Wednesday, December 5th, 2007

Cynopsis: DIGITAL


Good morning, it’s Wednesday, December 5, 2007 and this is your first early morning digital briefing. 

The WGA countered the AMPTP‘s offer with a tiered streaming proposal that will cost the studios $151 million over the next three years, according to stated residual assumptions. It adds residuals for streaming media that ramp up as a show gets more online views with the overall value increasing gradually from $33 million the first year to $68 million during the final year of the contract. (Go to for a breakdown of what each studio will pay.) The olive leaf of the offer drops the WGA’s demand to improve the current DVD rate of return, which the group estimates will save $57 million over three years. However, the guild’s analysis of AMPTP’s Nov. 29 proposal touted as a $130 million over 3 years offer by the studios, estimates the actual increase to be only $32 million over three years – suggesting the two sides are further apart than just $21 million.


In what could be the biggest challenge yet to the iPhone, Nokia will begin releasing “Comes With Music” phones next year that offer unlimited downloads of songs for a year from Universal Music Group. The songs can be played both through the phone or downloaded to a PC for safekeeping, even after the one-year contract is up.
Bravo is developing a reality pilot from Reland Productions around and YouTube personality William Sledd (“ Ask a Gay Man.”) Sledd will submit weekly catty video blogs laced with fashion advice and pop cultural observances, as he contemplates making the leap from his hometown of Paducah, KY to the Big Apple. is launching Hair Drama, an original web series based on We tv’s reality series about Ellin LaVar, hairdresser to the stars which starts its second season on Sunday. The webisodes, produced by Red Moxie, will offer exclusive footage offering further background on Ellin and her staff. is hosting a live interactive blog conducted by best selling author James Patterson today from 5 – 5:30 pm PT, inviting users to submit questions about the hit drama Women’s Murder Club.
VOOM’s Gallery HD network premiered a new original series Behind the Camera, exploring the relationship between photographers and their subjects.


Creative Artists Agency is raising $150-$200 million in capital to invest in digital entertainment start-ups, reports The mega agency will work with Draper Fisher Jurvetson and its founder Tim Draper to identify likely candidates.
Meanwhile, JPMorgan is throwing $200 million of its own into the ring targeting film and television financings, content acquisitions, new industry ventures, and traditional and digital media start-ups.
My Damn Channel announced three new talent signings, each of whom will have their own weekly episodic show or shows.

  • Rap star Coolio will host “Cookin’ with Coolio,” prepping easy to prepare soulful dishes. Dead Crow Pictures is producing
  • A.D. Miles brings “Horrible Place,” produced by Jonathan Stern, a soap opera revolving around an endless depraved party
  • Steve Kerper is launching two series on a new minisite called Carnival of Stuff; “Invasion” is an animated series illustrated by Asterisk about two aliens’ conquest of earth
  • Bed Time Stories,” also from Asterisk, stars another YouTube star Grace Helbig

The site offers artists creative control and splits ad revenue 50/50 with contributors.


The Walt Disney Internet Group acquired for an undisclosed amount, a well-established portal offering information on planning families, giving birth and raising kids. The site joins Disney’s portfolio of parent-focused sites including, and
released its final Flash Player 9 update adding HD video support for playback on the web. NBCU/News Corp. joint venture has released a “gallery” selection of movie trailers and clips showing off the format.
Verizon Wireless‘ open source platform will support Google’s mobile operating system Android, reports Business Week.
Gemstar-TV Guide International, Inc.
signed a multi-year interactive program guide (IPG) agreement with Changzhou Broadcast & Television Information Network Co. Ltd.  As part of the deal, the cable operator based in China’s Jiangsu can incorporate Gemstar-TV Guide’s IPG products and services into set top boxes for its digital cable television subscriber base.


American Eagle Outfitters is streaming a holiday-themed claymation series to promote its line of casual clothing on 77E, a new entertainment platform distributed on, YouTube, MySpace and Facebook. Digital production company Divide Pictures created the series.


A Nielsen survey of 1,500 young adults found that 56% of 18-34 year olds utilize DVRs, the internet, VOD or MP3 players to catch TV episodes they may have missed. The single largest factor that drove awareness of internet-based streaming was not high-speed access at home, but whether the respondents had loaded iTunes on their home PCs.
An average of 30% of those who purchased web-connected HD DVDs such as Transformers or Heroes: Season One accessed the online features, according to Universal Studios Home Entertainment. Transformers generated 80,000 unique users, 31% of whom returned to the web more than once to download additional content.


Telemundo appointed IAB board member Borja Perez to the new role of Yahoo! Telemundo Alliance Leader. Borja will be responsible for synchronizing product, editorial, PR and marketing efforts between the Telemundo and Yahoo! sales teams, reporting to Peter Blacker, SVP/Digital Media, Telemundo.
Reactrix Systems, Inc. named former Insight and Solutions CEO Jim Bell as SVP/Sales Development and Operations. He will work to grow Reactrix’s digital media network, reporting to President Sue Danaher.


MySpace launched Transmissions, a microsite inviting musicians to upload their original music for distribution across the vast social network. Unlike iTunes, artists can set the price they’d like to charge, but MySpace reserves the right to negotiate the revenue split on a case-by-case basis. James Blunt has signed on to be the guinea pig, offering 5 new songs including a brand new single.
Later — Wayne
Wayne Karrfalt for Cynopsis: Digital

Cynopsis Digital Ad Sales:  Mark Bohn- 203- 583-1224 / [email protected]
Classifieds – Trish Pihonak- 203-926-9878 / [email protected]

Cynopsis website – Video Resumes, Extended Classified Ads, Archives, and the Cynopsis Daily Video

CableU – Know Networks Better. Pitch Smarter. Click here

Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here

JOB OPENING:  2 SALES PLANNERS/Galavision/NY: Generate upfront/scatter plans. Handle all aspects of ongoing deal maintenance/stewardship. Dealmaker/VCI/media experience & Spanish a plus. Apply: [email protected]. EOE  (12/12)

JOB OPENING: FREELANCE & POSS FT DESIGNER/3 d/Animator/Viewpoint Creative/LA: Strong design & comm skills, EXP pref’d in Cinema 4d (or Maya), After Effects, Photoshop, Illustrator.Send reel/res/URL to [email protected] (12/12)

JOB OPENING: ART DIRECTOR/Word World, LLC/NYC: 5+ yrs exp.  Branding, digital design, direct mail, print design, video packaging and special projects. Experience in children’s market a plus. Email: [email protected] (12/12)

JOB OPENING: Seeking top notch SR AE for Channel One News-NYC: Must have min. 7+ yrs consultative sales, proven Biz Dev exp; ideally in Broadcast/TV, and/or non-traditional space. see full desc and apply: (12/12)

JOB OPENING: MTV Tr3s Research/NYC:  /BA. 1+ yrs exp resrch/data analy for cable/brdcast. Exp w/ Nielsen (Explorer, NPower, MarketBreaks, StarTrak). Str analytic sk. Bi-ling Spanish a +. EOE/M/F/D/AAP. Apply (12/12)

JOB OPENING: INVENTORY ANALYST /BET, NY: 1-2years experience in sales or traffic; strong analytical skills;Dealmaker,VCI, Excel experience preferred. Email resume to: [email protected] (12/11)

JOB OPENING: PROJECT MGR/ Manage planning and execution of online projects/scope, budget & time tracking, and stakeholder mgt/3 yrs interactive exp as PM. Apply: , Req: 86605. (12/11)

JOB OPENING: AFFIL MKTG MANAGER/qubo/NYC: Manage/execute mktg efforts for affiliate launches, campaigns and trade shows. Prefer 3+ yrs exp, some travel. Send resumes to [email protected]  (12/11)

JOB OPENING: ON AIR MKTG COORD/USA NETWORK/NY: PLAN’G/SCHED’G SECONDARY EVENTS, NBCU BARTER COORDINATION. 1+ yrs exp mktg, adv, or related field. Strong database skills for content mngmnt/scheduling. Res: [email protected] (12/11)

JOB OPENING: NAT’L TV REP – PROG DEPT NYC: High visibility. Deal w/TV nets & syndicators. Good analytical, problem solving & comm. skills. Multi-tasker w/strong writing & math. 1 Yr related exp or recent media grad. [email protected] (12/8)

JOB OPENING: RESEARCH SALES MGR/NY (tivo651): 5 yrs research sales exp /Aggressively pursue & close bus. to meet/exceed quarterly revenue goals. Visit for job desc (12/8)

JOB OPENING: DIR AD SALES RESEARCH/Vh1/NY: Detail-oriented, proactive; provide sales research, materials, create estimates, analyze rtg data. Expert w/Nielsen,  MRI, etc. 8+  yrs Na tl’ TV Rsch. EOE/M/F/D/AAP. Apply (12/8)

JOB OPENING: NETWORK BUYER/ NATIONAL TV & SYNDICATION/Initiative/NY: 2-3 yrs. Network TV buying experience. Supervise 3 assts. Knowledge of Donovan (DDS) or similar. Resume to [email protected], subject “Network Buyer” (12/8)

JOB OPENING: SALES ASST/CABLEVISION/Woodbury, NY:  2+ yrs exp in mrkt, adv or bus related field.  Assist VP and Sales team. Strong Excel and Powerpoint skills. See full posting and apply to req 4906BR (12/8)

JOB OPENING: AD SALES OPERATIONS COORD/National Football League/Culver City, CA: Resolve client issues & work w/ Technology and Product teams to insure that all advertising meets pre-defined guidelines. Submit res to:  [email protected]  (12/7)

JOB OPENING: ACCOUNT DIR AFF SALES/A&E TV/NY: Manage distribution & revenue growth for all AETN products. Lead person in NY Office. BA/BS, 5 + yrs affiliate sales exp at cable or broadcast net. Apply: (12/7)

JOB OPENING: MGR, TECH SVCS/HBO/NYC: Involved in tech aspects of content acquisition, troubleshooting, fixing content issues. Req: TV, post-prod or pre-production bkgrd, knows film elements, min 3-5 years exp. Res to: [email protected] (12/7)

JOB OPENING:  RESEARCH ANALYST/Rainbow Media/AMC/NY: 2+ yrs cable res exp. Support Corp, Sales, Affil, Prog& Mktg team w/data collection & analysis. Nielsen, MRI a +. Rez ref #4809BR (12/7)

JOB OPENING: COORDINATOR, PRICING & PLANNING/G4-Comcast Networks/NY: 1+ yr industry exp; Resp for tracking inventory, assist in training, process MSA posting & supporting sales staff. Contact [email protected]   (12/7)

JOB OPENING: COORDINATOR, PROGRAM PLANNING & ACQUISITIONS/E! Entertainment: See full job description and apply online (12/6)

JOB OPENING:  DIGITAL PLANNER/History/A&E Chicago: Create digital sales proposals, steward accts, service orders & client needs, acct maintenance, assist in presentations. 2 yrs digital plnng exp. Apply: (12/6)

JOB OPENING: MGR, SALES RESEARCH/Disney/N. Hollywood: 5 yrs + Media/Online research supporting online ad sales. Exp working w/ mult 3rd party rsrch tools. APPLY: search for JOB ID: 132016 (12/6)

JOB OPENING:  MARKETING COORD/Int’l Networks, CA: Collaborate/execute ad efforts for affiliate launches, campaigns and trade shows. Prefer 2+ yrs exp. Strong communication skills; Foreign language pref. # 57147BR (12/6)

JOB OPENING: FOX NEWS/BUSINESS SALES PLANNER/Dallas/Fort Worth location: Generate upfront/scatter plans. Handle all aspects of deal maintenance/stewardship, multi-tasker, detail oriented. MS PP a +.  Email [email protected] (12/6)

WINTER AND SPRING INTERNSHIPS – These positions are for credit only – nobody gets paid here. They are posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at  [email protected] .

WINTER INTERNSHIP CREDITS ONLY:  ART DESIGN 8 MKTG INTERN/Big Tent Ent, NY: exp with digital photo editing, mkt research, MS Office, Adobe Photoshop, In Design, and Illustrator; good computer skills. Email: [email protected]    (12/12)

WINTER INTERNSHIP CREDITS ONLY:  MARKETING INTERN/Big Tent Ent, NY: strong MS Office skills, knwldge of mkting and licensing, and good written and oral skills. Email: [email protected]  (12/12)


Interested in posting your Video Resume?  Contact [email protected] for more information ….

SITUATION WANTED: VIRTUAL PROJECT MANAGER:TV production, admin and personal assistant support. Let me make your life easier.  E-mail – [email protected] (12/12)

SITUATION WANTED: Dread networking? Not sure what to say? Hate going alone? You’re missing career opportunities!  For professional networking help – [email protected] (12/8)

SITUATION WANTED:  RENT $$$: Experienced reality producer w/tons of show ideas & NO time to develop them as I’m always working, needs a housing deal & time to develop/sell them. Your company wants ’em: [email protected] (12/8)

E-mail Trish Pihonak for rates and specs for Job Openings.  

Interested in posting your Video Resume?  Contact [email protected] for more information ….

Are you looking for a job? Post your Situation Wanted Ad here — Email Trish Pihonak for specs.

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