Wednesday, August 20th, 2008


The Cynopsis Foundation Charity Dinner and Auction in just 1 day!
And today is the LAST day for placing pre-event bids!

Auction Pre-Event Bidding Open until Midnight ET tonight: Dog Whisperer Consultation … Myrtle Beach Golf Getaway for Fore … Dinner with Philippe or Alexandra … Tickets to Letterman, Conan and GMA … 173 year old bottle of Sherry from the USS Constitution …
Collectible Barbie with designer gown … so much more!

This evening is made possible through the support and generosity of our sponsors:
qubo, A&E Television Networks and Retirement Living TV

The Cynopsis Foundation Charity Dinner and Auction
August 21, 2008 – Chelsea Pier Sixty .

Cyn opsis: DIGITAL


Good morning, it’s Wednesday, August 20, 2008, and this is your first early morning digital briefing.

Flying in the face of conventional wisdom that online video should be short, unveiled a new weekly Fantasy Football show to premiere Sept. 7 that will run a full 90-minutes in length, streaming live every Sunday morning of football season from 11-12:30 pm ET. The show will utilize segments from the cast of CBS’ NFL Today filtered for value to fantasy team owners, along with input from Fantasy Football Senior Writers Jamey Eisenberg and Dave Richard. Going head to head against the 4 established Sunday morning football preview shows (on CBS, FOX, ESPN and NFL Network,) Fantasy Football Today will have its work cut out. Then again, none of the shows cater exclusively to fantasy football fans. The show will also benefit from wide distribution across the CBS Audience Network, including YouTube, AOL, MSN, Veoh,, Bebo, Joost and Fancast.


Good news for Mac users. CinemaNow, one of the oldest movie and TV show download sites, will finally be available for Mac users. The company signed an agreement to utilize Widevine Technologies‘ multi-format DRM solution to make CinemaNow download-to-own movies viewable on Windows, Mac and Linux machines. Pay-per-view titles will also be streamable using Internet Explorer, Safari, Firefox or Opera browsers. iTunes still has a lock on content playable on the iPod, but such integrations should help loosen Apple’s lock on content options for Mac users nonetheless.
Drilling down to a single program brand on the platform for the first time, BBC Worldwide launched a new channel on YouTube dedicated to celebrity stunt fest Top Gear, now airing Monday nights on BBC America. The channel is a precursor to a dedicated website for the show geared toward U.S. audiences, scheduled to launch this fall. Top Gear clips are some of most popular on the general BBC Worldwide YouTube channel. (One featuring a test drive of tiny Arial Atom has been viewed over 3.8 million times.)
(formerly ImaginAsian TV) entered into a licensing and sales deal with Los Angeles-based manga publisher TokyoPop to sell a range of digital media assets including anime series Initial D and Psychic Academy. iaTV’s ad sales team will represent sales activities for TokyoPop’s digital assets as part of the agreement including, brand integration within original and user-generated video content, mobile advertising and other applications.


Introducing one of its first big content projects under AOL’s wing social networking service Bebo debuted Model.Live, a broadband reality series chronicling the lives of 3 IMG Models as they work the runways during Fashion Week in New York, London, Milan and Paris. As with past Bebo shows users are given the chance to interact with the models via video diaries, text messages, photos and blogs. The 12-episodes series, produced by IMG Media and sponsored by, will run simultaneously on Bebo and, with new episodes appearing each Friday. (The version features links to purchase apparel featured in the show.)
Former CEO and founder of CBS Mike Levy has launched a new online Sports destination Open Sports with some familiar faces in front of the camera:

  • Indefatigable Sean Salisbury tackles NFL and college football analysis 7 days a week
  • Rob Shaw and Paul Charchian ( break down fantasy football news
  • Amber Wilson stars in a daily morning sports recap show and joins Sid Rosenberg in Open Sports Page



There’s some good news for iPhone 3G users. Apple just shipped its second software update (version 2.02) promising to fix unspecified “bugs,” according to accompanying documentation. Apple is being coy about exactly what it fixes, but let’s hope it improves network efficiency so that the device doesn’t have to be charged every hour and a half. (Slight exaggeration.)
Maybe we can all squeeze some more life out of those standard def DVDs. Toshiba introduced a new DVD player with “extended Detail Enhancement (XDE), designed to deliver “near HD” picture quality from standard DVDs. The Toshiba XD-E500 launches with a suggested retail price of $149, quite a bit cheaper than the entry level Blu-ray players.
The first phone running on Google’s Android operating system is on its way. The FCC just approved T-Mobile’s HTC Dream, with an apparent release date of Nov. 10.


Contextual advertising firm ContextWeb unveiled a series of next generation algorithms resulting in deeper niche classification of web pages within the ASDAQ Exchange. The algorithms discover additional keywords for existing exchange content categories, increasing the number of keywords for categorization and defining new categories chosen by advertisers as those content topics become relevant.


Hulu continued its climb up Nielsen‘s VideoCensus chart measuring web video streams and downloads, ranking 8th in July with more than 105 million total streams delivered to an audience of 3.2 million + viewers. Hulu now offers some 250 TV shows and 100 full-length movies.
Top 10 Web Brands Ranked by Total Streams, July 2008
Brand                       Total Streams (000)      Unique Viewers (000)
YouTube                          5,024,249                 77,838
Fox Interactive Media           295,646                 20,142
Nickelodeon Kids & Family      211,802                   7,211
Yahoo!                               183,124                22,546
MSN/Windows Live               146,260                  9,345
Disney Online                      134,356                  8,949
ESPN                                 106,391                  5,387
Hulu                                  105,830                  3,293
CNN Digital Network               94,746                  7,128
Turner Sports & Ent.              90,205                  4,591
Includes progressive downloads and excludes video advertising
Source: Nielsen Online, VideoCensus
U.S. audiences aren’t the only ones turning to the web in record numbers for Olympics content. More than one-quarter of China’s world-leading 250 million online users visited Olympics-related content on a daily basis during the past week with an average of 65.8 million unique browsers tracked daily, according to a Nielsen Online analysis of ChinaRank data. Traffic to the official Olympics site within China averaged 1.5 million unique visits per day. More than ½ million U.S. visitors on average are checking out the site, which has English, Spanish and French versions.
Business road warriors have driven wireless data card usage to record numbers over the past year in the U.S., according to Nielsen Mobile. More than 13 million PC users now connect to the internet using wireless cellular network cards, with 55% of these devices having been acquired in the past 12 months.
Encouraged by recent improved revenue results from professionally-themed social networking sites such as Linkedin, eMarketer is predicting steady growth in social networking business-to-business ad spending during the next few years, projecting last year’s $15 million to grow to $210 million in 2012.


Jonathan Dube
has been named VP of, responsible for the strategic planning, business strategy and editorial content and reporting to Paul Slavin, SVP/ABC News Digital. Additionally Deirdre Michalopoulos has been named Managing Editor of, overseeing the editorial content and production reporting to Mr. Dube. 
Digital marketing agency imc² added to its New York-based creative group with the hiring of Bob Lukasik, former Executive Creative Director of G2 Interactive (formerly Grey Interactive), for the position of VP, Group Creative Director. Bob will report to Alan Schulman, SVP, Executive Creative Director.
Video and online production company M3 Television launched a new branded interstitial programming unit to create branded creative campaigns. M3 President Andy Meyers and his partners Roman Perez and Brad Baruh will oversee the unit.


The road to success for inventors is littered with the corpses of failed ideas. But so many schemes fail because they cannot find the right application or are missing a piece another inventor may have been able to provide. is a crowdsourcing/social networking site helping would-be inventors to take their ideas from concept to product by soliciting advice from other designers and engineers. The site has also recruited retailers such as Home Depot and Spencer’s Gifts to use the site as a resource when looking for new products. Members submit ideas based on their submissions (which cost a nominal $25 to submit.) The site grew out of the plethora of good ides submitted to the PBS show Everyday Edisons, currently holding casting calls for Season 3.

Later — Wayne
Wayne Karrfalt for Cynopsis: Digital

Cynopsis Digital Ad Sales: Jason Cesare 732-718-0629 / [email protected]
Classifieds – Trish Pihonak- 203-926-9878 / [email protected]

Cynopsis website – Video Resumes, Extended Classified Ads, Archives, and the Cynopsis Daily Video

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What would a year be without something new from Cyn opsis?  Introducing …

Cynopsis Media: Top Tier
Executive Search Division

High level executive search, candidates fully screened and vetted, meeting precisely your criteria.

For more information, call Trish Pihonak 203.926.9878
if you’re looking to make an executive change, or are looking for a change of scenery yourself.
[email protected]

Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here .

JOB OPENING: DIR MARKETING GREEN IS UNIVERSAL/NBCU/NY: 7+ yrs TV mktg exp, inc pro-social/cause and ad sales mktg. Resp for strategic and creative oversight of all mktg and promotions. Apply to , job 838131 (8/28)

JOB OPENING: COMMUNICATIONS POSITIONS/OWN (Oprah Winfrey Network/LA: Please visit our website to view several communications positions at OWN. Apply: (8/28)

JOB OPENING: TRAINER, AD SALES/AETN, NY: Train Ad Sales staff. Ad Sales exp req w/ extensive system knowledge. Strong comm skills. Work well under pressure. Apply: (8/28)

JOB OPENING: MGR, NEW MEDIA RSRCH: Analyze Perf. of E! Online/ Monitor brdbnd streams, downloads, pod casts, VOD. Exp. w/Net Ratings/Hitwise/ or COMScore etc. Res to: [email protected] (8/28)

JOB OPENING: MGR, NEW MEDIA RSRCH: Analyze Perf. of E! Online/ Monitor brdbnd streams, downloads, pod casts, VOD. Exp. w/Net Ratings/Hitwise/ or COMScore etc. Res to: [email protected] (8/28)

JOB OPENING: SALES ASSISTANT/NY/Hallmark Channel: Assist AE’s & Planners to service/maintain clients & agencies. Great entry level job. See full posting and apply at (8/28)

JOB OPENING: MANAGER, BUSINESS DEVELOPMENT/LOGO/NYC: 4+yrs wk exp w/n mngmt firm/investmt bnking/bus dev field. Prvn financial/org skills. Knwldg of LGBT ent and MBA A+. Apply EOE/M/F/D/AAP (8/27)

JOB OPENING: DESIGNER/ VH1.Com/NYC: 3+yrs flash design/animation skills. Prvn knwldg of VH1/design sftware & standards. Strng multi task/time mgmt skills. Create web sites/ exp dir to flash dev. EOE/M/F/D/AAP (8/27)

JOB OPENING: AD SLS TRAINER/Fox/NY: Create, document & train Sales Asst/Planners and P&P on business process curriculum and user information. BA/BS, 1-2 yrs exp in cable ad sales or P&P. . (FNG13510) (8/27)

JOB OPENING: LICENSING ASSOC MGR/Classic Media/NYC: 2-4 yrs brand, character, ent lic exp; Manage licensee relationships & facilitate prod dev; Solicit new biz & close deals; Up on consumer trends; apply: [email protected] (8/27)

JOB OPENING: SR FINANCE ANALYST/IFC Entertainment/NYC: Budget, forecasting, analysis and planning. 5+ yrs finance exp in cable/TV/ent pref’d. BS/BA req’d. Apply to req ID 6590BR at (8/27)

JOB OPENING: AUCTION OPS MGR/Auction Network/Tulsa-OK: Managing & coordinating of live auction event broadcasts. 50% travel. 2-5 yrs’ PM exp + deg. Rez to: [email protected] (8/27)

JOB OPENING: DIR. AUCTION OPS/Auction Network/Tulsa-OK: Manage auction ops resources/staff; create/execute ops plans for live on-air events. 50% travel; deg + 5 yrs mgt exp/equiv ind. exp. Rez to: [email protected] (8/27)

JOB OPENING: ONLINE CLERK/Auction Network/Tulsa-OK: Clerical/technical suppt of online auctions, incl bidders; synch online w/live auctions; reporting. 50% travel; deg + 2-5 yrs ind. Exp. Rez to: [email protected] (8/27)

JOB OPENING: VIDEO EDITOR/Auction Network/Tulsa-OK: need 3 yrs prev exp, + extensive exp w/Final Cut Pro. Rez & demo reel to: [email protected] (8/27)

JOB OPENING: POST-PROD SUPVSR/Auction Network/Tulsa OK: Solid exp mngng entire output to 35mm, incl Digital Intermed; fluent in Final Cut Pro. 5 yrs+ exp in film/HD post-prod in mgmt role. Rez & any reels to: [email protected] (8/27)

JOB OPENING: OPERATIONS SPECIALIST/Nabet Daily Hire/NBCU/NY: Command integration of mult feeds from around country into new media services. 3 yrs exp. On-Air brdcst or streaming media envir. Apply: #809725 (8/26)

JOB OPENING: RELATIONS MANAGER/iN DEMAND/NYC: Secure carriage, manage accts & relationships. Marketing bkgnd & min 4 yrs cable exp. 40% travel. Reply: [email protected] (8/26)

JOB OPENING: RESEARCH POSITIONS/TLC/SILVER SPRING: Please visit our website to view several research positions at TLC. Apply: (8/26)

JOB OPENING: PT BOOKKEEPER/Fast growing TV Prod Co/Phila: Strong knwlg of Quick Books. MS Excel/Word, strong acct reconciliation skills req’d. Solid refs. Ent. ind know how pref’d. Email: [email protected] (8/26)

JOB OPENING: MGR BIZ DEV/Fuse/NY: Research, analyze dvlp new biz opps to max rev & brand awareness. 5-7 yrs exp in music/media biz dev & strategy strong financial analysis & due diligence. Rez to [email protected] “MBD” in sub (8/26)

JOB OPENING: VICE PRESIDENT, ANIMATION MARKETING/Marvel/LA: support strategic & creative multi-platform brand management to further the success of Marvel’s animated TV/Film/Online/Digital efforts. Apply [email protected] (8/25)

JOB OPENING: SR. WRITER PRODUCER/SOAPNet/LA: Conceptualize, write/produce On-Air promos; 5+ yrs experience at network/cable in episodic drama promos; celeb news/gossip a plus. Apply: Req ID 135332 (8/25)

JOB OPENING: DIR, ON-AIR SPECIAL PROJECTS/ABC Daytime/SOAPNet/LA: Devl hi-concept promos/image campaigns, On/Off air; BA degree + 6-8yrs exp cabl/netwk; current w/pop culture ages 18-39. Apply Req ID 174260 (8/25)

JOB OPENING: BROADCAST OPERATIONS/NBCU/NY: Responsible for continuity and flawless execution of NBC network distribution. 5yrs exp. or BA/BS in related field Apply: #823168 (8/25)

JOB OPENING: MANAGER/INTERNAL CONSULTANT/NBCU/NY: Responsible for continuity and flawless execution of NBC network distribution. 5yrs exp. or BA/BS in related field Apply: #823168 (8/25)

JOB OPENING: MGR, STANDRD PRACTICES/DISNEY/BURBANK: Suprvs S&P edits by int’l channels. Manage int’l training, corresp, update policy. Revw orgnl and acquired program. Knwldg kids prog & S&P needed. REQ 174261 (8/25)

JOB OPENING: FREELANCE RSRCHRS/Stamford, CT: Responsibilities incl: content & archival research, licensing and general production support. Knowledge of history a +. Email your resume to [email protected] Start 8/25. (8/21)

JOB OPENING: RESEARCH ANALYST/Fox/NY: Sales Research Fox Broadcast. 2+ yrs exp resrch/data analy cable/brdcast. Exp w/ Nielsen systems, MRI, Simmons or Scarborough, Str analytic sk. BS/BA. Please apply at (8/21)

JOB OPENING: MGR SALES PLANNING /TV10s/NY: 2+ yrs media experience. Proficiency in Power Point, Excel required. Traffic exp a +. Resume to: [email protected] (8/21)

JOB OPENING: TOP DEVELOPMENT EXEC/needed at busy indie production company/NY: Strong development, writing, pitching skills w/exp in reality/documentary programming. Ability to multi-task a must. Respond to: [email protected] (8/21)

JOB OPENING: DR ACCT EXEC/NYC/MARATHON VENTURES: DR sales for studio syndication product, HD network, VOD and opp to expand into online/mobile; 3+ yrs pref DR sales/planning experience. Resume: [email protected] (8/21)

SUMMER/FALL INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at  [email protected] .

FALL INTERNSHIP CREDITS ONLY: Bravo Communications seeks smart, enthusiastic students with a passion for entertainment television. Email resume with a cover letter including availability to [email protected] (8/28)

FALL INTERNSHIP CREDITS ONLY: AD SALES, MKTG & BUS./FINANCE INTERNS/V-me (Nat’l Spanish-language ntwrk): Students send letters of interest/resumes: [email protected]. Pref given to bi-lingual candidates w/a working knwldg of Spanish. (8/27)

FALL INTERNSHIP CREDITS ONLY: seeks energetic, proactive intern for rotating role with Production, Distribution, Sales, Mkting, & Ops. Great opp in digital media entertainment company. Send res.&cover letter to [email protected] (8/26)

FALL INTERNSHIP CREDITS ONLY: Katz Media Group seeks MEDIA SALES/RESEARCH/MARKETING INTERNS for NY, LA, Dallas,&Boston offices. Exposure and valuable hands on experience in media rep industry. Send resumes to [email protected] (8/26)

FALL INTERNSHIP CREDITS ONLY: PROD INTERNS (4)/Worldwide Biggies/Digital Ent Studio: Passion for Ent TV & Internet a must. Opp to work on projs ind or in group setting asst’g prod team. Res/cover telling us a little about you to: [email protected] (8/26)

FALL INTERNSHIP CREDITS ONLY: IFC Films seeks smart, energetic students to intern in its Marketing & Publicity Dept. You MUST be able to receive college credit. Email resume with a cover letter including availability to [email protected] (8/25)

FALL INTERNSHIP CREDITS ONLY: Oxygen/Bravo/DIGITAL RSRCH INTERN: Maintain ongoing analysis of digital properties, admin tasks, reports, presentations. Excel, PP & fast learner desired. 2-3 days, Fall ’08. Reply: [email protected] w/ res/cover (8/21)

FALL INTERNSHIP CREDITS ONLY: First Independent Pictures/LA:Mktg/Acquisitions internships. Great for students majoring in mktg, PR, comm. business, film, TV, new media. Now-Dec. Specs/apply: (8/21)

FALL INTERNSHIP CREDITS ONLY: CT Film Center/Stamford seeks a business development intern who excels at research and has a passion for the gaming industry. Must be hard-working, proactive w/strong comm. skills. Apply [email protected] (8/21)

FALL INTERNSHIP CREDITS ONLY: Prod company seeks organized & energetic interns eager to gain experience in fast-paced environment. Responsibilities incl office, shoot, & post production assistance. Email [email protected] (8/21)

FALL INTERNSHIP CREDITS ONLY: IFC Films Fall 08 POST PRODUCTION INTERN: Responsibilities include assisting staff,attending trailer finishes,viewing screeners, & updating inventory. Credit Only. E-mail resume to [email protected] (8/21)

FALL INTERNSHIP CREDITS ONLY: Picture Earth LLC (NYC) seeks intern passionate about sustainability, public art & media for career-launching opportunity. For credit only (15 hrs/wk), pre-paid Metrocard provided. Resumes to [email protected] (8/21)

FALL INTERNSHIP CREDITS ONLY: Lightworks/NY: TV dist. co. needs CONTRACT ADMIN INTERN. Focus on rights mgt, prod. agts, sales licensing agts. Know contract law. LAW STUDENTS ONLY! Send resume to [email protected] (8/21)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED … Interested in posting your Video Resume? Contact [email protected] for more information ….

SITUATION WANTED: MARKETING CONSULTANT/DIRECTOR: Right- and left-brained with significant cpg background in new products and brand rejuvenation. [email protected] (8/28)

SITUATION WANTED: RESEARCHER, WRITER w/ 20 yrs. of promo & marketing exp. seeks part/FT projects. Former researcher for ENTERTAINMENT TONIGHT & WARNER BROS. Excellent communications, organization & people skills. [email protected] (8/27)

SITUATION WANTED: TV HOST: Los Angeles based lifestyle expert available for hosting and feature reporting jobs. Top notch credits from national shows. Enthusiastic, engaging, experienced. Video resume posted. [email protected] (8/21)

E-mail [email protected] for rates and specs for Job Openings.

Interested in posting your Video Resume? Contact [email protected] for more information ….

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

Cynopsis Media LLC
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