A CYNOPSIS MESSAGE FROM DISNEY MEDIA ADVERTISING SALES AND MARKETING GROUP

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Cynopsis: Kids!

2/14/07

Good morning. It’s Wednesday, February 14, 2007 and this is your first early morning Kids! briefing.

Ofcom, the regulator for the UK’s media/communications industries, has begun its kid’s programming review, which will take place over the next several months resulting in a final published report to be released in summer 2007.  Ofcom will research and report on the current state of kid’s TV and other kid’s media in the UK, and the role of public service broadcasting (PSB) in providing content to kids and the extent to which existing TV public services broadcasters have as a group fulfilled the goals of PSB.  Additionally, Ofcom will look at maintaining and improving the quality of PSB content for kids in the future as well as assessing the quantity and quality and current availability of kid-targeted content on each of those services.  In November 2006 Ofcom reported the findings of its multi-year look at food advertising to kid TV viewers and out its support behind a ban of all advertising of junk food to kids under the age of 16 in the UK.

Crest Animation Studios, Ltd., is renaming and expanding the business of its CGI animation studio RichCreat Animation, which will now be known as Crest Animation Productions. Crest has appointed Noah Fogelson as CEO of Crest Animation Productions.  The production entity will now operate as a full service animation studio specializing in development/production of CGI animated properties.  Fogelson will head up the production arm’s growth leveraging a multi-million dollar investment from the D.E. Shaw group that will be used to develop and produce new intellectual properties for TV, the internet, feature films, home entertainment and so on. 

NEW PRODUCTION & DEVELOPMENT

The brothers Wachowski will be filing their upcoming action movie Speed Racer, based on the 1960s anime, in Germany at Studio Babelsberg, per Hollywood Reporter.  The Wachowski’s shot their movie V For Vendetta at the German studio.  The Warner Bros. movie is currently in pre-production and slated to begin filming this May 2007.

MORE KIDS STUFF

BKN New Media Ltd has completed broadcast deals and a European master toy deal for Dork Hunters from Outer Space (36×22′).  Acquiring the animated action/comedy series are GMTV (UK) and RTL II (Germany).  GMTV has picked up both the first and second seasons of Dork Hunters From Outer Space, which it plans to launch on free-TV GMTV1 from 2008.  In Germany RTL II will debut the series on free-TV RTL II in late 2007.  Meanwhile BKN has entered into a pan-European master toy pact with Character Group plc, which will launch products based on the property in late summer 2008.  BKN New Media Ltd is a subsidiary of BKN International AG.

Toronto-based Coneybeare Stories has inked an agreement with PorchLight Entertainment for international TV distribution rights to Monster Warriors, a CGI/Live Action series now airing on Canada’s YTV network and internationally. PorchLight will bring 52×30 episodes to MIP-TV this spring.  Season 1 has already been sold to Australia, Spain, Portugal, Latin America, Singapore, India, Bosnia, as well as other territories in Eastern Europe.

FUNimation Entertainment is making a selection of its anime series available for download at the iTunes Store beginning this week.  Initial anime titles include Desert Punk, Speed Grapher and a retelling of Akira Kurosawa’s Samurai 7.  These titles are for teens and up.

Electronic Arts Inc. has acquired SingShot Media, an online karaoke social networking community.  Terms of the deal were not disclosed.  SingShot will join the EA Sims Division.  Once the deal is completed, SingShot CEO Ranah Edelin and CTO Niranhan Nagar will both serve as VPs for EA.

Lionsgate has extended its agreement with MGA Entertainment by acquiring the exclusive North American home entertainment distribution rights to MGA’s Yummi-Land doll property’s first direct-to-DVD movie, Betsy Bubblegum’s Journey Through Yummi-Land, which will be released in fall 2007.  The DVD will be supported by a new group of Yummi-Land Toys featured in the movie.  Additionally, MGA has inked a number of new licensing deals for its Yummi-Land doll line: Kids Headquarters (apparel); Franco (bedding); Mead (calendars); Saramax (sleep wear); Deco Pac (baking goods); and Modern Publishing (publishing).

Clarification: Nickelodeon has indeed picked up an additional 14 episodes of the preschool series Max & Ruby for air in the US, but have yet to finalize premiere plans for the new season.

Casting Call: Anime Selects and Ziddio.com are looking for a reporter who will relate news from the Tokyo Anime Fair next month for VOD and online video segments for a show produced by Comcast’s Select on Demand. Interested reporters can attend auditions at the NY Comic Con at the Javits Center in New York City on February 24 or 25. Auditions will be conducted at the Anime Selects booth located at Mezzanine Level booth #2. Or, you can upload your video audition clip at Ziddio.com via the “Be a Tokyo Reporter” link. Applicants must be 18 years or older, have a valid U.S. Passport that won’t expire in the next six months, and have a general to expert knowledge of the anime industry and be physically and mentally capable to travel overseas. Details on the assignment can be found at http://www.animeselects.com/ or http://www.ziddio.com/.

MARKETING/LICENSING

Corgi International is at the International Toy Fair in NYC this week showcasing its line of toys based on the upcoming Scholastic Media’s and New Line Cinema’s movie adaptation of The Golden Compass, the first book in author Philip Pullman’s His Dark Materials trilogy.  As the master toy partner for The Golden Compass, Corgi’s toy program for the property includes a range of toys and collectibles in a number of categories: Action Figures – individually packaged detailed likenesses of key characters, Deluxe Action Figures come with one or two figures and kid scaled “prop” accessories; Battling Bears – poseable, articulated with spring-loaded action with removable armor; as well as vehicle playsets, electronic toys, die-cast vehicles and plush toys.  The Golden Compass will be released worldwide on December 7, 2007.

HPG, Hasbro, Inc.’s licensing group, has entered into a licensing deal that will see the debut of an apparel collection in Steve & Barry’s retail stores nationwide this spring and fall 2007.  Under the agreement a range of apparel items, inspired by 12 Hasbro properties, will be produced including T-shirts, hoodies, casual bottoms, sports hats and outerwear.  Hasbro brands included in the deal are Mr. Potato Head, Tonka, My Little Pony, G.I. Joe, Transformers, Candyland, Scrabble, Monopoly, Operation, Magic: The Gathering, and Dungeon & Dragons.

Crocs, Inc. has inked a licensing deal with Warner Bros. Consumer Products for DC Comics themed footwear.  Under the deal, which covers both Crocs and Jibbitz shoe charms and other products, Crocs will design products featuring DC Comics Super Heroes characters including Batman, Superman and Wonder Woman among others.  The new line is slated to be available at select retailers for summer 2007.  Crocs acquired Jibbitz in 2006.

Hit Entertainment expands the arts & crafts and outdoor play offerings for preschoolers with new licensing deals for Thomas & Friends themed products: Mega Brands America (Rose Art) (MagiColor, a color reveal process and Super Draw Art and Dough products); Huffy Corporation (12″ sidewalk bike for boys & girls); PTI Sports, LLC (Multi Protective Pack-bike helmet, elbow and knee pads); Planet Toys (Inflatable Bounce Around, themed Ball Pit)

Mattel will introduce a new group of DVD games for a range of ages based on popular properties in 2007.  New DVD activity game titles include High School Musical 2, Hannah Montana and Jump In!, based on the Disney Channel series and TV movies, and the Disney Pictionary DVD Game.  In addition to the new titles Mattel will release new editions of Screenlife Games’ Scene It? Movie, Harry Potter, Disney and Squabble DVD Games.

Amity Entertainment, which holds the worldwide merchandising and licensing rights to The Big Comfy Couch, has teamed with Commonwealth Toy and Novelty Co., Inc. to re-launch plush toys based on the property.  Commonwealth’s plans include creating a new wardrobe for Comfy Couch’s character Molly, including ballerina and cheerleader outfits.  Currently in development are products with interactive play features for Loonette and Molly.

STONE SOUP

Today marks the launch of Spot The Block, a new joint effort from Cartoon Network and the US Food and Drug Administration that encourages kids and tweens to make healthier food choices by using the information featured on the Nutritional Facts food labels.  The Spot The Block initiative will appear online and in two on-air featuring characters from Cartoon Network’s series such as Foster’s Home for Imaginary Friends.  Additionally, there is a Spot The Block microsite that will include FDA messaging and feature information for kids/tweens to better understand how to read the Nutrition Facts food labels.  Spot The Block is part of Cartoon Network’s Get Animated Program, which aims to get kids active and healthy.

Cold and snowy though it may be in much of the US, ice cream is still a necessity and Dreyer’s Grand Ice Cream Holdings, Inc., is catering to that need and to TV fans by teaming with Fremantle Licensing Worldwide to debut limited edition American Idol ice cream flavors as part of its Slow Churned line of ice cream.  In keeping with the series Dreyer’s is looking to consumers to vote on which of the Idol flavors is the best … and the choices are: Choc ‘N Roll Caramel, Hollywood Cheesecake, Soulful Sundae Cone, Triple Talent and/or Take the Cake.  The limited edition American Idol ice cream flavors are available now through August 31, 2007, with the winning favorite to join the permanent Dryer’s line-up.  More information about the flavors, retailers carrying them and placing their votes, as well as other prizing associated with the promotion, at Slowchurned.com. 

EXECUTIVE MOVES

Noah Fogelson, CEO of the newly renamed Crest Animation Productions, was most recently, EVP and GM at DIC Entertainment.  At DIC he is credited with helping to bring its public offering on the London Stock Exchange’s Alternative Investment Market two years ago.  Previously, he practiced corporate and entertainment law at Greenberg Glusker in LA.

Brian Gladman joins Cookie Jar Entertainment as Director/Consumer Products, Canada.  Gladman will be responsible for generating sales revenue and contributing to the profitability of the company’s Canadian licensing efforts.  He will report to John Gildea, SVP/Consumer Products, Licensing.  Gladman had served as Manager/Sales Promotion and Retail Marketing, Venture Licensing of Canada, where he oversaw the promotional and retail activity for a range of properties (e.g. Sesame Workshop, Sony Pictures) and identifying/implementing promotions with Canadian retailers.

Richard “Rick” Malagodi has been appointed President and COO, Action Products International Inc. Action Products International is a designer/manufacturer of educational and positive, non-violent branded consumer products.  Most recently, Malagodi Co-managing partner , Opus Venture Group, LLC (2003-6).  Previously he was President and CEO, Kid Galaxy, Inc, and co-founded served as CEO, International Golf Footwear, Ltd.

RATINGS

Weekly Top Ten Basic Cable Ad Supported networks, Total Day and Primetime Rankings among K2-11 (000) 2/5-2/11/07 :
Total Day     (000)  Primetime     (000)
NICK°:           1290   DSNY*:           1352
DSNY*:            845   CARTOON:        741
CARTOON:        571   NAN**:            646
NAN**:            360   TOON DIS:        155
ADSM**:          283   DISCOVERY:       88
TOON DIS.:       121   NICKTOONS:      76
NOG/THE N:      113   BET:                  70
DISCOVERY:       62   ANIMAL PLANET: 68
NICKTOONS:       61   ESPN:                61
ANIMAL PLANET: 42   TLC:                   56
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
°Nickelodeon Total Day 6a-11p

Weekly Top Ten Basic Cable Ad Supported networks, Total Day and Primetime Rankings among K6-11 (000) 2/5-2/11/07 :
Total Day (000) Primetime      (000)
NICK°:        682   DSNY*:            1041
DSNY*:       528   CARTOON:         536
CARTOON:   381   NAN**:             484
NAN**:       270   TOON DIS:          83
ADSM**:     195   DISCOVERY:       62
TOON DIS.:   64   BET:                   51
DISCOVERY:  44   NICKTOONS:       41
NICKTOONS: 33   ESPN:                 37
NOGGIN:       30   TLC:                   37
BET:              27   ANIMAL PLANET: 37
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
°Nickelodeon Total Day 6a-11p

Weekly Top Ten Basic Cable Ad Supported Networks, Total Day and Primetime Rankings among Tweens 9-14 (000) 2/5-2/11/07 :
Total Day (000)  Primetime (000)
NICK°:        474    DSNY*:        952
DSNY*:       457    NAN**:        397
CARTOON:   272    CARTOON:   383
ADSM**:     251    MTV:            121
NAN**:       234    DISCOVERY: 110
MTV:             71    BET:              86
DISCOVERY:  69    COMEDY:       81
BET:             53    ESPN:            54
COMEDY:      44    THE N:           49
TOON DIS.:   36    TLC:              49
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
°Nickelodeon Total Day 6a-11p

Live + Same Day Ratings Kids Cable Network Averages (000) for Saturday, February 10, 2007, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1478; K6-11 988; TWEENS 9-14 693
DISNEY CHANNEL:     K2-11 1279; K6-11 765; TWEENS 9-14 562
CARTOON NETWORK: K2-11   658; K6-11 494; TWEENS 9-14 364
TOON DISNEY:           K2-11   163; K6-11   91; TWEENS 9-14   51
Source: MTVN Research from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Sunday, February 11, 2007, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1427; K6-11 1012; TWEENS 9-14 751
DISNEY CHANNEL:     K2-11 1086; K6-11   661; TWEENS 9-14 490
CARTOON NETWORK: K2-11   595; K6-11   420; TWEENS 9-14 261
TOON DISNEY:           K2-11   163; K6-11    88; TWEENS 9-14   51
Source: MTVN Research from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Monday, February 12, 2007, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1127; K6-11 474; TWEENS 9-14 343
DISNEY CHANNEL:     K2-11   833; K6-11 513; TWEENS 9-14 458
CARTOON NETWORK: K2-11   556; K6-11 361; TWEENS 9-14 222
TOON DISNEY:           K2-11   114; K6-11   60; TWEENS 9-14   32
Source: MTVN Research from Nielsen Media Research Data

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Answer to Yesterday’s trivia question: Squidward tried selling his house because of his annoying neighbor. Who’s his neighbor?  SPONGEBOB OR PATRICK    Kudos to: Jeremy Rosenberg-iDeutsch/NY; Jordan Breslow-Media Com US/NY; Kristen Tuinstra-Zonderkidz/Grand Rapids MI; Barb Throm-creative LAB; Lynn Costello-Hawthorne Direct/Phoenix; Bruce Carter-Texas Instruments/Dallas; Sarah Sarles-Union Products Group/ASL Publishing/Artistic Studios Ltd., LLC/San Francisco; Jessie Wan-Radio Disney; Anthony Dente Dream Pictures/Studio City; Kristofer Chun-Zim Squared/LA; Loc RAYSSIGUIER/France; Michael O’Brien-Digital Alchemy Entertaiment/Vancouver; Tristan Homer-9 Story Entertainment/Toronto

Today’s Trivia Question: Which cast member of Growing pains once played the part as Annie in the film Annie, The Royal Adventure? (click here with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Gwen
Gwen Billings for Cynopsis Kids!
2.14.07

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Cyn opsis CLASSIFIEDS – For More classifieds, visit the Cynopsis.com classifieds page here

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JOB OPENING: PROJECT MGR/LIFETIME NY: Point person for multiple integrated campaigns and successful completion of all campaign components across divisions. Apply at: http://www.lifetimetv.com/about/jobs.html (2/21)

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JOB OPENING: DIRECTOR, INTERACTIVE MARKETING/WWE, Stamford, CT Showcase your tech-savvy strategic skills by using the latest, most popular technology sources to market & promote WWE products/svces. 5+ yrs exper. www.wwe-careers.com  (2/21)

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JOB OPENING: SALES PLANNER/Galavision/NY: Generate upfront/scatter plans. Handle all aspects of ongoing deal maintenance/stewardship. Dealmaker/VCI/media experience & Spanish a plus. Apply: galaplanner@univision.net. EOE (2/20)

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JOB OPENING: PUBLICIST /LIFETIME NY: Resp. for all Lifetime Movie Network programming consumer and trade publicity, specifically LMN Original Movies. Apply at: http://www.lifetimetv.com/about/jobs.html (2/17)

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JOB OPENING: MGR STRAT-ANALYST/ Showtime Ntwrks/NY: 3+yr exp Design/exec/interpret analyst. Showtime/competitors sales/mktg activities/industry trnds Strng analytical/comm/organiz. sklls/strategic thinkr showtimejobs@showtime.net   (2/17)

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JOB OPENING: SR RSRCH ANALYST, TNT/TBS/COURT TV, Ad Sales/NY:   Provide research support; create sales positioning. Strong analytical/writing skills req.  3+ years exp req.  Contact: chrissy.eisert@turner.com (2/16)

JOB OPENING: MKTG MANAGER/DIGITAL MEDIA/NBCU/NY: Manager will assist the Dir. to market & increase sales across NBCU properties. Mgr is responsible for creating online & integrated offerings. Apply www.nbcunicareers.com Job#576426 (2/16)

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JOB OPENING: ASSOC. WRITER-PRODUCER/AMC/NY: write, cut spots, support Sr. creatives. Must know movies. Strong writer. Promo exp., reel, avid/final cut skills all a +.  Resumes to: hdnjobs@cablevision.com (2/15)

JOB OPENING:  RESEARCH DIRECTOR, PROGRAMMING/ HGTV/Knoxville: 8 yrs cable networks exp. Strong analytical skills & strategic thinker. Expertise: N-Power, other Nielsen and secondary tools. Recruiter@scrippsnetworks.com # 5850-U (2/20)

SPRING INTERNSHIPS – These positions are for credit only – nobody gets paid here. They are posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at trish@cynopsis.com .

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED —

SITUATION WANTED: PRODUCER / tri lingual, 15+ yrs of experience creating promos, vignettes and commercials for Major Ntwrk & Cable Television, is seeking a similar position in Cable Television or Major Ntwrk. Contact: helciop@hotmail.com (2/21)

SITUATION WANTED: ON-AIR SCHEDULING MANAGER: 23+ years of experience scheduling promos for network, cable and affiliate; seeking a similar position. Email: gbug56@earthlink.net (2/20)

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