Wednesday, December 19th, 2007

A CYNOPSIS MESSAGE FROM YPULSE COLLEGE MASHUP


Ypulse College Mashup
Reaching Today’s College Students with Technology
Thursday, January 31  February 1, 2008 | Sheraton Delfina, Santa Monica, CA

Ypulse.com, the leading resource for youth media and marketing professionals, offers a conference focusing on how college students use technology and what brands and media companies are doing to reach them.

Register at www.mashup.ypulse.com . Save 10% (even on early adopter rates) by using code CYNOPSIS.


Cyn opsis: DIGITAL

12/19/07

Good morning, it’s Wednesday, December 19, 2007 and this is your first early morning digital briefing. 

The FCC voted along party lines to relax media cross-ownership rules in place for more than 30 years. The new rule allows media companies to own both broadcast stations and newspapers in the top 20 U.S. markets, hoping to give relief to ailing papers by allowing them to compete on multiple platforms. The Democrats on the committee also joined with Chairman Kevin Martin to cap cable subscriber ownership at 30%. The cross-ownership ruling was opposed by a group of 25 senators from both parties, who sent a letter a day before the vote warning they would take legal measures against it if it were passed. Meanwhile, a decision on regulations regarding product placement and integration on television was postponed to a later date.
 

~ MULTIPLATFORM CONTENT NEWS ~
 

MTV Games signed an exclusive deal with Jerry Bruckheimer to develop and create a series of original video games, the producer’s first foray into the gaming world. Mr. Bruckheimer will build a game incubation studio with MTV Games, where gaming artists and storytellers will develop new game concepts and properties for distribution across multiple platforms, which may then germinate into future film and TV projects. The deal was brokered by CAA and MTV Games General Counsel George Cheeks. By joining MTV Games with Bruckheimer’s blockbuster track record for creating successful entertainment properties in film and television, both new and experienced gamers can expect what promises to be some of the most entertaining, challenging, and unique games.
 
PBS
launched a channel on Joost featuring episodes of original series such as History Detectives and Scientific American Frontiers, as well as specials from PBS’ award-winning “Empires” collection.
 
Zodiak’s Bullseye Television is splitting its Braindead branded channel on Joost into four. Braindead COMEDY, Braindead CRIME, Braindead SPORT and Braindead REALITY will be launched with an initial programming selection in mid-January 2008. The full lineup will be rolled out over the year.
 
The History Channel’s History.com completed a redesign featuring a cleaner look and an updated video player showing daily 60 sec. “This Day in History” reports by Russ Mitchell of CBS News.
 
Sundance Channel commissioned an additional 5 short films to add to Isabella Rossellini’s “Green P*orno” trilogy about the reproductive life of insects and other creatures. The Saddest Music in the World producer Jody Shapiro will co-direct the shorts with Ms. Rossellini, which will make their debut online and on mobile devices in spring of 2008.  (Editor note: Of course you know what the correct trilogy title here is, but if this word goes out without the added interruptive character, your spam filters will block the delivery of Cynopsis editions entirely. Thanks!)
 
The newly launched MyLifetime.com began a new user generated video contest inviting visitors to upload their own New Year’s resolutions. A panel of judges will award the best “Clean Start Challenge” entries with cash and prizes – the top producer gets $10,000 in cash and a trip to Disney World.
 
CSTV.com launched a new “Going Bowling” feature chronicling the road trips of college football fans to 21 bowl games across the country. The series includes blogs, podcasts, original streaming video and photo galleries.
 
AccuWeather.com introduced a new netWeather Mobile allowing third party mobile websites to offer dynamically updated weather information.


~ INNOVATORS & START-UPS ~

 
National Lampoon signed a deal to distribute comedic video clips on social networking/entertainment site Capazoo.com via a dedicated channel. The subscription-based Capazoo shares revenue with its members by rewarding cash redeemable “Zoops” for music, videos and photos they upload or for friends they bring in.
 
Web telephony service Kadoink has integrated with Bebo’s Open Application Platform, allowing Bebo users to leave live and recorded voice and text messages on widgets that reside on friends’ pages.
 
New Media BC
announced it will produce and present the second annual Fusion Digital Media Venture Forum on Feb. 20and 21, an investment and financing event dedicated to digital media ventures, showcasing the hottest Canadian digital media firms and rising stars.


~ TECHNOLOGY DEALS, MERGERS AND SKIRMISHES ~

 
Lord of the Rings fans got their holiday wish. Peter Jackson and New Line Cinema settled their legal differences over ownership of the LOTR trilogy, meaning the two parties will begin work on the two-part prequel to the tale, The Hobbit. MGM and New Line will co-finance and co-distribute the films (New Line in the U.S. and MGM internationally,) with principal photography tentatively set to begin 2009.
 
Venture capital fund ComVentures has merged with Velocity Investment Group, the digital media-focused investment group founded earlier this year by former AOL CEO Jonathan F. Miller and former head of Fox Interactive Media Ross Levinsohn. The newly named Velocity Interactive Group also announced investments in start-ups NDTV Networks, IndiaTV, Fabrik, Doppelganger and Mixercast.
 
Women’s destination SheKnows.com acquired marriage and relationships portal LovingYou.com, it’s second purchase in a month. SheKnows, which includes families.com, ichef.com and soaps.com, is owned by AtomicOnline.
 
Macrovision acquired entertainment information database and metadata provider All Media Guide Holdings Inc. for an undisclosed amount.


~ DIGITAL ADVERTISING ~

 
Mobile marketing firm SinglePoint reported that it processed 35 million interactive TV transactions initiated by mobile text message users on the AT&T Mobility, Sprint, T-Mobile and Verizon Wireless carriers in Q3 of 2007. SinglePoint’s services include mobile message connectivity and applications such as voting, polling, sweepstakes, contests, alerts, coupons clips and tips.


~ TRENDS, RESEARCH, ETC.  ~

 
The results of Hey! Nielsen‘s “Best Music Blog” contest are in, determined by more than 1,200 user votes. Rock Island, IL-based daytrotter.com took first among 99 sites evaluated.

Daytrotter (daytrotter.com)
Rock Sellout (rocksellout.com)
BBQ Chicken Robot (bbqchickenrobot.com)
Adam’s World (adambernard.blogspot.com)
The World Forgot (theworldforgot.com)


 

~ WEBSITE OF THE DAY ~

 
Rather than contributing to the annual deforestation problem this Christmas, why not help plant a few trees instead? Hispanic-owned interactive agency Nobox has teamed with Maryland-based non-profit Trees for the Future to make it as easy as a click of the mouse. The partners pledge to plant 100 real trees for each $10 gift paid to the site, represented by a virtual pine tree on Fromnobox.com.

Later — Wayne
Wayne Karrfalt for Cynopsis: Digital
12.19.07

Cynopsis Digital Ad Sales:  Mark Bohn- 203- 583-1224 / [email protected]
Classifieds – Trish Pihonak- 203-926-9878 / [email protected]

Cynopsis website – Video Resumes, Extended Classified Ads, Archives, and the Cynopsis Daily Video

CableU – Know Networks Better. Pitch Smarter. Click here


Cyn opsis CLASSIFIEDSFor More classifieds, visit the Cynopsis.com classifieds page here


JOB OPENING: SR. RESEARCH ANALYST/HBO/NYC: BS/BA/3 yrs exp web traffic analy exp w/ Omniture & syndicated traffic sources (ComScore/Nielsen). Detailed/strong comm. skills/multi-tasking. E-mail: [email protected] (#91301BR) (1/4)

JOB OPENING: DIR OF SALES ADMIN/CBS TV DIST/NY: Mng ad sales admin w/ staff of 4 from order thru reconciliation. Finc’l background w/strong Excel, mngrl, & analytical skills pref’d  5+ yrs exp. Res/salary req: [email protected] (1/4)

JOB OPENING: SR PUBLICIST/CourtTV/truTVNY: Pitch primetime series/generate creative media attention/press releases/events/support anchors. 3-5 yrs cable/network/entertainment PR exp. Apply: [email protected] (1/4)

JOB OPENINGWRITER/PRODUCER/G4TV/Los Angeles: To write & produce promos, campaigns, & interstitials. 5+yrs. exp. in On-Air Promo at broadcast or cable network. More information & to apply visit: www.cegjobs.com (1/3)

JOB OPENING:  SALES PLAN’R/BET, NY: Prepare Sales Plans, Mng mult Accts, 2 yrs exp in Cable Sales or buying a must. Detailed-oriented, org’d, multitasker, exc comm & math skills, BA req. Email resume: [email protected]  (1/3)

JOB OPENING:  INTERACTIVE, SALES PLANNER/NY: Work with the Interactive Ad Sales team for Scripps Networks. Must have Sales Planner or Interactive agency experience. Apply by going to our website, www.scrippsnetworks.com    (1/3)

JOB OPENING: SR PROMO PROD/Award winning 2C Media: Seeking high end prod for nat’l TV promo campaigns. Great writing a must, editorial a +! Send reel: [email protected] or 420 Lincoln Road, Ste 389 Miami Beach  FL 33139 (12/22)

JOB OPENING: RSRCH ANALYST/NBCU, NY: Analyze internal & 3rd party online data to support mktg & sales for NBC Oxygen properties. BA/BS, 2+ yrs exp in media, familiar w/ working data sources. www.nbcunicareers.com #784838 (12/22)

JOB OPENING:  MEDIA RESEARCH MANAGER @ RPA: 5+ yrs’ in media research. Will generate data analyses, critical media info, POVs; supervise Analyst. Nielsen, Arbitron, MRI, Scarborough, DDS, Galaxy req’d. Apply @ www.rpa.com . EOE (12/22)

JOB OPENING: RESEARCH PROJECT MANAGER TNT/TBS/COURT TV/NY: Support Ad Sales research projects/trending/positioning/reporting. 5+ yrs media research/advertising/television analysis. Apply: [email protected] (12/22)

JOB OPENING: SERIES PROD/NYC: Oversee prod of a pre-schl animated series, inc. mngng day-to-day ops, guiding creative dir, & ensuring that project adheres to sched/bdgt. PRE-K ANIMATION EXP A MUST. Apply: [email protected] (12/22)

JOB OPENING: SR SALES EXECS/US/UK/FR/Aus: Premiere distrib co. hiring Sr int’l sales execs to manage 5,000+ hrs of TV programming. Must have proven track record, client relationships, entrepreneurial spirit. [email protected] (12/21)

JOB OPENING: ACCT EXEC/Documentary Channel/NYC: Immediate opening. Sr. AE – 5+yrs exp. Emmy winning ntwrk. Concept/integrated sell at client/senior agency level. Top incentive for top performer. Apply: [email protected] (12/20)

JOB OPENING: ASSOC. AD PRODUCER/Oprah.com/Chicago: Write and project-manage online splash pages, sweepstakes and microsites for our sponsors.   See full posting & apply @ www.harpocareers.com (12/20)

JOB OPENING: ANALYST/Fox Brdcstng/LA: Aud Rsrch, Nat’l ratings processing.1-2yrs TV res. exp.& BA deg req’d. Familiarity w/Nielsen my EVNTS/Galaxy, strong org. & comm. skills essential. Reply: www.foxcareers.com / ref: FNG9880 (12/20)

JOB OPENING: ASSOC PRODUCER/Little Airplane Productions/NYC: Oversee all aspects of animated production; development through post. Manage multiple artists©– inventory, workflow and deadlines: [email protected] (12/20)

JOB OPENING: PRODUCTION ACCOUNTANT/Little Airplane Productions/NYC: Oversee all aspects of finance and payroll on several broadcast productions. Must have knowledge of Vista software: [email protected] (12/20)

JOB OPENING: ASSOCIATE MARKETING MANAGER/Scholastic Inc/NYC: 3-5 years experience in book or audio book publishing. Apply online:
http://www.scholastic.apply2jobs.com/index.cfm?fuseaction=mExternal.showJob&RID=3446&CurrentPage=1 (12/20)

JOB OPENING: REGIONAL ACCT DIR /Screenvision Cinema, LA: 3-5 yrs exp, proven media sales performer to develop, present & sell cinema advertising to regional clients, Bachelors req., reg’l travel req. Apply: www.screenvision.com (12/20)

JOB OPENING: SR. DRTV Buyer/Active Int’l in Pearl River, NY (15 miles from NYC): Min 5 yrs exp. in planning, negotiating and buying DRTV req’d. Resumes to: [email protected]  or call 845-732-8943 (1/3)

WINTER AND SPRING INTERNSHIPS – These positions are for credit only – nobody gets paid here. They are posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

WINTER INTERNSHIP CREDITS ONLY:  Fox College Sports, Un-paid internship, for college credit.  Assist with running day to day operations; college sports interest & knowledge.  E-mail  [email protected]  (1/4)

WINTER INTERNSHIP CREDITS ONLY: MEDIA STRATEGY INTERN/National Geographic Channel/Wash DC: You won’t learn this in school! Seeking detail-oriented interns with great computer and organizational  skills. Email resume to [email protected]  (12/22)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED … Interested in posting your Video Resume?  Contact [email protected] for more information ….

SITUATION WANTED:  PROJ/OPS/TRAFFIC MGR/NYC: Prof. 5 yrs cable ntwk on-air promo/brand exp. Mng day-to-day ops of promo projs. Detailed, able to prioritize. Strong organiz skills. Meticulous. Temp or staff. [email protected] (1/4)

E-mail  [email protected] for rates and specs for Job Openings. 

Interested in posting your Video Resume?  Contact [email protected] for more information ….

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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