Wednesday, April 2nd, 2008


World Television Premiere – April 4, 10 PM/9c

If you think you know him, think again.

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Cynopsis: DIGITAL


Good morning, it’s Wednesday, April 2, 2008, and this is your first early morning digital briefing.
How’s this for some free promotion: the Subcommittee on Telecommunications and the Internet held an invite-only hearing about virtual worlds yesterday which was simultaneously broadcast in Linden Labs’ Second Life, the leading virtual community with about 6 million registered users. The subcommittee, led by Net Neutrality advocate Ed Markey, wanted to explore some of the issues involved in virtual worlds such as, Can they be used to launder money? or Are the safe for children? So they figured, why not meet as avatars virtually? Rep. Markey also made headlines last December when he sent his chiseled avatar to attend a United Nations conference on global warming in Bali. But hey – at least it’s a way to save on jet fuel.

Launching Today: Hallmark Movie Channel HD


Pictures Television joined the crowded comedic video space with C-Spot, an ad supported web comedy channel that will distribute short form sketches on Sony’s Crackle, YouTube, Hulu, AOL Video and Verizon Wireless’ VCast, (not to mention directly to Sony Bravia TVs via the Bravia Video Internet link.) C-Spot will try to tickle the funny bone with an initial 6 series, each of which will run for 13-weeks and debut a new episode a  different day of the week:

  • Hot, Hot Los Angeles from Test Pattern Media satirizes soapy teen dramas (M)
  • The Writers Room is Kevin Pollak’s look into the craft of TV writing, produced by Hollywood ad agency/production studio Stun Creative (Tu)
  • Gaytown follows Owen Benjamin’s quest to come out to his fake beau (W)
  • Sony describes The Roadents, from Bix Pix Entertainment, as “The Odd Couple meets Easy Rider.” It features 3D animated rats traveling in a Winnebago (Th)
  • Gorgeous Tiny Chicken Machine Show, which originally debuted on YouTube in Feb. ’07, is an internet talk show spoof starring a Japanese character named Kiko, played by co-writer Kim Evey (who is actually South Korean) (F)
  • Weekends on C-Spot will feature entries from Best of Penn Says, outtakes from Penn Jillette’s unscripted web series produced by 10-in-1 Productions

AOL rolled out a beta version of MyMobile, designed to give mobile users a much more sophisticated interface through which to access personalized AOL services including AIM, AOL Mail, AOL CityGuide, Moviefone, MapQuest, AOL Local Search, AOL News, Weather, AOL Sports and AOL Pictures. AOL also announced expanded availability of the new AIM TXT service, now available through all major U.S. carriers.

CBS Radio
placed a giant web 2.0 foot forward announcing a deal to stream its stations to listeners through a new online player coming out later this Spring. The deal follows CBS Radio’s recent agreement to offer live streaming on AOL and is similar to the partnership struck with the BBC’s digital radio stations.

Part-two of the CSI:NY episode “Down The Rabbit Hole” about a virtual world killer concludes today with a nifty 3D Machinima segment produced by The Electric Sheep Company. Should be fun.

Disney-ABC Television Group’s Disney Channel will be added to MobiTV’s subscription mobile TV offering as a 24/7 simulcast.

Call for Content: The Webby Awards kicked off its second annual Webby in Motion contest. Original videos produced with Adobe software and inspired by one of ten topics including connections, entertainment, marketplace, media and interactive advertising must be submitted by May 10, 2008 for a chance to have the work presented at the 12th annual Webbys on June 10.


This just in: Google and Virgin are launching Virgile – a joint venture to establish a human settlement on Mars. Don’t believe me? Here’s the video. If it’s on YouTube it must be true.

YouTube also had their fun on April fools day swapping out Rick Astley videos for each and every featured video on the YouTube homepage (a practice known as “Rickrolling.”) The folks at NewTeeVee have come up with a nifty timeline, tracing the first Rickroll back to March of 2007.

White label video outfit Reality Digital closed on a $6.3 million round of Series B funding, led by OpenView Venture Partners. The company makes a plug-and-play video sharing network that can be launched as a stand alone site or integrated into an existing environment. Reality Digital’s clients include MTV Networks and Lonely Planet.

Social media site Global Grind, funded by Hip-hop mogul Russell Simmons and Accel Partners, adds lots of cool features today including entertainment programming features, video sharing, an embeddable widget and even a Facebook Trivia Game application.


If Microsoft and Yahoo are close to striking a deal, it is for the terms originally offered by the software giant according to The WSJ. Apparently no other interested parties have come close to its $31/share – $44.6 billion offer.

FCC chairman Kevin Martin told a CTIA audience the FCC should reject a petition by eBay’s Skype division to require wireless carriers to allow any device access their network.

Rejecting the offer of a board seat to keep quiet, a group of activist investors called for CNET Networks to get with the program and adopt more web 2.0 strategies, including revamping its search functionality and building in more social networking features.


Online ad network Undertone Networks will receive an undisclosed amount of equity financing from JMI Equity to expand operations and offer more products and services. Brad Woloson, GM of JMI, will join the Undertone’s Board of Directors as part of the deal. 


Here’s a study that helps explain some of the cynicism displayed by mobile content providers at CTIA this week. Nearly half of wireless phone consumers do not know whether or not their carrier offers mobile TV or video services, according to an online survey by QuickPlay Media. In a strong argument for the ad supported model, another 43% of respondents said perceived cost was the #1 reason they hadn’t tried mobile TV or video.


Salil Dalvi was upped to SVP/Mobile Platform Development for NBC Universal Digital Distribution. Salil will continue to oversee NBCU’s mobile content growth strategy, product development and operations, reporting to Jean-Briac Perrette, President, NBCU Digital Distribution.

Google’s Chief Informational Officer Douglass Merrill will become the next President at EMI, reports

Dan Goldman was promoted to Director of Internet & Broadband for New York’s Thirteen/WNET. Dan joined the station in July of last year after co-founding entertainment software company Bandalong Entertainment.

Ben Mallory was hired by ad agency Red Tettemer as the shop’s first ever Interactive Creative Director. Ben comes to Red Tettemer from Digitas Health.

Cinema advertising company Screenvision named Seeta Zieger as VP/National Sales for the Western Region. Seeta will be based in Santa Monica and report to Michael Chico, EVP/Ad Sales.


Shooting People
is a stimulating, nurturing community site built to bring indie filmmakers together. New York and London-based lensers upload their work, solicit advice and share secrets on how to save on production costs or circumnavigate permit restrictions. Because the site is run by filmmakers and charges a modest $40 annual fee to join, it seems to be mostly populated by working professionals – nearly 35,000 of them. Founders Cath Le Couter and Jess Search will celebrate Shooters’ 10 year anniversary in November.

Later — Wayne
Wayne Karrfalt for Cynopsis: Digital

Cynopsis Digital Ad Sales: Jason Cesare 732-718-0629 / [email protected]
Classifieds – Trish Pihonak- 203-926-9878 / [email protected]

Cynopsis website – Video Resumes, Extended Classified Ads, Archives, and the Cynopsis Daily Video

CableU – Know Networks Better. Pitch Smarter. Click here


What would a year be without something new from Cynopsis?  Introducing …

Cynopsis Media: Top Tier
Executive Search Division

High level executive search, candidates fully screened and vetted, meeting precisely your criteria.

For more information, call Trish Pihonak 203.926.9878
if you’re looking to make an executive change, or are looking for a change of scenery yourself.
[email protected]

Cynopsis CLASSIFIEDSFor More classifieds, visit the classifieds page here

JOB OPENING:  DR SALES COORDINATOR/New York, NY-GSN/ The Network for Games: Rep to VP Sales Op & DR AE for Ad Sales. Good Com/detail req.Send Res/Cov Letter:  [email protected]

JOB OPENING:  (2) MEDIA SALES PLANNERS/AMC/WE/NYC: Rainbow is growing! 2-4 yrs cable TV experience. Must have excellent analytical, research, verbal& presentation skills. Gabriel exp pref. Res to #5680BR/5681BR

JOB OPENING: ONLINE, PRODUCER, HEALTH CENTERS/Englewood Cliffs, NJ: Creates and package online content. Please apply at reference job number 810271 (4/8)

JOB OPENING: ONLINE PRODUCER, DIET, FITNESS & WELLNESS/Englewood Cliffs, NJ: Writes, edits, and coordinates online content. Please apply at reference job number 810273 (4/8)

JOB OPENING: AVID EDITOR/Versus/PHL: To view full job description please use this link – (4/8)

JOB OPENING: TRADE PUBLICIST/Fuse/NY:   Supprt PR Dept in trade/business publicity efforts to gen awareness of Fuse offerings. Proven track record w/ trade media. Min 2-3 yr publicity exp. Rez to: [email protected] “TP” in subj (4/8)

JOB OPENING: TEMP (6 WKS) RATINGS ANALYST/Starz Entertainment/Englewood, CO:  Ad hoc analysis Nielsen MarketBreaks, Npower.1 yr with Nielsen natl ratings, 6 mo exp Nielsen MarketBreaks, Nielsen Npower. Fax resume to: 720.852.5891 (4/8)

JOB OPENING: MEDIA PLNER/ASSIST TO CEO/PRES/DYNAMIC NYC MEDIA BUYING/PLANNING AGENCY specializing in kids advertising:  Media Knowledge a must.Excel/Powerpoint skills preferred. Contact: [email protected]   (4/8)

JOB OPENING: TRAFFIC/CLEARANCE/DYNAMIC NYC MEDIA BUYING/PLANNING AGENCY: Handle all client commercial clearances & TV trafficking to networks. 1yr exp a plus, however, college applicants welcome. Contact: [email protected] (4/8)

JOB OPENING: SVP STRATEGIC RESEARCH/Disney*ABC Dom TV/Burbank: 10 yrs broad-based TV exp + 7+ yrs mgmt; leading edge exec w/proven ability to assess media trends/developments. APPLY Req #137377  (4/5)

JOB OPENING: VP, PROMOTION MARKETING/Comedy Central/NYC: Min 8 yrs exp. promotion marketing at a television network/advertising agency; BA/BS, strong PC skills. EOE/M/F/D/AAP apply at (4/5)

JOB OPENING: DIGITAL RESEARCH MNGR/Bravo/Oxygen: Lead research analysis across Bravo/Oxygen properties. BA, Min 3 yrs exp, proficiency in Omniture & Media Metrix pref. Apply: (job#812391) (4/5)

JOB OPENING: MGR- AFFILIATE AD SALES & DISTR. MKTG/LIFETIME TV:  Seeking creative thinker to manage projects that support the distribution efforts for Lifetime/ Apply at: (4/5)

JOB OPENING: ADMIN ASST/Hallmark Channel/LA: Support SVP Network Program Publicity. 2 yrs.  admin/exec. experience in TV publicity. See full posting and apply at (4/5)

JOB OPENING: MGR, AD SALES PLANNING/AETN/NY: Work to maximize rev across AETN through inventory mgmt, pricing & stewardship. Min 2 yrs ad sales cable exp as planner or in inventory/pricing group. Apply: (4/5)

JOB OPENING: ACCT EXEC, DIGITAL MEDIA/(WNBC NYC): 2+yrs Online Ad sales exp. Strong sales, presenting, negot. skills. Creative thinker who can sell on both local& nat’l level as well as online agencies. Post to: job# 798183   (4/5)

JOB OPENING:  VP PROD & PACKAGING, WE tv/NY: Cable ntwrk noted for creating unique content for women seeks top creative, exp’d prod. exec. to dvlp all orig series, specials, pckgng & pilots.Resume: [email protected] (4/5)

JOB OPENING:  FREELANCE COORD/USA Strategic Marketing: Support creation of client programs inc. sponsorships, finances, etc. 2+ yrs integrated mktg exp in TV or ad agency preferred.Resumes to [email protected] (4/19)

JOB OPENING:  ACCT EXEC/ BENNETT GROUP/LA:  RESPONSIBLE FOR BOOKING HI-DEF Mobile Prod System.  Strong comm. skills, live HD TV prod knwldg a must. Proven track record in prod sales. Res: [email protected]  (4/4)

JOB OPENING:  MKTG MGR/BBC/RI: Dvlp mrktng campaigns & strat, analyze mrkt, price trends, cr8 trade prod catalog. Track success campaigns to sales goals of company. 3-5 yrs exp. Apply: (4/4)

JOB OPENING:  SR AR ADMIN/BBC/NYC: process invoices, mng cred contrl. Cash collectns/cred cntrl for ad sales of minimize debt outstanding. Attn detail, comm skilz. SAP. Apply: (4/4)

JOB OPENING:  SR PUB MGR/BBC/NYC: Wrk w/ media contacts & talent to max chnl exposure. Cr8 campaigns to supprt BBCA & manage messge to consumers. Exp w/ online campaigns. Apply: (4/4)

JOB OPENING:  DIG RSRCH MGR/BBC/NYC: maintain rsrch sls system, compile estimates, cr8 sales presentations. Track performance, monitor mrkt & industry trend. Comm w/ rsrch vendors. Apply: (4/4)

JOB OPENING:  NTWRK OPPS COORD/BBC/MD: Coord BBCA trffc & ntwrk ops. Trfc logs, monitor transmission logs & delivery. Verify delivery sched materl. 1-2 yrs exp. Apply: (4/4)

JOB OPENING: SR RESEARCH ANALYST/Fox Latin America Channels/NYC: Support Ad Sales, Programming, Marketing. 2+ years in managing quantitative and qualitative research. Email [email protected]  (4/3)

JOB OPENING: MGR, DIGITAL MEDIA AD OPS/AETN, NY: Manage trafficking & operations associated with Digital Media Sales of growing dept. Exp in Internet or Broadcast Ad Ops/Traffic dept. Apply: (4/3)

JOB OPENING: DIGITAL ASSOCIATE MEDIA DIR: 3-5+ Yrs digital media planning/buying exp, Develop POV’s, client location West Chester County. Competitive salary/benefits. Resume to: [email protected] (4/3)

JOB OPENING: ACCT EXEC/Gospel Music Channel/NY: Fast growing new ntwrk seeks dynamic nat’l ad sales acct exec. 2 yrs media sales exp; agency exp pref’d. Proven track rec w/ new bus dvlpmnt. Resume: [email protected] (4/3)

SPRING AND SUMMER INTERNSHIPS – These positions are for credit only – nobody gets paid here. They are posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED … Interested in posting your Video Resume?  Contact [email protected] for more information ….

SITUATION WANTED: QUALITATIVE PROJECT MANAGER/DIRECTOR: 10 years exp. qualitative. Superior media researcher, writer (qual. textbook, book chapters, PowerPoint), Compelling verbal presentations.  [email protected]  (4/8)

SITUATION WANTED:  DIRECTOR/PRODUCER: 5 years exp. writing, producing & directing. Specializing in Promos, Short form, New Media: Virals, and Music Videos [email protected] (4/4)

E-mail  [email protected] for rates and specs for Job Openings. 

Interested in posting your Video Resume?  Contact [email protected] for more information ….

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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