Wednesday, April 17th, 2013


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Cynopsis: DIGITAL

Good morning. It’s Wednesday, April 17, 2013, and this is your first early morning digital briefing.

Twitter is looking to add video content from NBCUniversal and Viacom, according to a report from Bloomberg. The social networking site has had discussions with both TV networks about hosting some of their TV video clips as well as selling ads to monetize them. Twitter would split the ad revenues with the networks. Bloomberg’s report says one or both of the deals may be completed by mid-May.

— In other words: It’s no secret that video is becoming a big deal for Twitter. Last year it partnered with ESPN to offer highlights and sports clips on the site. Earlier this year it announced a deal with The Weather Company to offer weather-related videos. It makes sense that Twitter would partner with Viacom and NBC next. Videos from Viacom properties (like The Daily Show, The Colbert Report, MTV shows, to name a few) are probably some of the most shareable on the social network. NBCUniversal, too, what with the amount of chatter shows like Community and Parks & Recreation, as well as networks like E! and Bravo, regularly generate on Twitter.


Waywire, a social video start-up co-founded by Newark Mayor Cory Booker and backed by the likes of Google Chairman Eric Schmidt and Oprah Winfrey, is entering beta. In doing so, Waywire has shifted its video philosophy from a portal for user-created videos to one that allows users to curate video content from all over the web. With the new version, Waywire users can grab videos from sources like YouTube, Associated Press, NBC News, The Wall Street Journal, Vimeo, and HuffPost Live and then organize them into subject-based “wires.” Users will be able to control how their wires are presented, including choosing a “key video” to lead off each wire. Waywire has also signed deals with a number of web video producers to actively program their “Waywire presence.” These include Above Average, BedRocket, CollegeHumor, HuffPost Live, NY Mag, Slate, SourceFed, TakePart, and Vox Media.

Blip programming will now be available to Virgin America and Virgin Australia passengers. Beginning this month, passengers on the aforementioned airlines will be able to access an array of Blip-produced web series on LOUD, one of three programming blocks available within the Virgin Produced Channel. Launch series include Julian Smith.TV (a series of comedic short films), Girl Parts (comedy that follows a former child TV star living in LA), and Model Wife (about a regular guy married to a supermodel). Virgin Produced is the film and television arm of Sir Richard Branson’s business empire. The Virgin Produced Channel is focused on providing short-form content. Virgin has plans to extend the channel across its other aviation, mobile, health club, hotel, and rail media assets.

Chill, the digital video platform that lets users purchase and stream film titles, comedy specials, and other content, has landed exclusive rights to distribute Birdemic 2: The Resurrection, a sequel to one of the most so-bad-that-it’s-good movies ever made, according to The Wrap. Per the deal, the sequel will be available exclusively on Chill for 90 days for $9.99, after which it will show up on iTunes and other digital platforms.


The Best in Online Video Content & Advertising

Cynopsis: Digital Model D Awards
Entry Deadline: June 20
Late Submission Deadline: June 27
Awards Event: November 2013 (NYC)

Click here to learn about the Awards program & enter online!


Facebook is readying its video ad units for a June or July launch, according to Ad Age. The social network is going for some serious scale, too: each ad would be 15-seconds long and would be delivered during one of “four daily summer slots,” each of which target a different broad demographic — men over 30, men under 30, women over 30, and women under 30. It won’t matter if the user or any of his or her friends have engaged with the brand on the social network. Ad Age also says that while the format of the units hasn’t been finalized, it’s likely that the ads will automatically play in a video player that spreads across the newsfeed page. Users will at most see three ads a day. For all of this, Facebook is asking for more “upwards of $1 million” per daily slot, according to the report. That’s a pretty big number, especially if you consider how strong the user backlash is going to be if this report is accurate about the auto-play aspect of the ad units.

Unruly has launched Unruly Analytics, a real-time dashboard aimed at helping advertisers gauge the success of their social video campaigns against their competitors. Released in open beta, the cloud-based dashboard measures paid, owned, and earned video content from 1,300 brands across all verticals. The product also tracks a wide array of metrics, including total shares, shares by platform, views, views by platform, comments, and likes, all of which can be toggled on or off to give advertisers the option on how they want to assess their social video performance. Unruly Analytics is available in two versions: the Benchmark Edition is to “measure a brand’s social video footprint against its competitors,” while the Campaign Edition provides real-time data about a specific campaign’s performance and ROI.


Digital ad revenues in 2012 reached a record high of $36.6 billion, according to the IAB’s Internet Advertising Revenue Report, which was prepared by PwC US. This represents a 15% increase over 2011, which held the previous record with $31.7 billion in digital revenues. In Q4 2012 alone, digital ad revenues rose to $10.3 billion, a year-over-year increase of 14.9%. Among the key findings:

  • Revenues from digital video hit $2.3 billion in 2012, increasing 29% over 2011.
  • Mobile achieved triple-digit growth for the second consecutive year, spiking 111% to $3.4 billion in revenues. In 2011, it had achieved a 149% year-over-year growth to $1.6 billion.
  • Retail advertisers accounted for the largest category of digital ad spending, with 20% in 2012. Financial services advertisers came in second, responsible for 13% of 2012’s revenues.


YouTube has updated its iOS app to now allow users to watch live streams (this should come in handy during the second weekend of Coachella later this week). Other updates include the ability for video creators to install the new “One Channel” layout for the mobile versions of their channels.


Cindy McKenzie has joined PwC US’ Entertainment, Media, and Communications (EMC) practice in the role of Managing Director. She will lead PwC’s Southern California efforts in technology, data, and business intelligence consulting, focusing on areas such as IT strategy, digital supply chain, content rights management, third party compensation, and content security. She will be based in the company’s LA office.

Meredith Xcelerated Marketing (MXM) has appointed Matt Turnbull to the position of Managing Director/New Business & Marketing for MXM Mobile. Based in NY, he will lead new mobile business and marketing initiatives, as well as oversee existing accounts.

Spafax Networks, a division of WPP’s tenthavenue that offers a buying solution for digital place-based media, has made three executive-level promotions: Patrick Bonomo to Chief Operating Officer, Cynthia Machata to EVP/Insights, and Katrin Kopvillem to EVP/Global Corporate Development. Bonomo will be responsible for leading the company’s development efforts around its digital place-based marketing solution. Machata will oversee the development and methodology of Spafax’s products. Kopvillem will be in charge of developing a global media network for new product development between companies within tenthavenue.


Cynopsis Webinar | APRIL 30 | 1:30-3:00pm ET | Register

Leveraging Social Media and TV Ads: Best Brand Strategies
Must-have strategies to help you marry the reach and efficiency of TV spots with the flexibility and precision of social media and how they measure their relative ROI.

New Amsterdam Media: Seth Shapiro (Principal)
Subway: Karie Ford (VP of Media)
Hallmark Channel & Crown Family Network: Mike Freeman (Social Media Specialist)
The Travel Channel: Eleo Hensleigh (Sr VP Marketing & Communications)


We often talk a lot about how web video can do all of these great things from a consumer-centric point of view. But it can also be a powerful resource for when all you’re doing is looking for answers and new information, especially when it comes to tragic events like what happened on Monday at the Boston Marathon. YouTube has launched a YouTube Spotlight: Explosions at the Boston Marathon page, which offers a wide range of videos from and about the tragedy, including President Obama’s speech Monday afternoon, clips from news outlets like the AP and ABC News, and videos recorded by those who were there.

Best wishes to all of our readers in or around the Boston area. We hope you and your loved ones are safe.


Cynopsis Sports Media Awards is Today!
8:00-10:00am | The Yale Club, NYC

Aside from a terrific group of finalists, the following Sports Luminaries will also be honored at this previously sold out event:
Steve Bornstein [President and CEO] NFL Network + [EVP of Media] NFL
John Kosner
[EVP & GM] ESPN Digital + Print Media
Scott Blackmun [CEO] US Olympic Committee
Scott McCune
[VP, Global Partnerships & Experiential Marketing] Coca-Cola Company


Later – Sahil
Sahil Patel, Editor for Cynopsis Digital

Roberta Caploe: Editorial Director
Denise O’Connor: Group Publisher, Cynopsis Media
Diane K Schwartz: Senior Vice President, Media Communications Group

Cynopsis Ad Sales: Mike Farina | VP Sales & Marketing | 203-218-6480
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Cynopsis CLASSIFIEDSFor More classifieds, visit the classifieds page here.

JOB OPENING: KIDS DEV & CURRENT EXEC/AMAZON STUDIOS LA: Develop 11 & 22 min programs for online and traditional dist. Past dev/current experience required. Strong network of writers/artists pref. [email protected] (4/24)

JOB OPENING: DIR AD SALES OPS/TENNIS CHANNEL/LA: Lead/Mnge a staff resp for execution of ad sales ord, traffic, on-air promo sched’g/log creation. Live, sprts prog environ. BA & 7+yrs exp TV ad sales ops w/3+ yrs mgmt/sprvsry exp. [email protected] (4/24)

JOB OPENING: COUNSEL/IFC&SUN/NYC: Negotiate material deal terms, draft/finalize agreements relating to daily ops of IFC, Sundance for pilot/series agreements for script & non-script prgrmng, film, dig. Dist. etc. Submit res (4/24)

JOB OPENING:  MANAGER, PR/SUNDANCE/NYC: Develop, implement PR strategies, publicity campaigns, etc for Sundance. Handle programming, digital, mktng initiatives & events. 3+ yrs PR exp. Submit res (4/24)

JOB OPENING: SUPERVISING PROD/Discovery/MD: Passionate inventive thinker/envelope pusher w/ new ideas to keep vetrn shows fresh, strng story/editorial chops. Thrives w/in a close creative team, gifted prblm solver, 6 yrs exp. Apply (4/24)

JOB OPENING: VP, SCHEDULING/FXX/LA: Develop programming & schedule strategies for new network. 7-10yrs exp. required. (4/23)

JOB OPENING: SALES PLANNER/NYC/Midtown: Captivate Network – own presales & RFP process, plan campaigns, add cre8ive ideas. Need BS+2yrs advrtsng support+CRM exp – JOIN A GREAT TEAM!!! Apply now: [email protected] (4/23)

JOB OPENING: MEDIA MGR/DIGITAL PLAN’R & BUYER/NYC: Media plan’g/buying & acct mgmt for premium dig channels (primarily YouTube-based). Campaign mgmt. & optimization. 2-4 yrs dig. Plan’g, pref w/large video ntwrk. Contact: [email protected] (4/22)

JOB OPENING: EXEC ASST TO CEO/LA Phil/LA: Exec asst to CEO needed. Must have 7+ yrs exp as an EA, bilingual w/Spanish, correspondence. More job info: (4/22)

JOB OPENING: RESEARCH PART TIME CONTRACTOR/ABC/Burbank: Solid Excel/Powerpoint skills, TV & digital research exp (Nielsen, Comscore, Rentrak, Omniture, etc), college degree reqd, detail oriented. Resume to [email protected] (4/22)

JOB OPENING: COPYWRITER-LEAD/Cablevision/Bethpage: Resp: mng creative development & execution for campaign/project supports the brand and product strategies. Direct Mktg is a plus. Details/apply: here (4/22)

JOB OPENING: SR ACCT EXEC DIG MEDIA SALES/CRACKLE NTWRK/NYC: Dev new bus/mng accts, 5yrs dig adv exp, & 2 yrs video media sales req. Proven track rec dvlpng 7 Figure+ deals – brand/client contacts/agencies. [email protected] (4/22)..

JOB OPENING: MGR, PUBLICITY/Nickelodeon/NY: Manage and execute media relations activity nationwide for Nickelodeon’s Consumer Products, Digital Media, and Interactive businesses. Pitch, manage, and write press releases. Apply Here: (4/22)

JOB OPENING: DIGITAL AD SALS RSCH MGR/CRACKLE NTWRK/LA: Dev/mng primary rsrch studies,4+ yrs in dig media rsrch at a publisher/agency. Sprvse Analyst of Dig Ad Rsrch,exp w/ Simmons, comScore, Stradegy etc, Resume: [email protected] (4/22)

JOB OPENING: DIR-TVE/AMC/NYC: Devlpmt & operational mgmt of TVE platforms, devlp addtnl applications for digital platforms particularly web & mobile, 5+ yrs. digital platform devlpmt & ops exp. Resumes to click here (4/22)

JOB OPENING: DIR-ENTERTAINMENT APPLICATIONS/AMC/NYC: PM and develop all 2nd screen experiences. 5+ years exp. interactive storytelling & gaming & 10 yrs. exp. digital media. Resumes to click here (4/22)

JOB OPENING: AE/ADSALES/NYC: Sales prof, Cable TV bgrd, sell inventory, negot. sponsorhip deals w/adv. Negotiating/selling commercial inventory & various assets of ntwrk. Tennis knwldg a +. Res/sal history & min. req: [email protected] (4/19)

JOB OPENING: RSRCH MGR/AMAZON STUDIOS/LA: Act as a strategic bus. partner to internal teams, leveraging rsrch to provide recommendations/analyses on film & series projects in dvlpmnt. 5+ yrs mkt rsch ind exp. [email protected] (4/19)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

INTERNSHIP AD CREDITS ONLY: PR/iN DEMAND/NYC: Supporting PR activities, research national media, tracking press coverage, follow bloggers, write press releases. Course credit only. Apply: [email protected] (4/23)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at [email protected].

SITUATION WANTED: PRODUCER/FIELD PRODUCER/STORY PROD: in LA-10+ yrs. exp. prod for A&E, VH1, BBC, Sundance. Also, exp. prod EPK & Corp. Strong mng of crews, great interviewer w/celeb and non celeb talent. Contact email: [email protected] (4/23)

SITUATION WANTED: Multi-Emmy winning supervising producer/director/editor: 15 years reality, docu, competition, clip show, re-creation experience.  VH1, Travel, ESPN, Discovery, History, etc.  Contact Mike – [email protected] (4/18)

E-mail [email protected] or call Trish Pihonak at 888.702.3858 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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