Wednesday, April 24th, 2013


On air, online & on the go, BTN tops collegiate coverage
BTN is the nation’s premier college sports network, with more appearances by Top 10 football and basketball teams than any other collegiate network. BTN airs 450+ live events yearly, including 40 football & 115 men’s basketball games & Emmy-nominated programming. In 52+ million homes nationwide, most outside the Big Ten region. BTN also has a wide range of digital, mobile & social media applications, including BTN2Go, the network’s 24/7 multi-platform extension.

Cynopsis: Sports

Good morning. It’s Wednesday, April 24, 2013, and this is your first early morning Sports briefing. 

Golf Channel is joining the TV Everywhere club, announcing that Golf Live Extra will begin streaming network content 24/7 starting today with coverage of tournaments, news, instruction and original programming. Cablevision’s Optimum TV, Comcast Xfinity TV, DISH, Mediacom, Suddenlink and Verizon FiOS will serve as the first providers to offer this new service to their customers with nearly all of the content available on an authenticated basis to subscribers of Golf Channel’s distribution partners’ services.


Cynopsis: Digital BIG Monetization Summit
Next Gen Video Content Biz Models
June 18 | TWC, NYC | 8:30am-5:30pm

More info + registration:

Registration / Tickets: Jenn Sredzinski, 203.906.4603
Advertising / Sponsorships: Mike Farina, 203.218.6480

On the Air

SportsCenter anchor Lindsay Czarniak will reportedly be named host of ABC’s coverage of the Indianapolis 500, marking the time a woman has taken on the role. According to USA Today, Czarniak replaces Brent Musberger for the May 26 race. She will join a crew that includes play-by-play announcer Marty Reid and analysts Eddie Cheever and Scott Goodyear.

With ratings in the books, FOX UFC Saturday handed the network with a primetime win across key demographics last weekend, according to Nielsen Media Research. The seventh installment of the franchise posted a 2.2/4 average household rating/share, with 3.7 million viewers. Compared to last year’s comparable event on May 5, 2012, the broadcast was up 47%. Kansas City led all markets with a 4.6/8, followed by Portland, OR (3.8/9), Minneapolis (3.6/8), Fort Myers (3.4/6), Indianapolis (3.3/6) and Greensboro (3.3/5). Through two events this year, UFC on FOX is averaging a 2.3/4, with 4.0 million viewers, up 11% in average audience over the two-event average from 2012.

After months of intense speculation, university presidents have finally settled on a name for the upcoming college football playoff, dubbing the event College Football Playoff, according to multiple reports. The first title game of the College Football Playoff will be held on Jan. 12, 2015.

ESPN lined up a slate of Mountain West Conference college football games for ESPN, ESPN2 and ESPNU this season, which will include one Thursday and six Friday night games. The 2013 season marks the first year of a multi-year agreement between ESPN and the Mountain West for rights to select conference-controlled football and basketball games through the 2019-20 campaign. The action gets underway on Sept. 13 with Air Force/Boise St. at 8p on ESPN.

Wimbledon players will see a 40% bump in prize money starting this year. The AP reports that the singles champions at Wimbledon will each receive $2.4 million as part of the biggest total payout in tennis history. Prize money will total $34.4 million, up $9.9 million from last year.

AMA Pro Racing is heading to CBS Sports Network, inking a deal to showcase GEICO Motorcycle AMA Pro Road Racing as part of the Network’s CBS Sports Spectacular series. CBS Sports Network will air flag-to-flag race coverage of the premier National Guard SuperBike and GoPro Daytona SportBike classes through the 2014 season. Programming starts Saturday, June 1 at 2:30p before live coverage of the Subway SuperBike Doubleheader.


Cynopsis Webinar
: Leveraging Social Media and TV Ads: Best Brand Strategies
April 30 ~ 1:30-3:00pm ET ~ $295/site
This 90-min webinar will deliver the latest must-have strategies to help you marry the reach & efficiency of TV spots with the flexibility & precision of social media & how they measure their relative ROI.
Seth Shapiro
(New Amsterdam Media), Karie Ford (Subway) Mike Freeman (Hallmark Channel & Crown Family Network), Eleo Hensleigh (The Travel Channel)
Arthur Greenwald

Sponsorship & Promotion

Citi and the United States Olympic Committee locked in a deal that keeps Citi as the official bank partner of the U.S. Olympic and Paralympic Teams through 2016. For its first-ever Team USA sponsorship in 2012, Citi announced a $500,000 donation to the USOC, above and beyond its sponsorship, to launch the Every Step of the Way program designed to benefit U.S. Olympic and Paralympic Sport Programs and support future hopefuls and athletes of all ages in communities across America.

Subway lined up NFL draft pick Jarvis Jones as the company’s newest Famous Fan. To initiate Jones into the family, the brand unveiled a life-size food statue of Jarvis made out of Smokehouse BBQ Chicken that traveled through NYC as Jarvis prepared for Thursday’s draft. Jarvis now joins RGIII and Justin Tuck under the Subway umbrella.

As part of an effort to keep fans coming to the stadium the NFL is revving up rewards for season-ticket holders, according to Ad Age, that will echo frequent-flier-style perks. As the league prepares its platinum-fan strategy, some teams have already introduced programs that include access to players and executives, private draft parties and deals with local businesses.

Drew Brees is the newest face of Wrangler, joining Dale Earnhardt Jr. and Brett Favre as an official endorser of the denim brand. He will be featured in the upcoming campaign slated to start in August.

Digital Fields

Bleacher Report announced coverage plans surrounding the 2013 NFL Draft that will start tomorrow with the site’s live video coverage the will include famed players Ray Rice and Steve Jackson along with Bleacher Report’s NFL Draft Lead Writer Matt Miller and Senior NFL Producer and Lead NFL Video Analyst Aaron Nagler. Coverage will be streamed live from Boomer Esiason’s Stadium Grill at Bowlmor Lanes Times Square in New York City.

Meanwhile, Sports Illustrated offers fans NFL Draft Live on that will feature writers such as Peter King, Don Banks and Andrew Perloff who will answer questions submitted via Twitter, on SI’s Facebook page and through Livefyre commenting on The 30-minute show broadcasts from the Sports Illustrated video studio at 3p today as well as hours before the first pick on Thursday.

Swan Racing, working with Wheelhouse Media, is launching Swan Racing TV this week leading into the upcoming Toyota Owners 400 NASCAR Sprint Cup Series race weekend at Richmond International Raceway. The content will live on YouTube and feature the cast and characters of Swan Racing in 32 weeks of three to six minute videos.

Yahoo! Sports reports that, as the draft gears up, searches relating to the event are up 13% on Yahoo! compared to 2012. Searches for the term “NFL Draft Projections” are up 127% in the past 7 days.

Roster Moves

ESPN has its fifth ombudsman, naming award-winning writer and Emmy recipient Robert Lipsyte to the duty. Lipsyte begins his 18-month term in June, where he offer independent examination, critique and analysis of ESPN, and the role will include written pieces on, on-line chats and other multi-media interactions with fans.

InStadium named Pat Coyle as the company’s Senior Strategic Advisor – Fan Experience. Coyle formed his own consulting firm, Coyle Media in 2008 and has since counseled sports properties across the NFL, NBA, NHL, NASCAR, PGA TOUR, NCAA and more.

The Main Event

The Red Wings fight to keep their historic post-season streak alive. Kings/Red Wings on NBC Sports Network’s Wednesday Night Rivalry at 7:30 p.m.


Cynopsis: Digital Webinar
Tuesday * May 21, 2013 * 1:30-3:00 p.m. ET

Hosted by
Sahil Patel, Editor, Cynopsis Digital
Joann Wolferman
– Product Leadership, Ad Effectiveness, Nielsen
Matt Timothy
– President at Vindico!
Robin Wilson
– VP, Operations, Blip

ON THIS DAY in 1974: The NFL awards a franchise to Tampa Bay, which begins play in 1976.

In The Know: Who was the last Heisman Trophy winner to be inducted into the Pro Football Hall of Fame? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Answer to Our Last Sports Trivia Question: What cartoon character was “traded” by NBC to Disney in 2006 in exchange for Al Michaels? Answer: Oswald the Lucky Rabbit. Kudos: Marc Wollis-NBC Sports Group/NY; Bob Melvin-NBC Sports Group/NY; John Miller-NBC Sports Group/NY; Dave Danowski-FOX Sports Media Group/NY; Kyle Luna-TuneIn/Tobyhanna; Chris Ellis-Comcast Spotlight/Philadelphia; Chris Crowley-Outside Television/Westport; Larry Kahn-Golf Channel/Orlando; Bryan Pringle-CBS Sports Network/LA; Judie Henninger-Valentine Productions Inc./Santa Monica; Chris Loprete-ABC/LA; Dennis Treleven-Fox Networks Group/LA.

Later — Chris
Chris Pursell for Cynopsis | Sports

Roberta Caploe: Editorial Director
Denise O’Connor: Group Publisher, Cynopsis Media
Diane K Schwartz: Senior Vice President, Media Communications Group

Cynopsis Ad Sales: Mike Farina | VP Sales & Marketing | 203-218-6480
Classifieds Sales: Trish Pihonak | Director of Operations & Content | 888-702-3858

Cynopsis Media: a division of Access Intelligence, LLC * 10 Norden Place * Norwalk, CT * 06855 * USA

To subscribe to any Cynopsis edition(s) click here.
To unsubscribe from this edition, click here.

Cynopsis CLASSIFIEDSFor More classifieds, visit the classifieds page here .

JOB OPENING: POST SUPER/Jupiter Ent./NYC: Hire/schedule/manage post for multiple series. Oversee workflow/output, communicate w networks&senior mgmt. 5+ yrs in post, mgmt. exp. Resume: [email protected] (5/1)

JOB OPENING: MANAGING EDITOR SPORTS MEDIA/THE WHISTLE/NYC: Experienced multimedia editor to lead digital team for creation of daily editorial agenda & content development for teens sports brand. Resume: [email protected] (5/1)

JOB OPENING: ACCT MGR/NYC: Bilingual Spanish AE to dvlp new biz for ad sls @ client & agcy lvls on all SXM channels, incl Latino. Own sls process from pitch to close & acct mgmt thru-out campaign. Some travel. [email protected] (4/30)

JOB OPENING: DIG. MKTG MGR/MTV INTEGRATED MKTG/NYC: Conceptualize digital and convergent mktg opps in response to RFPs & to proactively take to mkt. 5 yrs exp mktg w/major brands as a client or partner. More info/apply here (4/30)

JOB OPENING: MGR, DIG MKTG, USA Network/NYC: Dev & execute Digital/360 Ad Sales Mktg.Research Knwlge: ComScore, Neilsen, Omniture. Dig media plan/buy acumen. Adv PPT skls. 5+ yrs mktg TV/agncy exp (9791BR) (4/27)

JOB OPENING: SALES DIR WO NETWORK/NY: Exp selling to large cable nets, solid understanding of plan’g/buying/stewardship & systems that support this. Sftware sales exp is a +. Must be in tri-state area. Apply here (4/27)

JOB OPENING: SR POST PROD PRODUCER/NY: Min 12 yrs TV Network exp. Support network programming/promo, creative, AE exp. + Sports background a plus. Send res and cov ltr Attn: Rose to [email protected] (4/27)

JOB OPENING: RESEARCH ANALYST SR (TV/MEDIA RSCH)/OUTDOOR CHANNEL/TEMECULA,CA: Compile, anlyz ratings data; metrix/anlytx; make recomndtns; expert Excel; deg & 3-5 yrs resch exp TV/cbl/brdcst. Apply: (4/27)

JOB OPENING: MGR-PARTICIPATION & RESIDUALS/IFC Films/NY: PT position, manage participation reports for all P&Ls, residual processing, primary guild contact, 4-7 yrs exp accounting. Click here (4/27)

JOB OPENING: SR PROD/HISTORY Digital/A+E/NY: write/edit/prod plus out-sourcing feature and news articles for cross-platform distr.; 4+yrs writing exp/editing & prod for dig. Outlet. – BA/BA degree in History and/or English or related. Apply: here (4/26)

JOB OPENING:  CREATIVE DIRECTOR/A+E/NY: Lead dig. design team to strategize, concept & oversee brand mngmnt, creative dir & redesigns. Mng all of phases of creative work. 8+yrs exp & portfolio showcasing web, mobile, social, app solutions. Apply: here (4/26)

JOB OPENING: DIRECTOR OF OPERATIONS/NESN/Watertown, MA: Lead/mng the network’s brdcst operations including studio, master control, prod & remote operations, and media assets. To apply: (4/26)

JOB OPENING: DIR, MEDIA RELATIONS/CABLEVISION/BETHPAGE, NY: Background in conv./modern media rel, interest in tech, knowledge of cable industry. 5-7 yrs exp, strong writing skills. Apply here (4/26)

JOB OPENING: WRITER/PRODUCER/iN DEMAND/NYC: Write, rough edit & produce through post prod process promos & marketing campaigns. Bachelors & 2-3 yrs industry exp. Apply: [email protected] (4/26)

JOB OPENING: MGR Devel/PROD/Discovery/MD: Dynmc idea genratr, exp in biz of devel/deal mking process. Confid/effctve cmnctr, take pitches/rprsnt dept., dvl ntwk cont. Suprts EPs. 5 yrs agncy/ntwrk exp, strng indstry cntcts: Apply here (4/26)

JOB OPENING: MGR-DIGITAL MEDIA & TECH/Sundance/NY: 5-7+ yrs. exp web tech & PM. PM site dvt., knwlg WordPress, HTML, PHP & CSS. Res here (4/26)

JOB OPENING: SENIOR WRITER/PRODUCER/Sportsman Channel/NY: Highly creative/innovative thinker. Strong writer with a keen eye. 6+ yrs exp in TV promotions dept or agency. Apply here (4/26)

JOB OPENING: DIR MEDIA RELATIONS/FX/LA: Resp: planning & implementation of PR campaigns, launch of new shows, cultivate Media support & awareness. 5+yrs Media/PR exp (Network/Studio) (4/26)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at [email protected].

SITUATION WANTED: NYC Based Former ADMINISTRATIVE ASSISTANT at CBS and Customer Service Rep seeks entry-level position. Degrees in TV Production and Media. Knowledge of linear editing and social media. Contact: [email protected] (4/30)

E-mail [email protected] or call Trish Pihonak at 888.702.3858 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

Copyright Cynopsis 2013

All outgoing e-mails are scanned and sent out virus free. Copyright Cynopsis 2013

Related Stories

05/26/24: Cynopsis Jobs


MARKETING ASSOCIATE MANAGER GSTV NEW YORK, NY – HYBRID REMOTE Touch various teams within our group such as Marketing Solutions, Marketing Communications and Design. Our group develops thoughtful marketing and promotional programs alongside our business development team. We collaborate with teams across the organization to develop concepts that meet client needs and then bring the […]

Cynopsis 05/24/24: Paramount+ announces “Dexter” prequel cast

Paramount+ announces "Dexter" prequel cast

Friday May 24, 2024 Today’s Premieres CBS: Lingo at 8p Great American Pure Flix: Destination Heaven IFC: Off Script with The Hollywood Reporter at 10p Magnolia: Diary of an Old Home at 8p Netflix: Jurassic World: Chaos Theory; Mulligan Prime Video: The Test The Roku Channel: The Great American Baking Show WE tv: The Barnes […]

Cynopsis 05/23/24: Apple asks, What If?

Apple asks, What If?

A CYNOPSIS MESSAGE FROM WARNER BROS. DISCOVERY Our Primetime Winning Streak Continues… Claiming the majority of P18-49 cable viewing on back-to-back Sunday nights (May 12: 57% | May 19: 66%) – WBD delivered massive primetime reach across iconic sports and entertainment brands, including: NBA Playoffs (TNT, truTV) | NHL Stanley Cup Playoffs (TBS) 90 Day […]

Cynopsis Esports 5/23/24: Larian Studios expands; MSI breaks records; Chipotle keeps fighting

Thursday May 23, 2024 Good morning! It’s Thursday, and this is your monthly Esports and Gaming Brief. Larian Studios is doing something few people expect of any game studio in 2024: expanding. Following the commercial and critical acclaim Baldur’s Gate 3 received throughout the past year, Larian has become an example of how talented right-sized […]

05/22/24: Cynopsis Jobs


MARKETING ASSOCIATE MANAGER GSTV NEW YORK, NY – HYBRID REMOTE Touch various teams within our group such as Marketing Solutions, Marketing Communications and Design. Our group develops thoughtful marketing and promotional programs alongside our business development team. We collaborate with teams across the organization to develop concepts that meet client needs and then bring the […]