Cynopsis: Kids!
04.03.13
Good morning. It’s Wednesday, April 3, 2013, and this is your first early morning briefing.
Today’s Top Headlines
We’ve got kids news covered for you daily during Upfront season…
DHX Media is continuing its OTT deal-making. Nascent dedicated children’s SVOD service Kidoodle.TV has picked up 800 hours of DHX’s premium and catalog titles for its North American service, which is slated to launch this summer. DHX titles in the agreement include Inspector Gadget, Rastamouse, Strawberry Shortcake and Busytown Mysteries. Additionally, Qwik Entertainment licensed 225 half-hours of programming for its SVOD service in India. Other new DHX deals include: Nordisk Film Production licensed SVOD rights to Inspector Gadget, non-exclusively in the Nordic territory; Watchever, the Vivendi company that recently launched a SVOD service in Germany, secured additional DHX titles including Franny’s Feet and Hurray for Huckle; Triplay Digital Content licensed shows for VOD including Cailou and Arthur for its DSTVO service in South Africa.
Proving once again that hidden camera hijinks never get old, Zodiak Kids and Marblemedia will develop a franchise around The Foundation’s children’s prank-game show series Cambushed. The show features kid contestants who predict the behavior of family members and friends in range of undercover pranks. Zodiak Kids controls all worldwide rights for Cambushed except North America and the Americas, which will be handled by Marblemedia’s Distribution360. Marblemedia previously has teamed with The Foundation on projects including Fort Boyard: Ultimate Champion.
The Jim Henson Co. is extending its relationship with Discovery Kids Latin America, which is licensing Henson’s new Doozies series and Sid the Science Kid: The Movie.
Santa Barbara-based Foothill Entertainment is shopping its new animated series Boy and the Dinosaur, a hot commodity at MIPJunior a few years back. Produced by 1461 Limited and Studio Liddell, the series will be ready for delivery in April.
Teletoon has commissioned a new season of George of the Jungle from Singapore-based kids’ media company August Media Holdings and Canada’s Chocolate Moose Media. The most recent season of George (2007) was a hit on Teletoon; the second season will begin delivery in 2014, distributed by DreamWorks Classics and August Rights and also headed to international telecasters including Nickeloeon for Germany and Northern Europe and TVE Spain.
Digital Update
Hit game Plants vs. Zombies is getting a limited beta launch as a social gaming experience on Facebook by Seattle-based PopCap Games, a division of Electronic Arts. PopCap also announced yesterday it will release sequel Plants vs. Zombies 2 this summer. The social adaptation will take players beyond the confines of the backyard on a series of road trips, where “players will be able to send hordes of zombies to their Facebook friends, a thoughtful gesture sure to be appreciated (and reciprocated),” according to the company.
A CYNOPSIS MESSAGE
Cynopsis Webinar:
Leveraging Social Media and TV Ads: Best Brand Strategies
Tuesday * April 30 * 1:30-3:00p.m. ET
Moderated by: Arthur Greenwald (President, Greenwald Media, Inc. + Contributing Editor, Cynopsis Media), along with:
Seth Shapiro, New Amsterdam Media
Karie Ford, Subway
Mike Freeman, Hallmark Channel & Crown Family Network
Register here: http://www.cynopsis.com/webinars/best-brand-strategies.
Licensing
German broadcaster Super RTL has snatched up licensing rights for Vodka’s multiplatform brand Bugsted in Germany, Austria and Switzerland. Aimed at 8-12 year olds, Bugsted centers on the misadventures of a gaggle of mutated bugs from the moon. It’s available as a mini-series, iPhone, iPad and Android app, due in September, and action figures. Toy company Simba has been named master toy licensee for Europe, the Middle East and Africa.
In Development
Laurence Fishburne has joined the cast of Triggerfish Animation Studios’ 3D animated film Adventures in Zambezia. Fishburne joins a voice cast including Liam Neeson, AnnaSophia Robb and Jake T. Austin. The movie, which is represented internationally by Cinema Management Group, has been presold into 50 international territories including the U.S., Canada, Germany, France and Russia.
In Memoriam
Jane Nebel Henson, who was married to the late Muppets creator Jim Henson and was a key creative and business voice in the development of the beloved iconic puppets, died yesterday morning after a “long battle with cancer,” according to a statement from the Jim Henson Co. She was 79. Jane and Jim met in 1954 in a puppetry class at the University of Maryland in 1954 and were married in 1959.
By The Numbers
Ratings were on the rise at the majority of kids networks at the close of the first-quarter 2013. Check it out some highlights…
Disney Channel ranked as the No. 1 network during Q1 in Total Day for the 8th consecutive quarter in K6-11, No. 16 in Tweens 9-14, and was No. 1 for the fourth time in the previous five quarters in K2-11… The Disney Junior block set Q1 highs, delivering the quarter’s top three cable TV series in K2-5 with Sofia the First, Mickey Mouse Clubhouse and Jake and the Never Land Pirates… Also during Q1, Disney XD delivered quarter-over-quarter highs in Prime and Total Day in Total Viewers and target demos, posting its 17th consecutive quarter of increases.
Following its strong Q4 2012, Nickelodeon topped all basic cable with Kids and Total Viewers for Q1 2013, averaging a 2.9/968,000 with K2-11 (up 7% year over year) and 1.9 million total viewers (up 6%). Nickelodeon’s top show for the quarter with K2-11 is SpongeBob SquarePants, which is up 7% over last year. The network’s preschool block also posted double-digit gains for the quarter.
The Hub closed out March with six consecutive quarters and 15 consecutive months of year-to-year growth. For six consecutive quarters, the network grew year over year in Total Day among K2-11, K6-11, P18-49, W18-49, Persons 2+, and Households. For five consecutive quarters, The Hub has grown among P25-54 and W25-54. Top trending shows include originals My Little Pony Friendship is Magic, Littlest Pet Shop, and the recent premiere of season three of Transformers Prime Beast Hunters, all from Hasbro Studios; and Strawberry Shortcake’s Berry Bitty Adventures, from American Greetings.
Top 10 Basic Cable Ratings for the week of March 25-31, 2013
K2-11 Total Programming Day
Network Rating (000s)
NICK 2.9 968
DSNY 2.9 965
TOON 1.5 503
NAN 0.7 222
NKJR 0.7 194
DXD 0.6 177
ADSM 0.5 183
SPRT 0.5 90
NKTN 0.4 82
FAM 0.2 80
K2-11 Prime (Monday Sunday 8-11p.m.)
Network Rating (000s)
DSNY 4.4 1438
NAN 1.2 416
NKJR 1.1 284
DXD 0.8 230
ADSM 0.7 244
SPRT 0.7 119
NKTN 0.5 114
FAM 0.4 143
USA 0.4 138
A&E 0.3 115
K2-11 (Monday-Sunday 6 a.m.-11 p.m.)
Network Rating (000s)
DSNY 3.3 1071
NICK 2.9 968
TOON 1.5 503
NKJR 1.0 257
DXD 0.7 203
SPRT 0.6 101
FAM 0.3 84
NKTN 0.3 79
HUB 0.3 71
USA 0.2 57
K6-11 Total Programming Day
Network Rating (000s)
DSNY 3.1 615
NICK 2.4 468
TOON 1.7 330
NAN 0.8 156
DXD 0.8 138
ADSM 0.6 118
NKTN 0.4 56
FAM 0.2 48
NKJR 0.2 36
TNNK 0.2 33
K6-11 Prime (Monday Sunday 8-11p.m.)
Network Rating (000s)
DSNY 5.4 1060
NAN 1.5 296
DXD 1.1 186
ADSM 0.8 159
NKTN 0.6 82
USA 0.5 95
FAM 0.4 86
A&E 0.4 71
ESPN 0.4 70
TRU 0.4 69
K6-11 (Monday-Sunday 6 a.m.-11 p.m.)
Network Rating (000s)
DSNY 3.3 648
NICK 2.4 468
TOON 1.7 330
DXD 0.9 156
NKTN 0.4 56
FAM 0.3 50
NKJR 0.3 46
TNNK 0.3 40
USA 0.2 36
APL 0.2 35
Source: Disney from Nielsen Media Research National MIT, ranked on coverage ratings
Viewing Type: Live +7 Blended with Live +SD from 02/18/13 to date
K2-11 Top 10 Programs for the week of March 25-31, 2013
Date Program Network Time (000s)
3/29/13 Sofia the First DSNY 9-9:25 a.m. 2034
3/29/13 Sofia the First DSNY 9:30-9:55 a.m. 1884
3/29/13 Cars DSNY 10 a.m.-12 p.m. 1883
3/30/13 SpongeBob NICK 10:30-11 a.m. 1780
3/26/13 SpongeBob NICK 7-7:30 p.m. 1756
3/28/13 Cars DSNY 8-10 p.m. 1746
3/30/13 SpongeBob NICK 9:30-10 a.m. 1738
3/29/13 Sofia the First DSNY 8:30-8:55 a.m. 1722
3/30/13 SpongeBob NICK 10-10:30 a.m. 1722
3/26/13 SpongeBob NICK 6:30-7 p.m. 1720
K6-11 Top 10 Programs for the week of March 25-31, 2013
Date Program Network Time (000s)
3/29/13 Gravity Falls DSNY 9-9:30 p.m. 1209
3/29/13 Gravity Falls DSNY 9:30-10 p.m. 1139
3/29/13 Jessie DSNY 7-8 p.m. 1134
3/29/13 Gravity Falls DSNY 8:30-9 p.m. 1101
3/27/13 SpongeBob NICK 6-6:30 p.m. 1066
3/29/13 Good Luck Charlie DSNY 10:30-11 p.m. 1052
3/30/13 SpongeBob NICK 9:30-10 a.m. 1039
3/28/13 Cars DSNY 8-10 p.m. 1037
3/28/13 Jessie DSNY 10-10:30 p.m. 1028
3/29/13 Dog With A Blog DSNY 10-10:30 p.m. 1027
Source: Turner Research from the Nielsen Co. data
Executive Moves
Congrats to veteran animation and games exec Owen Hurley, who is elevated to Technicolor creative director of the company’s Animation and Games Group. Hurley will be based at Technicolor Digital Productions’ animation studio in Bangalore, India where he will oversee creative development and support the group’s original content development business. Hurley, who recently produced and directed Technicolor’s Barbie in the Pink Shoes production for Mattel, served as director of animation and cinematics at Relic Entertainment from 2005 through 2010.
Miramax continues to expand its global sales team with several key appointments. Richard Tulk-Hart joins the company as SVP/head of TV sales for Europe, Middle East and Africa. Tulk-Hart previously was VP, TV sales, for Fremantle Media in the EMEA region. Jo Sherlock comes to Miramax as VP, TV sales EMEA, after serving exec stints at BT Sports and the Walt Disney Co. And Emily Briggs has been named VP, digital sales, joining Miramax after a long stint at Netflix, most recently as director of content acquisition.
A CYNOPSIS MESSAGE
Cynopsis: Kids !magination Awards Luncheon
June 4, 2013 | 8:00 – 10:00a.m.
The Yale Club of NYC
Answer to Yesterday’s Trivia Question: What animated friends once fronted a TV ad campaign for Winston cigarettes? Fred Flintstone & Barney Rubble. Kudos to: Jeff Grant-Turner Research/Atlanta; Alan Dorfman-Topcat Worldwide LLC/ Bristol, PA; Scott Jenkins-Tribune Media Services/Queensbury, NY; Sherrie Brooks-TBS Inc/Atlanta; Wendy Stone-Golf Channel/Orlando; Emily Brenner-HarperCollins Children’s Books/NY; Joe Swaney-Cartoon Network/Adult Swim/Atlanta; Richard Quan-BSSP/San Francisco;Robert Ramirez-Disney Television Animation/Burbank; Pat Brady-CESD/LA; Anand Roy-The Walt Disney Company/Mumbai, India.
Today’s Trivia Question: What was the first animated Barbie movie, and what year did it come out? (Email [email protected] with your answer and be sure to include your name, company, city and time zone.)
A CYNOPSIS MESSAGE
2013 Cynopsis: Digital Model D Awards
The inaugural Cynopsis: Digital Model D Awards competition to benchmark excellence in online and multiplatform video programming, advertising, technology and services in 2012-2013, as well as recognize the leading players propelling the industry into the future.
For more information & to enter, visit the awards webpage:
http://www.cynopsis.com/events/digital-awards/.
Cheers — Cathy
[email protected] for Cynopsis Kids!
04.03.13
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