If you have 3+ yrs interactive or mobile advrtsng sales exp you may be our perfect teammate. To apply: (2/24)

JOB OPENING: OUTREACH DIR/HITN-TV/NYC: Oversee local/national outreach for children’s media education initiative. Early childhood education, literacy, fluent in Spanish a +. Apply at: (2/24)

JOB OPENING: MANAGER, CONSUMER MARKETING & MEDIA STRATEGY/National Geographic Channel/DC: Mktg campaigns for off-air priorities. 5+ yrs promo mktg/ ad agency/ media exp. Apply: , FNG0000254 (2/24)

JOB OPENING: SR. WRITER/PROD, CLIENT SOLUTIONS/HGTV/Knoxville, TN: Create innovative content for brand & advertisers wkg w/Ad Sales Mktg & Prgming to drive ratings/revenue. 5yrs promo/commercial exp. #2159 (2/24)

JOB OPENING: AD SLS ACCOUNT EXEC/20TH TV/NY: 4+ yrs sls exp; dev strong relationship w/advertisers, grow existing and new business; prform v. budget/sales; (EOE) for more info/apply: Email: [email protected]  (2/24)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SPRING INTERNSHIP CREDITS ONLY: PR intern/Los Angeles:  For award winning actress.6 months. unpaid, handling all faucets of PR  press kits, appearances, keeping in touch with entertainment industry professionals. Contact [email protected] (2/26)

SPRING/SUMMER INTERNSHIP CREDITS ONLY:   INTERN/ CG Animation studio Speakeasyfx/Westfield, NJ:  needs detail oriented interns for TV show. Must know MS Office. Hrs are flex. Our website is [email protected] (2/24)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: Experienced TV PRODUCER WITH MBA – I have an MBA and 9 years experience as a TV Producer. Ideally looking for a position that integrates content and brands. Also open to other opportunities. [email protected] (3/2)

SITUATION WANTED: RESEARCH DIR/SALES STRATEGIST: Upfronts coming? 20+ yrs media, Nielsen, Hisp, research, sales, and presentation experience. Email: [email protected] (3/2)

SITUATION WANTED: ANALYTICAL AE FOR DIGITAL or TV Ad Sales/NY: I assure you that I am qualified, and will prove to be a valuable addition to your firm. 3 yrs in Finance & 9 yrs in Ad Sales. Let’s grow together. [email protected] (3/2)

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER (NY) Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (3/1)

SITUATION WANTED:  MEDIA SALES/MARKETING MANAGER/LA: 17+ years experience in educational, documentary, advertising media sales, content development, biz development True Closer!!!!! [email protected] (2/26)

SITUATION WANTED:  ASSOCIATE PRODUCER/NY: 6+ yrs exp at: Food Network, ABC, NBC, CBS, BBC, Nick, MTV, CNN, History Channel, Sesame Street,TLC, NY1. Website: Contact:(917) 692-3229 [email protected] (2/26)

E-mail [email protected] or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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