Wednesday, April 27th, 2011


Thanks, YouTube

… for showing the world that double rainbows really do exist.

Even more awesome is how we deliver the
double rainbow experience for brands.

The proof is in the pot of gold we call engagement.

Tremor Media

Cynopsis: DIGITAL

Good morning, it’s Wednesday, April 27, 2011, and this is your first early morning digital briefing.  If you would like to read this or any other Cynopsis edition online, click here

The fastest growing digital segment in recent months is daily deal sites – a trend not missed by Mark Zuckerberg and his Palo Alto faithful. Facebook announced on Tuesday it is ready to launch its own localized Deals offering originally unveiled in March, beginning with a test in five cities: Atlanta, Austin, Dallas, San Diego and San Francisco. Facebook will line up offers with its own sales staff, and also rely on third parties such as OpenTable and PopSugar City to bring in business. You can sign up to receive daily deal emails, but the company hopes that social sharing will spread the deals organically through its members’ feeds. The site’s 600 million-strong international user base makes it a formidable player out of the gate, and “Deals” could be just the offering to make Facebook credits the dominant virtual currency on the web.


Google’s YouTube may be getting ready to enter the premium video streaming space in earnest. The video sharing site, which has dabbled with renting independent movies, is seeking licensing deals with major Hollywood studios and has already signed Sony Pictures Entertainment, Warner Brothers, Lionsgate and Universal, according to a report in The Wrap. Pricing and rental policies are unclear, but titles could be available as early as next week. Fox and Paramount have both confirmed they are not participating.
Keith Olbermann fans’ wait is nearly over. Current TV announced that his nightly 8 o’clock show will premier on June 20.
NBA Digital
reports an uptick in video usage during the first round of the playoffs. says more than 114 million videos were viewed – an increase of 93% from last year, and more than 7 million average daily uniques visited the site, an increase of 69% from 2010. NBA GameTime App downloads delivered an 86% increase across all platforms from last year.
St. Louis-based cable MSO Suddenlink Communications, the nation’s 7th largest, became the latest to add HBO and Cinemax‘ TV Everywhere service. The services are now available through 7 multichannel distributors.


Rebuilding Japan is a new local filmmaking initiative from Discovery Networks Asia-Pacific to produce a series of original documentaries about Japan’s efforts to recover from its tragic 9.0 earthquake and tsunami. Local filmmakers are invited to submit stories that reflect the courage and resilience of the Japanese people as they seek to rebuild. The programs funding will pay for up to six films that will premiere in Japan on Discovery Channel and Animal Planet, and internationally next year on Discovery’s networks.
Nate Golon, executive producer of independently-produced half-hour comedy Workshop, reminded us that the second season of his 30-min. sitcom debuted on Hulu three weeks ago (predating Goodnight Burbank.) The show revolves around a group of young struggling actors in LA who attend endless “workshops” to hone their craft. It consists of slice-in-the-life vignettes loosely tied together with a unifying theme such as chronic usage.
Comedic, calorie-laden online cooking show Epic Meal Time in now under the Revision3 family of series as the producer seeks to expand beyond tech and gadgets. The show has grown its YouTube audience faster than your waistline will grow if you eat like these guys, averaging 2 million views per episode and racking up over 600k subscribers (making it currently 75th on the all-time YouTube subscriber charts.)


Two Apple customers have filed suit in federal court in Tampa, Fla., citing a report that claims the App store has stealthily recorded time-stamped location data and latitude-longitude coordinates, according to Bloomberg. The iPhone tracking controversy kicked off last week when two programmers issued a report claiming that the device tracks and stores user location data for a year.
Amazon, embarrassed by the failure of its Amazon Web Services (AWS) last week, beat analysts’ estimates reporting a 38% increase in net sales to $9.86 billion during Q1, compared with $7.13 billion in Q1 2010.
Live video transmission, analysis and archive solution provider FocusVision launched a live video streaming solution for mobile devices and tablets.


Visitors to leading local deal sites Groupon and Living Social are nearly two-thirds female and more likely than the average U.S. Internet user to be affluent, according to a new Nielsen survey. (Living Social user are 49% more likely than the ave. online American to make $150k or more a year, while Groupon’s visitors are 30% more likely.) Their interests are broad, but close to half are interested in Gardening, the most popular category, while roughly one-third are interested in home repair/renovation, religious involvement and landscaping.
The most active social networking people in the world are the Dutch in terms of the percentage of the population, according to a new ComScore report, where homegrown remains the top social networking site. Despite the maturity of the Netherlands’ online market, social networking continues to grow in leaps and bounds, up 18% to 11.5 million visitors in March 2011 (representing 96% of the online population.) Facebook is quickly gaining ground, however, surging 76% in the past year to nearly 6.6 million visitors with Twitter and LinkedIn ranking third and fourth, respectively. Each grew approximately 70% in the past year to reach over 3 million users. The Netherlands now has the deepest penetration in the world for both sites.
Top 10 Countries in Internet Penetration for LinkedIn and Twitter by Reach (%)
March 2011   % Reach   % Reach
Netherlands       26.1%     Netherlands    26.8%
Ireland              21.0%     Japan             26.6%
United States     17.6%     Brazil             23.7%
Canada              15.6%    Indonesia        22.0%
United Kingdom  14.9%    Venezuela       21.0%
Denmark            14.4%    Canada          18.0%
Australia             13.1%   Argentina       18.0%
New Zealand       12.9%   Turkey           16.6%
Belgium              12.6%   Philippines      16.1%
Singapore           12.0%   Singapore       16.0% 
Source: comScore Media Metrix


, once an innovator of the first magnitude, finally introduced its first tablet computers based the Android 3.0 Honeycomb OS. One is on the smaller side – the “S2” will sport a 5.5-inch screen that can be folded for easy portability while the 9.4-inch “S1” is built more for premium video and entertainment. Both Sony tablets will feature Wi-Fi, 3G and 4G connectivity and both will be PlayStation-friendly with access to the PlayStation Network (should it ever come back online.)
Doh! The GPS-powered TomTom driving direction App for iPhone has enlisted the talents of Dan Castellaneta to provide his Homer Simpson voice for the latest update, (version 1.7.) The Simpsons-themed app, developed in partnership with Twentieth Century Fox Consumer Products, The Gracie Films Worldwide Brand Division and Locutio Voice Technologies, will exclaim “Woo Hoo!” when you reach your destination.


Electronic Arts COO John Schappert has left the game publishing giant to join San Francisco-based social gamer Zynga also as COO, reports the WSJ.
Eric Berger
has been promoted to EVP/Digital Networks, Sony Pictures Television, reporting to Andy Kaplan, President, Networks. Eric will continue to oversee Crackle and will now also manage mobile games and apps based on television properties. He will also oversee all ad-supported digital businesses with partners such as YouTube and Hulu.
Digital media veteran Don Gordon has joined iTV advertising firm BlackArrow as SVP/Technology. He will be based in the company’s San Jose headquarters, reporting to CEO Dean Denhart.
Denver-based Altitude Digital Partners has upped Devin Yeager, previously Ad Operations Director, to COO and has made two new hires. Don Jankowski, joins as Director of National Sales and Kelly McMahon Darnall joins as Ad Operations Director.
Former Men’s Fitness editor Noah Johnson has joined men’s lifestyle brand Complex Media as Senior Editor. He will manage the firm’s Style and Rides channels and will report to Bradley Carbone, Lifestyle Editor.


Remember — Primetime Emmy® Awards Entry Deadline – April 29, 2011!

Programs — and individual achievements — are eligible for Primetime Emmy
nomination if they originally aired or originally transmitted
June 1, 2010  May 31, 2011 in any primetime period (6:00 PM – 2:00 AM)
All entries for programs airing between April 29 and May 31, MUST be entered by April 29.

To submit your entry online please go to



Twitter clones are a dime a dozen – Google Buzz, Yahoo’s Meme, a HoneyTechBlog posting identified 250 a couple of years back. The enduring bugaboo for microblogging sites remains the business model, however. Comet Technologies’ TwitPump thinks it has solved this problem by adding compressed live video, utilizing algorithms originally developed for transmitting video over land lines. Twitpump provides broadcasters, musicians such as Zakk Wylde and other publishers with a plug-in for their website and mobile apps that allows them to manage social marketing campaigns to drive Twitter and Facebook mentions back to publishers’ own sites. A multimedia timeline integrates streams onto a third party site, which can be monetized with ads, promotions, merchandising and web links. The platform was recently used to cover SXSW and Toronto’s JUNO Awards. Comet also announced plans to launch two thematic offshoots this summer around sports and gaming.
Later – Wayne
Wayne Karrfalt for Cynopsis: Digital

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here .

JOB OPENING: MARKETING COORDINATOR  DIGITAL MEDIA/Disney ABC Television Group/Burbank, CA: Project mgmt & execution of various digital marketing initiatives Min 1 yr of Marketing support exp. Apply:  REQ 295613 (5/4)

JOB OPENING: DIGITAL RESEARCH/NEW YORK: Entry level. submit/analyze quant digital reports to support online brands. comScore/Omniture exp pref (5/4)

JOB OPENING: DIR, LEGAL & BUS AFFAIRS/AETN/NY: 8+ yrs. exp. Handle licensing & transactions for int’l. syndication & channel businesses. Apply to: (5/4)

JOB OPENING: DIR, PRGRMNG & RSRCH/WGN AMERICA/NYC: Analyze prgrmng audience delivery, demogrphcs & psychogrphcs. 6+ yrs cable sales & rsrch w/ expert understanding in cable rating systms. Apply online: (5/4)

JOB OPENING: SR. WEB PRODUCT MANAGER/Nickelodeon/NYC: 5+yrs exp as web product manager, 7+ yrs professional exp in internet space. Exp with community-oriented and content rich sites EOE/M/F/D/AAP.Apply (5/3)

JOB OPENING: SR. BUYER LOCAL TV & RADIO/Active Int’l in Pearl River, NY (15 miles from NYC): Min 3 – 5 yrs in major market.TV & Radio buying exp. req’d. Resumes to: [email protected] or call 845-732-8943 (4/30)

JOB OPENING: SUPERVISING PRODUCER/NYC: For top-rated property series. Long contract. Oversee planning & realization of stories &deliverables. Strong leadership, orgnztn’l & narrative skills. Min. 7 yrs exp. [email protected] (4/30)

JOB OPENING: MANAGER, AD STANDARDS IN RSRCH ADVERTISING STANDARDS GROUP/NBCUniversal/NYC: Please visit www.nbcunicareers.comm for more information and go to Req# 1540BR (4/30)

JOB OPENING: MGR, PRODUCT STRAT: MOBILE/Disney ABC TV/Burbank, CA: Will lead dvlpmnt of ABC Digital products for emerging platforms. Min 5 yrs exp in Digital Media space; 3 yrs product dvlpmnt exp. Apply REQ 294774 (4/30)

JOB OPENING: WRITER/PRODUCER/USA/NY: is responsible to conceptualize, write, edit and produce on-air promos for original series, mini-series, and movies creating promos and campaigns for USA Network. #1546 (4/30)

JOB OPENING: MANAGER, STRAT PLANNING/USA NETWORK/NY: responsible for tracking, managing and disseminating competitive research information. #1579 (4/30)

JOB OPENING: MGR DIG P & INV/AETN New York: Maximize Dig Ad Sales revenue thru pricing, inventory mgmnt & yield optimization across all properties (4/30)

JOB OPENING: DIR, DIGITAL RSRCH/AETN/NY:Direct Dig Rsch initiatives for AETN Strategic Insights. Expert online quant rsch; knwlg of comScore, Nielsen Online, Omniture prefd. 8+ yrs exp, pref Ad Sales. (4/30)

JOB OPENING: EDITORIAL WEB PRODUCER/TV Land/NYC: TV Land Digital ( has an amaz opportunity for a digital producer (5+yrs) w/ writing, social media & video production exp. EOE/M/F/D/AAP Apply (4/29)

JOB OPENING: VICE PRESIDENT, FP&A /Crown Media Networks/LA: 5+ yrs Financial Planning and Analysis exp in Media/Entertainment. See full posting and apply @ (4/29)

JOB OPENING: SALES ADMINISTRATOR/New York: Sales project work. Database management. Spanish Language. 1-3 years TV Program sales experience. (4/29)

JOB OPENING: PROG. RESEARCH MGR/Nickelodeon/NYC: 4+ yrs TV ratings research; expertise Nielsen (Startrak, Npower, Aud Watch), Deep knwlg TV ind, ratings, media math. EOE/M/F/D/AAP. Apply (4/29)

JOB OPENING:  RESEARCH ANALYST/ESPN/CT: Resp for reporting, tracking, forecasting national & local data for ESPN Deportes. Proficiency in MS Office/Nielsen data preferred. Apply: espncareers .com / [email protected] (4/29)

JOB OPENING: PUBLICIST, ACCT SPRVSR/DKC/NYC: Exp’d Sr level for Sports/Ent Group. 5+yrs est PR exp w/specific. knwlg of kids, family and licensed properties space. General video game industry knwldg a + [email protected] (4/28)

JOB OPENING: SR. DIR OF TRAFF/TV One/NYC: operational logistics & train, eval & supp sales operation, devlop strategies/process, manage inventory, Ad Sales/Sales exp required, Broadway exp a+; Sal DOE Visit: (4/28)

JOB OPENING: FT/PRGRM HOST/QVC/W CHESTER PA: Background in hosting TV, internet brdcsts, radio or live events. Energetic /upbeat a must & passion/drive for sales. Res/photo/previous links to on air work: [email protected] (4/28)

JOB OPENING: VP, DIG.RSRCH/A&E TV/NY: Manage all digital research for the AETN portfolio inc primary & quantitative. 10+ yrs in digital research.Apply: (4/28)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SUMMER INTERNSHIPS CREDITS ONLY: Entertainment firm/NYC: 15-25 hrs wkly. Fluent read/write Chinese reqd. Fluent read/write English reqd. Apply: [email protected] (put “Internship” in subject) (4/28)

SUMMER INTERNSHIPS CREDITS ONLY: Media firm/Beijing: 20 hrs wkly. Unique/exciting media internship overseas. Fluent Chinese reqd. Fluent English reqd. Apply: [email protected] (put “Beijing” in subject) (4/28)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED:  Creative, PR/Marketing or PA job in Children’s or Creative Media. 3+ years in freelance media production, script, e-learning, game ideas. Also a voice talent/singer. Imaginative hard worker. [email protected] (5/4)

SITUATION WANTED SHOOTER/DIR/PROD/CREATIVE EDITOR NY/BOS/LA:17+ yrs, worldwide exp: PBS Kids, CBS, BBC, Oxfam, MINI, History Channel, iPhone Apps. reel & website: iPhone +1 (617) 216-7554 [email protected] (5/4)

SITUATION WANTED: ACCOUNTING/FINANCE – 20+ yrs. experience in TV Broadcasting/Cable & Digital. Seeking a FT/PT or Temp-to-Perm position: [email protected] (5/3)

SITUATION WANTED: RESEARCH DIR Media, Nielsen, Hispanic Mkt, Research, Sales, and Presentation experience. Will Telecommute. Email: [email protected] (5/3)

SITUATION WANTED: SALES, MARKETING SPECIALIST: 10+yrs exp w/studios, media, high level clients, promo materials, cross marketing interfacing with all aspects of business development, strategic alliances, pub/rsch/contact: [email protected] (5/3)

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER (NY) Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (4/30)

SITUATION WANTED: MARKETING/COMMUNITY– Exp in TV Entertainment, Project Manager, Marketer, Developing Consumer Products, Community Involvement. Knowledge of Kid and Adult demos. Track record of success. MBA Email: [email protected] (4/30)

SITUATION WANTED: HIRED PEN (MA/NY) will write new words or make old ones prettier. Written for travel guides, textbooks, blogs, and job ads.Two Harvard degrees. Rates vary by coolness of project. Google me. [email protected] (4/30)

SITUATION WANTED: Ultra creative Tv producer with 20 years in reality, live talk, news and longform seeks position as producer or developer. New York based. Immediate. [email protected] (4/29)

SITUATION WANTED: MEDIA BUYER/PA: 20 years experience in (network & Spot) TV, radio, print & Cable. Seeking Freelance media buying position working from home  [email protected] (4/28)

SITUATION WANTED: ASSISTANT/ASSOCIATE PRODUCER, COORDINATOR/LA: 6yrs creative & management. Segment produced, transcribed, pre-pro, live, taped, & post experience. Recent credits: OWN TV & BET. Contact [email protected] (4/28)

SITUATION WANTED: CREATIVE MEDIA MIND/BRONX RIVERDALE NY: Seeking to asst, Entry- Jr level positions, B.A. & Comm/Media background, 3-5 yrs of exp domestically & internationally. NY based. Please contact, [email protected] (4/28)

E-mail [email protected] or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

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