Wednesday, April 30th, 2008


WHICH casual games can you play in the GSN Upfront
Online Tournament to win tons of cool prizes?

A.      CATCH-21
B.      SWAPIT!

And the answer is … D! A, B, and C are all part of the GSN UPFRONT ONLINE TOURNAMENT with tons of prizes given away weekly like digital cameras, SONY PlayStations and flat screen TVs!

Cynopsis: DIGITAL


Good morning, it’s Wednesday, April 30, 2008, and this is your first early morning digital briefing.
The BBC has won rave reviews and a loyal following for its iPlayer catch-up service launched last Christmas in the UK. The BBC says 42 million shows have been viewed so far. (iPlayer has been so successful that it’s being blamed for slowing down ISPs in the UK, but that’s another story.) Now complete episodes of BBC programming are finally available digitally in the U.S. on ITunes, under the BBC America shingle. Robin Hood, Torchwood and Little Britain are currently available as single episodes or complete seasons, with more shows to come in the near future.


National Geographic Channel completed an overhaul of its website, featuring over 800 hours of embeddable video viewable in 16:9 with full-screen capabilities. A useful new Flash-based video interface allows users to browse clips by topic such as Animals & Nature, Science & Technology or Preserve Our Planet. Submenus allow even further sorting. A new schedule app embeds preview videos for each primetime show.

CBS says it raked in $23 million in ad revenue from streaming March Madness this year and that CBS Radio’s online revenue grew to $30 million in 2007. Interestingly 92% of the tournament games were viewed at the workplace, according to Nielsen.  
Call for Content: MySpace users are invited to upload talent reels to audition for FremantleMedia & NBC’s America’s Got Talent, now through Monday, May 5. The show’s producers will review submissions and the selected participants will be flown to Las Vegas to join in a real life audition show. A Virtual Audition City episode will feature the selected MySpace acts.


Universal Music Investments, Sony BMG Music Investments and The Angels Forum 74 have invested $2.8 million into Berkeley, CA-based Mog, reports VentureBeat, nearly doubling its total capital intake. With the tagline “Where Bad Music Comes to Die,” Mog is another music discovery service (Imeem, that scans users’ hard drives for content to share, aggregating MP3s, news, reviews, and music videos.
A little confused about the whole social networking thing? Check out Social Brew, Revision3‘s latest internet series featuring news, reviews and how-to’s for all the leading platforms. It’s hosted by Irene McGee, creator of No One’s Listening.
IPTV platform Babelgum signed one of its biggest content deals to date, securing over a 100 hours of PBS programming for U.S. distribution including the award winning Empires series. Babelgum also launched an international PBS channel featuring 18 episodes of Scientific American Frontiers.


The ongoing price war between mobile carriers is about to pay more dividends for consumers. AT&T is prepared to subsidize the 3G iPhone due out this summer by as much as $200, according to Fortune. Customers who commit to a 2-year contract will be able to land one for $199. Meanwhile, Rogers inked a deal to bring the iPhone to Canada later this year. Maybe Apple’s guidance of selling 10 million iPhones in 2008 is not so farfetched after all.
Google Maps has integrated Street View imagery into its driving directions functionality. In the 44 cities where Street View is available, users can click on a camera icon to see a visual of what each step in their journey will look like.


Like opposing Civil War generals meeting on the River Queen steamer anchored near Ft. Monroe, Microsoft and Yahoo execs are thinking of attending a powwow on neutral grounds in Oregon, reports Boomtown.
Gemstar-TV Guide International‘s shareholders approved the sale of the company to DRM provider Macrovision for $2.8 billion. The company says it wants to peel off TV Guide Network, TV Guide Magazine and horse racing channel TVG.
In its latest attempt to remain relevant in the digital age, Blockbuster is in talks to join MGM and Lions Gate in Viacom’s new pay TV channel venture, according to The WSJ. Blockbuster acquired failed online movie download service Movielink last year and once tried to launch a broadband VOD service with Enron.


With the old “in for a penny, in for a pound” adage in mind, Cox Enterprises decided to acquire targeted vertical online ad firm Adify for a reported $300 million instead of participating in an investment round with the start-up.
Contextual in-video ad company ScanScout struck a distribution deal with widget expert Clearspring Technologies to give ScanScout advertisers viral access and tracking abilities across its network of more than 25 sites including MySpace, Facebook, Yahoo and Google.


Top Visited US Broadcast Network TV Show Sites (Week ending April 26, 2008)
Rank     Network     Website                          Market Share of Visits
 1          FOX         American Idol                              26.10%
 2          NBC         Deal or No Deal                            7.77%
 3          CBS         Big Brother 9                                7.68%
 4          CBS         Survivor: Micronesia                      7.15%  
 5          ABC         Dancing with the Stars                   7.15%
 6          FOX         America’s Most Wanted                  4.33%
 7          ABC         Lost                                              2.45%
 8          NBC         The Office                                      2.04%
 9          ABC         The Bachelor                                  1.75%
10         ABC         Grey’s Anatomy                              1.72%
Source: Custom report from Hitwise
Top Visited US Broadcast Network TV Websites (Week ending April 26, 2008)
Rank     Network     Website                          Market Share of Visits
 1          ABC                            24.81%
 2          CBS                            24.70%  
 3          FOX*                             24.43%
 4          NBC                             17.86%
 5        The CW                              7.60%
 6          MNT                     .60%
Source: Custom report from Hitwise, *includes traffic aggregated from stand alone websites,,, and


Rainbow Media Holdings, LLC., a subsidiary of Cablevision, upped Mike DiPasquale to EVP/Operations. Mike will add oversight and management of PVI Virtual Media Services to his responsibilities, which provides real-time virtual enhancement technology solutions for television. He will continue to report to Josh Sapan, President and CEO, Rainbow Media.


With all the comic book-themed movies and content deals coming down the pike, it’s interesting to remember that comic geeks were one of the first subcultures to embrace the social nature of the web. Most fan sites were built as labors of love instead of as get rich quick schemes. Check out The Comic Vine, a social encyclopedia started by a couple of CNET veterans who helped launch and These guys custom built a massive database and toolset to allow users to catalog their favorite heroes. You can browse by character profile or super-hero rank in terms of powers, teams or popularity then cross reference what issues they appeared in. The site keeps track of top contributors by rewarding points for their efforts. There’s even a psychographic dating quiz to test what hero type you’d be most compatible with. Great stuff!
Later — Wayne
Wayne Karrfalt for Cynopsis: Digital

Cynopsis Digital Ad Sales: Jason Cesare 732-718-0629 / [email protected]
Classifieds – Trish Pihonak- 203-926-9878 / [email protected]

Cynopsis website – Video Resumes, Extended Classified Ads, Archives, and the Cynopsis Daily Video

CableU – Know Networks Better. Pitch Smarter. Click here


What would a year be without something new from Cyn opsis?  Introducing …

Cynopsis Media: Top Tier
Executive Search Division

High level executive search, candidates fully screened and vetted, meeting precisely your criteria.

For more information, call Trish Pihonak 203.926.9878
if you’re looking to make an executive change, or are looking for a change of scenery yourself.
[email protected]

Cynopsis CLASSIFIEDSFor More classifieds, visit the classifieds page here

JOB OPENING:  ACCOUNT EXEC/Ovation TV/New York: Immediate opening for 5yrs exp professional. Heavy client/planning selling; seek new business/create Mktg platforms tailored for client’s needs Apply: [email protected] (5/7)

JOB OPENING:  ASST MGR, CLIENT SERVICES/Redwood City CA:  Develop client media campaigns, create sales presentations, manage client relationship. Responsible for launch details, campaign Q/A. [email protected] (5/7)

JOB OPENING:  SEVERAL POSITIONS/SALES OPS/Comcast Networks (Versus)/ NY: Traffic Coord 59765BR, Sales Service (Inventory) Coord 62578BR. For more info and to apply visit: EEO/AA/Drug Free (5/7)

JOB OPENING:  ACCT DIR/Screenvision Cinema/NY: 4+ yrs exp, proven media sales performer to dvlp, present & sell cinema advertising to nat’l clients, Bachelors req., regional travel req. Apply online: (5/7)

JOB OPENING:  AE, ADVRTSNG SALES/ Contacts & exp. in the client & ad agency arena, incl’g planning and buying groups. Exc selling & presentation skills, able to dvlp leads for sales opps. Apply: [email protected] (5/7)

JOB OPENING:  MANAGER, AD SALES FINANCE/ Forecasting/Analysis/ NY: Oversee all forecasting & Ad revenue planning for top Networks. Apply: under Finance. EOE/M/F/D/AAP (5/7)

JOB OPENING:  VP, AD SALES FINANCE/NY: Lead a robust ad sales finance team to fully support/analyze all facets of MTVN Ad Sales revenue. Apply: under Finance. EOE/M/F/D/AAP  (5/7)

JOB OPENING:  COORDINATOR, GAMES/Nickelodeon/NYC: Coordination of product development and creative for assigned categories; Min. 2- 4 yrs licensing exp; B.A; MS Word, Excel and PowerPoint EOE/M/F/D/AAP apply:    (5/7)

JOB OPENING:  AD SALES APPLICATION SUPPORT/NY: Provide user support & testing for ad sales systems. DealMaker or VCI required. Exp w/ media or TV Advertising desired. Apply: . Position VSA005 (5/7)

JOB OPENING:  MGR- AFFILIATE AD SALES & DISTR. MKTG/LIFETIME TV:  Seeking creative thinker to manage projects that support the distribution efforts for Lifetime/ Apply at:   (5/7)

JOB OPENING:  PUBLICIST /Telepictures Prods/NY: Unit pub for synd daytime talk show. Pitch/secure stories/content.  Write/distrib releases. Work w/exec/staff. 5-8yrs exp Res: [email protected] (5/7)

JOB OPENING: DIR CONSUMER MKTG/Fuse TV/NYC: Comm. mktg/promotion plans on & off channel activities which support fuse’s tv programming, live events and channel image. 10yrs. mktg. exp. Please send resume to [email protected]  (5/6)

JOB OPENING: DIR, MKTG SPECIAL PROJECTS/Cynopsis Top Tier (recruiter):  Oversee variety of special projects; 2-3+ yrs mktg/pr exp; highly creative thinker/executor – do things as never before. East Coast. Email Top Tier w/res:  [email protected] (5/6)

JOB OPENING: VP/DIGITAL SALES/Cynopsis Top Tier (recruiter): Multiplatform seller w/ creative out of the box thinking. Initiate new ideas for new era. Digital/multiplatform selling exp a must.  East coast.  Res: [email protected] (5/6)

JOB OPENING: VP DEVL/Buena Vista Prods/LA:  Extensive exp (min 8-10 yrs) in devlpment of non-scripted prgrmng incl talk, game, reality for netwk, 1st run, cable; Proven track record. APPLY Req # 155219 (5/6)

JOB OPENING: SALES PLANNER/Comcast Nets/NY: Generate upf & scatter plans; deal maint & stwrdship; support sales team. Liason btwn AEs & agencies. 2 yrs exp sales/planning prfrd. 63381BR EEO/AA/drug free (5/6)

JOB OPENING:   INDEPENDENT INTL’ SALES CONSULTANT: 5+ yr. exp. in international TV/film sales. Must have strong sales history and connections and be able to perform independently. Email resume [email protected] (5/6)

JOB OPENING: MGR, TALENT MGMT/Discovery/MD: Dev Strng Relationship w/Discovery Talent. 5+ yrs. exp. Must be energetic, thrive in high energy. High energy, high profile. 25-35% travel req. Apply here:    (5/6)

JOB OPENING: RESEARCH STRATEGIST/Discovery/MD: Collect/analyze data to evaluate and dev. existing offerings. 3+ years research exp. Strong analytical skills. Travel up to 20%. Apply here:   (5/6)

JOB OPENING: DIRECTOR, PRODUCT DEVELOPMENT/ 5+yrs exp with product development/wireframes, project mgmt, strong comm skills, webite stats, VISO, Knlge of social netsites EOE/M/F/D/AAP. Apply (5/3)

JOB OPENING: SR. RESEARCH-MKTING ANALYST/NYC: Hispanic TV Sales Rep Firm. 1-2 years exp. Good analytical & writing skills. Nielsen-Galaxy Navigator, PowerPoint, Excel. Knowledge Qualitative a+. Email: [email protected]  (5/3)

JOB OPENING: NETWORK NEGOTIATOR/RPA:   3-4 yrs’ buying exp. Nat’l TV/radio buys/maintenance for multiple clients, including Honda. Will train/supervise assistants. Apply @ . EOE (5/3)

JOB OPENING: MEDIA RESEARCH MANAGER/RPA:   5+ yrs’ in media research. Will generate data analyses, critical media info, POVs; supervise Analyst. Nielsen, Arbitron, MRI, Scarborough, DDS, Galaxy req’d. Apply @ . EOE (5/3)

JOB OPENING: WRITER/PRODUCER/LIFETIME LA: Develops, Writes & Produces On-Air Promotions. Exp. in TV req’d. Apply to: [email protected] (5/3)

JOB OPENING: SR INFORMATION ARCHITECT/ 5+yrs exp with product development/wireframes, project mgmt, strong comm skills, webite traffic stats, VISO, Knlge of social netsites EOE/M/F/D/AAP. Apply (5/2)

JOB OPENING: SENIOR WEB PRODUCER/SHOWS/MTV Digital/NYC: 4+yrs online prod. exp, Exp overseeing creative Web Dev & Implement, Strng knowldge MTV Brand & Youthculture, HTML/DHTML/Flash/XML EOE/M/F/D/AAP. Apply (5/2)

JOB OPENING: MGR, ADV & PROMO/HBO/NYC: 5-7 yrs brand mktg exp.  Manage dev & execution of consumer adv & promo plans for HBO’s prgms. TV/film industry exp highly preferred. Apply: Req#100116 (5/2)

JOB OPENING: DIRECTOR, PUBLICITY/NBC UNI/New York, NY: Resp. for generating max positive press for Sci Fi programming, develop PR strategy & campaign plans. 7 years publicity experience. keyword #813464  (5/2)

JOB OPENING: POST PRODUCTION CONSULTANTS/Washington DC area: Multiple. 2 years experience. Final Cut Pro experience a plus.  6-12 month contracts.  Apply to: [email protected] 860 632 3707.  (5/2)

JOB OPENING: MGR CONTENT DISTRIBUTION/FUSE TV/LA: Plan/develop distribution & sales strategies. 3 yrs exp in sales acct mgmt in cable TV. Travel required. Rez to: [email protected] “MCD-LA” in sub.  (5/2)

JOB OPENING: SR COORDINATOR (2)/FUSE/NY & LA: Assist w/ sales, mktg & affiliate servicing. Frequent travel. 1-2 yrs exp in sales or mktg in cable TV. Database exp is pref’d. Rez to: [email protected] “SCCDNY”/”SCCDLA” in sub (5/2)

JOB OPENING: DIR CONTENT DIST/MSG/FUSE/NY: Dvlp/implement distrib strat & media/multi-plat content. Execute strategic dir of content sales/distrib. 5yrs cbl TV exp & negotiating ntl distrib deals. Rez: [email protected]  “DCDNY” /sub (5/2)

JOB OPENING: TV MUSIC PUBLISHING MGR/A&E Television: 4 yrs exp reviewing cue sheets, licenses, royalty reports for freelance project.  Send resume to: w/’Music Publishing Mgr’ in subject (5/1)

JOB OPENING: AD SALES MKTG MGR/DIR/LIME AD NETWK, NYC, LA, SF, Chi: RFP response & exec online adv supported programs. Self-starter, creative thinker & team player. Strong ppt skills & digital exp req. E-mail [email protected] (5/1)

JOB OPENING: DIRECTOR NETWORK DISTRIBUTION & SERVICE/Hallmark Channel/NYC: Develop & implement strategies to increase distribution. Min 5 yrs exp. See full posting and apply at (5/1)

JOB OPENING: RESEARCH DIR/Screenvision Cinema/NY: 5-8yrs; Run sales research, strong know of resch resources, Nielsen exp req, prim resch exp plus, TV bkgnd pref, Mgmt Exp req. Apply: (5/1)

JOB OPENING: MGR OFFICE SVCS /A&E TV/NY: Manage office svc areas staff/outsourced svcs/projects/equipment/facilities/purchasing/communications.  BA + 5 yrs facility & office svc mgmt.  Res w/salary: (5/1)

JOB OPENING: SEVERAL POSITIONS/Online Sales/Comcast Networks/ NY/Chicago: visit for more information and to apply.  EEO/AA/Drug Free (5/1)

JOB OPENING: ACCT EXEC/Comcast Networks/NY:  3+ yrs exp in cable/broadcast media buying/sales req’d. For more info and to apply: 63451BR EEO/AA/Drug Free (5/1)

JOB OPENING: FOOD NETWORK/FREELANCE ASSIGNMENT/NY: Support National Ad Sales to develop &implement sales promotions for National Advertisers. Full details & Apply: (5/1)

JOB OPENING: SCHEDULING ADMIN/LIFETIME/LA:   Maintain prgrm schdles/revsn, draft grid & deal memos, schdles, & various reprts. Detail oriented, Multi-task.Exp. MS Offc&2-4 yrs Cable or Brdcst. Resumes: [email protected]   (5/1)

JOB OPENING:    SR. INFORMATION ARCHITECT/ 5+yrs exp with product development/wireframes, project mgmt, strong comm skills, webite traffic stats, VISO, Knlge of social netsites EOE/M/F/D/AAP. Apply (5/1)

JOB OPENING: SENIOR WEB PRODUCER/SHOWS/MTV Digital/NYC: 4+yrs online prod. exp, Exp overseeing creative Web Dev&Implement, Strng knowldge MTV Brand&Youthculture, HTML/DHTML/Flash/XML EOE/M/F/D/AAP. Apply (5/1)

SPRING AND SUMMER INTERNSHIPS – These positions are for credit only – nobody gets paid here. They are posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

SUMMER INTERNSHIP CREDITS ONLY: PR INTERN/Priority PR/LA: Phones/outrch /writg/ editng/ typng / resrch / reprtng /website updtes. Strng comm skills & good attitude to asst boutique PR firm, begin ASAP. thru summer. Res/Cvr:  [email protected]    (5/7)

SUMMER INTERN CREDITS ONLY:  Eco Radio Show: Asst to ho st/pr o d – /writg / editng / typng / resrch/sched/website updtes/ wkly announce/listenr calls/email respnsd/blogging & sound edit +/begin @sap wrk summer/long  [email protected]   (5/3)

SUMMER INTERNSHIP CREDITS ONLY: Ongoing Internships avail at BOOM! Studios in the comic book depts. Send resume, cover letter, references, and availability to: [email protected]   Photoshop and html skills +. Diverse candidates encouraged. EOE. (5/2)

SUMMER INTERNSHIP CREDITS ONLY: LA Intern/Banyan Productions: Asst prod. team in ofc & in field w/2nd season of 1 hr docu-drama series DELIVER ME. Asst w/rsrch, releases, casting, coord & more.FT or PT, begin asap, work thru summer. [email protected] (5/1)

SUMMER INTERNSHIP CREDITS ONLY: COMMUNICATIONS INTERN/ WLIW21/NYC: Publicity/marketing/promotion to local media & PBS stations. Must commit 30-40 hrs/wk. Majors: PR/Comm., Mktg, Adv. Skills: Writing, Computer, Phone, Rsrch. [email protected] (5/1)

SUMMER INTERNSHIP CREDITS ONLY: UPP ENT MKT seeks INTERNS to asst depts.Clean driving record, be comfortable driving high-end vehicles, knwldg of MS Office & basic PC skills. Knwlg of LA area a +  Res to: [email protected]  Mktg intern/subject line (5/1)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED … Interested in posting your Video Resume?  Contact [email protected] for more information ….

E-mail  [email protected] for rates and specs for Job Openings. 

Interested in posting your Video Resume?  Contact [email protected] for more information ….

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

Related Stories

03/27/23: Cynopsis Media Tech Update

internet tech


03/27/23: “You” renewed for fifth and final season

"You" renewed for fifth and final season

  A CYNOPSIS MESSAGE FROM SCRIPPS NETWORKS LEADERS IN STREAMING ION, Court TV, ION Mystery, Scripps News, Bounce XL, Grit Xtra, and ION Plus Scripps Networks’ Connected TV Brands are distributed on every major platform: Amazon Freevee, Pluto TV, Roku, Samsung TV Plus, Tubi, Vizio WatchFree, and more! ION is one of the most viewed […]

03/26/23: Cynopsis Jobs


ACCOUNT EXECUTIVE FETV NYC Represent FETV and FMC to media community via ongoing communications & relationship building. Maintain & develop strong working relationships w/both agencies & internal departments in support of sales efforts. Work w/sales management and pricing & planning to achieve quarterly revenue goals. 5+ yrs media sales exp. preferably in cable TV. Full […]

03/24/23: Good news for “Accused”

Good news for "Accused"

Friday March 24, 2023 Today’s Premieres Apple TV+: My Kind of Country Disney: Secrets of Sulphur Springs at 8p; Saturdays at 9p Hulu: Up Here Netflix: Love Is Blind; I Am Georgina Sunday’s Premieres CNN: Eva Longoria: Searching for Mexico at 10p Fox: HouseBroken at 9:30p Fyi: Barrett-Jackson: REVVED UP at 10p Hallmark Channel: Ride […]

03/23/23: Game Developers Conference in San Francisco

  Thursday March 23, 2023 Good morning! It’s Thursday and this is your early morning Esports and gaming brief. Stinging rain, bike valet stations and long lunch lines at Chipotle have made for a feisty atmosphere at the 2023 Game Developers Conference in San Francisco this week, which is hosting tens of thousands of attendees. […]