SVP, Marketing & Communications
VP of Media
Social Media Specialist
Hallmark Channel & Crown Family Network
Principal, New Amsterdam Media &
Adjunct Professor, New Media, USC School of Cinematic Arts
President, Greenwald Media, Inc.
Contributing Editor, Cynopsis Media
A free, daily e-publication that is a must-read for executives in the TV and advertising industry. Currently in its 16th year of publication, Cynopsis, edited by Roberta Caploe, is delivered to more than 60,000 readers. Every business day, you get the news and intelligence necessary to succeed in this market - ratings, deals & distribution, executive moves and daily programming.
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any other edition here.
Cynopsis Webinar -
Leveraging Social Media and TV Ads: Best Brand Strategies
Date: Tuesday, April 30, 2013
Time: 1:30 - 3:00pm ET
Cost: $295 per site
Each registration comes with access to the archived version of the program, the materials provided by the speakers and a personalized certificate of completion for attending the Webinar. CDs are available for purchase.
Competition between TV commercials and social media ads has never been hotter. But on April 30th you’ll discover how to combine best of those worlds as Cynopsis Media assembles the pros behind some of the most successful cross-platform brand marketing campaigns. Our speakers explain how they marry the reach and efficiency of TV spots with the flexibility and precision of social media --- and how they measure their relative ROI. These top marketers also share the kind of creative and insights and strategic shortcuts that are only revealed through trial and error. You’ll come away better able to package and deliver your brand messaging to the right audience in the right environment and at the right time.
You will learn how to:
Plus, Q&A during the Webinar will allow you to get your specific questions answered!
Who should attend?
If you are involved in any of these capacities, this Webinar's for you:
How does the webinar work?
The live audio is delivered to your location over your computer speakers. The Power-Point presentations are presented over the Internet and are available to print out before the program. This is like a talk-radio program with visuals on the Web. You and your team will be able to have a live Q&A with all the speakers.
What equipment do I need?
For the Internet connection:
Mac users are encouraged to use Firefox 2.0 (or later) with and Adobe Flash Player or Real Player to view the webcast. You can also test your system using the system test button in menu on the left hand side.
If using Adobe Flash Player, Version 9 or later is required.
Download a supported Adobe Flash Player
If you are having any technical difficulties or need assistance meeting these requirements, please contact our Technical Support Center at 1-866-709-8255 or click here.
For content questions regarding this Webinar and registration, contact Trish Pihonak at email@example.com.
*All sales are final. Cynopsis Media does not offer any refunds for the webinar.