Wednesday, December 17th, 2008


From live events to original music series,
Fuse surrounds your target on every platform.
On-air – Get inside the only rock, pop and hip hop music network
Online – Interact with members of our social music community
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VOD – Associate your brand with what our audience demands
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For advertising and integrated marketing opportunities, contact Allan Infeld, SVP of Fuse Ad Sales at 646-273-3701

Cynopsis: DIGITAL


Good morning, it’s Wednesday, December 17, 2008, and this is your first early morning digital briefing.

Mac fanboys will have a hole in their social calendars from 2010 – Apple announced that next month’s Macworld conference in San Francisco will be its last. They can no doubt blame the success of social networking, blogs and other digital mediums that make it much cheaper for the company to keep its community abreast of new developments. CES for one should be happy; Macworld has been held at the same time as the consumer electronics confab for years, drawing the Mac faithful away from Las Vegas. Further, Steve Jobs has declined to give the keynote to the last Macworld. (Prepare for reports of Steve’s declining health to begin flying around the net …)


CBS College Sports Network, MaxPreps and CBS Sports will team to offer multiplatform coverage of the T-Mobile Invitational High School Basketball Tournament to be held at Ball State Univ. Dec. 29-30. CBS Interactive’s high school sports site Max Preps will offer replays of the full broadcast of all tournament games, available on-demand 48 hours after the conclusion of each contest. CBS Interactive is reporting significant traffic gains across many of its sites, citing Nielsen Online and comScore census data for November. CBS says and both led competitors in engagement, for instance, registering 11.9 minutes/user and 62.8/user respectively for the month.
MTV Networks’ Nickelodeon Kids and Family Group proclaimed its dominance in the kids and family digital space claiming a monthly average of 131 million visits and an aggregate 2.4 billion minutes spent at the close of 2008, sourcing comScore numbers. Several of the group’s sites set traffic records this year including, Neopets,,, Addicting Games, Shockwave and The-N sites ( and Quizilla.)
Action sports lifestyle network Fuel TV launched a new full episode HD-quality streaming video player on, powered by Move Networks. (Brightcove continues to manage the standard def video on the site.) Available HD shows include the entire second season of The Great Ride Open.
And the winner is … has named 33-year-old Kurt Thomas the winner of its third annual Music City Madness contest, beating out 16-year-old Maddie Georgi of Allison Park, Penn. Over 22 million total votes were cast this year, an increase of 439% vs. total voting last year.
Spanish-language movie channel Cinelatino reveals plans today to launch a comprehensive on-and off-air rebranding initiative beginning on January 1 that will include a new logo, a new on-air look and a new broadband website to launch in early 2009. 
Call for Votes: WLNY TV10/55 in New York is down to 4 finalists vying for the top INDIMUSIC TV independent artist of the season. Go to to view the finalists’ videos and vote for your choice. The Dec. 27 telecast of WLNY’s late night music video show will reveal the winner.


Video streaming company BitTorrent, which was forced to return $17 million in venture financing this past June, completed a refinancing round of $7 million that has drastically reduced its valuation to $28 million, reports TechCruch. The company’s investors include Accel Partners, DCM and DAG Ventures.
Web storage service Wuala, which provides users up to 1GB of free storage for photos, videos and music, released a new web API in alpha format allowing third party developers to create applications for the platform.
Online video venture Strike.TV struck a deal with portal KoldCast TV to allow its professionally-created internet shows to be broadcast on the ad supported portal.
Online video sharing site Dailymotion says it audience has doubled this year, citing metrics from comScore. Dailymotion is averaged 7.3 million U.S. uniques as of Oct. and 36 monthly unique visitors worldwide – each of whom average 10.8 minutes per session.


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Ottawa-based online video ad provider raised an additional C$4.6 million ($3.8 million) in second round financing led by returning investors Celtic House Venture Partners, Tech Capital Partners and EdgeStone Capital Partners. The funding will be used to produce overlays for higher profile content producers. Recent clients include Nettwerk Music Group, Hollywood Records, KidzBop and Transcontinental Media.
Network Digital Signage will be a bright spot in an otherwise down ad market in 2009, according to a new research report from MultiMedia Intelligence. The medium expanded to reach 1.1 million displays in 2008, many of them providing network connections from servers to set top boxes or digital media adapters. Digital signage is being buoyed by the ability to moderate the health of each display, schedule content and advertisements, allow for single-point remote management of a network and provide proof of play to advertisers.


The Chinese government is back to its old tricks of blocking access to web sites that it had allowed access to during the Olympic Games including Voice of America and the BBC, according the Reporters Without Borders group. Furthermore, internet cafe clients are being required to submit to having their pictures taken before using a computer.
AT&T’s U-Verse IPTV service reached a milestone, signing its 1 millionth subscriber across 79 markets in 16 states.
B2B-focused web 2.0 solution provider WorkLight and widget/customizable home page creator Netvibes are teaming up to provide companies with an enterprise-grade widget solution to interface with customers, partners and employees. Tools range from providing secure RSS feeds and targeted promotional widgets to enabling secure transactions.


remained the top internet parent company and brand for November, according to Nielsen online attracting an overall unique audience of 135.2 million. AOL remained tops in terms of time spent per person, averaging 3 hours and 43 min. per user for the month.
Top 10 Parent Companies/Divisions for November 2008
      Parent      Unique Audience (000)    Time Per Person (hh:mm:ss)
1. Google             135,267                       2:02:03
2. Microsoft          126,027                       2:25:02
3. Yahoo!             119,142                       3:16:44
4. AOL LLC             86,308                       3:43:45
5  News Corp.        82,388                       1:36:50
6. InterActiveCorp  66,767                       0:16:26
7. Amazon             65,550                       0:27:33
8. eBay                 65,302                        1:42:14
9. Wikimedia         58,917                        0:18:37
10. NY Times Co.   55,021                        0:19:47
Source: Nielsen Online
Top 10 Web Brands for November 2008 (U.S., Home and Work)
      Brand         Unique Audience (000)   Time Per Person (hh:mm:ss)
1.  Google                   127,656                 1:23:40
2.  Yahoo!                   117,656                 3:17:36
3.  MSN/Windows Live  104,090                 2:13:19
4.  Microsoft                  95,543                 0:45:44
5.  AOL Media Network   86,308                 3:43:45
6.  YouTube                   81,882                 1:01:33
7. Fox Interactive Media 69,838                  1:39:31
8. Wikipedia                  58,335                  0:18:39
9. Amazon                     57,682                 0:25:33
10. eBay                       55,438                  1:43:41
Source: Nielsen Online


Seattle-based outdoor gear coop REI launched a new iPhone app powered by Zumboi geared toward skiers and snowboarders. It provides up to date temperatures, snow conditions and the number of open lifts at over 1800 GPS accesses ski resorts worldwide. There’s also an e-commerce component.
Music streaming app Pandora released a version of its software for Windows Mobile devices.
Prolific mobile games producer Glu Mobile launched a pair of new games for the iPhone and iPod Touch: The Dark Knight: Batmobile Game, co-published with Warner Bros. Digital Distribution, and Bonsai Blast, an original Glu title. (Our two cents: the Batmobile game, which utilizes the devices’ accelerometer to control steering and features some pretty amazing graphics, pales in terms of playability in comparison to other iPhone driving games like Cro-Mag Rally. But it’s only 99 cents, vs. $9.99 for Cro-Mag Rally)


Texas-based Midway Games announced it will lay off 180 full time employees or 25% of its work force, shutter its studio and suspend development of several game titles.
Current TV is upping executive Ofer Shaked to Chief Technology Officer, per Variety. Ofer, whose previous title was CTO, Online, will remain in the company’s San Francisco office and report to CEO Joel Hyatt.


ESPN is ready to roll out a freshly redesigned web portal on Jan. 5 and the network has released the beta version of the site to the general public. Let’s say the move is not a moment too soon for the undisputed leader in U.S. sports, as its traffic numbers have remained relatively flat for the past year according to ComScore’s Media Metrix. The first thing you’ll notice is that there is far less jammed onto the home page, giving your eye an actual fighting chance to absorb the content. The endless number of tabs at the top have been replaced with 7 principle categories (subcategories come up when you wave your mouse over them.) Each major sport still has its own tab below the main menu, with minor ones being relegated to the More Sports category. The old school video player has been swapped out with a 16×9 formatted one and, thank goodness, the autoplay video on the home page is finally gone. You can browse for video by latest (the default setting) by TV show, by sport or by original video. The myESPN option gives you much snazzier customization features, including a cool Flash roll-over that allows you access to your favorite teams, players, sports, or custom headlines. It also provides one-click access to fantasy games – a necessity in keeping fantasy nuts loyal. The redesign was a long time coming; ESPN’s digital team has been working on it for more than a year. But it’s been worth the wait. Users will find the site much easier to navigate and advertisers should enjoy much more impact from their ad placements.
Later — Wayne
 Wayne Karrfalt for Cynopsis: Digital

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JOB OPENING: SEVERAL PRODUCERS AND APs needed for a medical docu. MUST be NYC based. If you can research and book subjects, and truly shoot verite, please send a resume/letter with no typos [email protected] (1/6)

JOB OPENING: SR MGR PROG PUBLICITY/A&E TV/NY: Dev History PR strategies on print/electronic & internet props. Mng Public Affairs & Mktg prtnships & talent. BA & 5+ yrs TV publ cable/b’cast/news. Apply: (12/20)

JOB OPENING: RSRCH ANLYST/Lifetime (LA): Analyze & prdce reprts- daily ratings & compet perfmnce to guide Prgm, Mktg, & Aff Mktg strat. Exp TV Rsrch/data anlyst/Star Trak/Nielsen/math/stats. Res: [email protected] (12/20)

JOB OPENING: RESCH MGR/TLC/MD: Work w/Dir/Int clients to design/manage Net resch efforts, utilizing Nielsen data, other consumer data to develop programming, scheduling, and mktg strats. Apply: #8255 (12/19)

JOB OPENING: RESEARCH STRATEGIST/TLC/MD: Analyzes & reports on Nielsen TV ratings data and market research statistics to support the programming, scheduling and marketing depts. Apply: #8254 (12/19)

JOB OPENING: SR MANAGER/TV SALES & DIST/BBC/NYC: hit sales targets, ID new clients, pitch and conclude deals w/ cbl ntwrks. Scripted & nonscripted programs. To apply, (12/18)

JOB OPENING: SR MANAGER AUD DEV/BBC/NYC: Grow Mrkt for BBC.Com, drive traffic, manage syndication relationships w/ 3rd party partners. Create mrktng & aud dev strat. To Apply, (12/18)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

WINTER/SPRING INTERNSHIP/CREDITS ONLY: ENTERTAINMENT/MKTG & COMM INTERNS/Cynopsis Media/Shelton CT: Asst various depts as needed in advrtsng sales, mktg, & rsrch. Highly orgnzd & reliable Sophomores/Jrs/Srs; Excellent MS Word/Excel skills. Contact: [email protected] (1/6)

WINTER SPRING INTERNSHIP CREDITS ONLY: HR INTERN POST-PROD CO/Burbank, CA: Gain exp. in all facets of HR: Benefits, Recruiting, Employee Relations, Compensation, Training. Submit resume: [email protected] , with HR Intern in subject line. (12/20)

WINTER SPRING INTERNSHIP CREDITS ONLY: MKTG INTERN POST-PROD CO/Burbank CA: Gain exp. in all facets of Marketing: PR, Online, Graphic Design, Copyrighting, Advertising. Submit resume to [email protected] , with Marketing Intern in subject line. (12/20)

SPRING INTERNSHIP CREDITS ONLY: IN SESSION INTERNS/truTV/NY: Assist in production of daytime trial coverage and booking department. Skills: Writing, Computer, Research. Apply online: Req#109741BR (12/19)

WINTER SPRING INTERNSHIP CREDITS ONLY: COMEDY TALENT MANAGEMENT INTERN/ LA: Assist w/ office duties, covering shows, helping run live monthly show. For more info/submit resume, email [email protected] (12/19)

WINTER SPRING INTERNSHIP CREDITS ONLY: Thirteen/ WNET/NY:Daily animated kids’ series seeks interns w/ interest in online educational media and web analytics. Must be available 12-20 hrs/wk. Stipend offered. Res/cvr lttr w/ availability to [email protected] (12/19)

WINTER/SPRING INTERNSHIP CREDITS ONLY: Fuel TV music dept: INTERNS interested in learning about music sprvsn for TV/film. Will learn about licensing, placement, rights & all aspects of how music fits into prod. Resume to: [email protected] (12/18)

SPRING INTERNSHIP CREDITS ONLY: IN SESSION INTERNS/truTV/NY: Assist in production of daytime trial coverage and booking department. Skills: Writing, Computer, Research. Apply online: Req#109741BR (12/18)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: WRITER/EDITORIAL DIRECTOR guts + passion + excellence! tons o’ experience connecting w/all kinds of audiences, all media. FREE COPY @ contact: [email protected] (1/6)

SITUATION WANTED: VP/DIRECTOR NEW MEDIA SALES -Unprecedented SUCCESS building Revenue/Content/Operations/Infrastructure. Creative, solutions based TEAM builder and motivator, Let’s Talk, [email protected] (1/6)

SITUATION WANTED: Facing staff or budget cuts? Freelance MKTG STRATEGIST & PROMOTIONS guru available to supplement your staff. Specialties: branding, promo partnerships, & breakthrough biz dev strategies. Email: [email protected] (1/3)

SITUATION WANTED: DOCUMENTARY PRODUCER, DIRECTOR, WRITER in L.A. Five prime time Emmy Awards. National Geographic on NBC and PBS. Discovery, History Channel and MSNBC. Contact email: [email protected] (1/3)

SITUATION WANTED: FIELD PRODUCER/ DIRECTOR:LA/ Docusoap, Lifestyle, Infotainment,Feature Doc + more. Resonant leader,` keen director/ writer, strong storyteller + showrunner. 8+ yrs. Will travel. [email protected] 917.716.7277 (1/3)

SITUATION WANTED: PRODUCER/WRITER/DIRECTOR (NY) Ultra creative, vast experience, all genres, all networks, reality, major cable, award winning and fun! [email protected] (1/3)

SITUATION WANTED: NATIONAL ACCOUNT SALES MANAGER: Top performing sales professional; Expertise in Business Development/Marketing/Media; Adept at strategy, project management & implementation. CONTACT: [email protected] (1/3)

SITUATION WANTED: Results oriented ACCT MGR DIST/SYND (19 yrs) seeks opp. w/ agency/network/studio/prod. co. Worked@ Disney, Ascent & Visual Data- Resume & client references avail. LA Based [email protected] (12/20)

SITUATION WANTED: TV/ONLINE CFO or VP FINANCE, LA/NYC: Experience spans Financial Analysis, Strategy,M&A and Accounting in cable networks and online. Over 10 years with Disney and MTVN. Contact: [email protected] (12/19)

SITUATION WANTED: BROADCAST DESIGNER..Multiple BDA/ Promax award winner. Art Direction/Motion Graphics/ print / webdesign.  See site at[email protected] (12/18)

SITUATION WANTED: ASSOCIATE PRODUCER or ASSOCIATE STORY PRODUCER (L.A.), 9+ yrs in all aspects of production, exp. in reality, inc. game, & scripted. Valid passport – willing to travel. [email protected] (12/18)

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