Wednesday, April 23rd, 2008

Cynopsis: DIGITAL


Good morning, it’s Wednesday, April 23, 2008, and this is your first early morning digital briefing.
Is it a question of being fair and balanced? News Corp’s MySpace is choosing to stream election coverage from NBC News and MSNBC rather than Fox News Channel on its Decision’08 election portal. The page links to more than 140 NBC-sourced videos.

Premiering tonight in HD:
Voom’s Equator HD:  Keep It Green at 8p


Look for characters such as Pee Wee Herman and Pat to come to a platform near you. Sony Pictures Television signed a deal with the famed LA-based improv troupe The Groundlings to create 50 original digital shorts over the next year, reports Variety, mining both past and newly created characters for one offs and series. The first few 3-5 minutes skits are due out this week on mobile and online via Sony’s and other outlets.
Up against competition from and Perez Hilton, Comcast‘s E! Online completed a major overhaul – cutting way down on the clutter and adopting the now familiar one-post-at-a-time blog format.
Mixing the wanderlust with desire to do right by the earth, Discovery Channel Canada has created an eco-focused adventure site called ExpeditionGreen. Check out this video about the creation of video game that allows users understand past and present environmental dangers. 
Time to kill at the office? In what appears to be an exclusive, began streaming full episodes of Sony Pictures Television’s Seinfeld, rotating 4 episodes at a time. Don’t bother if you’re on a Mac, though – all of TBS’s content streams using Microsoft DRM.
Byron Allen’s Entertainment Studios signed a deal to launch 10 channels on MySpaceTV with programming from syndicated shows including Entertainers with Byron Allen, Beautiful Homes and Great Estates and is launching a mini-site today to coincide with the premiere of History’s latest series Tougher in Alaska, replete with interactive maps, timelines and supplemental info.
Call for Content: Organizers of VIDFEST in Vancouver are accepting submissions through the end of the month for the Pop Vox Awards in a variety of categories including Best Digital Animated Short, Best Digital VFX and Best Digital Campaign. Public voting is open from May 1-12 on the site.


Photobucket joined Flickr in developing its own public API, allowing applications to be built enabling users to create and edit their photo albums from third party sites. Intercasting Corp. is one of the first out of the gate with an ANTHEMT-based app allowing mobile phone users to share and upload photos for transfer to the site.
White label social networking creator Ning, co-founded by Marc Andreessen, raised an additional $60 million in 4th round funding led by Allen & Co.
Video conferencing application provider SightSpeed launched a widget app for MySpace, providing free, Flash-based video chat and mail for MySpace users.
Widget network/platform Widgetbox launched a new widget gallery optimized for the iPhone. Type in on your browser to access the gallery.


The Hollywood acting community continues to oppose the studios on the issue of net neutrality. WGA West President Patric Verrone and actress Justine Bateman (co-founder of testified before the Senate Commerce Committee yesterday arguing that mandating open access would insure creativity on the net. The MPAA has come out against net neutrality regulation, saying it would hamper ISPs’ ability to prevent piracy. 
Yahoo reported that revenue increased by 9% to $1.82 billion year-over-year, using the good news to reiterate its position that Microsoft is lowballing.
Sony is delaying the release of PlayStation Home once again, the 3D real-time community built for PS3 consoles. This time they’re saying it will be ready in fall of 2008.


Online video company Break Media formed the Online Video Advertising ROI Council, a new industry group made up of online video outlets, agencies, and technology providers out to forward the cause of online video as an ad medium. Charter members, besides Break, include Oglivy One, truTV, National Geographic Channel, AT&T, eMarketer and Lotame.


Top 10 Brands by Video Streams for March 2008 (U.S., Home and Work)
Video Brand                   Total Streams (000)  Unique Viewers (000)
YouTube                                3,646,076                69,604 
Fox Interactive Media                 332,708                19,801 
Yahoo!                                     265,912                22,532 
Nickelodeon Kids and Family         187,646                  6,256 
MSN/Windows Live                     170,850                10,521  
ESPN                                       114,631                 6,103 
Disney Online                              90,130                 7,671 
Turner Entertainment New Media    89,795                 6,348  
CNN Digital Network                     82,525                 5,515 
Google                                      74,826                14,095 
Source: Nielsen Online, VideoCensus


Former Showtime executive Mark Greenberg is expected to be named CEO of the new premium pay TV/online service in the works from Paramount, MGM and Lions Gate, reports Business Week.
Marvel Entertainment hired former Sony Pictures digital guru Ira Rubenstein as EVP of the newly-formed Marvel Global Digital Media Group, overseeing digital distribution of Marvel properties across all media and platforms.
Former Xbox marketer Orlena Yeung was named VP/Marketing of CBS’ She reports to co-founders Martin Stiksel and Felix Miller.
Brian Dick was tapped for the new role of Director of Business Development for Lime Wire, coming from Google’s TV Ads division. Brian will be based in New York and report to George Searle, CEO.
Mark Kingdon will succeed Second Life founder Philip Rosedale as CEO of San Francisco-based Linden Lab.
The Week magazine has appointed Bianca Janosevic as its Executive Director for, its companion Web site. This is a new position for the Felix Dennis-owned publication. Bianca will be based in New York City.


Hillary may have won in Pennsylvania but Obama continues to lead in online video views, according to the latest Nielsen Online VideoCensus numbers. Here are the results for the remaining candidates for March:
1. Barack Obama: 518,000 unique viewers of video content (16 minutes per viewer)
2. Hillary Clinton: 351,000 unique viewers of video content (4.8 minutes per viewer)
3. John McCain: 38,000 unique viewers of video content (1.5 minutes per viewer)
Pundits will say it’s because he’s got the youth vote. The more plausible explanation may be that he’s got the Silicon Valley vote, which unduly influences web traffic due to the sheer density of web geeks. Barack has carefully cultivated this connection, remember, with visits to the Google campus and a carefully thought out technology platform. Also, it never hurts to have a little viral creativity behind you.


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Later — Wayne
Wayne Karrfalt for Cynopsis: Digital

Cynopsis Digital Ad Sales: Jason Cesare 732-718-0629 / [email protected]
Classifieds – Trish Pihonak- 203-926-9878 / [email protected]

Cynopsis website – Video Resumes, Extended Classified Ads, Archives, and the Cynopsis Daily Video

CableU – Know Networks Better. Pitch Smarter. Click here


What would a year be without something new from Cyn opsis?  Introducing …

Cynopsis Media: Top Tier
Executive Search Division

High level executive search, candidates fully screened and vetted, meeting precisely your criteria.

For more information, call Trish Pihonak 203.926.9878
if you’re looking to make an executive change, or are looking for a change of scenery yourself.
[email protected]

Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here

JOB OPENING: RESEARCH ANALYST/NBC UNIVERSAL/NYC: Support USA Network with ratings analysis and tracking. Passion for TV req. Knowledge of Nielsen data a plus. Excel/PPT. Apply online at   #816574 (4/30)

JOB OPENING: AD SALES SPECIALIST/Discovery/NY: 4+ yrs. Exp. in analytical/quantative role Attn. to detail, prof in Excel, self-starter. Apply here:  (4/30)

JOB OPENING: DIR DEVELOPMENT/ TRUTV PRIMETIME ENTERTAINMENT /NYC: 5 yrs network development & production experience.Must have strong relationships w/pkging agents & industry mgrs. Apply to req#99743. EOE (4/30)

JOB OPENING: SALES EXEC/NeuLion/LI: ( ) new media sales experience preferred. Must be able to prospect, qualify and close new opportunities. Content Delivery Network (CDN) exp a plus. Email Res to:  [email protected] (4/30)

JOB OPENING: RESEARCH JR ANALYST/SCRIPPS NETS/INTERACTIVE/NY: Support Research team w/all websites to fulfill research initiatives w/ interactive media. 1-2 yr media research exp. Full details & apply: (4/30)

JOB OPENING: SERIES PRODUCER/LA or SAN FRAN:  Show runner with documentary AND reality show experience in cable. Starts May 1. Apply to: [email protected]   (4/30)

JOB OPENING: SALES ASST/Fuse/NY: Asst w/daily sales & srvcng of clients. Heavy phone vol. Book orders, create flow charts, allocate prod’s. Good org/interpers’l/com skills. BA req’d. Rez: [email protected]. “SANY” in Subj  (4/30)

JOB OPENING:  PRGRMNG MGR/TLC/LA: Provide support on range of projects in dev & prod for primetime. 5 yrs exp. brdcst/cable. Apply here:  (4/29)

JOB OPENING:  MKTG MGR/DISCOVERY/MD: Planet Green. Int in envir a must. Proj mgmt. skills. Self-starter, det oriented. 3-5 yrs exp. in mkt’g/advrtsng. Apply here:   (4/29)

JOB OPENING:  ON-AIR PROD/DISCOVERY/MD: Planet Green. Int in environ a must. Avid Media Composter a +, detail oriented. 4 yrs exp. writing/prod. Apply here:  discovery. jobs     (4/29)

JOB OPENING:  LINE PRODUCER/LOGO: Assist w/ all aspects of production mgmt for Logo. Apply: under Prod. Mgmnt. EOE   (4/29)

JOB OPENING:  MGR. DEV & ORIG SERIES/Fuse/LA: Create, dvlp & execute new concepts, record prod deliverables. Manage dept data/trackers. 3-5 yrs exp at cable ntwrk or prod co in devlpmnt or prod. Rez: [email protected] “MDO” in sub (4/29)

JOB OPENING:  DIR DEV & ORIG SERIES/Fuse/LA: 7-10 yrs exp at cable ntwrk or production co in devlpmnt, prod & prgrm’ing. Exp in prgrm devlpmnt, strategy, contract neg & prgrm deliverables mgmt. Rez: [email protected] “DDO” in sub (4/29)

JOB OPENING:  VP DEV & ORIG SERIES/Fuse/LA: Oversee devlpmnt & prod of prgms. 10+ yrs exp-producing & managing production & devlpmnt of studio, documentary, reality and clip based TV prgms. Rez to: [email protected] “VPDO” in sub (4/29)

JOB OPENING:  PROD/DIR/Cablevision/Oakland, NJ:  Min. 3 yrs exp in tv prod. Prod/dir. digital commercials for local sales ops. Must know AVID/ Final Cut Pro.  See full posting and apply to req id 5977BR (4/29)

JOB OPENING:   DIRECTOR, AD SALES RESEARCH/At Comedy Central/Spike: seeking 8 yrs related media field. /EOE/M/F/D/AAP   (4/29)

JOB OPENING: TRAFFIC SUPERVISOR/Cablevision/Oakland, NJ:   Min. 3 yrs Traffic experience. Direct knowledge of NOVAR. Oversee day to day ops in dept.  View full posting and apply to req id #5790  (4/26)

JOB OPENING: MGR, ADV & BRAND/WE TV/NYC: 3+ yrs cons/promo mktg in TV network. Exp’d in campaign execution. Highly org & motivated, with good writing skills. Strong Office skills. res: ref# 5891BR (4/26)

JOB OPENING: MANAGING EDITOR/WE tv/NYC: 2 – 4yrs web/tv editorial mgmt. Exp writing for web, copywriting and articles. Resp for editorial planning for websites. PC and Mac. res: ref # 5909BR (4/26)

JOB OPENING: ACCOUNT EXECUTIVE/Cablevision/Fishkill NY: Seeks AE for local ad sales. 1+ yrs ad sales exp. pref cable tv, radio, e-media adv.  Valid NY DL.  See full posting and apply to req 5216BR (4/26)

JOB OPENING: DIR, PROD. OPERATIONS/City Lights Media/NY: FT staff position. Sprvs all phases of prod for mult TV & Digital prod’s. Create/mng budgets for all projects. 2+ yrs exp. as Line Prod. Res/sal req’s: [email protected] (4/26)

JOB OPENING: DIGITAL AD SALES MKTG MGR/AETN/NY:Blend of proj mgmt and creativity. Manage post-sell prod process, & interact with sales mgmt/clients to dev orig digital ideas for Fortune500s. Apply: (4/26)

JOB OPENING: PROMO WRITER PRODUCER/PBS KIDS SPROUT/PHIL, PA: 2-5 yrs exp specifically in children’s television. Creativity a must.  Write, produce, oversee graphics & edits of on-air promotion and stunts. [email protected] (4/26)

JOB OPENING: ASSOC RESEARCHER/WGBH/Boston: Assisting in Gathering and analyzing research.  BA in Communications, Business or Marketing. Job Req # 4362 (4/26)

JOB OPENING:  COORD, AFFILIATE SALES/AETN, NY: Support NE & Canadian Affiliate groups. Maintain budgets, contracts, premium program. Str communication & MS Office skills, cable industry exp. Apply: (4/26)

JOB OPENING: SALES PLNR/The Hotel Networks/Chi:BA pref. 1+ yrs exp nat’l advrtsng/buying/plan’g. Exp brdcst/cbl/natl o-o-h companies a +. MS knwlg. Exc media math, verbal/written comm skills. Res/cvr: [email protected] (4/26)

JOB OPENING: ACCT MGR/The Hotel Networks/Chi/LA:Aggressive & creative. 3+yrs nat’l media sales exp. Exc media math, verbal/written comm skills, Exp travel/finance/auto/hospitality ind. a + Res/cover  [email protected] (4/26)

JOB OPENING: ACCT MGR/The Hotel Networks/NY:Aggressive & creative. 3+yrs nat’l media sales exp. Exc media math, verbal & written comm skills, Exp in travel/finance/auto/hospitality ind. a + Res/cover:  [email protected] (4/26)

JOB OPENING: SR MGR MKTG/ Casual Games/Disney/N. Hollywood: Dvlp/mng/exec acquisition & retention strats for gaming incl’g downloadable games & Disney Game Kingdom Online. 7 yrs mktg & 3 yrs+ online gaming exp. [email protected] (4/26)

JOB OPENING: SR. PROD, Franchise Web sites & Games/Disney/N. Hollywood: Previous Sr-level Prod exp w/ website & content dvlpmnt req’d. 7+ yrs exp  in website prod req’d & exp in online gaming or ent pref’d.  [email protected] (4/26)

JOB OPENING:  BROADCAST & CABLE TV BUSINESS ANALYSTS/NYC: -Multiple- Ad Sales system experience: Gap analysis, software vendor assessment, requirement gathering all plusses. [email protected] 860 632 3707   (4/26)

JOB OPENING: ACCOUNT EXEC/Long Island: print & OOH adv/marketing agency needs energetic talent.  3-5 yrs exp. Responsibilities include lead generation, increase sales, service clients, work w/ creative talent. Apply: [email protected] (4/25)

JOB OPENING:  DRTV MEDIA BUYER/Chicago area: Minimum 2-3 years experience and proficiency in COREMedia, MS Office/Access required. Understanding of media planning and Nielsen a plus -. Send resume to [email protected]  (4/24)

JOB OPENING:  CONSUMER PUBLICIST/Fuse/NY: Supprt PR Dept in brand/consumer publicity efforts to gen awareness of Fuse TV. Proven track record w/ TV/Ent., lifestyle media. 2-3 yrs. exp. Rez to: [email protected] “CP” in subj (4/24)

JOB OPENING:  TRADE PUBLICIST/Fuse/NY: Supprt PR Dept in trade/business publicity efforts to gen awareness for Fuse TV. Proven track record w/ trade, business, media. 2-3yrs. exp. Rez to: [email protected] “TP” in subj  (4/24)

JOB OPENING: SR INFORMATION ARCHITECT/ 5+yrs exp with product development/wireframes, project mgmt, strong comm skills, website traffic stats, VISO, Knlge of social netsites EOE/M/F/D/AAP. Apply (4/24)

JOB OPENING: SR CLIENT ANALYST/MSA Media/NY: manage cable nets on Gabriel/other SW. Perform biz svcs, issue resolution, training, jr acct mgmt duties, prod planning. Must have tech knowledge. Send res/$ to: [email protected]   (4/24)

SPRING AND SUMMER INTERNSHIPS – These positions are for credit only – nobody gets paid here. They are posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

SUMMER INTERNSHIP CREDITS ONLY:  RESEARCH INTERN/SCRIPPS NETWORKS/NY: Intern will gain exp. w/ TV/Online research methodology, terminology, various TV/Online research measurement tools, audience & market research. Apply at (4/30)

SUMMER INTERNSHIP CREDITS ONLY: MKTG/ON-AIR/Fox Reality Channel-LA – summer intern for mktg & on-air production. 30-40 hrs/wk. Majors: Mktg, Adv, PR/Comm, TV/Film. Skills: Writing & computer; On-Air Pro/Avid a plus. [email protected]  (4/26)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED … Interested in posting your Video Resume?  Contact [email protected] for more information ….

SITUATION WANTED: Freelance web writer/blogger. 4 years exp; smart, sharp voice;web 2.0-savvy. Email [email protected] (4/25)

E-mail  [email protected] for rates and specs for Job Openings. 

Interested in posting your Video Resume?  Contact [email protected] for more information ….

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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