Wednesday, August 8th, 2012

Cynopsis: Kids!

Good morning. It’s Wednesday, August 8, 2012, and this your first early morning briefing.

DreamWorks Animation and a group of Chinese partners unveil plans that includes co-producing the next Kung Fu Panda animated feature film, expected to release worldwide in 2016, and creating movie studio and an entertainment destination in Shanghai Xuhui. Also announced was the new joint venture, Shanghai Oriental DreamWorks Film & Television Technology Co., which will focus on film and TV production. The first feature-length animated film solely created by Oriental DreamWorks is expected to be distributed worldwide in 2017. After its initial feature film, Oriental DreamWorks plans to release one to three event films every year. With the goal of becoming the largest animation production hub in China, Oriental DreamWorks aims to have 2,000+ animation movie and TV professionals working at the new venture over the next several years. The new Dream Center, a multi-cultural and entertainment destination that will reflect the “new Shanghai culture” and draw tourists and locals, will cost about US $3.2 billion to create and will be located in Xuhui and is set to open in 2016. Dream Center “envisioned to be comparable to New York’s Broadway and London’s West End,” and will feature a place called Dream Walk, the world largest IMAX screen, and a central theater area and interactive animation exhibition  as well as hotel, restaurants, high end shopping areas. Oriental DreamWorks is a joint venture established by China Media Capital (CMC), Shanghai Media Group (SMG), Shanghai Alliance Investment, Ltd. (SAIL) and DreamWorks Animation (DWA). The Chinese companies will hold a majority stake of approximately 55% in Oriental DreamWorks, while DreamWorks Animation will hold approximately 45%. Disney also previously announced that it is developing a Disneyland theme park attraction in Shanghai, which will open around the same time.


Meta Golding joins the cast of Lionsgate‘s new movie The Hunger Games: Catching Fire, based on Catching Fire, the second book in Suzanne Collins’ trilogy. Golding will take on the role of Enobaria, a former tribute from District 2, who in the story is best known for the brutal and disturbing way that she came to win The Hunger Games. Golding has had guest star roles on CSI, Criminal Minds, House, and Cold Case. Directed by Francis Lawrence, and produced by Nina Jacobson’s Color Fore in tandem with producer Jon Kilik, The Hunger Games: Catching Fire will release November 22, 2013.




Cynopsis: Digital Measurement Summit: Video ROI, Illuminated
November 14 | JWT, NYC | 12-6pm

Join us as we bring together top thought leaders from every facet of the online video landscape, from research firms and technologists to executives from brands, agencies, TV and online networks to debate and evaluate the solutions toward establishing cross-platform measurement standards.

More info + registration coming soon…
For sponsorship information: Mike Farina, VP Sales & Marketing: 203-218-6480


Ruckus Reader announces the worldwide English language release of three digital interactive mobile storybooks, iReaders, based on PBS Kids Go!’s popular math-centric TV series Cyberchase for the iPad. This first Cyberchase Ruckus Reader titles include The Hacker’s Challenge (available for free download), A Perfect Score and Unhappily Ever After — are for independent readers and helps kids with decoding and comprehension skills and enriching their vocabularies. Each iReader includes video and integrated, age-appropriate story-driven learning activities and games within the context of the story to further the plot. Activities include a word hunt, “what’s wrong with this picture”, “catch a falling object”, and mazes that help kids learn word recognition and reading comprehension. Designed for kids 5 and older, the Cyberchase series and website are produced by Thirteen/WNET New York Public Media, and the series airs on 300+ public TV channels nationwide. In addition, Ruckus iReaders offer parents with a digital report card providing direct, actionable feedback on their child’s mobile reading.

In the UK, the Royal Society for the Prevention of Cruelty to Animals (RSPCA) is teaming up with Scholastic Children’s Books for a special line of RSPCA animal-centric books, including fiction and non-fiction titles as well as annuals, for kids 7 and older. The partnership will also include a series of sticker books for younger kids. Under the deal, the books will be published over the next two years, beginning with the first-ever RSPCA Annual, which will include sections such as a day in the life of a veterinarian, true animal rescues, and posters, puzzles and games, for holiday 2012. Then, beginning in January 2013 Scholastic will launch a series of stories based on real-life animal rescues: Little Lost Hedgehog; Puppy Gets Stuck; and Lamb All Alone. Each story will feature fictional characters, but tell a true story of the RSPCA’s involvement in an animal rescue. Additional stories will be published each season. The non-fiction line will launch in January 2014 with the first title, All About…, these books will provide kids with advice and information about caring for various animals from cat and kittens and dogs and puppies to horses and ponies, as well as other smaller pets. Each title will feature the RSPCA logo on the front along with the message “Buying this book helps the RSPCA save animals’ lives.” Additionally, Scholastic will donate a minimum of about US $.25 to the RSPCA for each book sold.


Disney XD is set to launch its new animated series Randy Cunningham: 9th Grade Ninja beginning with a special preview episode, titled Last Stall On The Left, on Monday, August 13 at 9p, followed by the series premiere Monday, September 17 at 7p. New episodes of Randy Cunningham: 9th Grade Ninja will debut on the network Monday through Thursday at 7p. The new series will also receive promotion support including the preview episode of Randy Cunningham: 9th Grade Ninja, Last Stall On The Left, will be available on Saturday, August 11 via Watch Disney XD. Following that episodes preview on DXD, on August 13, it will be available on iTunes as a free download. Additionally, is launching a Randy Cunningham: 9th Grade Ninja page featuring a new side-scrolling platformer ninja action game, Randy Cunningham: Punchocalypse, and on August 29, the site will introduce Enter the NinjaNomicon activity (, where players can take control of Randy – and access a special power that can be used in the aforementioned game. Finally, Friday-Sunday, September 14-16, Jason Dolley and Bradley Steven Perry (Good Luck Charlie) will host the nightly programming lineup on Disney Channel during which they’ll give viewers a Randy Cunningham: 9th Grade Ninja sneak peek and highlights of the series.

Nickelodeon will air Nick News with Linda Ellerbee, Animals? Show Me The Money, on Sunday, August 12 at 9p. The episode takes a look at animals at the zoo, the circus, horse races, and rodeos across the US and discuss is it fair for humans (animals ourselves) to use other animals for our entertainment.

DHX Media inks a deal for the fourth season of the animated series Martha Speaks to broadcaster British Columbia’s Knowledge Network, while the broadcaster’s BBC Kids (Canada) acquires the stop-motion animated series Rastamouse. BBC Kids is a Canadian English-language channel owned by Knowledge Network Corporation and BBC Worldwide. Based on the Rastamouse books by Genevieve Webster and Michael De Souza, the preschool-aimed Rastamouse series was commissioned by CBeebies (UK). A Rastamouse Company Production, Rastamouse is produced by Three Stones Media, in association with Wales’ Dinamo Productions, London-based Little Roots and DHX Media, the latter handling worldwide TV sales (excluding the UK) and global licensing and merchandising. A co-production from WGBH Boston and DHX Media, which airs on PBS Kids, Martha Speaks is based on the popular books by Susan Meddaugh. DHX Media represents worldwide TV and home entertainment rights for Martha Speaks outside of the US.

DeNA, an internet company focused on social games, e-commerce and other web services for mobile devices and PCs, and Marvel Entertainment introduce Marvel: War of Heroes, which will launch soon exclusively for mobile devices on DeNA’s Mobage social games platform. Featuring original art by noted Marvel artists and a new narrative, Marvel: War of Heroes, which will be available as a free download on iOS and Android devices this fall, and offers card-battle action that is suitable for kids and tweens. Consumers can pre-register for Marvel: War of Heroes now at  Those that pre-register will receive a special limited edition card featuring a Marvel character for in-game use. In Marvel: War of Heroes, players play as a S.H.I.E.L.D. agent and team with Marvel Heroes to battle evil. Players recruit classic characters including Spider-Man, Hulk and Iron Man, evolve and combine powers and abilities to build stronger teams and challenge the dangerous foes. New characters and events will be added on a regular basis.


Weekly Top Ten Basic Cable Ad Supported networks, Total Day and Primetime Rankings among K2-11 (000) 7/30-8/5/12 :
Total Day      (000)   Primetime     (000)
DSNY* :        1129     DSNY* :       1526
NICK° :           945     NICK JR°°:      581
CARTOON:       691     NAN** :        303
NICK JR°°:       440     DXD:             259
DXD:              252     ADSM** :       245
ADSM** :        199     NICKTOONS:   134
NAN** :          187     SPROUT***:   112
SPROUT***:      99     DISCOVERY:     58
THE HUB:           58     TEENNICK:       48
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
The Sprout network became publicly measured as of November 1, 2010.
°Nickelodeon Total Day: Mon-Thurs 7a-8p; Fri 7a-9p; Sat 6a-10p; Sun 6a-8p
°°Nick Jr is not an ad supported cable network, unlike most of the others in this listing

Weekly Top Ten Basic Cable Ad Supported networks, Total Day and Primetime Rankings among K6-11 (000) 7/30-8/5/12 :
Total Day     (000)  Primetime     (000)
DSNY* :        799     DSNY* :       1143
NICK° :          579     NAN** :        231
CARTOON:     470     DXD:             203
DXD:             204     ADSM** :      162
NAN** :        142     NICK JR°°:      107
ADSM**:       137     NICKTOONS:    90
NICK JR°°:      100     ANIMAL PLANET: 59
NICKTOONS:     79     TEENNICK:      42
TEENNICK:        50     DISCOVERY:    35
ANIMAL PLANET:  35     THE HUB:      28
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
The Sprout network became publicly measured as of November 1, 2010.
°Nickelodeon Total Day: Mon-Thurs 7a-8p; Fri 7a-9p; Sat 6a-10p; Sun 6a-8p
°°Nick Jr is not an ad supported cable network, unlike most of the others in this listing

Weekly Top Ten Basic Cable Ad Supported Networks, Total Day and Primetime Rankings among Tweens 9-14 (000) 7/30-8/5/12 :
Total Day      (000)  Primetime      (000)
DSNY* :         651     DSNY* :         864
NICK° :           458     NAN** :         267
CARTOON:       352     ADSM** :      205
ADSM** :       225     DXD:              172
NAN** :         209     MTV:               87
DXD:              181     NICKTOONS:     67
TEENNICK:        65     TEENNICK:        62
MTV:               64     ANIMAL PLANET: 51
NICKTOONS:     61     COMEDY:           45
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
The Sprout network became publicly measured as of November 1, 2010.
°Nickelodeon Total Day: Mon-Thurs 7a-8p; Fri 7a-9p; Sat 6a-10p; Sun 6a-8p
°°Nick Jr is not an ad supported cable network, unlike most of the others in this listing

Live + Same Day Ratings Kids Cable Network Averages (000) for Saturday, August 4, 2012, 6am-11pm, ranked by K2-11:
DISNEY CHANNEL:      K2-11 1141; K6-11 778; TWEENS 9-14 627
NICKELODEON° :        K2-11 1000; K6-11 631; TWEENS 9-14 400
CARTOON NETWORK** : K2-11   562; K6-11 393; TWEENS 9-14 303
DISNEY XD:              K2-11   278; K6-11 210; TWEENS 9-14 141
NICKTOONS:            K2-11   122; K6-11   70; TWEENS 9-14   63
°Nickelodeon Total Day: Mon-Thurs 7a-8p; Fri 7a-9p; Sat 6a-10p; Sun 6a-8p
**Cartoon Network & Adult Swim share channel space ADSM airs Sat.-Thurs. 9p-6a
Source: Disney from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Sunday, August 5, 2012, 6am-11pm, ranked by K2-11:
DISNEY CHANNEL:      K2-11 1060; K6-11 795; TWEENS 9-14 663
NICKELODEON° :        K2-11   822; K6-11 535; TWEENS 9-14 375
CARTOON NETWORK** : K2-11   509; K6-11 361; TWEENS 9-14 265
DISNEY XD:               K2-11   252; K6-11 203; TWEENS 9-14 146
NICKTOONS:             K2-11   147; K6-11   78; TWEENS 9-14   58
°Nickelodeon Total Day: Mon-Thurs 7a-8p; Fri 7a-9p; Sat 6a-10p; Sun 6a-8p
**Cartoon Network & Adult Swim share channel space ADSM airs Sat.-Thurs. 9p-6a
Source: Disney from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Monday, August 6, 2012, 6am-11pm, ranked by K2-11:
DISNEY CHANNEL:      K2-11 1203; K6-11 854; TWEENS 9-14 702
NICKELODEON° :        K2-11 1119; K6-11 765; TWEENS 9-14 564
CARTOON NETWORK** : K2-11   777; K6-11 535; TWEENS 9-14 402
DISNEY XD:               K2-11   290; K6-11 234; TWEENS 9-14 187
NICKTOONS:             K2-11   124; K6-11   94; TWEENS 9-14   73
°Nickelodeon Total Day: Mon-Thurs 7a-8p; Fri 7a-9p; Sat 6a-10p; Sun 6a-8p
**Cartoon Network & Adult Swim share channel space ADSM airs Sat.-Thurs. 9p-6a
Source: Disney from Nielsen Media Research Data



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Answer to Our Last Trivia Question: In the first Bugs Bunny cartoon, what character tried to kill him? Elmer Fudd of course. Kudos to: Fred Petrosino-JBG/NY; Jerry A. Kapner-Kapner Group/Montclair, NJ; Sarah Funk-Disney/NYC; Hank Bordowitz-The Bordowitz Media Werx/Ridgewood NJ; Mike Patterson-Turner Digital/Chicago.

Today’s Trivia Question: What were the first three cartoons to appear on Nicktoons? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Gwen
Gwen Billings for Cynopsis Kids!

Denise O’Connor: Group Publisher, Media Entertainment

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Cynopsis CLASSIFIEDSFor More classifieds, visit the classifieds page here .

JOB OPENING: WRITER/PRODUCER/Pac-12/SF: Resp for producing creative content for on/off-air marketing platforms incl promos, szle clips, launch campngs, shoot scripts, image campngs (8/15)

JOB OPENING: DIR, STRATEGIC INSIGHTS, MKTG RSRCH/GSN/LA: primary rsrch leader, aud engagement specialist, multi-platform expe, Nielsen sys knwldg, mktg or agency background a +; 5+ exp; [email protected] (8/15)

JOB OPENING: DIR, RESEARCH/GSN/LA: Strong Nielsen system knwldg, responsible for tracking, forecasting and competitive analysis, all digital rsrch, multi-platform exp a +, ; 5+ exp; Apply: [email protected] (8/15)

JOB OPENING: EXECUTIVE DIRECTOR RESEARCH/OUTDOOR CHANNEL/LA,CA: Head of resch funct; provd anlytcs; make recomndtns to top mgmt; degree & 7-10 yrs resch exp in TV ind reqd; apply at EOE,M/F/D/V (8/15)

JOB OPENING: RESEARCH MGR/CAFEMOM/NY: Res. studies for ad prgrms, update synd. res. reports, ad hoc reports for mgmt insight. 3+ yrs exp; exp w/comScore or Nielsen NetRating data; Excel, PPoint. More at (8/14)

JOB OPENING: SENIOR APS/NYC: Seek 2 SR APs for PBS/feature doc. 3+ yrs serious journalism exp. req’d. Strong booking, archive, investigative, research, driver’s license, and good story sense. Res/cov letter to [email protected] (8/14)

JOB OPENING: SALES PLANNER/WB Digital Media Sales/NY: Generate online sales plans under the dir. of VP, Sales and ADs. Creates research-based presentations for sales team to utilize in client/agency meetings. Apply here (8/13)

JOB OPENING: DIR, L&BA/A+E Networks/NY: Negotiate, draft and manage all stages of programming deals. 5+ yrs relevant industry exp. #135069 @ (8/13)

JOB OPENING: VP, COMMUNICATIONS/MTV/NYC: 10+ yrs exp in Corp Comms/PR or Media Relations; extensive exp. in media industry, particularly entertainment & music; B.A req. EOE/M/F/D/AAP apply (8/13)

JOB OPENING: ACCT MGR/ONLINE SALES/PCH/NYC: Dev & maintain adv & sponsorship deals & build proposals & media plans req. exp 3+ yrs working w/online ad sale space email res to [email protected] (8/13)

JOB OPENING:  DIRECTOR, STRATEGIC PROGRAM PLANNING/NBCUniversal/BRAVO: Responsible for Program Planning and Scheduling for linear platform and program acquisitions. Strong Research background is a plus. #6056BR (8/10)

JOB OPENING:  SENIOR PROJECT MANAGER/BRAVO DIGITAL: 7+ yrs of experience in digital project management. Monitor project risk and define scope. PMP certification and a passion for pop culture is a plus. #5495BR (8/10)

JOB OPENING: MKTG & RSRCH DIR/TVG/NYC: Ad sales resrch on prgm perfmce & ntwk hghlghts. Dvlp resrch concpts 4 promo mtrls. Kwldg of syndictn, natl ratings, sales prm & sftware. Media/entmt indstry req, BA/BS pref [email protected]  (8/10)

JOB OPENING: TEMP ASSISTANT/CREATIVE SERVICES/Crown Media/ Studio City: Perform administrative duties and provides support for Executives and CS team… More info & apply: (8/10)

JOB OPENING: EXEC PROD/History/NY : Create, develop & oversee quality Prgmng on the Net. Strong development & show runner skills. 5+ yrs prgmng exp in a media environment. Apply: (8/10)

JOB OPENING: DIG RSRCH ANALYST/A+E NETWORKS/NY: Utilize synd resources (Nielsen Online, comScore) to address ad sales rsrch req’s; compile/analyze data for reports; 1-2 yrs dig media exp; More info/apply: (8/9)

JOB OPENING: DIR, PROMOTION PLAN’G/HBO/NYC: dvlp on-channel promo plans optimizing promot’l inventory & freq across all linear channels & platforms. 7+yrs exp. TV/cbl ntwrk or agency mngng on-air/media plans (8/9)

JOB OPENING: RESEARCH ANALYST/REELZ/Albuquerque: 1+ years Nielsen systems exp. Join one of the fastest growing networks and work directly with the head of programming research. Apply [email protected] (8/9)

JOB OPENING: Established NYC PROD CO is expanding its reality development dept. Seek several DEV EXECS with rolodex, proven track record selling shows, finding characters and writing. [email protected] (8/9)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

FALL INTERNSHIP CREDITS ONLY: INTERNS /Pink Sneakers Productions/Orlando: A one-stop, all-inclusive prod co creating entertaining, high-quality prgrmng. [email protected] (8/15)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at [email protected].

SITUATION WANTED: EXP’D SPORTS SPONSORSHIP AND MKTG PROFESSIONAL/(LA/SF): 3+ years of exp on the agency/team/client side in sales, client mngmnt & sponsorship roles. Strong analytical/project mngmnt skills. MBA. Email [email protected] (8/14)

SITUATION WANTED: CREATIVE LIFEGUARD: Advertising & promotion, writer/producer/director – on-air, presentation, Internet. Site: Contact: [email protected] (310)849-8596 (8/14)

SITUATION WANTED:  Laila Berzins & Antland Productions VOICE OVER/SINGER and Audio Production “One Stop Shop” Commercial, Corporate, E-Learning, Character, Narration [email protected] (8/9)

SITUATION WANTED: MOTORCYCLE GANG EXPERT: Member/associate of outlaw motorcycle clubs for 28 years; published author of 8 books on the culture; EP/CP of a dozen recent biker TV shows; more info/contact details at (8/9)

SITUATION WANTED: WRITER/EDITOR (ONLINE): 8 years exp media & entertainment seeking FT. Cover/review film, TV, comedy, sports. Scripts. On-air, on-camera. Interviews, 2k+ articles. HTML, WordPress. Former EIC. [email protected] (8/9)

SITUATION WANTED: EXEC ASST/NY CT Area: 7+ yrs exp working w/CEOs smaller companies. Very efficient at MS office & very versed in social media. Key player in implementing mktg strategies as well as plan’g orgn’zd events. [email protected] (8/9)

SITUATION WANTED: CHILDREN’S/EDUCATIONAL MEDIA POSITION: strong writer/researcher based in NYC, 5 yrs. exp. in doc./edu./world film distribution, former Sesame freelancer and Nick intern. [email protected] (8/9)

E-mail [email protected] or call Trish Pihonak at 888-702-3858 for rates and specs for Job Openings.

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