Good morning, it’s Wednesday, December 15, 2010, and this is your first early morning digital briefing.  If you would like to read this or any other Cynopsis edition online, click here. 

Looking to come up with a weapon against a multitude of devices that allow users to stream internet content through their televisions, Comcast has begun testing a new broadband enabled service in the college town of Augusta, GA known internally as “Xcalibur,” reports the WSJ. The device will combine the features of a DVR – accessing recorded shows from subscriber’s authorized channels, as well as add the ability to watch selected web video and comment on what shows their watching via social networks in real time. If that doesn’t get your Spider Sense tingling, the set top is being referred to as “Parker” internally – as in Spider Man’s alter ego.
 

 
The Atlantic Coast Conference (ACC) and local media company Raycom Sports unveil a new online video archive today dating back to 1983, chock full of full-length, classic Tournament and regular season men’s basketball games from all 12 ACC member schools. The ACC Vault is powered by Video platform provider Thought Equity Motion.
 
As the Hollywood Foreign Press Association announced its 2011 Golden Globe nominees it also made a push to expand its presence online and in the social media space. HFPA Digital launched a redesign of GoldenGlobes.org with a live video announcement Tues. morning – new features include HFPA’s news, past winners, interviews, photos and videos to fans. Social touch points can also now be found on Twitter, Facebook and YouTube. NBC will feature a live telecast of the Golden Globes at 5 PM PST and 8 PM EST on Jan. 16, 2011.
 

 
The Bill & Melinda Gates Foundation has awarded PBS with close to $500,000 in grant money to create new, educational content to advance math achievement in partnership with New York City Department of Education’s experimental School of One. New content will be created specifically for the personalized classroom instruction platform, built by So1 and distributed through the PBS Digital Learning Library (DLL).
 
Realtime digital Q&A service ChaCha completed an integration with Gigya‘s social CRM technology to enhance the platform’s social connectivity and engagement. ChaCha.com’s 22 million unique monthly visitors can now share their questions, answers and related content via Facebook, Twitter, Yahoo, Google, Windows Messenger and LinkedIn.
 
Audio Network announced a 100 millionth view milestone of videos featuring music and effects from the Audio Network Production Music Catalogue, used by producers and broadcasters such as the BBC, MTV, HBO, Nat Geo and Discovery. Producers can select from more than 35,000 music tracks across genres.
 

A CYNOPSIS MESSAGE FROM NATPE 2010

 
While 90% of Americans say they pay little attention to online ads, 61% of online users in the U.S. say they notice ads targeted to them and say that such targeting isn’t effective in keeping costs down, according to the results of a new USA Today/Gallup poll. If given the choice, some 47% of the respondents said they would allow only advertising networks that they have specifically authorized to tailor ads to them, with another 37% saying they wouldn’t allow any ad networks to target them.
 
Marketers are beginning to explore a variety of ad formats embedded in Ebook readers, containing videos, banner ads and sponsorships that give away free books, per the WSJ. Researcher Forrester estimates that 7% of U.S. online adult users currently read books (via e-readers, tablets, PCs, smartphones, ect.), with that number expected to double next year.
 
Taboola has expanded internationally in a strategic partnership with Canada-based online news portal Canoe to deploy the start-up’s video recommendation and distribution platform products, Text2Video and Video2Video. Taboola video recommendations are based on algorithms that combine behavioral and contextual data to analyze users’ engagement with the videos they watch and generate real-time predictions.
 

 
Bethpage, NY-based Cablevision Systems Corp. completed its acquisition of Bresnan Communications through a newly-formed subsidiary. The MSO adds systems serving approximately 297k basic cable television subscribers and more than 629k homes passed in Montana, Wyoming, Colorado and Utah.
 
Yahoo enacted its next round of lay offs targeting between 650 and 700 mostly from the product divisions of its US units, as first reported in All Things D.
 

 
U.S. Households now spend as much time on the internet – an ave. of 13 hours/week – as they do in front of the TV, according to a new Forrester Research report. Time viewing online has increased 121% during the past 5 years while TV viewing has remained mostly flat.
 
Android was named the leading new platform that publishers/developers intend to support in 2011 in Millennial Media‘s monthly Mobile Device Index, with iPad and Windows Phone 7 tied for second on the list. Apple’s iPhone and iPod Touch remained the top devices, with Android and Apple tying for smartphone OS share, enjoying 38% of overall impressions. Other findings included:

• Gaming apps remained the leading app category on the network, accounting for 28% of all app impressions with Music and Entertainment finishing #2 with a 22% share
• Automotive apps entered the list of top app categories for the first time last month, more than tripling, as consumers researched new auto purchases and end-of-year promotions

 
Digital Vernacular and other trends: Facebook Memology Trends for 2010 – Worldwide

1. HMU (short for “Hit Me Up”)
2. World Cup
3. Movies
4. iPad and iPhone
5. Haiti
6. Justin Bieber
7. Games on Facebook
8. Mineros/Miners
9. Airplanes
10. 2011

Source: Facebook blog
 

 
Nokia announced that it is delaying the launch of its next generation E7 smartphone until next year, thus missing the holiday season. The E7 is designed to run on the Symbian 3 mobile OS; will feature an 8-megapixel camera; and support both LED flash and HD video capture.
 
CNBC introduced a new CBN Pro desktop market data tool offering real-time global data and news alerts from over 100 exchanges throughout the world. The client app, also available for the BlackBerry, provides live access to CNBC US, CNBC Europe and CNBC Asia Pacific live programming as well VOD access to more than 200,000 analyst and CEO interview clips.
 

 
Bravo Media upped Andy Cohen to EVP/Original Programming and Development. Andy will continue to report to Frances Berwick, President, Bravo Media and will be based in New York.

 
Forgoing a pay model for now, CNN is going global with the wide international launch of a new free iPhone/iPod Touch and iPad apps, securing Lexus as an official launch partner and committing to offering live breaking news video. Users have the ability to toggle between U.S. and International News Preferences to access text stories, blog posts, photos and live and on demand news mobile video and audio. A new “broadsheet” user interface displays up to 350 news stories in a vibrant grid format, offering both a list view of top headlines and visual side show users can scroll or swipe through to navigate. Kudos to CNN for designing a full-featured app to take advantage of the iPad’s more generous touchscreen, rather than just repurposing the iPhone/iPod Touch interface.
 
Later –
Wayne Karrfalt for Cynopsis Digital
12.15.10

Cynopsis Ad Sales:
Mike Farina – VP/Business Development & Sales – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 203-381-9096 / [email protected]

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Cyn opsis CLASSIFIEDS – For More classifieds, visit the Cynopsis.com classifieds page here .

ATTENTION JOB RECRUITERS FOR THE TELEVISION AND ADVERTISING INDUSTRY – send us your contact information so we can begin to build a database for referrals.  We get people all the time around the country asking us for names of local recruiters.  Help us out – send us your contact information, name, company, address, phone, email and fax.  NY and LA are great, but we also need names of firms in Chicago, Dallas, Miami, Atlanta, DC, and elsewhere.  We have people to send you!   Email your info to [email protected].

  JOB OPENING:  CREATIVE DIR/ON-AIR/Lifetime/NY: Create/manage/execute high level mktg campaigns. Strong campaign launch exp. Apply www.aetn.com/careers.html (12/22)

JOB OPENING:  WRITER/PRODUCER/ Lifetime/NY: Conceptualize/write/produce high impact promo launch campaigns. 3+ yrs exp in on-air promo. Strong writing skills. Apply: www.aetn.com/careers.html (12/22)

JOB OPENING:  TEMP ON-AIR DESIGN DIR/AMC/NY: Creative visionary w/7+yr motion gfx exp. Oversee on-air design, produce gfx.  Mgmt/communication skills, good rolodex–all musts. Rez & salary reqmts to: www.cablevision.jobs (12944BR) (12/22)

JOB OPENING:  CREDITS PRODUCER/Stamford, CT: Night shift -produce reformatted credits Lifetime aetn.com/careers https://www.abso.com/jobboard/Default.aspx?JOBBOARDID=618&JobDetail=85469 (12/22)

JOB OPENING:USA & SYFY SALES RESEARCH ANALYST/NBC UNIVERSAL/NYC:Support Sales positioning of USA & Syfy. Strong interest in TV Research, Knowledge of Excel/PowerPoint.Apply @ [email protected] (12/22)

JOB OPENING:  EVENTS/TOUR MANAGER/NYC/Multimedia Co:  Exp. mgr to run all aspects of 100-city promotional tour for in-house marketing team. 6-mo. assignment managing vendors and local in-market staff. [email protected] (12/22)

JOB OPENING: SENIOR COORDINATOR, TRAFFIC/SIRIUS XM Radio/NYC: Handle copy assignments, manage daily format changes against traffic logs. 2-3 yrs traffic exp req’d. EOE/M/F/D/AAP. Apply at http://www.sirius.com/careers (12/21)

JOB OPENING: MARKETING COORD/iN DEMAND/NYC: Support planning/execution of on-air/online & off-channel marketing plans. Degree in Mktg/Advert & 1+ yr exp with media preferred. Apply: [email protected] (12/21)

JOB OPENING: DIR, PRGRMNG & DVLPMNT/GAC/NASH TN: Dvlp prgrmng concepts for internal/external prod . 7 yrs hands-on TV prod exp in variety of formats (studio, field, mag, doc, etc) Full info/ apply: www.scrippsnetworks.com #2034 (12/18)

JOB OPENING: DIG SALES PLAN’R/ACCT MGR/NBC/NYC: Mng daily partner relationships & sales processes to gty Sales team hits rev goals. Cover all dig brands across NBCU. Apply: http://www.nbcunicareers.com/ Job ID# 1286227 (12/18)

JOB OPENING: ASSOCIATE MEDIA DIR/PHD Media/NY: Lead a media planning team in strategy development & overall administration of client media needs for a major entertainment client. Send resumes to: [email protected] (12/18)

JOB OPENING: DOCUMENTARY PRODUCERS/EDITORS/COORD/LA: Producers needed w/strong story/journalism skills for doc series. Exp Coord/editors also needed. Reply w/pos in subject line to [email protected] www.luminantmedia.com (12/18)

JOB OPENING: SCORING TICKER PRODUCER/GOLF Channel/ORLANDO: 5+ yrs in stats & graphics exp. preferable/strong writing skills/Sports knowledge required. Resumes @ [email protected]  Comcast EEO/AA/Drug Free Workplace (12/17)

JOB OPENING: RESEARCH ANALYST/Fuse/NY:  Create custom presentations to support all Ad Sales efforts. Strong data comm skills req’d. 2+ yrs exp w/Nielsen Toolbox & syndicated research systems. Rez to [email protected] “RA” in sub (12/17)

JOB OPENING: DIRECTOR, TRADE MKTG/Syfy Network/NYC: Responsible for directing all stages of strategic develop., creative execution, & production involved in marketing Syfy to the advertising community NBCunicareers .com Req# 1287863 (12/17)

JOB OPENING: CNBC.COM INVENTORY MGR/NBC/NYC:  Resp for processing inv related requests determine inv levels/usage patterns; coord w/sales planning team in discussing allocation & pricing considerations. www.Nbcunicareers.com Job#1280400 (12/17)

JOB OPENING: ACCT EXEC AFFILIATE DIST/GSN/NY:  BA/BS 3+years exp cable network. Relationships w/ MSO’s. Heavy Travel. Send res + CL to [email protected]   (12/17)

JOB OPENING: SLS AC/BBC/NYC:  Work w/ internal & external contacts to provide sales support, internal reporting & agency coordination. Excellent communication skills. apply: www.bbcamerica.com/employment.jsp (12/17)

JOB OPENING: ACCOUNT MNGR SLS/BBC/NYC: Gen rev & deliver to target, dev rltnshps & biz w/ agencies/clients. Must know US media landscape. Apply: www.bbcamerica.com/employment.jsp (12/17)

JOB OPENING: SNR MGR IT/BBC/NYC: Key contact for staff, lead dev of tech strat, support biz units, maintain systems. www.bbcamerica.com/employment.jsp to apply (12/17)

JOB OPENING: OPS MGR/BBC/NYC:  Manage workflow b/w CS team & Tech Services, ensure delivery of assets and compliance of CS edit systems, software versions & media management. To apply: www.bbcamerica.com/employment.jsp (12/17)

JOB OPENING: FREELANCE JR WEB DESIGNER/BBC/NYC: Dev & maintain internal & external web designs. To apply: www.bbcamerica.com/employment.jsp (12/17)

JOB OPENING: EDITORIAL DIR/BBC/NYC:  Drive strategic direction of CS team, provide feedback on scripts/pieces. To apply: www.bbcamerica.com/employment.jsp (12/17)

JOB OPENING: DIR COMMUNICATIONS/Miami:  cover all channel activity in Latam, position channel in consumer & trade press, event org etc. Must have exp in Latam & media industry. To apply: www.bbcamerica.com/employment.jsp (12/17)

JOB OPENING: CREATIVE ASST/BBC/LA: Provide research, creative concept dev & artwork for new projects/games. Apply: www.bbcamerica.com/employment.jsp (12/17)

JOB OPENING: ASSOC VP MRKTNG/BBC/NYC/BBC:  Lead mrktng for BBCA, manage 4 ppl, determine & Deliver mrktng strat. 5-10 yrs exp, strong communication skills. Apply: www.bbcamerica.com/employment.jsp (12/17)
 
JOB OPENING: AFFILIATE SALES ASST/NYC/BBC:  Sales support/admin. Learn ropes of affiliate sales and media industry. Must be detail oriented and highly motivated. Apply: www.bbcamerica.com/employment.jsp (12/17)

JOB OPENING:   SR DIGITAL MARKETING MGR/Music Choice/NY:  Develop online mktng/social media strategy and execute online/social/mobile mktng programs for Music Choice. 6+ years online mktng exp. required. http://tinyurl.com/2esubou (12/17)

JOB OPENING: SALES PLANNER/NYC:  All planning facets of media campaign orders, update plans/customize presentations, send materials,order input,reconcile contract/order discrepancies, steward accounts [email protected] (12/16)

JOB OPENING: MKTG SOLUTIONS MANAGER/G4/LA: Job respond. include ideation and execution of multi-platform integration/sponsorship programs. 3-4 yrs exp. in TV mktg/ad sales. Expert in PowerPoint. Apply  [email protected] (12/16)

JOB OPENING: ACCOUNT EXECUTIVE/TV Guide Online/NY: AE w/5+ yrs digital ad sales exp a must. Multi-platform sales exp preferred. Competitive salary commensurate w/ exp & excellent benefits program [email protected] (12/16)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

WINTER/SPRING INTERNSHIP CREDITS ONLY:  Intern will learn Production Assistant duties at the same time honing their writing, producing, and editing skills with Creative Directors. Should have major related to television/film. [email protected] (12/22)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: MEDIA SALES/MARKETING STRATEGIST/NY: Extensive exp in all forms of media. print/digital/OOH. Smart consultative seller. Can identify new niche mkts & use analytics to generate revenue. Contact: [email protected] (12/22)

SITUATION WANTED:  RESEARCH DIR/SALES STRATEGIST – 20+ yrs media, Nielsen, Hisp, research, sales, and presentation experience. Email: [email protected] (12/22)

SITUATION WANTED:  EXECUTIVE ASSISTANT position film/tv (NY) 10 years experience: Interned for a President, Executive Assistant to SVP/VP/film director/celebrity [email protected] (12/17)

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER (NY) Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (12/17)

SITUATION WANTED: NEED A BUDGET DONE?? LINE PROD/EIC – 10+ yrs. exp- budgets done in all formats TV & Features Accurate, Reasonable fast turnaround. Email:  [email protected] (12/16)

E-mail [email protected] or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.
 

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