Cynopsis: DIGITAL
4/4/07
Good Morning, it’s Wednesday, April 4, 2007 and this is your first early morning digital briefing.
Google has signed an agreement with Echostar Communications to begin testing an auction-based ad sales system to sell a portion of the ad inventory from 125 of its national cable TV networks. Marketers and agencies will be able to access their existing AdWords accounts and choose to open a separate TV advertising account, selecting which network to buy, across multiple dayparts. The advertiser bids for inventory on a CPM basis in a blind auction; they only find out what the winning bid was if they win the auction. The system will include innovative features such as second-by-second commercial ratings and a recommendation engine to suggest a marketing plan based on the demo an advertiser is trying to reach. The service is expected to be up and running in a few months. The initial trial will track and report live impressions, but Google plans to add DVR playback measurement in the future.
MySpace will hold its own presidential primary on January 1and 2, 2008, asking every registered MySpace user to vote for their favorite candidate. The site will begin with a series of monthly straw poles next month to see where the candidates stand among the community. Social networking has been a central part of the primaries this year, with many campaigns devoting large staffs to keeping their pages updated with fresh videos and messages. The hipper candidates allow you to sign up for multiplatform content pushes, such as updates on your cell phone. Democrats have far more “friends” than Republicans in the early going. Here’s where the candidates stand so far on MySpace. Go to https://impact.myspace.com to access MySpace’s Impact Channel.
Barak Obama: 90,452 friends
John Edwards: 17,070 friends
Hillary Clinton: 7,677 friends
Mitt Romney: 4,077 friends
John McCain: 3,737 friends
Joe Biden: 1,433 friends
Rudy Giuliani: His is private! You must invited to see his profile.
NATPE is launching the LATV Festival to showcase the multiplatform work of local producers. The event will take place in and around Hollywood and be held concurrently with this year’s Producers Boot Camp from July 25-27. Wednesday is LATV Digital Day, showcasing the latest portals, channels, platforms and internet celebrities.
Travel guide publisher Lonely Planet launched a social networking site www.lonelyplanet.tv , offering travelers a place to upload videos and photos, share blogs, access forums and map travel destinations. The site has also organized six different video channels to help find what you’re looking for. The classified section could be a great resource if the site takes off. Reality Digital is providing the video hosting platform.
Joost has its first commercial out on YouTube. It is kind of what you might expect from a Scandinavian ad agency very somber and rational. Maybe they should have at least gotten video blogger geriatric1927 to star! Check it out at http://www.youtube.com/watch?v=3IcwG0jUFxU.
Miss out on the real estate boom? You may want to try your luck in the virtual world. Www.weblo.com has created a virtual market for the sale of online replicas of cities, states, famous properties and internet domain names. Some speculators are making out like bandits, according to Business 2.0 Magazine. One guy bought the Empire State Building for a buck and sold it for $250. A lawyer paid $2,000 for a webpage devoted to California. You can also choose to hold on to what you buy and make money off of it by selling ads on the site. Weblo has attracted 10,000 speculators so far, and expects to earn $10 million in revenue by the end of 2007.
Fox Reality signed its first-ever mobile deal with Amp’d Mobile to offer clips, interviews and reality news updates from its shows to the Amp’d Live service. Content from Reality Remix, The Academy, Solitary 2.0 and Rob & Amber: Against the Odds will be featured. The service is scheduled to go live April 16.
Sundance Channel.com is running a user-generated video contest asking viewers to submit their own echo-solutions. The contest is to promote its new original eco-themed series Big Ideas for a Small Planet, premiering April 17. Submissions are limited to 1-minute in length and will be narrowed down to the best 25 films. Visitors will then vote to narrow the field to five, and a panel of environmental experts will pick the best of the five. The winner gets $10,000 and the 1-year lease of a Lexis hybrid.
CBS is running its own viral video campaign on You Tube, encouraging viewers to upload 15-second tributes to Bob Barker, who is celebrating his 50th year on television and getting ready to step down as host of The Price is Right after 35 years. CBS Interactive will select five clips from http://www.youtube.com/group/15seconds to broadcast during the Bob Barker special, airing May 17 at 8 pm ET/PT.
Bravo announced traffic to its stable of web sites increased dramatically during the first quarter of 2007 compared to 1Q06. Microsites for individual shows such as Top Chef and Real Housewives of Orange County experienced triple-digit growth, according to tracking by Omniture and Urchin.
Calling all college students! Cynopsis Weekender College Edition sponsored by Greek, A New ABC Family Original Series coming in July, is coming back on April 26, 2007, and if your essay on television is one of the four published, you’ll be paid $350! We’re looking for 350 word editorials on the subject of television from current college students all around the world. The four most insightful, original, humorous and/or well-written pieces will be included in this special College Edition of Weekender , and only those four will be paid $350. College Professors, moms and dads – encourage your students to participate! All entries should be emailed no later than midnight on Friday, April 20th to me at [email protected], SUBJECT: Weekender College Edition. Students – be sure to include your name, age, college, college year, and major (if you know it), and how you can be contacted. Good luck!
A day after Apple announced its iTunes deal with EMI, the European Commission confirmed it has opened an antitrust probe into iTunes to study whether or not the company violates territorial sales restrictions within the EU. Apple currently restricts downloads from the iTunes store to customers using credit cards issued by a bank within their country of origin, according the AP. However prices for songs vary from vary country to country. Apple has also been battling with European consumer rights groups in Germany, France, the Netherlands and Scandinavia over protections that limit iTunes tracks from being played on rival companies’ mp3 players.
Internet tracking company ComScore registered for an IPO. Credit Suisse Securities will act as sole manager for the offering.
Telescopic advertising service provider etc.tv commercially deployed its Advertising on Demand system on Montreal-based Videotron‘s VOD platform. The system allows digital cable subscribers to link from traditional TV commercials to long-form on demand spots, providing additional information about the products and services being advertised. National advertisers such as GM, P&G, Unilever and Molson have been participating in a trial of the service, initially deployed in Spring of 2006. The service will be rolled out across multiple systems in Canada in the coming months, and etc.tv is in talks with U.S.-based MSOs and advertisers to deploy it in the U.S.
MLB.com is inserting ads in its premium live webcasts and has already signed some 45 advertisers, who are paying $15 to $35 per1,000 views, according to Investors.com. It is a rare double-revenue stream model, as the site charges users $119 for a season subscription. MLB.com ended last season with 1.3 million paid subscribers for its fee-based audio and video services.
As we count down to the American Idol finale, I wanted to offer up an Idol themed site while it’s still on a roll. You may have already heard of it as it’s been credited with actually effecting voting on the show. www.VoteForTheWorst.com was launched by Dave Della Terza to encourage viewers to vote for the rejects that Fox normally wants to weed out. This year the site has been championing Seattlite Sanjaya Malakar the kid with the “ponyhawk” hair. Despite questionable singing skills, he’s managed to survive this long. Howard Stern has been plugging the site on his show, helping to drive unique visitors up to 6 million a day!
A new website will be featured here everyday for you to check out. Some are TV-centric, some creative, some just plain strange. Email me your suggestions at [email protected] and if I include the site you mention, your name, company and city will be credited. Only one mention per calendar week, to make it fair.
Later — Wayne
Wayne Karrfalt for Cynopsis: Digital
04.04.07
Cynopsis Ad Sales: Mark Bohn- 203- 583-1224 / [email protected]
Classifieds – Trish Pihonak- 203-926-9878 / [email protected]
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Cyn opsis CLASSIFIEDS – For More classifieds, visit the Cynopsis.com classifieds page here
JOB OPENING: DIR, BUS DEV/OLN/Stamford, CT: Source/develop/execute new bus around ntwrk’s niche genres. 5+yrs exp, strong fin’l bckgrd,knwldg/contacts w/in sports& media req’d. Apply: www.olntv.com EEO/AA/Drug Free (4/11)
JOB OPENING: SR WRITER PRODUCER/ VERSUS/Stamford, CT: Write and produce compelling on and off-air promotion, radio spots and sales tapes that fully convey the tone of the network.Apply at www.versus.com EOE/AA/drug free (4/11)
JOB OPENING: MGR, INTERNET CONTENT/ VERSUS/Stamford, CT: Lead dev of on-line initiatives relating to new user & advertiser functionality & over see editorial/video functions for Field Sports genre. 5+ yrs related exp. www.versus.com (4/11)
JOB OPENING: MANAGER OF DIGITAL PROMOTIONS DEVELOPMENT/ TBS/TNT/Court TV NY: Must have 3+ yrs exp in digital media, promotions, exp working closely with ad sales; Apply online www.turnerjobs.com , Req# 77461. EOE (4/11)
JOB OPENING: SR.NEGOTIATOR /National Broadcast/Pearl River NY(15 miles NYC): Exp in all areas of Nat’l Broadcast placement. Strong analytical & presentation skills req’d. Resume: [email protected] or call 845 732-8943 (4/11)
JOB OPENING: SENIOR MEDIA PLANNER/ BUYER /Phoenix, AZ: Join team of rule-breakers inspired by unexpected, nontraditional advertising. If you have exp in all types of media and a passion for the business, email [email protected] (4/11)
JOB OPENING: VP DEVELOPMENT/CULVER CITY CA: TV Prod Co seeks creative person to run dvlpmt. Create show concepts, set meetings, close deals. 4 yrs exp. Reality/Unscripted/Lifestyle prgmng. Contacts req’d. Apply [email protected] (4/11)
JOB OPENING: RSRCH ANALYST/Cartoon Ntwrk/Adult Swim/ATL: 1+yrs related media exp, Nielsen sftwr exp req; strong analytical & comm skills, interpret/position data; info www.turnerjobs.com 68090br; Res: [email protected] (4/11)
JOB OPENING: RSRCH DIR/TNT/TBS/COURT TV AD SALES/NY: Provide strategic sales support, create in-depth analyses/effective posit’g. Mng team. 6+yrs Primary rsrch exp, proj mgmt, spervsry skills. Contact: [email protected] (4/11)
JOB OPENING: SR RESEARCH ANALYST/TNT/TBS/COURT TV, Ad Sales/NY: Provide research support & create sales positioning. Strong analytical/writing skills req. 3+ years exp req. Contact: [email protected] (4/11)
JOB OPENING: RESEARCH ANALYST/TNT, TBS, Court TV Ad Sales/NY: 1-2 yrs research exp at network/agency, strong analytical/communication skils, proficient with Nielsen systems and MS Office. Resume to [email protected] (4/11)
JOB OPENING: SUPERVISOR, ONLINE MKTG/iDEMAND/NYC: Manage and update all product websites. Contact for vendors, agencies etc. 4 yr degree + 3 yrs web mktg exp in TV/entertainment. Resume to: [email protected] (4/10)
JOB OPENING: SENIOR PRODUCER ONLINE/ Logo/NYC: 6+yrs Digital Producer exp, Strg Visio/wireframing skills, HTML/XML , Strg interpersnl/org skills, Knwldg of Data based Content Mgmt Sys EOE/M/F/D/AAP. Apply www.mtvncareers.com (4/10)
JOB OPENING: DIRECTOR, BUSINESS DEVELOPMENT/ Logo/NYC: 5+yrs exp (3yrs consult/Invest Bnk/M&A/Biz Dev), Strg financ Model/Excel skils, Strng analyt thinker, MBA & New Media exp A+ EOE/M/F/D/AAP. Apply www.mtvncareers.com (4/10)
JOB OPENING: EXEC PRODUCER, LINKED MEDIA GROUP/ VH1 Digital/NYC: 8+yrs online/digital exp, Exp w/tech, prod dev, web prod & proj mgmt, Exp w/vendors, budgets, design, editorial, & Mgmt EOE/M/F/D/AAP. Apply www.mtvncareers.com (4/10)
JOB OPENING: PRODUCER / Nick.com/NYC. 5+yrs exp Web Production, Strg mgmt/org skills, Strng exp w/clients & vendors, Strng Proj Mgmt/multitask/sked exp, Knwldg of kid play patterns&new media EOE/M/F/D/AAP. Apply www.mtvncareers.com (4/10)
JOB OPENING: ON AIR ART DIRECTOR/ CMT/MTV Networks / Nashville, TN: 7or more years broadcast design experience with 2 or more yrs in a supervisory position.Email resume to [email protected]
JOB OPENING: VP MUSIC & TALENT /CMT – MTV Networks / Nashville, TN – Strong industry relationships. Exp with artist related program development. Strategic thinker. Apply at www.mtvncareers.com or [email protected] (4/10)
JOB OPENING: CONSUMER MKTG COORD/ABC Family/LA:Work with VP and MGR to execute ad/promo/event campaigns.Proactive, organized and enthusiastic. 1-3 yrs exp. in entertainment marketing/agency setting. Visit www.disneycareers.com (4/10)
JOB OPENING: ACCT MGR AFFILIATE SALES/Oxygen Media/NY: Strong background in sales/mktng; min 3yrs exp in media sales & multi-media mrktng. Travel req’d. Please contact: [email protected] (4/10)
JOB OPENING: DIRECTOR PRODUCTION FINANCE/TELEMUNDO/MIAMI: Seeking Finance Director to lead all financial activities re. TLMD’s global production operations. For full job description & to apply: www.nbcunicareers.com, job #585395 (4/10)
JOB OPENING: TV WRITERS/ NYC: Must have exp/credits writing hosted segments. News, comedy, dialogue, magazine. Send resume/samples to: [email protected] (4/10)
JOB OPENING: EXECUTIVE PRODUCER NY/METRO AREA: Exp’d Sr. Producer to supervise editorial, develop, produce &supervise teams. News & documentary exp a plus. Resumes to: [email protected] (4/10)
JOB OPENING: ACCOUNT EXECUTIVE II/Turner Sports Interactive, NY: Must have 5+ yrs of digital ad sales exp; AE will be responsible for PGA.com, PGAtour.com, and NASCAR.com. Apply online www.turnerjobs.com, Req# 69371. EOE (4/7)
JOB OPENING: DIGITAL TRAFFIC SPECIALIST/CNN, Ad Operations, NY: Must have 1-2+ yrs of digital ad trafficking exp; attention to detail, passion for excellence. Apply online via www.turnerjobs.com, Req# 72955. EOE (4/7)
JOB OPENING: DIRECTOR/CONSUMER MARKETING/NBCU/Bravo: 7+ years overall marketing experience. TV, cable, and consumer marketing experience preferred. Temporary assignment approx. 3 weeks. Resumes to: [email protected] (4/7)
JOB OPENING: MANAGER, DIST. & FIELD MKTING/LIFETIME NY: Manage account and state territory to drive distribution of Lifetime Networks, HD and various Lifetime VOD services. Apply at: http://www.lifetimetv.com/about/jobs.html 4/6)
JOB OPENING: REGIONAL COORDINATOR/LIFETIME/NY: Support the sales efforts of the Distribution and Field Marketing staff and service our affiliated cable systems. Apply at: http://www.lifetimetv.com/about/jobs.html (4/6)
JOB OPENING: PROMOTIONS PRODUCER/Chicago/Harpo: Create, Write & Produce promo packages and image pieces for The Oprah Winfrey Show& related franchises. Min. 5 years in Promos w/Major TV or Cable Network. [email protected] (4/6)
JOB OPENING: SALES ADMIN MGR, EMERGING MEDIA/COMCAST/NYC: manage pricing g& plnning, comm ops, sales support for VOD networks. 4+ yrs sales support exp for cable/bdcst; strong organizational skills. Apply [email protected] (4/6)
JOB OPENING: SALES PLANNER/MUSIC CHOICE/NYC: Manage proposal process; update sales materials. Manage small-scale accounts. Identify/research prospects. 2+ yrs exp. at ad agency or network. [email protected] (4/6)
JOB OPENING: SUPERVISING PRODUCER/Silver Spring, MD: Health & fitness original productions – research, talent, scripts, cut review. Collaborative envir., min. 3 yrs supv exp. Resume/ltr to [email protected] (4/13)
JOB OPENING: LOCAL SALES MANAGER/Comcast Spotlight/Guilford, CT: 5-7 yrs media exp. Oversee promotion dev’t. Manage team, rel’ship w/sales/network/clients. http://careers.comcast.com/choices/searchjobs.asp ref. 45885BR (4/6)
JOB OPENING: DESIGN DIRECTOR/RL/Columbia MD: He or she will deliver creative solutions, help direct the creative process and work with all internal departments. Please visit www.rl.tv for full job description (4/6)
SPRING INTERNSHIPS – These positions are for credit only – nobody gets paid here. They are posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .
SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED —
SITUATION WANTED: Your Own CFO for a fraction of the cost. CPA/MBA, 15+ yrs media/small biz/private, Big 4. Interim projects/staffing, budgets, forecasts, biz plans, systems, process improvements, Virtual, P/T CFO [email protected] (4/11)
SITUATION WANTED AD: BLOGGER/WRITER: Pop-culture expert with existing national audience. Most recent gig viewed by over 1 million unique users in 8 weeks. Experienced, snarky, and refreshingly non-creepy. [email protected] (4/10)
SITUATION WANTED AD: Exp. NYC PRODUCER Available: Nat’l shows. Doc, Reality, Travel, Entertainment. Mix & post, field pkgs, celebs, wrap copy, format. Resume, refs and reel. Contact Laura (917) 689-8037/ [email protected] (4/10)
E-mail Trish Pihonak for rates and specs for Job Openings.
Are you looking for a job? Post your Situation Wanted Ad here — Email Trish Pihonak for specs.
