Wednesday, February 13th, 2008

Cynopsis: DIGITAL


Good morning, it’s Wednesday, February 13, 2008, and this is your first early morning digital briefing.

Writers, pick up your pens! Hollywood writers are satisfied they will at least get a seat at the table if studios begin feasting on revenues from digital platforms. Members of both the East and West wings of the WGA (92.5% of the 3,775 who voted, to be exact) voted overwhelmingly to ratify the deal hammered out by the guild’s governing boards over the weekend, offering writers mostly flat fees in these early days online distribution. One thing seems certain – if big money does start to come pouring in from streamed shows and movies there will be another showdown three years from now.


NBCU’s Mun2 developed a half hour series premiering on Thursday at 9 pm ET based on content from its website Host Renato Lopez, who looks at the camera a lot like most web hosts, takes viewers through multicultural skits, interviews and interactive features designed to appeal to web savvy young acculturated Latinos.
will launch its first-ever daily web series “Lunchbox” on March 10 during the 2008 South by Southwest (SXSW) Film and Music Festival, which the network and site will cover extensively again this year. Lunchbox, an online news magazine covering trends in music, film, culture and politics, will coincide with the re-launch of and air every weekday on IFC at 12pm ET/PT.
Gamers may interested to know that Electronic Arts officially confirmed the release of the highly anticipated but long delayed Spore on Sept. 7, simultaneously on PC, Mac, Nintendo DS and mobile. is sharing the love with digital Valentines Day cards featuring photos of the stars from hit shows Lost, Grey’s Anatomy and Ugly Betty. The site has also put together a series of video montages of some of the shows’ steamier scenes.
Ebert & Roeper‘s annual If We Picked the Winners special is showing exclusively online this year at and on ticket purchasing site
Outdoor Channel secured digital carriage in WideOpenWest’s Chicago, Detroit, Columbus and Cleveland markets.

~ INNOVATORS & START-UPS ~ is hosting The Ghosts in the Machine contest to help After Dark Films develop a feature length horror film entirely on the internet. Massify offers tools to create and submit story ideas and audition for the movie. One filmmaker will be selected to produce, and four actors will have the chance to star based on community input.


The kid gloves are off. Microsoft has hired proxy solicitation firm Innisfree in anticipation of a bloody battle to replace Yahoo‘s board, reported The New York Post. Innisfree agents have been calling Yahoo! shareholders to gage how they feel about a takeover bid.
officially acquired broadband video company Maven Networks for $160 million. Yahoo intends on combing its display sales force and Panama platform with Maven’s online video platform, which offers HD video hosting, distribution and video advertising.
Yahoo also unveiled a new mobile search tool called oneSearch built on an open architecture that aggregates email, IM, SMS and social networking tools with an integrated address book. T-Mobile signed on to offer the service across its European footprint beginning at the end of March ’08.
The iPhone will soon be able to support Adobe’s Flash format, according to, opening it up to a world of online video content. So far only low quality H.264-formatted video has been viewable.
ThePlatform signed a deal to manage and syndicate online videos for Corus Entertainment, its first Canadian client. Corus’s holdings include kid-themed TreehouseTV and women-targeted WNetwork.
CTAM is conducting a TeleSeminar on Feb. 20 at 12 noon ET to give cable and content executives tips on how to approach the digital transition, to be delivered via satellite to local CTAM chapters.


Animation Collective is producing a series of web toons for Johnson & Johnson to promote its Baby Lotion, featuring the Law & Order: SVU’s Mariska Hargitay as the voice of the baby. Each one-to-two minute short focuses on the mother/child bonding experience, and how that emotional tie is facilitated with a mother’s loving touch while using the product.


Nielsen will begin measuring TV viewing on the PC as part of its regular TV ratings panel by the end of 2008, reports AdAge, the first step toward integrating measurement of the two platforms on a single report. However, so far only half of the eligible households in Nielsen’s sample have agreed to internet measurement.
Multimedia platforms will capture $12.6 billion in ad revenue by 2012 according to a new report from Parks Associates, with broadband revenues accounting for more than $6.6 billion of that total.
A small group of “Natural Born Clickers,” who make up just 6% of the online population, account for 50% of all display click ads, according to a new study from Starcom, Tacoda and comScore. Don’t they have anything better to do?
A new study by Centris of U.S. television households reveals serious “gaps” in digital over-the-air TV signal coverage across the country. Centris examined several large TV markets and exercised models of coverage to determine how many broadcast stations could be received in zip codes within 5-mile intervals of the TV towers in a 60-75 mile radius, corresponding to the FCC-identified service contours. Results revealed little continuous coverage beyond 35 miles.


Tacadoa founder Dave Morgan will leave his post of EVP/Global Advertising Strategy at AOL to pursue entrepreneurial pursuits, after just 3 months on the job.
appointed former programming executive Madison Wharton as Director of Programming & Development and former Maxim marketing veteran Brian Williamson as Sr. Marketing Manager.


The folks at New York-based Fluid and the Boom Design Group have come up with one of those cool, immersive website designs for No, it’s not a political site – it’s an integrated campaign developed by Austin-based GSD&M’s Idea City and producer Lesley Chilcott (An Inconvenient Truth) to encourage consumers to replace their old school screw light bulbs with energy efficient CFLs and LEDs. Three :30 Unscrew America PSAs will accompany the site, beginning to air on Friday in major markets. Incidentally, Austin recently committed to deploying LED fixtures across all municipal infrastructures, joining Toronto, Raleigh, NC and Ann Arbor, MI.


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Later — Wayne
Wayne Karrfalt for Cynopsis: Digital

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JOB OPENING: COORD, PRICING & PLANNING/STYLE-Comcast Nets/NY: 1+ yr industry exp; Resp for tracking inventory, processing MSA posting, oversee EDI & supporting sales staff. Apply: 60506BR EEO/AA/Drug Free (2/20)

JOB OPENING: DIR OF MARKETING/LA: entertainment research co: Implement marketing/PR to sell full line of prod/serv. Degree+min 5 yrs mrktng mgmt w/PR exp Resume/salary hist to (2/20)

JOB OPENING: COUNSEL /iN DEMAND/NYC:  Contract management, copyright & trademark, standards & practices. JD plus 3 yrs cable/entertainment.  Reply:  [email protected] (2/20)

JOB OPENING: ADVERTISING ACCOUNT EXECUTIVE/Cablevision/Wall, NJ: Seeks AE for local ad sales.2+ yrs ad sales exp. pref cable tv, radio, internet adv.  Valid NJ DL.  See full posting and apply to req 5068BR (2/20)

JOB OPENING: PROGRAMMING MGR/TLC/LA: Provide support on range of projects in dev & prod for primetime incl. reviewing materials, cuts, managing production, etc. 5 yrs exp. broadcast/cable. Apply: , #7657  (2/20)

JOB OPENING: PROGRAMMING COORD/TLC/LA: Track/maintain cuts, treatments, show materials, in various stages of dev. & prod. Liaise w/outside prod. companies. 2 yrs exp. in broadcast/cable. Apply: , #7658  (2/20)

JOB OPENING: PRODUCTION  PRODUCTION COORDINATOR(Freelance) AETN, Stamford, CT: Work closely with Production Management to support fast-paced production department. M-F, 9-5 – very administrative. Apply: [email protected] (2/20)

JOB OPENING: ACCT EXEC (3)/Ent. Studios, Inc/NY, LA, CHIC:. Motivated sales talent to mng station sales in first-run TV synd. Strong leaders w/ except’l presentation skills. Time mngmnt & exc PC skills a must. Res to: [email protected] (2/19)

JOB OPENING: SALES ASST/Comcast Nets/NY:  Support AEs w/daily sales activities. Det oriented, MS Office, time mgmt, math skills & Bachelor’s req’d.  EOE/AA/Drug Free. Apply at job req 59701BR (2/19)

JOB OPENING: REGIONAL COORDINATOR /LIFETIME NY: Support the sales efforts of the Distribution and Field Marketing staff and service our affiliated cable systems. Apply at: (2/19)

JOB OPENING: DIR MKTG/G4: 5+ yrs media mktg exp; track record of successful cmpg launches; highly strat & creative pers; exc writing skills; resp for media plans across all platforms (G4’s & bought media) [email protected] (2/19)

JOB OPENING: MEDIA MGR/Nat Geo/DC: Manage media/assets in media/content mgmt environment. 3-5 yrs cable or TV database system mgmt exp. Please apply at (FNG10835). (2/19)

JOB OPENING: MGR, PROMOTIONS/WALT DISNEY INTERNET GROUP/LA: 3+ years marketing/promo exp; track record translating markgt & promo objec. Apply at: and search on JOB ID#: 137078 (2/19)

JOB OPENING: DIRECTOR PROGRAMMING/DIY/KNOXVILLE: Manage all aspects of commissioned programs. Strong writing & story editing skills a must, reality TV exp a+. 3 yrs TV prod exp at major cable net req’d. (2/19)

JOB OPENING: NAT SLS ASST/UNIVISION COMM/NY: Support AE’s & act as liaison w/ stations & clients. Must be highly orgzd, det oriented, & exc comm skills. Word, Excel, PP & Donovan skills req’d. Res: [email protected] EOE (2/19)

JOB OPENING: AUDIENCE DEV. DIRECTOR/ LIFETIME TV NY: provide strategic direction and consulting, for performance-based campaign management, optimization, and ROI. Apply at: (2/19)

JOB OPENING:  AE AD SALES/The Hotel Networks/NY/LA/Chi: Establ & grow ad sls rev. Send res to: [email protected] (2/16)

JOB OPENING:  SVP AD SALES/The Hotel Networks/NY/LA/Chi: Grow nat’l ad sales rev. Bld prtnrshps w/ clnts & agencies.  Send res to: [email protected] (2/16)

JOB OPENING:  SALES PLANNER AD SALES/The Hotel Networks/NY: Support sales team. Send Res to:  [email protected] (2/16)

JOB OPENING:  AD SALES MARKETING COORDINATOR/Hallmark Channel/NY: Support Ad Sales Marketing dept. Min. 1 yr. exp in TV Marketing, Sales or Media. See full posting and apply at (2/16)

JOB OPENING:  RESEARCH INTERNSHIP/Hallmark Channel/LA: Learn about cable television, ratings and programming. Must take for class credit. Available now! Email resume to [email protected] (2/16)

JOB OPENING:  RESEARCH ANALYST/CNN DIGITAL/NY: Support sales across multiple digital platforms. BA, Strong media math, 1+ yrs. exp with Nielsen Online and web analytics products pref’d. Apply: [email protected]   (2/16)

JOB OPENING: PROD MGR/Discovery/MD: 5 yrs prod exp. Knwlg AICP/AICE bids. Knwlg post prod. process incl. technically/logistically. Exc negotiation, multi task, att to detail. Strong PC skills. Apply: req# 7589  (2/16)

JOB OPENING: POST PROD COORD/Discovery/MD: 3 yrs media environ. Knowledge of programming, editing, digitizing, billing/budgets. Excellent multi task, problem solving skills. Strong comp skills.  Apply: req # 7576  (2/16)

JOB OPENING: MANAGER, FINANCE/PBS KIDS SPROUT/Comcast/PHILA.: Looking for your next opp? Have a solid understanding of accounting/budgeting/forecasting and systems? Take next step in career! (2/16)

JOB OPENING: BRDCST BUSINESS ANALYST/NYC: Exp writing use cases &test cases. Media Knwldg 5-7 yrs. Traffic systems exp. is a +. Exp. on integration projects like integration to sales systems is a +. Respond to: [email protected] (2/15)

JOB OPENING: EXEC DIRECTOR NEWS RESEARCH/ABC: Design & conduct strategic research on new programming initiatives & new platforms, develop RFP’s. Apply to: Req 141309. EOE (2/15)

JOB OPENING: SALES PLANNERS/Discovery Communications/NYC: Support Account Execs developing proposals and presentations. Strong communicator. Exp with research, advertising, acct mgmnt. Apply: , Req#7604 (2/15)
JOB OPENING: DIR/AD SALES MKTG (2)/HGTV/NY&KNOX: Dvlp & implement added value sales promotions & Upfront materials, provide support to the National Ad Sales Reps. 5-8 yrs sales promotions req’d. Apply at SCRIPPSNETWORKS.COM (2/15)

JOB OPENING: MGR DIGITAL RSRCH/Disney ABC Media Networks:Rsrch, design, execute, analyze & present findings. Incls ongoing testing of pricing, platform usability, short & long-form. Apply: Req142207 EOE (2/15)

JOB OPENING:  MARKET & MEDIA RESEARCH A.E./NASCAR/Char NC: Sports ratings analysis, market/consumer research, industry wide decision support. Nielsen, NPower & Galaxy a plus; BS w/min 4 yrs. Exp; EOE (2/14)

JOB OPENING:  HR MGR/LA: Provide direct HR support to client groups located in the LA reg’l office; incl’g TLC, Ad Sales, Affil Sales, Bus. Dvlpmnt, & Prod Mngmnt. Apply: Job 7216 (2/14)

JOB OPENING:  EXEC PROD + SR. PROD/NYC:  Branded Ent. Production House filling 2 positions: both need strong web and film or video production, plus budgeting and scheduling skills and great, creative personality. [email protected] (2/14)

JOB OPENING:  DIGITAL RSRCH ANALYST/NBCU, NY: Analyze internal & 3rd party online data to support mktg & sales for Oxygen/ Bravo properties. BA/BS, 2+ yrs exp in media, familiar w/Omniture a plus. #784838(2/14)

JOB OPENING:  MKTG COORD/Lightworks/NYC: Asst mktg dir in creation/mgmt of all materials-incl. trade shows, ads, pr, sales dvlpt, website & e-blasts. 1-2 yrs exp.Organized. Strong Writer. Apply: [email protected] (2/14)

JOB OPENING:  SR DIR/VP Digital Media Assets/AETN Stamford, CT:  Create, drive, execute strategies to efficiently develop media mgt priorities. apply: (2/14)

WINTER AND SPRING INTERNSHIPS – These positions are for credit only – nobody gets paid here. They are posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

SPRING INTERNSHIP CREDITS ONLY: PUBLIC RELATIONS INTERN/LA: Opportunity to learn about publicity via our arts and entertainment clients. Write, pitch and brainstorm with our team. Send resume, cover letter and writing sample to [email protected]  (2/20)

SPRING INTERNSHIP CREDITS ONLY:   PRGRM DVLPMNT & ACQUISITIONS INTERN/Boston: Support prgrm dvlpmnt & acquisitions area of NESN. For college credit. For full description see Send resume:  [email protected] “Prog Devel Intern” in subject line. (2/16)

SPRING INTERNSHIP CREDITS ONLY:   PUBLIC RELATIONS INTERN/WE Tv/NY: Opportunity to learn the mechanics of a major cable network TV comm dept by working w/ the publicists & participate in its daily ops.  Send resume to [email protected] (2/16)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED … Interested in posting your Video Resume?  Contact [email protected] for more information ….

SITUATION WANTED:  SEASONED PROFESSIONAL SPECIAL EFFECTS MAKEUP ARTIST:Offering all services ranging from simple cut and bruise makeups to custom prosthetic work and lifecasting. Contact [email protected] (2/14)

E-mail  [email protected] for rates and specs for Job Openings. 

Interested in posting your Video Resume?  Contact [email protected] for more information ….

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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