A CYNOPSIS MESSAGE FROM CARTOON NETWORK

BEN 10: ALIEN SWARM is an explosive hit for Cartoon Network!

More than 16 Million Viewers over Thanksgiving weekend.*

Click here for the powerful details!

*Source: Cartoon Network Research.Nielsen Media Research. NPower  Live +SD. Period 11/25/09-11/29/09. Cume for 4 total airings (Premiere plus 3 replays): 11/25/09 (7p-8:30p/8:30p-9:46p); 11/27/09 & 11/29/09 (8p-9:29p). Based on 1 min qualifier.

Cynopsis: Kids!

12/16/09

Good morning. It’s Wednesday, December 16, 2009, and this is your first early morning Kids briefing. 

Still basking in the underwater glow of the 10th anniversary of SpongeBob SquarePants, Nickelodeon picks up a new season (26 episodes) of the yellow porous one and his pals. This new order brings the total number of SpongeBob SquarePants episodes to 178.   The new episodes will, of course, feature the original voice cast including Tom Kenny (SpongeBob), Bill Fagerbakke (Patrick), Rodger Bumpass (Squidward), Clancy Brown (Mr. Krabs) and Carolyn Lawrence (Sandy Cheeks).  Additionally, SpongeBob celebrates the holiday season with his new song, Don’t Be a Jerk (It’s Christmas!), performed by Tom Kenny who co-wrote the song with Andy Paley, which is available on the Nick Records’ SpongeBob’s Greatest Hits CD.  A Nicktoons Production, SpongeBob SquarePants is executive produced by creator Stephen Hillenburg as well as Paul Tibbitt (former writer/director on the series), and produced by Nickelodeon Animation Studios.  By the way, if you are looking for SpongeBob you can now also find him on Facebook  ( www.facebook.com/spongebob) and Twitter ( www.twitter.com/happysquared ).

Federal Trade Commission (FTC) is releasing its new booklet Net Cetera: Chatting with Kids About Being Online, which is designed as a guide to help parents as they educate their kids about navigating the internet.  FTC Chairman Jon Leibowitz, U.S. Secretary of Education Arne Duncan, and Federal Communications Commission (FCC) Chairman Julius Genachowski will officially introduce the new guide today at the Jefferson Middle School in Washington, D.C.

MORE KIDS STUFF

Early yesterday morning the Hollywood Foreign Press Association announced the nominations for the 67th Annual Golden Globe Awards, for the year ending December 31, 2009.  There were 15 eligible movies vying for the five nominee spots in the Best Animated Feature category … and the nominees are:

• Cloudy with a Chance of Meatballs – Columbia Pictures and Sony Animation; Sony Pictures Releasing
• Coraline – Laika, Inc.; Focus Features
• Fantastic Mr. Fox – American Empirical Picture; Fox
• The Princess and The Frog – Disney Pictures/Disney Animation Studios; Disney Studios Motion Pictures
• Up – Disney/Pixar Animation; Disney Studios Motion Pictures

Hosted by Ricky Gervais, The 67th Annual Golden Globe Awards will be handed out live on Sunday, January 17 on NBC at 8p.

The Meredith Parents Network announced three new digital content launches:

• A newly revamped Parents.com has added additional interactive content including hundreds of new videos and new interactive planning tools and calendars
• A new Parents Community social network on Parents.com encourages Moms to form groups around topics they’re interested in as well as interact with editors from Parents and American Baby
• The Parents Network also launched a new iPlay and Learn educational iPhone app featuring quizzes, tracing programs, and flash cards for kids of all ages

Target Entertainment Group inks a range of new sales for several kid-targeted animated and live-action series.

• Chapman Entertainment’s preschool animated series Roary the Racing Car has been acquired by Astar Media (Taiwan), which takes seasons one and two (104×10), with ZDF (Germany) picking up season two, and Piwi (France) taking season one.
• Piwi (France) also picks up another of Chapman’s preschool series, Fifi and the Flowertots, taking season two (52×10).
• Target also completes TV deals for Monster Animation’s Fluffy Gardens, with seasons one and two (80×7) going to Jim Jam for its Italian and Pan-European feeds, while Treehouse (Canada) acquires the Fluffy Gardens Christmas special (1×30).
• Target other recent kid programming sales include: 19 Entertainment’s BBC1 live action series I Dream (13×30) to Gulli (France); Big Brother Productions’ The Revenge Files of Alastair Fury (13×30) is picked up by YLE (Finland); and Larry the Lawnmower (195×10) produced by Australia’s Ambience Entertainment is acquired by PBS (Thailand).

Correction: The first music video from Disney XD’s new series I’m In The Band is Band Van and not as it appeared here yesterday.

MARKETING/LICENSING

Activision Publishing and GameMill Publishing have entered into a deal with Cepia, LLC to develop and publish video games based on the new popular hamster toy Zhu Zhu Pets.  The first Zhu Zhu Pets game will be released for Nintendo DS in spring 2010.  The game is currently in development with Black Lantern Studios.  Activision and GameMill will create and market the video games in collaboration with toy maker Cepia, LLC.

Nick Cannon teams with Simon & Schuster Children’s Publishing Division to produce a new multimedia book series to coincide with the TV movie, School Gyrls, which Cannon directed and will premiere on Nickelodeon on February 21, 2010.  Simon Spotlight, an imprint of Simon & Schuster Children’s, launches the publishing program with a movie novelization in February and a movie tie-in scrapbook.  Aladdin Books, another imprint, will publish six original novels based on the three members of the real teen music group School Gyrls, who also star in the movie.  The School Gyrls movie follows the adventures of the three girls at an exclusive, all-girls boarding school.  The group, signed to Cannon’s NCredible Entertainment, will go out on a 10-week nationwide tour with Cannon in the spring 2010 to coincide with the release of their debut album by Island Records.  A second movie is also being planned, as well as a possible TV-series.

CPLG Canada, Cookie Jar’s licensing arm, inks new deals to represent three properties. CPLG Canada will create licensing programs for: The World of Eric Carle across key categories (e.g. apparel & accessories, electronics/online, publishing, stationery/party goods/seasonal, toys and games and HBA products); and ink licensing deals, focusing on TV, DVDs and merchandise, for Kamen Rider: Dragon Knight, for which Bandai is the master toy licensee and interactive partner for the property, and Namco-Bandai is the video game licensee; and will sign licensees for The Monster Factory’s (Not So) Scary Monsters in a range of categories (e.g. plush, games and puzzles, publishing and preschool apparel) for Canada.  Additionally, CPLG Canada signs on two new licensees for Jim Benton’s It’s Happy Bunny that will be available in 2010: C&D Visionary (air fresheners, buttons, button sets, shoelaces, lanyards, patches, wristbands, key chains and magnets, among others); Trends International (posters, calendars, journals, stickers, tattoos, bookmarks and transfers).

In other Cookie Jar news, Imports Dragons, a Canadian toy and game distributor, is named master toy licensee for its property Caillou.  New Caillou product will be available from 2010.

EXECUTIVE MOVES

The Jim Henson Company enters into a long-term deal with Halle Stanford and promotes her to EVP/Children’s Entertainment.  Stanford, who joined the company in 1995, was most recently SVP/Children’s Entertainment. She leads Henson’s development and production of all preschool and kid’s programming for TV, direct-to-video and internet productions in animation and live-action formats. Stanford has worked on several of the company’s well-known properties as an executive producer including the new series Dinosaur Train, Sid the Science Kid, and the upcoming series Wilson & Ditch: Digging America webisodes, all for PBS.  Additionally, she is an executive producer on Pajanimals, which currently airs on Sprout.  Stanford is heading up development on the animated series The Skrumps and The Doozers.

Knightscove Media names Dale Taylor as President of it’s newly acquired US and Canadian kid/youth/family-centric cable and satellite network, KnightTV.  A veteran of family-friendly programming content, Taylor previously served as VP/Programming and Production, YTV (Canada, 1989-97).  Knightscove recently acquired the VOD Kidmazing network from Studio 4 Networks, which is available in 10 million households in the US and Canada via Co, Charter, Dish and Shaw.  Knightscove plans to expand its kids/youth/family-targeted fare offered by Kidmazing beginning in 2010.

RATINGS

Weekly Top Ten Basic Cable Ad Supported networks, Total Day and Primetime Rankings among K2-11 (000) 12/7-12/13/09 :
Total Day      (000)   Primetime       (000)
NICK~:            1290    DSNY*:             1276
DSNY*:             858    CARTOON:          738
CARTOON:         540    NAN**:              671
NAN**:             372    NICK JR:             482
NICK JR:           358    ESPN:                 183
DXD:                167    DXD:                   181
ADSM**:          132    NICKTOONS:          98
ESPN:                62    DISCOVERY:           89
NICKTOONS:      61    BET:                      71
DISCOVERY:       48    COMEDY:               58
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
~Nickelodeon Total Day 6a-11p

Weekly Top Ten Basic Cable Ad Supported networks, Total Day and Primetime Rankings among K6-11 (000) 12/7-12/13/09 :
Total Day        (000) Primetime       (000)
NICK~:               666   DSNY*:             945
DSNY*:              549   NAN**:             497
CARTOON:          330   CARTOON:        485
NAN**:              266   DXD:                 144
DXD:                  117   ESPN:                113
ADSM**:              85   NICK JR:              77
NICK JR:              60   DISCOVERY:         61
NICKTOONS:        39   NICKTOONS:         58
ESPN:                  38   BET:                     47
DISCOVERY:         33   COMEDY:              43
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
~Nickelodeon Total Day 6a-11p

Weekly Top Ten Basic Cable Ad Supported Networks, Total Day and Primetime Rankings among Tweens 9-14 (000) 12/7-12/13/09 :
Total Day      (000)   Primetime      (000)
NICK~:             479     DSNY*:            756
DSNY*:            446     NAN**:            553
NAN**:            319     CARTOON:        356
CARTOON:        227     ESPN:              161
ADSM**:          148     DXD:                116
DXD:                  85     MTV:                  96
MTV:                  72     COMEDY:            91
ESPN:                 64     DISCOVERY:       88
DISCOVERY:        49     BET:                   76
BET:                    46     NICKTOONS:       44
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
~Nickelodeon Total Day 6a-11p

Answer to Yesterday’s Trivia Question:   Invented by George Lerner in 1949 and marketed by Hasbro in 1952, this is the first toy ever to be advertised on television on April 30, 1953.  The toy was originally distributed in cereal boxes, because Lerner couldn’t convince any major toy manufacturers to sell the toy in stores.  Hasbro saw it, and paid the cereal company to stop distributing, and it went into wide production selling to the US market for the first time on May 1, 1952.  and cost a mere 98 cents.  The main part of the toy however, was supplied by parents out of their own cupboards.  What toy is this?   MR. POTATO HEAD  Kudos to: Todd Brock-Burn Draft, Inc./Atlanta; Enid Chaban-Random House Children’s Books/NY; Amie Lozanski-Hasbro/Rumford RI; Deborah Duncan-WIVT WBGH/Binghamton; Erik Nelson-UPROAR!/Dallas; Josh Fisher-Brandissimo/LA; Stephen Stanley-JAKKS Pacific Inc./San Diego; John Mazur-PBS/PST; Candace Irving-Candace Irving & Assoc/Sonoma; Colleen Kennedy-YTV Canada Inc/Toronto

Today’s Trivia Question: This classic toy was originally designed to grab a share of the toy car market. When originally brought to market in 1968, there were just 16 models, with 11 of those designed by Harry Bentley Bradley.  What was this wonderful toy line named?  (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Gwen
 Gwen Billings for Cynopsis Kids!
12.16.09

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