Wednesday, December 12th, 2007



From the Producers
of “Ice Road Truckers”
and “Deadliest Catch”

Twister Sisters
A WE tv Original Series
Tuesdays at 10pm/9c

Cynopsis: DIGITAL


Good morning, it’s Wednesday, December 12, 2007 and this is your first early morning digital briefing. 

NBC Universal added another platform for its download-to-own content – SanDisk‘s flash memory aided Fanfare service scheduled to launch in January. Fanfare is yet another PC to TV device that simplifies the transfer of content by allowing video to be downloaded to a USB drive then walked over to the TV. NBC was attracted by SanDisk’s proprietary fingerprinting/DRM technology as well as its willingness to offer flexibility in terms of pricing and packaging, according to Jean-Briac (JB) Perrette, President, NBC Universal Digital Distribution. (These were concessions, of course, that Apple was unwilling to make.)


Set top box-based digital download service Vudu, currently in beta, began offering 20th Century Fox Television shows such as 24, Prison Break and Family Guy as a la carte offerings, available in standard-def for $1.99/per episode. The titles are the first TV content to be offered by Vudu, which has branded itself as an HD video service for those tired of waiting for the HD DVD format war to be fought. Vudu also released The Borne Ultimatum yesterday, day-in-date with the DVD.
Comcast Entertainment Group’s The Style Network launched, a destination built to offer women tips on fashion, beauty, lifestyle and home. The site is presented in blog format, using celebrities and interactive applications as hooks.
Program Partners launched a series of online games, sweepstakes, videos and other interactive features for Merv Griffin’s Crosswords as part of a user-friendly microsite designed for inclusion in station affiliate websites.
CMT continues to integrate user participation from with its programming. Online fan votes will determine the winner of this year’s CMT Music Awards on April 14, 2008, beginning Feb. 5 after the nominees are announced. More than 4 million votes were cast for Music City Madness 2 according to CMT, the network’s 2nd annual user generated talent search.


Online video syndication service Clip Syndicate signed an agreement to distribute video from Scripps Networks’ brands including HGTV, Food Network, DIY Network, Fine Living and Great American Country (GAC).
Salty star interviews from will become featured segments on Warner Bros. Domestic Television’s Extra twice weekly, reports TV Week. Sensitive ears needn’t worry, though. WBDT will bleep out the inappropriate.
Ad-supported indie music service SpiralFrog announced it has licensed its 1 millionth track for free download. The PC-only service also offers a library of more than 3,500 music videos.


IAC’s introduced a new privacy control allowing users to empty their search requests from their own PCs as well as the company’s servers. Google has been widely criticized for holding on to this data for months and sometimes years. Unfortunately, Ask still relies on Google for some of its text-based searches, so the opt out won’t wipe the slate completely clean in these instances.
Too bad. The hilarious “Here Comes Another Bubble” video featured on Monday has been ordered down off YouTube due to a copyright claim. The Richter Scales singers thought they were protected by the parody clause of the copyright statue, according to WSJ’s Boomtown blog. The song is still available on the Richter Scales website.


Tis’ the season for top 10 lists and Nielsen Online‘s digital tracking services released a number of them yesterday. Here’s a breakdown of top 10 websites and top buzz-earning TV programs, keeping what we know about the challenge of measuring unique users in mind.
                Top 10 Websites in the U.S.
Rank       Brand               Ave. Monthly Unique Users (000)
  1         Google                              110,002
  2         Yahoo!                              108,111
  3         MSN/Windows Live                95,501
  4         Microsoft                             94,856
  5         AOL Media Network               91,653
  6         Fox Interactive Media            64,648
  7         eBay                                  59,586
  8         YouTube                             49,815
  9         Wikipedia                            45,496
 10        Apple                                 43,495  
Source: Nielsen Online, Netview, data from Jan-Oct. 2007
      Top 10 TV Programs “Buzzed About” Online
Rank         TV Program                          Buzz Index
  1           My Name is Earl                       100
  2           American Idol                           55
  3           Grey’s Anatomy                        43
  4           The Simpsons                          40
  5           West Wing                              37
  6           The Oprah Winfrey Show           34
  7           Lost                                       30
  8           Sex And The City                      22
  9           House                                     21
 10          Battlestar Galactica                   20
Source: Nielsen Online, Buzzmetrics, data from Jan. 7- Dec. 10 2007
Google’s share of U.S. searches continued to climb in Nov. according to Hitwise, with the search engine accounting for over 65% of all searches. Yahoo’s share was 21.21% while MSN’s share fell to 7.09%.


MTV Networks formed a new sales unit to consolidate its digital ad and marketing efforts within in a single division. The Digital Fusion team, which will handle both existing digital inventory and up-and-coming products such as widgets, online video, games and virtual products, will operate within MTVN’s Digital Advertising Group and be led by Jason Witt, SVP & GM, Digital Fusion. Jason will report to Nada Stirratt, EVP, Digital Advertising, MTVN.
Digital content management and ad company MediaSpan relocated its online services unit from San Clemente to Irvine, CA. The move comes several months after MediaSpan moved its corporate headquarters from North Carolina to Ann Arbor, MI also to take advantage of a strong technology resource pool.


Just when we all thought strike talks were dead in the water, unveiled a “New Economic Partnership” proposal proclaiming it “the greatest document since the Magna Carta.” But wait a minute – it’s a fake. That’s not AMPTP. org, the official Alliance of Motion Picture and Television Producers site that looks just like it. The spoof is yet another attempt by the writers to use digital media to get their message out, but this one may go too far for some.
Later — Wayne
Wayne Karrfalt for Cynopsis: Digital

Cynopsis Digital Ad Sales:  Mark Bohn- 203- 583-1224 / [email protected]
Classifieds – Trish Pihonak- 203-926-9878 / [email protected]

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here

JOB OPENING: GREAT! MKTG COORDINATOR/Nashville & Atlanta: Passionate about radio, TV, event planning & promotion? Enjoy creative collaboration? Help WOW our GREAT! clients. 2+ yrs exp. Ask for Job description: [email protected]    (12/19)

JOB OPENING: SR. DRTV Buyer/Active Int’l in Pearl River, NY (15 miles from NYC): Min 5 yrs exp. in planning, negotiating and buying DRTV req’d. Resumes to: [email protected]  or call 845-732-8943 (1/3)

JOB OPENING: SALES EXEC/NYC:  Sponsor multimedia content. Min. 3 years exp. Know how to prospect & close, superior communication and multitasking. Send cover letter & resume to: [email protected]  (12/19)

JOB OPENING: CONTENT PROD/Fisher-Price Brands/NY: Exp req’s incl BS Deg w/ 3-5 yrs exp in content design for toys, software, interactive games, CD-ROMs, web etc.  Full description/apply: Our Company/Career Page on (12/19)

JOB OPENING: ACCT EXEC/Documentary Channel/NYC: Immediate opening. Sr. AE – 5+yrs exp. Emmy winning ntwrk. Concept/integrated sell at client/senior agency level. Top incentive for top performer. Apply: [email protected] (12/19)

JOB OPENING: ASSOC. AD PRODUCER/ Write and project-manage online splash pages, sweepstakes and microsites for our sponsors.   See full posting & apply @   (12/19)

JOB OPENING: ONLINE MEDIA SUPERVISOR/NYC: 3+Online media planning/buying exp.; Proven ability to manage an internal team of Media Planners; Entertainment industry client exp. a PLUS! Contact:  [email protected] (12/18)

JOB OPENING: MGR/DIR /Brand Strategy Team: Dvlp original digital content experiences within the NBC portfolio site:NY/NJ & Burbank, CA: apply job #784234, 784230, 784227 (12/18)

JOB OPENING: VP of  THEATRICAL MARKETING/Screen Media Films/NYC:  Develop/execute marketing plans; Monitor budgets; oversee all theatrical PR. Min 3 yrs experience. Send resume to [email protected] (12/18)

JOB OPENING: RECRUITMENT MGR/Discovery/NY: Recruiter/HR Gen to mng full life cycle efforts; identify/acquire talent for Ad & Affil Sales, Corp Dev, E commerce, Educ, TLC, Animal Planet Ntwrks. Apply: Req#6200  (12/18)

JOB OPENING: Seeking MEDIA BUYERS in NY with 1-5 years agency experience.   Excel benefits: 401K, Pension, Medical & Dental Send Resume to: [email protected] (12/18)

JOB OPENING: INVENTORY ANALYST /BET, NY: 1-2years experience in sales or traffic; strong analytical skills;Dealmaker,VCI, Excel experience preferred. Email resume to: [email protected]. (12/18)

JOB OPENING: FREELANCE PROMO WRITER/PRODUCER/TLC/LA: Requires Writer/Producer with excellent writing skills. Highly conceptual. Reels & resumes: Discovery, Attn: HR, 10100 Santa Monica Blvd, suite 1500, Los Angeles, CA 90067.  (12/18)

JOB OPENING: RECRUITMENT MGR/Discovery Comm/MD: Requires Recruiter/HR Generalist to screen candidates, interview, and refer suitable applicants for open positions in assigned client groups. Apply: Req#5722. (12/18)

JOB OPENING: Seeking top notch SR AE for Channel One News-NYC: Must have min. 7+ yrs consultative sales, proven Biz Dev exp; ideally in Broadcast/TV, and/or non-traditional space. see full desc and apply:  [email protected] (12/18)

JOB OPENING: MEDIA PLANNER/Disney/N. Hollywood: BS in, Media or related field. 5 yrs + media or Exc PC Skills, Exp working w/ Atlas, DART ,Point Roll and Eye blaster pref’d. APPLY: search for JOB ID: 133265 (12/15)

JOB OPENING:  MANAGER AD SALES TRADE MKTG- TV LAND/MTVN-NY: BA; 5 yrs mktg exp. Creative thinker w/ strong proj mgmnt sk; highly organized. Understands brand mgmnt, advtg, promos, resrch. EOE/M/F/D/AAP.  Apply (12/15)

JOB OPENING: LIFETIME: MEDIA CRD (LA): Perf file bsed mdia mgmnt, srvice reqs for edit sess, dup ordrs, & prep shpmts. Avid proj, ISIS strge, mdia protectn, diag ops, bck-up, archive, & tpe libry. Apply: [email protected]   (12/15)

JOB OPENING: SENIOR W/P CSTV/NYC: Conceptualize, W/P & Direct on air promo campaigns to launch & support prog., games & ntwk initiatives. 5- 7+ yrs on air exp. College sports enthusiast & creative thinker a must. Res: [email protected] (12/15)

JOB OPENING: SALES ASSISTANT/Hallmark Channel/LA:   Work w/ VP & AE to service and maintain agencies and clients on daily basis. See full posting and apply at (12/15)

JOB OPENING: WEB PRODUCER (Freelance) /Hallmark Channel/LA: Creative strategy & mgmt. and on-time, delivery of small to large-scale web-based projects. See full posting and apply at (12/15)

JOB OPENING: WEB DESIGNER (Freelance) /Hallmark Channel/LA: Maintain and create the online identity & marketing materials for the Hallmark Channels. See full posting and apply at (12/15)

JOB OPENING: RESEARCH ANALYST/Hallmark Channel/NY: Analyzes standard and custom reports on all Nielsen systems; MRI and or/Simmons databases.  See full posting and apply at (12/15)

JOB OPENING: TRAFFIC COORDINATOR/Hallmark Channel/NY: Edits daily broadcast logs; executes agency traffic instructions; maintains commercial inventory. See full posting and apply at (12/15)

JOB OPENING: DIR OF CONTRACTS/CBS TV DIST/NY: Mng ad sales admin w/ staff of 4 from order thru reconciliation. Finc’l background w/strong Excel, mngrl, & analytical skills pref’d  5+ yrs exp. Res/salary req: [email protected] (12/15)

JOB OPENING: SALES EXEC/NeuLion/LI: ( new media sales experience preferred. Must be able to prospect, qualify and close new opportunities. Content Delivery Network (CDN) exp a plus. Email Res to [email protected] (12/15)

JOB OPENING: DIR, OPS/ LIFETIME/LA: Oversee tech, creative, client srvc, & admin ops for Post Prod facility. Post prod exp w/ mgmnt/proj plan’g skills. Asst client proj, & liaison to NY & Eng Dept.Apply: [email protected] (12/14)

JOB OPENING: RESEARCH ANALYST/MTV Tr3s/NYC: BS/BA. 1+ yrs exp resrch/data analy cable/brdcast. Exp w/ Nielsen (Explorer, NPower, MarketBreaks, etc). Str analytic sk. Bi-ling Spanish a +. EOE/M/F/D/AAP. Apply (12/14)

JOB OPENING: ACCT REP/RSRCH ANALYST/LA:  Role uses Return Path Data (RPD) for TV audience ratings for interactive svcs. RPD is the cutting edge of audience analysis allowing second-by-second reporting. Apply at (12/14)

JOB OPENING: ASST, RSRCH/Comcast Networks/NY: Media ind exp pref; Asst in creating reports, maintain Nielsen prog names, retrieve audience data, maintain rsrch library, maintain dept calendars/sched. Contact [email protected] (12/14)

JOB OPENING: PRODUCER, SHOWS/VH1.Com/NYC: 4+yrs prod online media exp, Strg multi task/time mgment skills, Strg Microsoft Word, Visio, Adobe skills. Knwldge of brand/digital prgrming. EOE/M/F/D/AAP. Apply (12/14)

JOB OPENING: MANAGER OF DEVELOPMENT for TV host and his prod co/LA: Must identify commercial ideas & talent. Strong contacts. Previous development exp a must. Hands-on production exp preferred. Email: [email protected] (12/14)

JOB OPENING: BRAND MGR/CNN (NY): 5-7+ yrs exp in brand mgmt; MBA preferred. Will research market/consumer trends, analyze client brand strategies, develop strategic positioning. Apply online via , Req# 91872. EOE (12/14)

WINTER AND SPRING INTERNSHIPS – These positions are for credit only – nobody gets paid here. They are posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at  [email protected] .

WINTER INTERNSHIP CREDITS ONLY: ADV & PROMO INTERN/LIFETIME, NY: Cable net mktg dept & prod. Rsch, logging, assist post, and runs. Strong MS Office skills, comm. bkgrd, and good written/oral skills. Min 2-3 days/wk. Email [email protected] (12/19)

WINTER INTERNSHIPS CREDITS ONLY:  TALENT AGENCY INTERN/LA: For those interested in learning more about the inner workings of a talent agency. Min or 15/hrs/week. Email cover letter & resume to:  [email protected] (12/15)


Interested in posting your Video Resume?  Contact [email protected] for more information ….

SITUATION WANTED: Seeking agent or representative for new children’s brand, The Lunchbox Bunch. Please visit for more details. Contact Kathy with inquiries at [email protected] (12/19)

SITUATION WANTED: 11 yr old boy-actor looking for part in TV show. Exp’d dedicated, remember lines in a second, work well under pressure, living in NY but can travel on moments notice. Plz visit me at my web site (12/18)

E-mail Trish Pihonak for rates and specs for Job Openings.  

Interested in posting your Video Resume?  Contact [email protected] for more information ….

Are you looking for a job? Post your Situation Wanted Ad here — Email Trish Pihonak for specs.

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