Wednesday, February 17th, 2010


to all 10 NBC O & O’s and to
stations from the following groups:
Hearst • Post-Newsweek • Scripps

Stations from these groups JUST ADDED:
Belo • Gannett • Allbritton • Media General
Raycom • Lin • Cox • McGraw Hill • Fisher


Good morning! It’s Wednesday, February 17, 2010, and this is your first early morning briefing. And as always, if you prefer to watch this morning’s news instead of reading it, click here .

Tonight’s Premiere:
FUEL TV: The Moto: Inside the Outdoors at 8p

Tonight’s Finales:
Planet Green: The Woman Who Stops Traffic at 8p
BBC America: The Inbetweeners at 930p
TLC: Toddlers and Tiaras at 10p
TNT: Leverage at 10p


The CW announced early pick-ups of five of its series for next season including the dramas The Vampire Diaries, averaging a 2.5/8 among A18-34 and 4.6 million total viewers; Supernatural going into its sixth season next year; as well as Gossip Girl and 90210. The CW also gave a nod to its Wednesday night staple, reality series America’s Next Top Model which will return for cycles 15 and 16.

FX decided to match up its new comedy series Louie with its drama Rescue Me starting in June, though the specific start date was not announced. Rescue Me will air at 10p prior to Louie at 11p. Louie was originally scheduled to premiere in April.

HGTV is rolling out a total of 14 new series this year, six of which will debut in primetime next month:

  • Tough as Nails – Weekly docu-drama focusing on Boston developer Cindy Stumpo as she runs a successful construction business while managing her family life. Premieres March 14 at 11p.
  • Home Rules – Life coach and previous WNBA player Fran Harris will counsel a family who is struggling to find harmony at home. Fran will help ease the stress while a designer offers a new space design within the home. Premieres March 15 at 9p.
  • Marriage Under Construction – Previously announced new series following newlyweds Natalie and Rod, as they buy, renovate and decorate their first home. Premieres March 16 at 11p.
  • My First Sale – Each episode highlights a different first-time home seller as they navigate today’s challenging real estate market. Premieres March 18 at 830p.
  • Selling New York – Weekly series will give viewers a glimpse inside the competitive NYC real estate market where luxurious Manhattan properties are bought and sold. Premieres March 18 at 9p.

HGTV also has one new daytime series coming in March:

  • Destination Design – Designer Taniya Nayak works with homeowners who love to travel though need help with design at home. She sends them on an all-expenses paid luxury vacation to find colors, textures, images and memories that will inspire unique designs for their homes. Premieres March 6 at 130p.

Spike TV is moving its weekly wrestling series TNA iMPACT! from Thursday nights to Mondays, starting March 8 at 9p with a live episode. Spike TV will air live telecasts of the series every other week, spotlighting some of the most well-known names in wrestling such as Hulk Hogan, Ric Flair and Mike Foley among others.

BET brings back its singing competition series Sunday Best for a third season, premiering April 4. The series, hosted by gospel singer Kirk Franklin with judges Pastor Donnie McClurkin, Yolanda Adams and singer sister duo Erica and Tina Campbell, opened its 10-week competition with its first-ever international auditions in West Africa. In addition, Sunday Best will host three upcoming auditions in the US: in Detroit on February 20; New Orleans on February 27; and Philadelphia on March 6. More information about the show can be found at .

Syfy and World Wrestling Entertainment are partnering to premiere a new reality/event show, WWE NXT, opening February 23 at 10p. The show features eight top WWE Superstars as they mentor eight WWE Rookies as they show them the business.

ION Television premieres its original series The Guard for the first time in the US on March 13 at 9p, over a two-hour block of back-to-back 60m episodes. The series follows four members of the Canadian Coast Guard Search and Rescue Team as they endanger their own lives to save others. ION Television acquired the series, produced by Halifax Films and Brightlight Pictures, from Lionsgate. The Guard will air on ION Television with two one-hour episodes back-to-back at 9p every Saturday night.

MTV2 presents a weekly four-hour block called Rock N Jock Saturdays, each Saturday at 11a, combining new music with sports clips. Hosted by Todd Richards and Dirty, the block will begin with Rock N Jock Countdown followed by Winter Dew Tour: Mount Snow at noon and the two-hour Pros vs. Joes at 1p.

The Style Network’s third season debut of Ruby on February 14 at 8p posted a 0.46 rating among W18-49 as well as 383,000 total viewers.

Tonight’s 2010 Winter Olympic Games Schedule
NBC Daytime
:  3-5p – Cross Country Finals
NBC Primetime: 8-1130m – Alpine and Snowboarding; Short Track
USA:  12-3p – Women’s Curling
MSNBC:  3-8p – Men’s Hockey; Women’s Hockey
CNBC: 5-10p – Men’s Curling; Men’s Hockey; Women’s Hockey
Universal Sports:  10a-3p – News & Highlights

Check for the current primetime broadcast schedule, “Some TV things I like … and a few I don’t like,” as well as Sports, International and general industry news.


Sony Pictures Television and Harpo Productions have sold the daytime talk program The Dr. Oz Show to numerous regions outside the US. The US version of The Dr. Oz Show was picked up by broadcasters in 82 territories including Korea, Hungary, Latin America, the Middle East, New Zealand, Romania, Russia and Turkey. The format was also licensed to MBC in the Middle East and to Rossiya in Russia.

The Documentary Channel (DOC) made an exclusive multi-year deal with The Film Sales Company involving a package of 11 documentary films from The Film Sales Company’s library. The deal covers such titles as Body of War, Jump!, High Score and The Trials of Michael Jackson. DOC will open with the Academy Award nominee film Iraq In Fragments on March 29 at 8p.


Long-time soap actor David Canary, famous for playing the roles of twins Adam and Stuart Chandler on ABC’s All My Children, announced he is retiring from the show. Canary began with AMC in 1983 and over the years won the Emmy for Outstanding Lead Actor five times in 1988, 1989, 1993, 1995 and 2001. Canary will continue on AMC through April, where his character Adam will end his current marriage to Annie, played by Melissa Claire Egan and reunite with one of his former ex-wives. Though he will soon leave AMC, Canary said in his parting statement, “This is not the last you’ve seen of Adam Chandler. I will be back to check up on the Chandler Clan.”

CBS’ upcoming remake of Hawaii Five-O cast Taryn Manning in the regular role as Det. Steve McGarrett’s younger sister, Mary Ann. The series has already announced Alex O’Loughlin will play McGarrett who is also joined by Daniel Dae Kim (Lost).

In other pilot casting news, per THR

  • Michelle Borth was tapped to play the female lead in ABC’s drama The Matadors from Sony TV. The Matadors is a second position gig for Borth who currently stars on ABC’s The Forgotten. Also, Jonathan Scarfe landed a lead role in The Matadors.
  • Amy Smart will play a starring role in CBS’ untitled medical drama from John Wells;
  • Beau Garrett will take on the female lead in CBS’ Criminal Minds spin-off;
  • Brian Dennehy will star opposite Dana Gould in ABC’s untitled Gould project from Warner Bros. Television; and
  • Sullivan Stapleton will play the lead in CBS’ multi-camera comedy pilot The Odds.

Casting Call: Original Productions, the production company behind Discovery Channel’s series The Colony, is casting for the show’s second season. Casting directors are looking for skilled professionals who are willing to participate in a social experiment over a 60-day period. Open casting calls will take place this Saturday at the Fairfield Commons Mall in Dayton; Denver Pavilions in Denver; and The Galleria in Houston from 11a-7p. Interested applicants can also visit and apply online or call 323-785-2500 for more information. Casting for The Colony will conclude on March 3.


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Friday A18-49 Analysis: NBC basked in the glow of being #1 Friday night at 9.4/27 A18-49, according to final national ratings from Nielsen. At 8p, NBC’s Opening Ceremony telecast of the 2010 Vancouver Winter Olympics topped with a 7.7/23 followed by UNIV’s Hasta Dinero Separe at 1.5/5. NBC’s Olympics continued to wow through 9p with a 10.3/29 while UNIV was second again with Sortilegio at 2.0/6. NBC’s Olympics coverage finished the night a winner during 10p at 10.2/29 and ABC’s movie and UNIV’s La Rosa de Guadalupe tied at #2 with 1.0/3 each.

Live + Same Day Household Ratings: Friday, February 12, 2010 (February Sweep Day 9) time period averages. Source: NTI Galaxy, as dated. Live+SD.

NBC: 18.1/30      Winter Olympics Opening Ceremony 17.3/30

CBS: 2.5/4             Surviving Survivor [r] 2.2/4, Undercover Boss [r] 2.8/4, Numb3rs [r] 2.5/4

FOX: 2.3/4           House [r] 2.5/4, Kitchen Nightmares [r] 2.1/3

ABC: 2.0/3          ABC Friday Movie of the Week: Spiderman 2.1 2.0/3

UNIV: 1.9/3        Hasta Dinero Separe 1.9/3, Sortilegio 2.4/4, La Rosa de Guadalupe 1.3/2

CW: 1.3/2          Smallville 1.6/3, Smallville [r] 1.0/2

ION: 0.8/1          Friday 7PM Movie: Basic 0.4/1, Criminal Minds 9P 0.8/1, Criminal Minds 10P 1.0/2

TELE: 0.6/1         Mas Sabe El Diablo 0.9/1, Perro Amor 0.5/1, Sin T-t-s No Hay Paraiso 0.3/1

A18-49: NBC 9.4/27, FOX 1.5/4, UNIV 1.5/4, ABC 1.0/3, CBS 1.0/3, CW 0.8/2, TELE 0.5/1, ION 0.3/1



Gary Schneider has become President/GM of KTVT-KTXA/Dallas-Fort Worth, owned by CBS. Gary, who reports to Peter Dunn, President, CBS Television Stations, previously served as SVP/Station Manager of the stations since August 2004 and later became GM in December 2009, following the departure of Steve Mauldin who was appointed President/GM of KCBS-KCAL/Los Angeles, also owned by CBS.   Well done Gary!

Frantic Films added three development executives to its management team: Anne-Marie Varner and Alberta Nokes join as VP/Development in the factual division in the company’s Toronto office; and Melissa Kaipust was appointed Executive in Charge/Development with Scripted Programming in Frantic Films’ Winnipeg office.

Susan Sheppard was hired by RHI Entertainment as SVP/Business and Legal Affairs where she will be supervise business and legal affairs for the creation and production of movies for television, miniseries and series. Susan will report to Henry Hoberman, EVP/General Counsel and Secretary. Most recently, Susan was SVP/Business and Legal Affairs for BBC Worldwide America.

Former MTV Networks executive Kelli Callanan was named VP/Marketing at iVillage. Kelli will head the marketing group in the development of custom campaigns for partners as well as branding efforts. At iVillage, Kelli will report to Catherine Balsam-Schwaber, SVP/Marketing.

NESN elevated Ray Guilbault to COO/CFO up from EVP/CFO and Vanessa Brown to VP/Human Resources and Organizational Development up from Director/Human Resources.

This day in History:
  1924 – Swimmer Johnny Weissmuller set a world record in the 100-yard freestyle. He did it with a time of 52-2/5 seconds in Miami.

Answer to Yesterday’s Trivia Question: On what former primetime series would you find the character “Green Man”?  IT’S ALWAYS SUNNY IN PHILADELPHIA … AND …. NORTHERN EXPOSURE  Kudos to: Craig Turpin-Rising Sun Prods/Kent OH; Dennis Maguire-Bright House Networks/Riverview; Barry Schiffer-WJZ Baltimore; Karen Feigenbaum/NY; Mary Brannen-Merriam Webster Inc/Chicago; Steve Krone-WCIU/Chicago; John Brewster-The Inspiration Networks/Nashville; Darlene Tipton-Fox Cable Networks/LA; Kelly Kennemer-Orangeworks/Sherman oaks; Chip Beaman-Soundelux Design Music Group/Hollywood; Narvin Russaw III/Boutique TV/Santa Monica

Today’s Trivia Question:  What fictional primetime series news anchor signed off each evening with “And so it goes.”  (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Cyn

Check for more general industry news as well as Sports and International news

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the Cynopsis .com classifieds page here .

JOB OPENING: VP DEV & PRGMNG HISTORY/A&E TV/NY: Direct dvlpmnt & prod process for History prgmng inc series, docs & orig films. 7 yrs dev/prgm exp reality, docs, special or series. 2+ yrs mgng staff. Apply: (2/24)

JOB OPENING:  DIR PR HISTORY/A&E TV/NY:Dev/implement results-driven PR strat & campaigns for both prgrmng & brand.8 yrs exp TV pgrm publicity or media relations.Exc written verbal presentation skills.  Apply: (2/24)

JOB OPENING:  SENIOR ACCT EXEC/LATV NETWORK/TX-CHI: Sell nat’l ads for Hispanic network and 2 Synd TV shows; 5-10 yrs sales exp req. Fast growth opp in an entrepreneurial environment . Travel req. Info: (2/24)

JOB OPENING:  DIR OF DVLPMNT/GO GO LUCKEY ENTERTAINMENT/LA: Must be exp’d & highly orgnzd. Creative w/good writing & format skills. Able to take projects from start to pitch ready. Good references a must. Resume: [email protected] (2/24)

JOB OPENING: AP’s/PRODUCERS/WRITERS/SHOW-RUNNERS: NY prod co seeking for science based and reality shows, in-style of Kardashians/Housewives. Please email [email protected] (2/23)

JOB OPENING: DIRECTOR RESEARCH/OWN: THE OPRAH WINFREY NETWORK/LA: Story-teller who uses data to inform, inspire & connect to our audience. Expert in core & 3rd party ratings systems. Digital a huge +. Apply @ (2/20)

JOB OPENING: DIR TV SLS & COPRO DRAMA/BBC/NYC: Mng Drama TV Sls & Copro, sell, license & Coprod BBC Catalogue in US. Strong rltnship mngmnt w/ buyers, know mkt landscape, strong negotiation skills. (2/20)

JOB OPENING: ONLINE WRITER/PROD/BBC/DC: US edition of BBC News website, originate & prod PS of multi-media news/analysis/background. Understand what appeals to US audience, strong writing skills. (2/20)

JOB OPENING: ONLINE REPORTER/BBC/DC: Generate news mat for, take photo, text & audio/Vid reports. Strong writing, editorial & judgment skills. To apply: (2/20)

JOB OPENING: MGR RSRCH temp /ABCTV/NY:  Execute Sr level stats analysis, excellent written verbal presentation skills in exec environment. Min of 4 yrs exp w/Nielsen ratings, MS Office #228492 (2/18)

JOB OPENING: NBCU RESEARCH ANALYST (Yoh)/NY:  Support cross network positioning & provide analyses/reports covering NBCU entertainment.Must have a BA/BS and 1-yr exp. in media research. Send resume to [email protected] (2/18)

JOB OPENING: DIR, NATIONAL ACCTS/Los Angeles: Drive dist svcs & acct mgmt-neg contract renewals, dist relationships, ovrsee maint & complnce mid-sze corp deals. (2/18)

JOB OPENING: MKTG COORD/Ad Sales/DIY/NY: 1+ yrs Sales/MKTG exp. Support development of Upfront & Trade show materials, upkeep DIY site & materials. Full details: & select req 1331 (2/18)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

SPRING INTERNSHIP CREDITS ONLY:  NYC TV PRODUCTION COMPANY INTERN: Learn show development, story producing and biz dev. Across variety of network/Cable shows for NY based International Prod Co. Apply to [email protected] (2/24)

SPRING/SUMMER INTERNSHIP CREDITS ONLY: TV PRODUCTION COMPANY INTERN Learn story development, digital media & biz. dev. for a primetime network show production company in LA. Apply to [email protected] (2/18)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED:  MARKETING COORD/NY: 3+ yrs exp at tv companies including MTV & Fuse; organized, creative, sense of humor, great at ppt; strong refs available [email protected]  (2/24)

SITUATION WANTED:  EXEC BIZ DEV/STRATEGY/HEAD OF DIGITAL MEDIA: tired of shoveling snow @ work? 10 yrs TV & Movie exp diligently clearing driveway. Harvard MBA. 2009 40 Under 40. Your next right hand. [email protected] (2/24)

SITUATION WANTED:  PRGRMNG/PROD ASSIST/LA: A creative, multi-tasking quick learner – with a “fire in belly” desire; to continue growing 3yrs experience in Film/TV. LA Native, currently in GA will relocate. [email protected] (2/24)

SITUATION WANTED:  20+ yrs. experience in TV Broadcasting & Cable ACCOUNTING/FINANCE. Seeking FT/PT or Temp-to-Perm position:  [email protected] (2/24)

SITUATION WANTED:  Dedicated & Experienced ADV. SALES PLANNER. Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (2/24)

SITUATION WANTED:  MEDIA SALESMAN WITH RECORD SALES TRACK. 8+ years of experience in media sales with strong knowledge of contracts and sharp professional relationship with clients. 646-300-0546 or email [email protected] (2/24)

SITUATION WANTED: Looking for Entry-level work in television production.Experienced and versatile, with over 2years experience. [email protected] (2/23)

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER. Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (2/23)

SITUATION WANTED:  MAKEUP ARTIST/NY: Over 20 years experience, including keying several top network and cable TV programs. Competitive rates, resume available upon request. Contact Michelle 917-359-0452  (2/23)

SITUATION WANTED: Creative COPYWRITER. Award-winning, all media, affordable. [email protected]. For FREE samples, visit (2/20)

SITUATION WANTED:  Talented non-fiction PRODUCER/WRITER/DIRECTOR/SHOOTER; network credits; Field and Post; Emmy nominee; reality and development.  [email protected]. LA based (2/18)

SITUATION WANTED:  Need a Video or Spot? Need to engage an audience? See my Reel DIRECTOR /CREATIVE STORYTELLER Seeks Representation, freelance/staff gig. Major Credits, Effectiveness/Awards. [email protected] (2/18)

SITUATION WANTED:  PRODUCTION MANAGER 10+ Yrs of industry experience. Worked for Bravo, Discovery, Animal Planet, TRU & Playboy.Travel exp, multiple crews, cool under fire, on-time & under budget. Please contact: [email protected]  (2/18)

SITUATION WANTED:  Seeking any ENTRY LEVEL WORK in the TV industry in the greater NYC area. Close to 2 years of video and new media freelance experience in NYC + an internship at VH1. [email protected] (2/18)

SITUATION WANTED:  EXPERIENCED TURNAROUND EXECUTIVE/NYC (20+ years)seeks media or broadcast company needing restructuring of finances and/or operations. [email protected] (2/18)

E-mail [email protected] or call Trish Pihonak at 203.926.9878 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.


ABC:   Modern Family [r], The Middle [r], Modern Family [r], The Middle [r], Cougar Town [r], Cougar Town [r]
AZTECA: Laura de Todos, Lo Que Callamos Las Mujeres Edicion Especial, Al Extremo
CBS:   New Adv of Old Christine [r], Gary Unmarried [r], Criminal Minds [r], CSI:NY [r]
CW:    Life Unexpected [r], Gossip Girl
FOX:  Human Target, American Idol
ION:  Ghost Whisperer, Ghost Whisperer, Criminal Minds
NBC:  Winter Olympic Games
PBS:  Faces of America with Henry Louis Gates Jr., National Parks: America’s Best Idea
TELE: El Clon; Perro Amor, Futbol Mexicano: Toluca vs. America
UNIV: Hasta que el Dinero Nos Separe, Sortilegio, Don Francisco Presenta

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