A CYNOPSIS MESSAGE FROM LIFETIME

Cynopsis
02.20.13

Good morning. It’s Wednesday, February 20, 2013, and this is your first early morning briefing.

Tonight’s Premiere:
Discovery Channel: Weed Country at 10p

Tonight’s Finales:
Investigation Discovery: Stalked: Someone’s Watching at 930p; Dangerous Persuasions at 10p
Syfy: Ghost Mine at 10p
USA Network: Necessary Roughness at 10p

A CYNOPSIS MESSAGE FROM NATIONAL GEOGRAPHIC CHANNEL

Out of Work: CBS has cancelled reality series The Job after a second week of poor ratings.  According to Nielsen, The Job delivered a 0.7 rating with A18-49, ranking 5^th among the broadcast networks in the 8p hour as well as 3.4 million viewers overall on Friday night.  This is down from its premiere results the week before of a 0.9 rating and 4.0 million total viewers.  CBS has not announced when the remaining six episodes of The Job will air.  Embassy Row and Sony Pictures Television are behind The Job with Jay Bienstock, Mark Burnett and Michael Davies as executive producers.

Coinciding with the launch of HISTORY’s new scripted series Vikings, opening Sunday, March 3 at 10p, Crackle will release Vikings video content throughout the month of March. Crackle viewers will be able to watch new promos, trailers, behind-the-scenes content and exclusive animated features that examine the mythology of the real Vikings.  The Vikings video content will be available online, via mobile devices and through connected TV and gaming consoles to Crackle users in the US. 

Prior to the linear series premiere of Syfy’s new competition show, Robot Combat League on February 26 at 10p, the first episode will be streamed for free as a preview on a number of platforms. Now through February 26, the opening episode, “Rise of the Machines” is available on the Xbox 360 video game and entertainment system from Microsoft through the Syfy app on Xbox LIVE; Roku through the Syfy channel in the Roku Channel Store; Hulu on the Syfy page at: hulu.com/robot-combat-league; at Syfy.com; and via VOD from cable providers.  Robot Combat League is produced by Smart Dog Media.

The diversity of our continent is the focus of Discovery Channel’s new seven-part series, North America premiering on Sunday, May 19 at 9p and running through Sunday, June 16.  This series travels from the sub-zero Canadian tundra to the tropical rainforests of Panama.  North America is produced for Discovery Channel by Silverback Films.

A CYNOPSIS MESSAGE

Coming this Friday, PBS debuts the 27th season of American Masters with “Sister Rosetta Tharpe: The Godmother of Rock & Roll” at 9p (check local listings).  This premiere ties in with Black History Month and the 40th anniversary of Tharpe’s death.  Following the broadcast, the film will stream online at pbs.org/americanmasters.  American Masters is a production of THIRTEEN; WNET is the parent company of THIRTEEN and WLIW21, New York’s public television stations and operator of NJTV.

The Real Housewives of Orange County, the original series that began the Real Housewives franchise on Bravo Media, is returning to the network’s lineup with an eighth season on Monday, April 1 at 8p.  Evolution Media produces the series for Bravo.

A CYNOPSIS MESSAGE

PBS and WGBH released this past Sunday’s finale ratings for the third season of Downton Abbey on MASTERPIECE  CLASSIC.  The concluding episode drew an average audience of 8.2 million total viewers, based on Nielsen Fast National data.  These results were 50% higher than the season two finale with 5.4 million total viewers in February 2012.  Furthermore, SocialGuide reported there were close to 80,000 “Downton Abbey”-related tweets sent out on Sunday, making it the second most-tweeted-about series (broadcast or cable) on television that night.

Cynopsis Exclusive: National Geographic Channel followed its record ratings for Killing Lincoln  which aired over President’s Day Weekend – with the series premiere on Monday night of Inside Combat Rescue at 10p.  For the launch, NGC tallied more than 1.0 million total viewers (1.05 million) and a 0.6 rating among A25-54.  According to the network, Inside Combat Rescue is the best new series premiere for NGC this season. It will continue with five more episodes airing on Mondays at 10p.

HISTORY’s season four premiere of Swamp People last Thursday night attracted 2.3 million among A18-49 and 2.4 million with A25-54 as well as 4.4 million total viewers.

Friday A18-49 Analysis:  Univision remained the leader Friday among A18-49 viewers with a 1.7/6, according to final primetime national ratings from Nielsen.  At 8p, Univision won with Por Ella Soy Eva at 1.7/6 while the average of ABC’s comedies Last Man Standing and Malibu Country and NBC’s Dateline tied for #2 at 1.3/5 each.  Univision won the 9p hour by a skosh with Amores Verdaderos at 1.9/6 and ABC’s Shark Tank was just a tenth of a rating point behind at 1.8/6.  At 10p the tables were turned as ABC’s 20/20 did best at 1.5/5 and Univision’s Amor Bravio placed second at 1.4/5 with CBS’ Blue Bloods in a close third position at 1.4/4.

Live + Same Day Household Ratings: Friday, February 15, 2013 (February Sweep Day 15) time period averages.  Source: NTI, Galaxy as dated. Live+SD.

CBS: 4.9/9            The Job 2.3/4, CSI: NY 5.6/9, Blue Bloods 7.0/12

NBC: 4.2/7              Dateline Friday 4.7/8, Rock Center with Brian Williams 3.4/6

ABC: 3.9/7              Last Man Standing 4.2/7, Malibu Country 3.8/6, Shark Tank 4.1/7, 20/20 3.7/7

UNIV: 2.1/4            Por Ella Soy Eva 2.1/4, Amores Verdaderos 2.2/4, Amor Bravio 2.0/3

FOX: 1.8/3              Kitchen Nightmares 1.9/3, Touch 1.7/3

ION: 0.7/1              Cold Case 0.7/1, Cold Case 0.7/1, Cold Case 0.7/1

TELE: 0.7/1             Pasion Prohibida 0.6/1, La Patrona 1.0/2, La Rostro Venganza 0.6/1

CW: 0.4/1               Paper Hearts 0.4/1

UMA: 0.2/0             Cineplex Fri [7p start r] 0.3/0, Cineplex Fri [r] 0.2/0

A18-49:  UNIV 1.7/6, ABC 1.5/5, NBC 1.2/4, CBS 1.1/4, FOX 0.9/3, TELE 0.6/2, ION 0.3/1, CW 0.2/1, UMA 0.2/1

Beyond Distribution has named Michael Murphy as Acting General Manager following the resignation of Fiona Crago who is stepping down to pursue further university studies. Murphy, a Director of Beyond Entertainment Limited since 2004 will take on Crago’s duties while based in Dublin, Ireland.

Discovery Communications promoted Scott Felenstein and Sharon O’Sullivan as EVPs/National Ad Sales up from SVPs/National Ad Sales.  They both report to Joe Abruzzese, President/Ad Sales.  Felenstein will head the national ad sales teams for Discovery Channel, Science Channel, Velocity, Military Channel and Destination America while O’Sullivan will supervise the national ad sales teams for TLC, Animal Planet, Investigation Discovery and Discovery Fit & Health.  In addition, Discovery has upped Scott Kohn to SVP/Regional Ad Sales overseeing the Chicago, Atlanta and Detroit sales offices.  Kohn was previously VP/Ad Sales, Midwest Region and reports to Ben Price, SVP/National Ad Sales.

Barbra Robin was elevated to SVP/Integrated Marketing at The CW, effective immediately.  Robin will continue to report to Rob Tuck, EVP/National Sales and will now become the network’s primary liaison between The CW’s marketing and media sales departments on all integrated partnerships. 

Participant Media continues to bolster its ranks by appointing Craig Parks as SVP/Digital & Live Programming for the company’s yet-to-be-named cable television network targeting millennials launching this summer.  Parks will oversee the development of digital and interstitial content and live multi-platform programming for Participant’s new cable network, as well as video content for TakePart.com and branded content for sponsors and partners.  He will additionally be in charge of Participant’s YouTube channel, TakePart TV.   

Simulmedia tapped Chris Polos for the newly-created role as SVP/Operations where he will report directly to CEO Dave Morgan.  Polos joins Simulmedia, specializing in audience-based television ad targeting, from VeriFone, Inc.

Former senior adviser to President Obama and senior strategist to his campaign, David Axelrod was hired by NBC News and MSNBC as Senior Political Analyst.  Axelrod will appear on both networks and joins soon after Robert Gibbs, former White House press secretary and adviser to the President’s campaign, was added last week as a Commentator.

A CYNOPSIS MESSAGE

This Day In History, sponsored by Discovery Fit & Health: 1987 – David Hartman departs ABC’s Good Morning America after 11 years.

Answer to Our Last Trivia Question: Who is the only producer in Hollywood history to have produced a FOX holiday special hosted by President and Mrs. Clinton (2000) and also the FOX relationship series Mr. Personality (2003) with Monica Lewinsky as host? Bruce Nash. Kudos to: Ed Horwitz-LMNO TV/Encino, CA; Michael Malone-Spirit Awards/LA; Shirley N. Jackson-Producer/LA; Brett Ashy-The Ashy Agency/LA.

Today’s Trivia Question: The POTUS & FLOTUS on TV Theme Week: This First Lady won an Emmy Award for hosting a CBS special about the White House and to date, is still the only FLOTUS to have won such an award.  Who is she? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.).

A CYNOPSIS MESSAGE

Later —
Lisa Ball
Editor
02.20.13

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JOB OPENING: DIR, POST PROD/FOX NETWORKS ENGINEERING & OPERATIONS/LA: Post Prod mgt exp Net/Post House/Strong Media mgt/Digital workflow exp/staff & client mgt, Sched Ops. (FNG0001864) www.FOXCareers.com Apply: http://tinyurl.com/atsg4zz (2/27)

JOB OPENING: EXEC IN CHARGE/Leftfield Pictures/NY: Oversees multiple productions. Requires strong multitasking, budgeting, scheduling, and management skills. Min 5 yrs exp as LP/EIC. Resume: [email protected] (2/27)

JOB OPENING: EXEC ASST/Discovery/NY: Seasoned C-level admin profess’l to provide high-level support for dynamic CEO; must be able to juggle many projects & work as part of a of 3 support staff 10+ yrs exec asst. exp. http://bit.ly/12FamE0 (2/27)

JOB OPENING: PRICING & INVENTORY ANALYST/THE WEATHER CHANNEL/NYC: Provide wkly pricing & inventory reports/updates. Asst in maximizing inventory. BA Deg, sales plan’g, media math Excel/PP. 2+yrs & TV exp a must. Full info click here. Apply only: [email protected] (2/27)
 
JOB OPENING: MGR, DIGITAL CONTENT/WE TV/NYC: Resp for creating unique content offerings for website and other dig plats to engage fans and promo tune-in. Proj. man & soc. media exp a must. 2-4 years dig. content exp. Click here. (2/26)

JOB OPENING: MEDIA ANALYST/Music Choice: Dvlpmt/Mgmt of media planning/trking system. Maximize media allocations. Evaluate ROI on mrktg cmpgns. BA/BS, 1+ yrs exp. in sales planning rqd. http://musicchoicecareers.iapplicants.com (2/26)

JOB OPENING: ASSOC DIRECTOR, RESEARCH/REELZ/Albuquerque: Strategic thinker. 7+ years media/mkt research. Proficient with all research tools, dvlp prgm ratings. Digital a plus. Apply: [email protected] (2/26)

JOB OPENING: ANALYST, RESEARCH/REELZ/NYC: Must be proficient with all research tools, analytical, develop reports. 2+ years media/market research. Apply: [email protected] (2/26)

JOB OPENING: MARKETING DIRECTOR/GAC/Knoxville: assist in extending brand reach to consumers. 5 yrs exp in media marketing/entertainment/advertising & knowledge of entertainment and/or music marketing. Click here to apply (2/26)

JOB OPENING: LEGAL ASSISTANT/A+E NETWORKS/NY: Admin support incl extensive doc mgmt/editing, phones, calendaring, travel arrangements. Excellent customer svc, detail-oriented. www.aenetworks.com/careers (2/26)

JOB OPENING: MARKETING ASSISTANT/NBCUniversal/NYC: Support EVP, Syfy Mktg. min 1 yr. exp. Self-starter who thrives in fast-paced environment. Must be organized w/strong communication skills. Apply: www.nbcunicareers.com (8821BR) (2/26)

JOB OPENING: PRGM SCHDULNG MNGR/TVGN/HLYWD: Mng ntwk prgm schdlng & VOD. Wrk w/Prgm Resrch, Sales, Traffic, Re-cuts, Post Prod. 3-5 yrs schdlng /prgm, knwldge of cable network operations. SIMS Fluency is a plus [email protected] (2/23)

JOB OPENING: PRGRM ANALYST, FREELANCE/NY: 2+ yrs exp in pgm rsrch to support Prgrmng w/ reporting/analysis of ntwrk performance & competitive skeds. Ability to pull #’s from NPower, Startrak a MUST. Reply to BET Program Analyst (2/22)

JOB OPENING: AVID EDITOR/Comcast SportsNet Philly: Philly 3+ yrs editing exp.; after effects required, cinema 4D a plus; avid or final cut exp required; search for #8828, www.nbcunicareers.com (2/21)

JOB OPENING: DIGITAL MEDIA PLAN’R/NYC or LA: Responsible for day-2-day mgmt of all digital plng; RFP and proactive subs incl media plns, spec req’s, scrnshot decks & client proposals (outline prog concepts) Resume: [email protected] (2/21)

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WHAT’S ON TONIGHT – WEDNESDAY FEBRUARY 20, 2013

ABC: The Middle, The Neighbors, Modern Family, Suburgatory, 20/20
CBS: Survivor: Caramoan, Criminal Minds, CSI
CW: Arrow, Supernatural
FOX: American Idol
ION: WWE Main Event, Man on Fire
MyTV: Numb3rs, Numb3rs
NBC: Whitney, Guys With Kids, Law & Order: SVU, Chicago Fire
PBS: Nature, NOVA, The Path to Violence
Telemundo: Pasion Prohibida, La Patrona, El Rostro de la Venganza
UMA: El Transportador 3, Made in Cartagena, Rosario Tijeras
Univision: Por Ella Soy Eva, Amores Verdaderos, Amor Bravio

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