Wednesday, February 20th, 2008

Cynopsis: DIGITAL


Good morning, it’s Wednesday, February 20, 2008, and this is your first early morning digital briefing.

NBC Digital Entertainment announced plans to begin streaming full episodes of vintage TV shows this month for free on and select NBC Cable Entertainment sites. Included among the classics, look for The Alfred Hitchcock Hour and Night Gallery on, the original Battlestar Galactica and Buck Rogers on, Swamp Thing and Crow on and Kojak and Miami Vice on


NBC clarified things vis-a-vis the Upfronts. The network will forgo its usual dog and pony show and instead schedule a series of one-on-one client meetings in New York, LA and Chicago, culminating in an event on May 12 in Manhattan that will showcase the “platforms and capabilities” of the NBC group as a whole. Digital properties, out of home assets, wireless and mobile offerings will be emphasized as integral parts of integrated campaigns in this new “customer-first” approach.
Turner Sports
said over 1 million text message votes were received during the NBA All Star Weekend Slam Dunk contest, with 78% of the fans choosing eventual champion Dwight Howard. Over 61,000 fans voted for the All-Star Access isolated camera feature.  
ABC-managed is increasing its video coverage of the Academy Awards show next Sunday, with more behind-the-scenes interviews, interactive features and even a user-generated feature encouraging fans to upload their own acceptance speeches. blogger Adam Roberts is starring in a new online series called The FN Dish for Scripps’
The Crystal Light beverage brand launched, a wellness-themed social networking site targeting women with actress Mandy Moore as partner and spokesperson. The site features expert instructional videos presented as overlays who pose open self help challenges to the community.


Microsoft’s Xbox LIVE signed an agreement to distribute the winning entries from this year’s South by Southwest Greenlight Awards, given by ON Networks to the Best Original Digital Production and Best Original Digital Series.
National Lampoon
signed a revenue-sharing content partnership with DailyMotion to provide comedy programming to the video sharing site, the first partner to take advantage of DailyMotion’s new HD video player.
Last Comic Standing veteran Todd Glass launched an online talent show called BigShotLive, allowing contestants to upload auditions in modeling, acting, dancing, singing, comedy, sports tricks and TV hosting.


Toshiba officially pulled the plug on the HD-DVD format, aiming for cessation of player shipments by the end of March 2008. About 1 million players have been sold worldwide to date, including Xbox 360 game consoles and another 700,000 HD DVD drives have been sold for PCs.
Chairman Bill Gates indicated that his company would combat Google’s search empire by investing in engineering and marketing in an interview with Reuters, a move it would make “with our without” Yahoo.
Online content delivery network Limelight Networks reported Q4 revenues of $29.1 million, up 31% from a year ago, but also revealed expanded net losses of $6.2 million from $4.9 million in Q4 of 2006. The company actually blamed the Writers’ strike in a conference call with analysts, despite the conventional wisdom that online video consumption increased during the period. Limelight added 200 new customers during the fourth quarter but suffered in a price war with rivals such as Akamai, as it was forced to lower the costs of streaming video for its content clients.
Verizon is in the enviable position of having demand for its HD FiOS TV service outstrip supply of set-top boxes it gets from Motorola, reports The Wall Street Journal.


GoFish Corporation launched an entertainment distribution network aimed at kids and young adults. The GoFish Youth Entertainment Network combines with,, Cookie Jar Entertainment,,,,, and  Charter advertisers include Activision, Cartoon Network, Disney, Microsoft, Nintendo, Sony and Verizon Wireless.


Online video viewing is helping to create a new entertainment medium for younger viewers rather than steering them away from television, according to new study by New Hampshire-based Leichtman Research Group. Among viewers aged 18-34, 42% reported that they watch video online at home at least weekly – up from 28% last year – but only 9% of all online video viewers surveyed claimed they watch TV less often as a result of their new habits.
Half of all music sold in the US will be digital in 2011, and sales of digitally downloaded music will surpass physical CD sales by 2012, according to a new report by Forrester Research. Accelerated MP3 player adoption, DRM-free music availability and the growth of music sales on social networking will help drive digital music sales at a compound annual growth rate of 23% over the next five years, reaching $4.8 billion in revenue by 2012. But it will fail to make up for the continuing steady decline in CD sales. In 2012, CD sales will be reduced to just $3.8 billion.


NBCU‘s Digital Distribution division made three promotions: Jennifer Boudreaux has been upped to VP/Sales Business Development, Chip Canter was promoted to VP/Wireless Platform Development and Michael Schreiber will assume the post of VP/Sales Business Development.
National Geographic appointed Charles Regan as VP of its Digital Mapping Business. He reports to Paul Levine, SVP/NGGM Corporate Strategy, Development and Extended Platforms and joins National Geographic after ten years with
Sony Pictures Television International named Spencer Hunt to the newly created position of VP/Game Production and Digital Product Development.  Based at SPTI headquarters in Culver City, CA, he will report to Marie Jacobson, EVP/Programming and Production, International Networks, managing development and implementation of games strategy and game-derivative video content for multiple screens globally.  Spencer was previously the Executive Director/Production for Sony Online Entertainment and Sony Pictures Digital.
Hulu CEO Jason Kilar will present the keynote address during the NAB Show on Wed. April 16. The choice is consistent with NAB’s effort to transition from broadcasting to more of a multiplatform focus. The show will also debut an IPTV pavilion this year, to go along with its second annual telecom-themed side conference focusing on IPTV carrier and content issues.
Wenda Harris Millard, President of Martha Stewart Living Omnimedia, joined the Board of Directors of ContextWeb, Inc., operator of the ADSAQ ad exchange.
Reatrix Systems hired Mark Livingston and Cary Miller as Account Directors of Sales in the Western Region.

~ WEBSITE OF THE DAY ~ is a comedy blog that provides an insider’s look at vibrant New York City comedy scene. The weekly “New Video Wednesday” feature highlights 4-5 new videos by local artists.  Refusing to wallow in the gossip mongering employed by so many of the entertainment-themed blogs, it serves as a safe haven for working comics to get their video content seen by their peers.

Later — Wayne
Wayne Karrfalt for Cynopsis: Digital

Cynopsis Digital Ad Sales: Jason Cesare 732-718-0629 / [email protected]
Classifieds – Trish Pihonak- 203-926-9878 / [email protected]

Cynopsis website – Video Resumes, Extended Classified Ads, Archives, and the Cynopsis Daily Video

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here

JOB OPENING: S&P & RIGHTS CLEARANCES MGR/PBS Sprout/PHILA: Knwldg of and/or exp w/legal or acquisitions & clearance procedures. Exp. w/children and/or cable prgrmng ind. BS/BA pref. legal/acquisitions. Apply:   (2/27)

JOB OPENING: COORD, PRICING & PLANNING, STYLE/Comcast Nets/NY: 1+ yr industry exp; Resp for tracking inventory, processing MSA posting, oversee EDI & supporting sales staff. Apply: 60506BR EEO/AA/Drug Free (2/27)

JOB OPENING: MARKETING COORD/Hallmark Channel/LA: Support consumer marketing. 2 yrs admin. exp. See full posting & apply @ (2/27)

JOB OPENING: DIG CONTENT MGR/WE tv/NYC: 2-4 years web content or prod exp w/ent/web/cable. Video prod exp pref. Strong PM, comm & tech skills a must. rez to ref #5294BR (2/27)

JOB OPENING: MGR.ON-AIR PROMO PRODUCTION/LIFETIME TV/LA: Must have solid TV on-air promo exp. and knowledge of post-production technologies and digital file management. Apply to: [email protected]  (2/26)

JOB OPENING:  SR.WRITER PRODUCER/LIFETIME TV/LA: Conceptualize, write and produce on-air and radio promos. Must have demonstrated exp. within cable or broadcast network.   Apply to: [email protected] (2/26)

JOB OPENING:  CREATIVE DIRECTOR/LIFETIME TV/LA: Must have extensive exp. in on-air promos within cable or network and demonstrated editorial expertise. Apply to: [email protected] (2/26)

JOB OPENING:  PR COORDINATOR/FOODNETWORK/NY:  Work w/ PR Mgr to provide market press support for select primetime series; develop support materials & select show releases. 1-3 yrs exp PR/related. Apply at: (2/26)

JOB OPENING:  DIRECTOR & AE SALES POSITIONS (NY, LA, Chicago)/Arena Media Networks: Exciting opportunity to join quickly growing digital placed based media company in sports & entertainment arenas.Contact: [email protected] (2/23)

JOB OPENING: DIR OF PRODUCTION (ADMIN)/Wash D.C: Dir prod multiple TV series: schedules, budgets, crews, equip, deliverables. Upbeat /detail oriented. Exp w/ 3+ series, 5+ yrs prod mgmt. Ltr/ Res: [email protected] (2/23)

JOB OPENING:  ACCOUNT EXECUTIVE/CABLEVISION/WOODBURY NY:  Seeks AE for local ad sales.2+ yrs ad sales exp. pref cable tv, radio, internet adv.  Valid NY DL.  See full posting and apply to req 4047BR (2/23)

JOB OPENING:  ONLINE REVENUE MGR/Discovery Communications /Miami:  Mgmt of online ad campaign, SEO exp req’d, Lat Am mkt knwldg, ROI Analysis, campaign budgets, media plans, staff mgmt. Resume to: [email protected]  (2/23)

JOB OPENING: AD SALES RSCH ANALYST/Oxygen/NYC: 2+ yrs data analysis exp using Nielsen softwares and other sales tools. Att to detail a must. . #803511 (2/23)

JOB OPENING: REGIONAL NAT’L SALES MGR/KSBI-TVDT, OKC: Proven success record & 5+yrs exp working regn’l /nat’l accts. Knwlg of Nielsen ratings & effective/creative pckgng strategies a must. Some travel req’d. Res to: [email protected] (2/22)

JOB OPENING: SR SYSTEM ANALYST: Act as Sales liaison for sys reqments, issues & support, EDI, troubleshoot, train, test, proj mgmt, EDI coord, & wk w Donovan for VAN (Value Added Ntwrk). Apply: Req 135147 EOE (2/22)

JOB OPENING: ACCT MGR-NAT’L SALES/BET/New York,NY: Cable salesperson w/strong presentation skills. Comfortable w/multi-platform & integrated opps.Sales/agencyexp. req’d. Email: [email protected] (2/22)

JOB OPENING: SALES PLAN’R/BET/NY: Prepare Sales Plans, Mng mult Accts, 2 yrs exp in Cable Sales or buying a must.Detailed-oriented, org’d, multitasker, exc comm & math skills, BA req. Email resume: [email protected] (2/22)

JOB OPENING: EXEC DIR PROD/ GSN, The Network for Games/ SANTA MONICA: Report to VP Prog. 10 yrs. exp in Prod incl 5 yrs exp Line Prod. BA/BS degree in related field. Send Res/Cov Letter: [email protected] (2/22)

JOB OPENING: ACCOUNT EXEC/ Ovation TV/New York: Immediate opening for 5+yrs exp professional. Heavy client/planning selling; seek new business/create marketing platforms tailored for client’s needs Apply: [email protected] (2/22)

JOB OPENING:  SALES PLANNER/OvationTV/1NYC/1LA:   Prep/update client proposals. Asst establishing TV/media orders. Rsch client spending/brand analysis Process orders, handle fin. credit process. BA/BS resume: [email protected] (2/22)

JOB OPENING: TV PROD MGR/Chi: Produce creative programming for TV & other platforms. Creative problem solving & mgmt ability within fast moving, multi-tasking station group that breaks the mold every day. [email protected] (2/22)

JOB OPENING: AFFIL/BE PROMO PROD/Sundance Ch/NY: 5 yrs exp;manage branded ent prod; supervise affiliate mktg, VOD & multiplatform deliverables. Able to coord multiple projects w/ tight deadlines. Res: [email protected] (2/21)

JOB OPENING: CONTENT MGR, INTL DIGITAL, MTV/NY: 3+ yrs new media exp. Manage Nick/Comedy content & secure for int’l distrib. Strong comms, project mgmt, content mgmt systems. Apply: . EOE/M/F/D/AAP (2/21)

JOB OPENING: MGR NEW MEDIA RSRCH/E!, Style & G4/LA: BA 3+ yrs exp w/ new media analytics tools Report web, brdband, mobile & VOD usage/trends Exp w NetView, Site Census/Google Analytics & Rentrak pref’d [email protected] (2/21)

JOB OPENING: DIRECTOR, RESEARCH/E!, Style & G4/LA: BA 5+ yrs media research experience w/proficiency in Nielsen systems required. Apply: or [email protected] (2/21)

JOB OPENING: DIRECTOR-APP DEV. SALES & TRAFFIC SOLUTIONS/CT (Fairfield County): Radio exp. Preferred. PMI cert. a plus. Project planning, rollout planning, support planning.   Resume to:  [email protected]   (2/21)

JOB OPENING: MGR, PLNG & OPS/DIRECTV/NY: Will plan and conduct thorough, accurate analyses in support of company wide pricing and inventory initiatives. For immediate consideration, please send resume to: [email protected]  (2/21)

JOB OPENING: SALES PLNR/DIRECTV/NY: This position supports our AD Sales Group with their sales efforts and manages accounts on a day-to-day basis. For immediate consideration, please send resume to: [email protected]  (2/21)

JOB OPENING: SALES PLANNER/The Knot Inc/NY: Presale research, prepare RFP, manage inventory, competitive industry analysis. 2-3 yrs. Interactive media exp. pref. Email Resume/Salary: [email protected] (subject Sales Planner).  (2/21)

JOB OPENING: VP, STRATEGY & RSRCH/HowStuffWorks/IL: Lead team resp for executing initiatives to max website traffic & search engine exposure, creation of content roadmap & optimizing digital bus. opps. See howstuffworks .com/jobs (2/21)

JOB OPENING: VP/AD OPS/HowStuffWorks/ATL: Seeking strong individual for achieving rev objectives mthly, campgn mgmt, sev other duties. See for more info. (2/21)

WINTER AND SPRING INTERNSHIPS – These positions are for credit only – nobody gets paid here. They are posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

SPRING INTERNSHIP CREDITS ONLY: SUMMER INTERNSHIPS AVAIL/News Channel 8/MyTV9-New Haven. CT: Now hiring interns for 5 depts, news, sports, mktg/community, mktg rsch and web prod. Deadline to apply is April 1st. Contact [email protected] (2/26)

SPRING INTERNSHIP CREDITS ONLY: RESEARCH INTERNSHIP/Hallmark Channel/LA: Avail immed. Learn about cable television, ratings and programming. Must take for class credit. Available now! Email resume to [email protected] (2/23)

SPRING INTERNSHIP  CREDITS ONLY: PR /NYC: Boutique agency (kids TV, toys, CE, licensing) seeks smart, mature, highly-organized, communications-oriented intern. College JRs or SRs only. Apply to [email protected] (2/21)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED … Interested in posting your Video Resume?  Contact [email protected] for more information ….

SITUATION WANTED:  SHOWRUNNER/FIELD PRODUCER/WRITER: 10+ years producing for MTV, VH1, FUSE. Expertise in Celebrity Interview, Lifestyle, Entertainment News, Bio, Clip, and Reality genres. [email protected] / (2/21) 

SITUATION WANTED:  Emmy Award Winning TV PRODUCER seeking exec/mgmt or producer position with production company or network. Background includes talk, reality and game. [email protected] (2/21) 

SITUATION WANTED:  EXPERIENCED PA: LA based Film/TV/Music PA available for serious work Mon, Wed, Fri, Sat & Sun’s. Knowledgeable, Tech-Savvy, Detail-Oriented & Professional. Contact: [email protected] (2/21) 

E-mail  [email protected] for rates and specs for Job Openings. 

Interested in posting your Video Resume?  Contact [email protected] for more information ….

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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