Wednesday, February 16th, 2011

Cynopsis: DIGITAL



Good morning, it’s Wednesday, February 16, 2011, and this is your first early morning digital briefing.  If you would like to read this or any other Cynopsis edition online, click here

To satisfy increasing demand from the magazine and newspaper sector, Apple has rolled out a new subscription service for the iPad offering the same 70/30 revenue split given by Amazon for Kindle subscriptions. In a new compromise with publishers, the company has agreed to allow newspapers and magazines to offer digital subscriptions outside of the app without collecting its royalty cut; for instance as a free add on for existing subscribers or directly through publishers’ sites. Publishers will also be allowed to select the price and length of the subscription term. The news could position Apple to dominate the digital subscription business at least in the short term, as the iPad currently enjoys a 75% market share in the tablet space.


Leading brick-and-mortar bookseller Barnes & Noble issued an open letter urging local Amazon affiliates to join its online program that compensates individual sites for driving purchases to the site. Amazon has been cutting ties with affiliates in several states including Colorado, Rhode Island and North Carolina in its battles to avoid paying state taxes.
CNN has created an awards ceremony for its troupe of over 700k citizen reporters. The first annual CNN iReport Awards, nominated by a team of CNN journalists and producers, will be granted in six categories: Breaking News, Original Reporting, Compelling Imagery (photos or video), Commentary, Personal Story, and Interview. Online voting will be also held for the Community Choice category. Winners will be announced on March 15.
NHL team The New Jersey Devils is launching its “Mission Control” digital command center this afternoon – a hub located in the Prudential Center in Newark encouraging fans to drop in to send and receive social messaging about the team. In more NHL news, the league dropped the price of its NHL Gamecenter Live streaming service to $79 for the rest of the season. (Because almost every team makes the hockey playoffs, 25 of the 30 NHL clubs are still in the race for the Stanley Cup.)


The long wait is over for Boxee fans – the Netflix app enabling Boxee Box owners to view Netflix streaming video titles on their televisions has finally arrived.
Howcast Studios has produced a new web series called “Party Builders” taking a look into successful events and the people who plan them. The show premiers today with new episodes appearing every Wednesday.
How are your virtual ping-pong skills? BackSpin 2011 is an Xbox Kinect-powered ping-pong tournament being held on Saturday, Feb. 26 at General Assembly on Broadway to benefit Child’s Play, a non-profit that provides books, games and consoles to children in hospitals.


Kids-targeted web browser creator Kidzui introduced a new ad platform to go along with its browser with some of the same safeguards applied to the content featured on the site. Offers in the form of coupons, click-throughs and promotional messages are contextually matched to kids’ interests then parents are notified via an email once kids “Like” sponsored content.
Social data-driven ad network RadiumOne has also added Facebook-inspired “Like” buttons to its network in a ploy to make ads more social. When a user clicks on the “Share” button, a small window pops up that will allow the consumer to share the ad through Facebook, Twitter, e-mail and other social media channels. The system then taps into the data people share to match ads with the appropriate audience.


Qualcomm struck a deal with Netflix to enable handsets that run on Google’s Android operating system to playback Netflix’s streaming video. Streaming will be possible on handsets installed with the Snapdragon system-on-a-chip platform.
The FCC’s plan to provide incentives for TV stations to auction off unneeded spectrum could raise $33 billion or more for the U.S. treasury, according to a new whitepaper released jointly by the CTIA and the CEA. The groups estimated that $565 million raised by the incentive auctions would go to help relocate or “repack” TV channels that voluntarily give up their spectrum, pegging the business enterprise value of the spectrum auctioned by TV stations at $1.2 billion to $2.3 billion. 
Cablevision signed a deal with Rovi to license Rovi’s interactive program guide (IPG) intellectual property. The agreement includes a multi-year license for next-generation set-top boxes as well as online and mobile platforms.
Emerging TV network Outdoor Channel has added to its portfolio of sites, online provider of hunting, fishing and shooting content. Terms of the deal were not disclosed.


Smartphone adoption increased in both the U.S. and Europe last year, reaching 27% penetration in the U.S. and 31% adoption in Europe, both 10% increases from a year ago, according to ComScore. Network quality and cost of monthly plan were the top 2 purchase consideration factors for mobile subscribers in both regions. Nokia was the top OEM in the UK, Germany, Italy and Spain, while Samsung took the top spot in the U.S. and France, and also ranked in the top three in the UK, Germany, Italy and Spain. Other findings from ComScore’s Mobile Year in Review included:

  • 36% of mobile Americans and 29% of Europeans browsed the mobile web in Dec. 2010, with access through an app reaching 34% of Americans and 28% of Europeans. Mobile browsing and application usage is growing in the range of 7-9 percentage points per year
  • More than 75% of mobile subscribers in Japan are connected media users (used their browser, accessed applications or downloaded content.) Japan also saw nearly 10% of its mobile audience make a purchase with their mobile wallet in Dec. 2010



Taiwanese handset maker HTC unveiled a pair of smartphones, the ChaCha and the Salsa, equipped with “Facebook buttons” enabling one-click sharing of content including photos, websites, music and check-ins to the subscriber’s profile page.
The company also unveiled its first tablet – the HTC Flyer, an aluminum shielded device that includes both a stylus pen and a touchscreen. The 1.5 GHz processor Flyer, set to launch during Q2, is built around a “Scribe” technology that engineers shortcuts and enhancements into the act of jotting down notes. For instance, a feature called Timemark enables you to capture the audio of a meeting in line with your written notes, so tapping on a word in your notes instantly takes you to that exact place in time in the audio recording of the meeting. The device will also launch with a major studio-supplied streaming video service and a cloud-based mobile gaming service built with OnLive.


MWW Group has hired former Edelman Creative Director Jared Hendler as EVP, Global Director of Digital and Creative Services. Jared will be based in the firm’s East Rutherford, NJ headquarters and oversee its Dialogue Digital practice.
Former Kontera executive Bryan Everett has been tapped as EVP/Business Development and Ludic Labs co-founder Ed Haslam to SVP/Marketing for YuMe‘s video platform and network.
Kids media industry veteran Bryan Mullen joined San Diego-based Kidzui as Chief Revenue Officer.


Hulu has made a deal that greatly bolsters the value of the $8/month Hulu Plus subscription service, particularly if you’re a cinephile. A selection of 150 movies from pedigreed home video label The Criterion Collection has been added to the Hulu Library from the likes of Bergman, Fellini, Kurosawa, Ozu, Renoir, Truffaut and Welles with more to come each month. Movie fanatics won’t have enough to go on here to convince them to cancel their Netflix subscriptions, but Hulu is clearly reaching out to serious audiences with plans to add the commentaries, interviews, essays and other extras to the films that Criterion is so well known for. Hulu SVP/Audience Eugene Wei (ironically) gives a shout out to Seattle’s legendary Scarecrow Video in his blog post about the offering – ironic because it is online services such as Hulu that are killing local video stores. (To be fair, Scarecrow, which boasts one of the world’s most extensive home video selections to rent on formats including laser disc, has survived the onslaught just fine. Seattle folks are willing to go out of their way to support such a local treasure.)

Later – Wayne
Wayne Karrfalt for Cynopsis: Digital

Cynopsis Ad Sales:
Mike Farina – VP/Business Development & Sales – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 203-381-9096 / [email protected]

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here .

JOB OPENING: MOBILE ADVRTSING SALES EXEC/Greystripe Mobile Advertising/ATL: If you have 3+ yrs interactive or mobile advrtsng sales exp you may be our perfect teammate. To apply: (2/24)

JOB OPENING: OUTREACH MGR/HITN-TV/NYC: Oversee local/national outreach for children’s media education initiative. Early childhood education, literacy, fluent in Spanish a +. Apply at: (2/24)

JOB OPENING: MANAGER, CONSUMER MARKETING & MEDIA STRATEGY/National Geographic Channel/DC: Mktg campaigns for off-air priorities. 5+ yrs promo mktg/ ad agency/ media exp. Apply: , FNG0000254 (2/24)

JOB OPENING: SR. WRITER/PROD, CLIENT SOLUTIONS/HGTV/Knoxville, TN: Create innovative content for brand & advertisers wkg w/Ad Sales Mktg & Prgming to drive ratings/revenue. 5yrs promo/commercial exp. #2159 (2/24)

JOB OPENING: AD SLS ACCOUNT EXEC/20TH TV/NY: 4+ yrs sls exp; dev strong relationship w/advertisers, grow existing and new business; prform v. budget/sales; (EOE) for more info/apply: Email: [email protected]  (2/24)

JOB OPENING: PROJECT MANAGER/CORP SIZZLES, NIC CREATIVE ADV/Nickelodeon/NYC: 4+yrs Proj/Prod Mgmt exp in video production, Strng Org & Negotiating skills, TV spot prod exp EOE/M/F/D/AAP. Apply (2/23)

JOB OPENING: DIRECTOR PACKAGED GOODS/Nickelodeon/NYC: 4+yrs Licensing/Marketing in CPG Industry, HealthBeau Cat exp A+, Strng Org/Comm/Negotiation/Presentation skills, EOE/M/F/D/AAP. Apply (2/23)

JOB OPENING: SR RSCH ANALYST/DISCOVERY/NY: 2+ yrs exp Nat’l media rsrch from cable, brdcst, synd or ad agency; Nat’l Nielsen systems & data knwlg a must. Detail oriented/strong written/oral comm skills. # 3024 (2/23)

JOB OPENING: VP, DIST MKTG/DISCOVERY/SS: dvlp & oversee implmnt of all DCI Ntwrk strgy; 8+ yrs exp Mrktg, sls &/or acct mgmt.; 5+ yrs client facing role; cable TV exp strongly preferred. # 3240 (2/23)

JOB OPENING: VP, MTVN STANDARDS & PRACTICES/NICKELODEON/NYC: responsible for implementation of brand consistency & risk mngmnt for all Nickelodeon brands on all platforms. BA deg. pref’d. (2/23)

JOB OPENING: DIGITAL SALES PLANNER/NYC: High paced digital advertising music focused company. We are one of largest music centric companies on web. DIGITAL EXPERIENCE A MUST IN ORDER TO APPLY. Email resume: [email protected] (2/23)

JOB OPENING: WRITER, ONAIR CREATIVE/NICKjr/NYC: 3+ yrs copywriting/brand communication. Relate to a preschooler mindset & develop level. Excellent promo writing/org/comm skills. EOE/M/F/D/AAP Apply (2/23)

JOB OPENING: BUS DEV INTERACTIVE VIDEO / Introduce new hyper-interactive video tech to agencies, ad servers & brands; neg. partnership deals; 3+yrs relevant exp. Resumes [email protected] (2/23)

JOB OPENING: SHOWRUNNER/NYC: Needed for home two construction shows. Must have recent construction show experience as EP or Showrunner. Please send resume to [email protected] (2/23)

JOB OPENING: SR ANALYST/TV Land Programming Research/MTVN/NYC: 2+ yr cable/bcast exp. Strong analytical/numeric skills Advanced Nielsen systems. Attn to details. BA/BS. EOE/M/F/D/AAP (2/19)

JOB OPENING: ACCT EXEC/Universal/NBC Sports/NYC:Maint/growth of existing biz. Dvlp new biz; focus on endemic clients w/in endurance/Olympic sport cats.; 5+ yrs AE/mgr media/brdcst; BA/BS req’d. Res: [email protected] (2/18)

JOB OPENING: RESEARCH ANALYST/(F/T)/CTAM/DC area: seeks FT Analyst to provide rsrch support & assist in study production. Description: . Email: [email protected] (2/18)

JOB OPENING: EDITOR/iNDEMAND/NYC:  HowardTV seeks editor/raw footage, 10-12 shows monthly + original productions/special projects. Show synopses. Bachelor’s +3 yr exp editing in TV/cable. Apply: [email protected] (2/18)

JOB OPENING: RESEARCH & ANALYTICS/iNDEMAND/NYC: Qualitative & quantitative research to support business objectives. Bachelor’s degree +4 yrs exp mngng primary & secondary research in media/entertainment. Apply: [email protected] (2/18)

JOB OPENING: COUNSEL/MTV NETWORKS LEGAL/NYC: handle bus/legal affairs matters across various MTV prgrmng srvces. J.D. & 3+ yrs exp of law practice at ent law firm. CERT, LICENSES, REGISTRATIONS  Apply: (2/18)

JOB OPENING: SR DIRECTOR, PROGRAMMING RESEARCH/MTV/NYC. 7 + yrs TV ratings research/data analysis; Expertise in research methodology, competitive TV landscape & industry trends; B.A req. EOE/M/F/D/AAP apply (2/18)

JOB OPENING: DIRECTOR DISTRIBUTION/Hallmark Channel/New York: 5 yrs exp w/Sales req. Req exp handling MSO accts (pref Top 10) incl. carriage negotiations. See full posting and apply @ (2/18)

JOB OPENING: VP,  LEGAL AFFAIRS/MTVN/NYC:   Draft/negotiate agreements re: dist of broad portfolio of basic cable prgrmng srvcs & related content offerings. 8-10yrs in-house or law firm exp req’d.Apply: (2/18)

JOB OPENING:  REGIONAL MGR, SALES MKTG/NCC Media/LA or NY:  write strategic presentations and effective collateral to support ad sales and business dvlpmnt teams. Apply: or send resume to [email protected] (2/17)

JOB OPENING:  SR PRODUCER, ONAIR PROMOS/Nickelodeon/NYC. 5+yrs Wri/Prod exp & 3+yrs OnAirPromo exp TV, Exp w/LiveAct shoots, Strng Grphx knwlge, Strng Knwlge NICK brand/popculture EOE/M/F/D/AAP. Apply (2/17)

JOB OPENING:  AD SALES ASST DIR RESPONSE/GMC Cable/NY: We are seeking a recent grad w/ previous ad sales/advertising internship exp to asst the direct response & pd prgrmng dept. Strong Excel & multi-tasking a +. Apply: [email protected] (2/17)

JOB OPENING:   ASSOC DIR, BROADCAST MKTG/MSLO/NYC: Direct sales mrktng efforts/branded ent for TV/radio supporting corp rev goals. Req exper: 6-7 years at broadcast network in sales mrktng or nat promo dept. [email protected] (2/17)

JOB OPENING: DIR, ADMIN/MTVN Legal/NYC: Asst SVP, Admin. Prepare/dist guild related contracts. 2-4 yrs bus. admin or ent indexp req’d. BA deg Bus Admin req’d. EOE/M/F/D/AAP. Apply (2/17)

JOB OPENING:  MGR STRATEGIC MKTG & DIGITAL/NYC:  Resp. for all stages of strategic dvlpmnt & execution of revenue generating, digital/multi-platform integrated solutions, online, mobile & emerging platforms. req#987 (2/17)

JOB OPENING:  ACCT EXEC/TV Guide Mag/Chicago: Exp/contacts ent media, pharma, & packaged goods.Increase existing bus, generate new ad rev, dvlp strategic plans, negotiate rates &schedules. Apply to [email protected] (2/17)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SPRING/SUMMER INTERNSHIP CREDITS ONLY:   INTERN/ CG Animation studio Speakeasyfx/Westfield, NJ:  needs detail oriented interns for TV show. Must know MS Office. Hrs are flex. Our website is [email protected] (2/24)

SPRING/SUMMER INTERNSHIP CREDITS ONLY. START ASAP: RESEARCH INTERNS/TWO CATS PRODUCTIONS/NYC: Interns wanted to research and develop new TV show ideas. Please send resumes [email protected] (2/22)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED:CAMERA OPERATOR/LA Based… ABC, E!, MTV, TRUTV Watch my reel at: . I shot clip of the year “The Soup” 2010 “Dunka Doo Balls”. Contact email: [email protected] (2/22)

SITUATION WANTED:ADMIN ASST/ NYC :Professional, driven, well orgnzd administrative asst with7+ yrs exp in a corp atmosphere. Comfortable working in a creative, fast paced environment. Willing to travel. E-mail: [email protected] (2/22)

SITUATION WANTED: ANALYTICAL AE FOR DIGITAL OR TV AD SALES/NY: I assure you that I am qualified, and will prove to be a valuable addition to your firm. 3 yrs in Finance & 9 yrs in Ad Sales. Let’s grow together. [email protected] (2/22)

SITUATION WANTED: Experienced TV Producer with MBA – I have an MBA and 9 years experience as a TV Producer. Ideally looking for a position that integrates content and brands. Also open to other opportunities. [email protected] (2/22)

SITUATION WANTED: ANALYTICAL AE FOR DIGITAL OR TV AD SALES/NY: I assure you that I am qualified, and will prove to be a valuable addition to your firm.3 yrs in Finance & 9 yrs in Ad Sales. Let’s grow together. [email protected] (2/19)

SITUATION WANTED: DOCUMENTARY. PRODUCER, DIRECTOR, WRITER in L.A. Five prime time Emmys. Credits: National Geo, PBS, Discovery, History CH, TLC and MSNBC. Contact email: [email protected] (2/19)

SITUATION WANTED: RESEARCH MGR/NYC: Need data turned into dollars? 10+ yrs attracting advertisers, meeting client needs. Exp w/variety of systems (Nielsen, MRI) and metrics (Live/C3, reach). E-mail: [email protected] (2/18)

SITUATION WANTED: ON-AIR PROMOTIONS/TRAFFIC MANAGER/Austin, TX:  5+ yrs exp including launch of a network.  Masters Cert. in Leadership.  Passion, drive, and organization.  Contact [email protected] (2/18)

SITUATION WANTED : SALES CLOSER in TV, FILM & MEDIA/ NY: 7+ years of Domestic and International experience in Film & TV sales, a powerful sales closer w/ strong Rolodex of clients, sharp professional – email [email protected] (2/17)

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER (NY) Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (2/17)

E-mail [email protected] or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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