Speakers
Christine Maggiore-Escribano
SVP, Integrated Marketing Solutions
Telemundo Media
Diane Librizzi
CEO/Executive Producer
La Loca Entertainment, Inc.
Steve Mandala
EVP of Advertising Sales
Univision Communications, Inc.
Tony Ruiz
Partner, Communications Planning
The Vidal Partnership
Moderator
Lisa Ball
Editor, Cynopsis
Cynopsis Media
Cynopsis Webinar -
How to Activate the Hispanic Market for Viewership & Revenue
Date: Wednesday, February 27, 2013
Time: 1:30 - 3:00pm ET
Cost: $295 per site
Register for this outstanding training session for you and your team!
Each registration comes with access to the archived version of the program, the materials provided by the speakers and a personalized certificate of completion for attending the Webinar. CDs are also available for purchase.
Are you capitalizing enough on the $1 trillion buying power of the Hispanic market? The strength of this exploding demographic requires marketers to be smart, strategic and proactive as never before, in order to capture a piece of this pie - 60% of whom are under the age of 45. That's why Cynopsis has gathered the thought leaders and decision makers in the field to share their bleeding edge tactics, strategies, and dos and don'ts to more deeply engage the Latino market, whose high usage of television, smartphones, social networking, and online video make them one of the most engaged and valuable media consumers. From broad initiatives, such as Fusion, the new news and lifestyle network from ABC and Univision, to emerging research niches such as Tu Cuentas, this Cynopsis webinar is a critical tool to capturing and prioritizing the new methods for expanding your own business through the Hispanic market.
Join us on February 27 to learn more about harnessing and monetizing the buying power of the Hispanic consumer.
You will learn how to
- Leverage the powerful US Hispanic market so it results in ROI growth for clients and brands
- Capitalize on new technologies such as mobile, tablet and apps to reach this unique demo
- Get expert information on the behavioral, psychographic data of this singular demographic
- Exploit the latest social media tactics – such as Google Plus, a particular favorite of this market - to engage consumers and drive brand awareness
- Deploy the latest research on where Hispanics are sharing their opinions on new services, brands, and products – such as Tu Cuentas
Plus, Q&A during the Webinar will allow you to get your specific questions answered!
Who should attend?
If you are involved in any of these capacities, this Webinar's for you:
- Advertising
- Marketing
- Media Planning
- Media Buying
- Branding
- Content Development
- Network Programming and Marketing
- Social Media
- Management
- Business Development
- Product Launches
- Financial Management
- Public Relations
- Research
- Communications
How does the webinar work?
The Power-Point presentations are presented over the Internet and are available to print out before the program. This is like a talk-radio program with visuals on the Web. You and your team will be able to have a live Q&A with all the speakers.
- One (1) set of materials (you may make copies for all of the persons you invited to listen to the program)
- One (1) Internet connection to the seminar.
What equipment do I need?
For the Internet connection:
- PC: 166Mhz Pentium-based PC or better
- Operating system: Windows Vista, Windows XP, Windows 2000, Mac OS X, Linux (Windows 98/NT/ME will most likely work but are not officially supported)
- Browser: For optimal viewing experience, we recommend using Internet Explorer 6.0 or higher. Mac OS X must be used in combination w/ a supported Firefox browser and Adobe Flash Player. Most versions of Linux OS will work in combination w/ a supported Firefox browser and Adobe Flash Player.
- Internet connection: 56k Dial-up Modem (minimum requirement). Some presentations will require a higher bandwidth connection such as Cable Modem or DSL.
- Display set at 1024 x 768
Mac users are encouraged to use Firefox 2.0 (or later) with and Adobe Flash Player or Real Player to view the webcast. You can also test your system using the system test button in menu on the left hand side.
Downloads
If using Adobe Flash Player, Version 9 or later is required.
Download a supported Adobe Flash Player