Cynopsis: DIGITAL
08/31/11

Good morning, it’s Wednesday, August 31, 2011, and this is your first early morning digital briefing.  If you would like to read this or any other Cynopsis edition online, click here. 

Yahoo is at it again. The search giant plans to launch several original Web shows this fall. The Web destination has locked up Morgan Spurlock, Niecy Nash, Judy Greer and others for its lineup of eight Web series premiering in October, per Variety who first reported the story    yesterday. Yahoo will sell the shows to advertisers targeting women on a “share of voice” basis using its data and insights tools to measure reach and targeting. Programming partners include Electus and others. Yahoo said its original video programming already reaches 26 million people per month. Yahoo has tried before to build a beachhead in originals, famously hiring TV executive Lloyd Braun to guide the company into online entertainment several years ago, but that effort didn’t pan out. The site, however, is still a traffic juggernaut and has been successful with some original series such as its Primetime in No Time recap show.

NBC plans to carry every Olympics event from the upcoming London 2012 games live. In many cases, that means the raw video will be streamed online, while most prime-time broadcasts will include taped competition, said an AP report. Today Executive Producer Jim Bell will oversee the coverage.
 
Social streaming movie service flickme.com launched yesterday with deals in place from Sony Pictures Home Entertainment and Warner Bros. Digital Distribution. The new service lets users rent or buy top Hollywood titles and watch instantly, logging in via their Facebook accounts. The service will face stiff competition from entrenched streamers like iTunes and Netflix but is banking on the social connection as a differentiator. The company is funded by Sequoia Capital.
 
In-flight entertainment technology provider Row 44 struck a deal with MLB Advanced Media to serve up live video and audio streams of more than 2,400 baseball games on WiFi-enabled devices on airlines that use its service. That includes Southwest and Norwegian Air Shuttle.

Online ad verification firm DoubleVerify landed $33 million in a third round of funding led by JMI Equity and Institutional Venture Partners, bringing DoubleVerify’s total venture money to $47 million. DoubleVerify’s tools help ensure brand ads run in safe environments. Brand clients include Sprint, Capital One, Walmart and the major media holding companies.
 
Interactive video ad technology firm Innovid raised $9.5 million in series B round led by Sequoia Capital. The money will be earmarked for global expansion and comes on the heels of a $4 million round last fall.
 
Social media analytics firm Roost officially launched a new analytics tool to measure Facebook and Twitter engagement in relation to a user’s audience size. Roost measures likes, shares comments, impressions and retweets against the audience to provide benchmarks of performance.

Expanding its tablet reach, CNN acquired iPad news app Zite and will continue to run Zite as a separate personalized news app. Over time, CNN may integrate the technology into CNN.com, said a CNN spokesperson.
 

Mobile payments could reach $240 billion this year, according to Juniper Research figures cited by eMarketer in a new report. That includes payments made remotely via the phone or at the point of sale using near-filed communications. Juniper says that figure will hit $670 billion by 2015, while Yankee Group also pegs the market similarly ­ at about $246 billion this year.

Samsung is the top mobile handset market in the U.S. with about 25% market share, followed by LG at 21% and Motorola at 14%, according to new mobile handset data from comScore. On the smartphone side, Google’s Android platform now commands about 42% of the Smartphone market, with Apple next at 27%, and RIM pulling in at third with about 22%. All told, about 82 million people in the U.S. owned Smartphones for the three-month period ending in July, up 10 percent from the prior three-month period.

Social media measuring service Social Guide said the MTV VMAs from Sunday night ranked as the most social program measured to date, besting the premiere of Jersey Shore’s fourth season a few weeks ago. The VMAs logged nearly 560,000 uniques and 1.3 million comments. 
 
About half of tablet owners say they watch movies and full-length TV shows on their mobile devices, according to new research from In-Stat. The research firm predicts that about two-thirds of the U.S. population will own a smartphone or tablet by 2015. “As these devices become a center-point for video engagement and consumption, content providers, device manufacturers, and operators need to support a multiscreen usage model that reflects social interaction, screen interaction, personalization, and mobility,” says Keith Nissen, Research Director at In-Stat. The report also projects that the number of  frequent mobile video users will more than triple over the next five years.

Over-the-top provider Boxee added music service MOG to its Boxee App Library along with instant streaming of more than 11 million songs.
 
Popular recipe site Foodily launched a Facebook app to let users share recipes on the social networking site. The app lets users see what recipes their friends are cooking and chatting about and they can compare recipes by ingredient, calories, fat content and other nutritional values.
 
The kids’ audiobook mobile app Tales2Go  launched in the Florida Virtual Curriculum Marketplace, a service that helps teachers find digital content for their classes. Tales2Go said it’s the first mobile app to be included in the Florida VCM.

A CYNOPSIS MESSAGE

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Many of us could benefit from the reminder to stop texting and driving. So check out AT&T‘s latest component of its campaign to reduce the dangerous multitasking habit ­ the provider launched an app designed to curb texting behind the wheel, AT&T DriveMode. When enabled, it automatically sends a reply to incoming messages letting the sender know the user is driving and unable to respond. The app can also disable emails as well as Web browsing, thereby reducing the temptation. The company’s Web site has a ton of useful info here on safe driving, videos on the dangers of texting and driving, and pledges for parents and their teens to sign.

Later – Daisy
Daisy Whitney new media reporter and author of The Mockingbirds, filling in for Wayne Karrfalt for Cynopsis: Digital.
08.31.11

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JOB OPENING: INTEGRATED AD SALES MKT DIRECTOR/Discovery/NY: 10+ yrs ad sales mkt exp., Oversee RFP’s, brainstorming and execution for on air mkt campaigns for Discovery Channel. http://careers.discovery.com/ req.4431 (9/8)

JOB OPENING: DIRECTOR, BUS AFFAIRS & LEGAL/iN DEMAND/NYC: Provide legal analysis/counsel. Draft, negotiate, review contracts. Standards & Practices. JD + 4 yrs cable exp. Apply: [email protected] (9/8)

JOB OPENING: DIG SALES FULFILLMENT COORD/Universal/NBC Sports/NY: Efficiently trafficking assets for media campaigns; interface w/intrnl/extrnl clients; 1+yr online media/sls ops exp; BA/BS req’d. Res: [email protected] (9/8)

JOB OPENING: DIRECTOR, COMMUNICATIONS/Universal Sports/Westlake Village, CA: Generate awareness for the network & promote the sports programming; 5+yrs publicity/communications exp; BA/BS req’d. Res: [email protected] (9/8)

JOB OPENING: INTEGRATED MKTG MGR/ OWN/LA: Dvlp/mng custom advertising oppts for dig. & on-air sales & their clients 6+ yrs exp. Dig.sales strategy, cross-platform mktg prgms, strong comm skills req. Details: http://careers.own.tv   (9/8)

JOB OPENING: SR SALES PLNG ANALYST/WB/NYC: Maint contracts, inventory mgnt, traffic coord, stewardship eval, budget & plan review & approval, rate card dev, wkly rev reports gen, ratings impact. Apply www.warnerbroscareers.com (9/8)

JOB OPENING: DIGITAL AE/CHICAGO: Sell BET Networks suite of dig advertising opportunities within assigned territory to agencies/clients [email protected] (9/8)

JOB OPENING: STORY PRODUCER/NYC: Producer w/ extensive post exp working on Avid in serial documentary or reality TV needed for award-winning doc series WORLD OF JENKS, to start asap. resume to [email protected] (9/8)

JOB OPENING: DIR MKTG/IFC/NY: Stratgize/excute impactfl live evnts/promo campgns/prtnrships-for buzz & rating growth. 8+yr relvnt exp in Tv/Ent indstry Creatve w/attn to detail of devlpmt & preservtn of brand. [email protected] (9/7)

JOB OPENING: POLITICAL SALES OPS SUPERVISOR/DC: Responsible for interviewing/hiring/mngng & conducting training of support staff. BA req’d; 2-3 yrs Operations or Sales Coord exp pref’d. Resume to:  [email protected] (9/7)

JOB OPENING: ACCT DIR /Health Club Media Network/CHI: Drive ad sales for emerging health club ntwrk. Creative media sales professional w/ strong work ethic & est’d agency/client relationships pref’d. Apply: [email protected] (9/7)

JOB OPENING: DIGITAL SALES MGR/KABC-TV/LA: Lead in developing, maintaining and growing revenue for our digital properties. Experience & knowledge of the digital and mobile industries required. Apply at www.ABC7JOBS.com EOE (9/7)

JOB OPENING: ONLINE SALES EXEC/NCC Media/ Dallas: Prospect, dev & close sales for online & Dig Media product lines. 5+ yrs dig media sales exp, w/ part knwlg, affinity & of online & advanced Advrtsng space. Apply: www.nccmedia.com (9/3)

JOB OPENING: MGR, ANALYTICS/Current TV/NYC or SF: 3-5 yrs exp. Define & execute tracking, reporting, & analysis of digital data. Must know Web Analytic tools. Content exp. preferred. http://current.com/jobs (9/2)

JOB OPENING: UX DESIGNER/PRODUCT DEVELOPER/Current TV/NYC or SF: Lead digital UI, UX Product Dev’t. Min 3-5 yrs exp. Content and multi-platform exp. preferred. http://current.com/jobs (9/2)

JOB OPENING: SR. PRODUCT MGR/Current TV/NYC or SF: 5-7 yrs min product, project mgmt, and digital exp. Strong communication skills. Content exp. preferred. http://current.com/jobs (9/2)

JOB OPENING: MANAGER/RESEARCH /TRAVEL CHANNEL/DC. Manage network’s brand and marketing research efforts, using Nielsen ratings data & other consumer databases. Full details, http://www.scrippsnetworks.com & select req 2537 (9/2)

JOB OPENING: VP PRODUCTION/NBCU/Syfy/NY: Lead all on-going promotional production activities in support of Syfy Mktg. Min 10 yrs exp in TV promotions. Apply online www.nbcunicareers.com (9/2)

JOB OPENING: MKTG DIR/Classic Media/NYC: Lead brand strategy  dvlp & execute marketing plans across the Company’s Pop Culture & Boys’ Action properties, including: Where’s Waldo? and Voltron. Resume/cover: [email protected] (9/2)

JOB OPENING: MANAGER/SEO/Interactive/SCRIPPS/NY. Implement and manage search engine optimization (SEO) strategies and campaigns. Full details, http://www.scrippsnetworks.com & select req 2449 (9/2)

JOB OPENING: CSD /Weigel-Chicago. Focused on the strategy and mgmt of on air for two Networks and local stations and streams. Must lead, mentor and grow and have exp. to match. Resume/reel to: [email protected] www.wciu.com (9/2)

JOB OPENING: DIGITAL AE/CHICAGO: Sell A+E Networks suite of dig advertising opportunities within assigned territory to agencies/clients https://www.abso.com/jobboard/Default.aspx?JOBBOARDID=618&JobDetail=106995 (9/1)

JOB OPENING:  ACCOUNT SALES MGR/KGTV, the McGraw-Hill owned ABC affiliate in San Diego: Resp for existing bus & generating new bus.  Exp brdcst ind. Please apply online at www.mcgraw-hill.com/careers (9/1)

JOB OPENING:  ACCT EXECUTIVE/TV Guide.com/Chicago: AE w/ 2+ yrs digital ad sales exp a must. Consumer exp preferred. Competitive salary commensurate w/ exp & excellent benefits prgm. [email protected] (9/1)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

FALL INTERNSHIPS CREDITS ONLY: Media firm/Beijing: 40 hrs wkly. Unique/exciting media internship overseas.Includes RT flight to Beijing. Fluent Chinese reqd. Fluent English reqd. Apply: [email protected] (9/1)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: Business Development (L.A./Phoenix) CPG/media. 15 yrs exp. global sales & marketing (retail/media), content dev., licensing and acquisitions. Strong negotiator. Exp. w/Disney, Warner, NFL. [email protected] (9/8)

SITUATION WANTED: Stand In for Kids, SAG/AFTRA, Height 4’7, Weight 95 lbs, Blonde, Blue Eyes, [email protected], or 818 200 7431 (9/8)

SITUATION WANTED: Jeanne Intile Burns, VOICE-OVER ARTIST, Cell: 845-721-9681 Websites: http://jburns.voices.com , www.allegro-music.com : Specializes in unique character voices for various animated productions (9/8)

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER/NYC: Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (9/7)

SITUATION WANTED: Talented, passionate Voice Over Artist, Impressionist, and Children’s Media “Girl Friday” :0) www.lailaberzins.com , [email protected] (9/2)

SITUATION WANTED:  ASSISTANT POSITION/LA:  Executive, writer, or creative producer with a comedy focus preferred. I have 1 year related experience, a B.A. and great references. Hard working with a reliable car. [email protected] (9/1)

SITUATION WANTED: MANAGER/DIRECTOR/CONSULTANT, PROGRAMMING/SCHEDULING/LA. Exp at broadcast/cable nets. Extensive knowledge of programming/scheduling strategies. Exp in short/long term scheduling. Please contact: [email protected] (9/1)

SITUATION WANTED: DIGITAL WRITER & PRODUCER/social media, experience in producing web series, ARGs, digital content, 360 integration. [email protected] (9/1)

E-mail [email protected] or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

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