Cynopsis: DIGITAL
08/03/11

Good morning, it’s Wednesday, August 3, 2011, and this is your first early morning digital briefing.  If you would like to read this or any other Cynopsis edition online, click here. 
 
Here’s another reason to look twice while crossing the street ­ the car is a popular place for Smartphone users to watch video on apps from YouTube, Hulu, iTunes and the like. But while you’re watching your back, there’s good news for multichannel video providers in a new study from Cable & Telecommunications Association of Marketing and Nielsen  that found video apps aren’t cannibalizing traditional TV. About 85% of video app users are still watching the same or more regularly scheduled TV, CTAM said. Apps may actually enhance the TV experience; about half of video app users say they are more engaged with a show after accessing the video app, while 35% have said video app usage has led them to visit the network of program Web site. For the most part, video app users are watching in the home ­ about three-quarters access the video alternatives at the house, among other places. But half also say they watch while  in the auto.
 

To foster the development of “platform-agnostic” content, MTV Networks created MTVX, a group that incubates programming for TV, online and mobile venues. The group’s first project is a Drew Barrymore-directed music video starring Chloe Moretz, Tyler Posey, Miranda Cosgrove, Alia Shawkat, Donald Glover, and Shailene Woodley that is running across platforms.  Film producer and TV executive Dave Gale heads up MTVX as its Executive VP.
 
Discovery’s Shark Week scored more than 300,000 related tweets on its Sunday night debut, Discovery said. The network also snagged the first, second and third spots in Trendrr’s social TV rankings for that night.

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Online media verification service DoubleVerify introduced a new monitoring tool dubbed Navigator that’s geared for ad networks and ad exchanges to automatically ensure ads are placed in brand-safe environments in their inventory.
 
Display ad retargeting platform Retargeter.com reported that second quarter revenue rose three times over the year before, and the number of ad impressions increased seven times in the same period. The company added more than 260 new clients in the first half of the year.
 
 

 
The most social company is the New York Times, according to a survey from B2B marketing database firm NetProspex claiming the newspaper had the most socially connected employee base. The social media survey also found that the computer tech industry, not surprisingly, was the most social media-savvy industry in the United States, according to the analysis of 12 million employees in the NetProspex database. Job recruiters are more social than employees, the study said, while CEOs in general are not engaged in social media. San Francisco and San Jose are the most social cities.

With mobile usage ticking up daily, market research firm WebTrends detailed several metrics that marketers and businesses should track to understand how customers are responding to their mobile presence. For apps, those metrics include total downloads, number of users, number of active users, site visitors and new visitors. To determine whether users are engaged or loyal, consider frequency of visits, depth of visits (how many pages visited), duration, bounce rate, as well as the characteristics of the audience and their activities.

 
Digital content creator Spanfeller Media Group landed $6 million in Series B funding from VantagePoint Capital Partners and other investors. The cash will go to growing editorial, business and launching new properties this year and early next. Spanfeller’s first property, The Daily Meal, launched in January 2011 and now attracts more than 1.5 million unique monthly visitors.

Online video syndicator Alphabird linked up with Meredith Corp in a partnership that may bring more branded online video to Meredith’s Web properties including Parents, Family Circle, More and Fitness. Under the deal, Alphabird will work with Meredith Video Studios to create new ad opportunities beyond the pre-roll.
 

TVGuide.com introduced a social-centric, personalized version of its entertainment listings dubbed Watchlist. Already TVGuide.com attracts 23 million users per month, and the free Watchlist option lets users personalize their TV listings by location, favorite shows, favorite celebrities and so on, while also integrating social media and social sharing tools, such as check-in functionality and the ability to see Facebook friends’ favorite shows.
 
CBSSports.com high school sports property MaxPreps.com introduced a new version of MaxStatsFB, a mobile stat tracker for high school football. It’s available for the iPad and taps into the MaxPreps.com database.
 

Digital media company PMC named Iva Campisano VP of Sales after working most recently at Apple on the iAd global sales team. PMC owns Deadline.com, HollywoodLife.com, HollyBaby.com, TVLine.com, MovieLine.com, and others.

BethAnn Meier was promoted to Director of Marketing at The Promotional Edge, spearheading promotion strategy and development, as well as client management for the Los Angeles-based entertainment marketing agency, this year celebrating its 15th anniversary.
 

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There are a ton of Web sites offering up online TV listings, guides and personalized recommendations of video programming. But we’re kind of digging DigitalChick.TV, a guide to online video by and for women. Maybe because it features Kristen Wiig’s guest appearance in the Web series 7 Minutes in Heaven. The site also boasts shows like the Web dramedy Downsized, a tongue-in cheek series about life with debt. A familiar feeling to many…

See ya! – Daisy
Daisy Whitney, new media reporter and author of The Mockingbirds, filling in for Wayne Karrfalt for Cynopsis: Digital
08.03.11

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Mike Farina – VP/Business Development & Sales – 203-218-6480 / mike@cynopsis.com
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JOB OPENING: PRODUCER- 5+ yrs exp-Branded Entertainment NYC Oversee creative, execution, project management. Need to have creative, multitasking, orgnz’tl & client skills. Must have prior prod exp. brandedcontentjobs@gmail.com (8/10)

JOB OPENING: VP, PRGRM RSRCH USA/NBCUniversal/NYC: 8+ yrs exp in Prgrm Rsrch. Proficient of all Nielsen tools – Galaxy Explorer and NPower. Familiar w/prgrmmng on all major brdcst & cable ntwrks www.nbcunicareers.com (job#2545BR) (8/10)

JOB OPENING: DIGITAL RESEARCH MANAGER/NY: Job# 822BR Responsible for digital media landscape research to support company-wide strategic initiatives. To apply, please visit http://www.nbcunicareers.com/search_nbc/ (8/10)

JOB OPENING: MOBILE APPLICATION SUBMISSIONS COORDINATOR/NBCU/NYC: Entry level. Support mobile app publishing for NBCU brands. Help w/ app store best practices, comm app related info, keep up with trends. http://goo.gl/X5QEl (8/10)

JOB OPENING: MGR, INTEGRATED MEDIA SALES/ISC/Daytona Beach FL: Dev new biz for ISC assets  MRN Radio, websites & Sprint Vision. 3-5 yrs exp media sales. Apply: http://iscmotorsports.teamworkonline.com/teamwork/r.cfm?i=36690 (8/10)

JOB OPENING: MGR CUST ACQUIS & DATA/LodgeNet/NY: Exp w/web/mobile cust acquis methods, mobile ind/apps, db mining/mkt req. Target groups; app download/usage, create db of users, dev mktg & partner prog. Apply careers@lodgenet.com (8/10)

JOB OPENING: DIR OF DEV/NY PROD CO:  Must have a Rolodex of close network contacts and experience producing sizzle tapes that sell. directorofdevelopment454@gmail.com (8/10)

JOB OPENING: MEDIA SALES/NY: Branded ent co: must have a Rolodex of brand contacts and success in sponsorships, strategic partnerships and/or sales,packaging and selling content and media directorofbrandedsales@gmail.com (8/10)

JOB OPENING: SPORTS MARKETING MGR/UNIVISION/NY: Create custom sales pitches w/producers. Develop sponsorships. Run ad sales portal. 5 yrs+ Exp. Soccer fan a must, Bilingual/Spanish a plus. See details at linkedin.com (8/9)

JOB OPENING: SR MKTG MGR/MEDIA WHIZ LLC/NYC: Mng overall mktg & comm, dvlpng strategy + executing tactics. 7+ yrs exp in B2B and/or marcomm role, ideally in online advrtsng /search/perf mktg arena. http://www.mediawhiz.com/careers (8/9)

JOB OPENING: DIGITAL RESEARCH DIRECTOR/NBCUniversal/Syfy & Chiller/NYC: 7+ years digital analytics experience. Proficient with Omniture, comScore, Nielsen. www.nbcunicareers.com (job#2545BR) (8/9)

JOB OPENING: SALES MARKETING DIR/ ION/NY: Wk w Network team, develop client solutions, presentations, implement mktg initiatives, 5-7 yr mktg/mgmt exp reqd. Full ad: http://www.ionmedianetworks.com/page.php?p=careers&job=1314 . EOE (8/9)

JOB OPENING: HEAD OF PROGRAMMING/New York: Dream job at est indy TV prodco. Hire/Oversee Showrunners for reality/doc projects. Proven creative & mgt skills/net contacts. tvbossny@gmail.com (8/9)

JOB OPENING: iTV Client Services Specialist/DISH Network/NYC: Produce interactive broadcast ad campaigns. Detail oriented, strong communication skills. 1-3 yrs creative PM experience. Email Kristin.DAngelo@dishnetwork.com. (8/9)

JOB OPENING: ACCOUNT EXECUTIVE/ ION Media Networks/ NY: National Sales; 5+ yrs exp TV adv, proven track record of increasing revenue. Est client base; team player. Apply at employmentinquiries@ionmedia.com EOE (8/9)

JOB OPENING: SR. ANALYST USA DIGITAL RESEARCH/NBCUNIVERSAL/NYC:Support USA Digital Rsrch team. Knowledge of Omniture, Hitwise, Quantcast, Nielsen NetRatings & comScore Media Metrix. Apply online at www.nbcunicareers.com (#2620BR) (8/9)

JOB OPENING: MGR, RSRCH/E! NETWORK/LA: identify & max, opps to increase aud share & remain competitive in TV landscape. 4+yrs media rsrch exp. Apply: http://tbe.taleo.net/NA6/ats/careers/requisition.jsp?org=ENETWORKS&cws=1&rid=974 (8/6)

JOB OPENING: MULTIMEDIA DESIGNER/EDITOR/LODGENET/NYC: Superior design. Prnt & Digtl ads, mrktg, presentation, web. Video edit and animate. CS5, PowerPnt, FCP, AE. Flash & html a plus. 3+ yrs prof exp. Email: careers@lodgenet.com (8/6)

JOB OPENING: RSRCH STRATEGIST/Discovery/NY: 5+ yrs ad sales research exp., Comm Nielsen findings & create strategic positioning docs for Discovery Channel. Knwldg of Nielsen apps a must. http://careers.discovery.com/, req.4310 (8/6)

JOB OPENING: ACCT SERVICE REP/DISH Network Ad Sales/NYC: Join fast-growing Nat’l sales team. Support, Dvlp & grow new & existing international ad sales biz. 1+ yrs media or sales asst exp. Resumes: phil.estevez@dishnetwork.com(8/6)

JOB OPENING: EDITORIAL DIRECTOR/NY: Maintain the Vevo voice & tone across all content elements.Create/review all editorial copy for content. Apply: http://www.vevo.com/About/Careers (8/5)

JOB OPENING: DIR, ORIG PRGRMNG/NY: Resp for all aspects of the creation of orig prgrmng from producing in the field through post prod. Apply online at: http://www.vevo.com/About/Careers (8/5)

JOB OPENING: TVLAND PUBLICIST/MTV Networks/NY: Create/execute dig/consumer PR plans. 2+yrs PR exp incl red carpet, tntpoles. Knwldg & relationships w/mainstream consu outlets. EOE/M/F/D/AAP Apply www.mtvnetworkscareers.com (8/5)

JOB OPENING: MGR CELEB TALENT/Nickelodeon/LA: 3+ yrs talent/music booking exp.; mng bookings for shows/mktg/awards/special events. Implmnt talent devel & long term plans for dept. Gen knwlg Nick Brand. Apply: www.mtvnetworkscareers.com (8/5)

JOB OPENING: CONTENT SALES MGR (2)/Thought Equity Motion/NY & LA: World leader in video rights mgmt. Expert ideation, consultative & relationship sales exp. More info: http://corporate.thoughtequity.com/ Res: jobs@thoughtequity.com (8/5)

JOB OPENING: VP SCHEDULING/SUNDANCE/NY: strategic planning & scheduling of SUNDANCE Channel and VOD services. 7+yrs exp @ a major cble/tv network ldougher@AMCNETWORKS.com (8/5)

JOB OPENING: VP, MKTG & ON-AIR PROMO/REELZ/Albuquerque, NM: Oversee execution of consumer mktg campaigns, on-air promo & creative design. A hands-on position. 8+ yrs exp at a cbl/brdcst ntwrk req’d. Apply: careers@reelzchannel.com (8/5)

JOB OPENING: BUS DVLPMNT ANALYST/BOS: 3-5yrs exp media, bus dvlpmnt or strat. plan’g. Full info/apply:  https://performancemanager4.successfactors.com/sfcareer/jobreqcareer?jobId=4745&company=nytimesco&username (8/5)

JOB OPENING: DIR STRAT MKTG & DIGITAL/USA NETWORK/NYC: Dvlp,write, pitch,high-impact multi-plat client solutions within fast-paced mktg/sales environment.Strong Digital a must. 8+yrs exp TV/DIG. Apply: www.nbcunicareers.com/ (8/5)

JOB OPENING: SR MGR DIGITAL SALES OPS/ABCFam/NY: Manage dig acc mgmt team & responsible for digital campaign execution, full campaign delivery, deal optimization, & client communication. Apply @ disneycareers.com  ID# 294583.   (8/5)

JOB OPENING: EXEC DIR NEWS RESEARCH/ABC/NY: interface w/sr management identify division’s research, info needs, provide strategic solutions, primary & ratings knwldge reqd Apply: www.disneyabcjobs.com Req # 286269 (8/4)

JOB OPENING:  EDITORIAL DIRECTOR, NBCU/NY: Job#2325BR Lead creation & oversight of content & design of Oxygen’s digital & new media properties. Also responsible for monitoring & analyzing site traffic. Apply: www.nbcunicareers.com (8/4)

JOB OPENING:  ADVRTSNG ACCT EXEC/ROVI/BURBANK: 4+yrs media selling exp TV &/or interactive ad sales. Dvlp/grow target accts. In conj w/ sales mngmnt. Contacts: studios & gaming.  Apply: http://jobs-rovicorp.icims.com/jobs/9259/job (8/4)

JOB OPENING:  SR PUBLICIST/ACCT EXEC/NYC: PR & Marketing start-up agency. Rep. celebs, entertainment, lifestyle & consumer brands.MUST: strong media contacts & 5+ yrs exp.Cover letter & resume to NYPRJOBS212@GMAIL.COM (8/4)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at trish@cynopsis.com.

FALL INTERNSHIP CREDITS ONLY: OASIS MEDIA/WEST HOLLYWOOD: A-List talent mngmnt co. seeks office asst intern for the fall; must have excellent social skills & background in either liberal arts or bus. Email: Jpapa@oasismediagroup.com with cvr/resume (8/10)

FALL INTERNSHIP CREDITS ONLY: SALES/MARKETING FALL INTERNSHIP/PLUM NTWRK/NYC:Gain practical experience in the communications industry by working with a top-notch sales & marketing team at a multi-platform media company. Resume to gheller@plumtv.com (8/9)

SUMMER INTERNSHIP CREDITS ONLY: LA. Small television production company, primarily reality. Great learning exp. Assisting Executive Producer in all facets of SHOW PRODUCTION. Final Cut Pro knowledge a plus. Please email l agemmaproductions@gmail.com. (8/4)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at trish@cynopsis.com

SITUATION WANTED: Enthusiastic & organized PROGRAMMING ASSISTANT/LA: 3+ yrs exp. as executive assistant in fast-paced environment. 5 yrs prod. and dev. exp. in multi-media platforms. Proficient in MS Office Suite. juliamora@gmail.com (8/10)

SITUATION WANTED: MANAGER/DIRECTOR FINANCIAL PLANNING AND ANALYSIS/LA. 10+ yrs exp in corporate entertainment finance. Extensive background in financial budgeting, planning, modeling and executive presentations. barette@pacbell.net (8/5)

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER (NYC) Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- runelyon@aol.com (8/4)

SITUATION WANTED: PREDITOR: NY/LA 8+ years exp in on air promotions. Passionate outside the box writer. Able to develop & execute new ideas, direct shoots &cool under pressure. Emmy winning editor. Freelance / Perm rjwatson84@yahoo.com (8/4)

SITUATION WANTED: SEASONED SALES PRO available for the Chicago Market. I know everyone and have experience selling Sports Sponsorships, Rock Concerts, Olympics, etc. please email: rick@rnkinc.net ( 8/4)

E-mail Trish@cynopsis.com or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email Trish@cynopsis.com for specs.

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