Wednesday, April 17th, 2013



Syfy’s IGNITERS are more likely than viewers of Top 10 cable networks to…

Be the first to shop at new stores  +30%
Recommend vacation travel to people  +16%
Be “super influential” video game consumers  +62%
Have family/friends ask for & trust their soft drink advice  +24%

And much more!  Find the best places to connect with IGNITERS at
Click HERE for Source


Good morning. It’s Wednesday April 17, 2013, and this is your first early morning briefing.

Tonight’s Premieres:
Nat Geo: Locked Up Abroad at  9p
TLC: Hoarding Buried Alive at 9p
VH1: Off Pitch at 10p

Tonight’s Finales:
ABC:  Suburgatory at 8:30p  
ID: Dark Minds at 10p
TNT: Boston’s Finest at 9p, Southland at 10p


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Join for the Cynopsis webinar, Leveraging Social Media and TV Ads: Best Brand Strategies, on Tuesday, April 30 at 1:30pm ET. For more information and to register, go to:

More than 200 hours of original programming were announced at mun2‘s upfront presentation in New York, as the network revealed a line-up tailored for its young, Hispanic millennial audience. Here’s a look at what’s coming up.

New series

Viva Los Vargas, which premieres 2014, follows two-time world boxing champion Fernando Vargas, who is facing what is apparently the greatest challenge of his life: raising a family.

Stylish business partners Jackie Mateos and Liz Perez take the Los Angeles Latino real estate market by storm in Reinas de Realty, which debuts in 2014.

Horoscopos centers on Vicky and Marisol Terrazas, the lead singers of Horoscopos de Durango, following their lives on and off stage. The show premieres in 2014.


Al Tiro con la Bronca features mun2 personality La Bronca adding her commentary to topics from love to fashion to conquering the opposite sex in the weekly show that debuts this month.

Premiering summer 2013, mun2Pop! features Guad and Emeraude in a one-hour, weekly original music show centering on the trends in celebrity, music, movies and television.

Special event the Premios Billboard de la Musica Latina, airs April 27.

Returning series include Larrymania (to debut in 2013), which will delve deeper into the life of Regional Mexican music superstar Larry Hernandez, and Dub Latino (to debut in 2013), a weekly magazine series revealing the car culture passions and celebrity lifestyles of the hottest names in Latino entertainment.


Rupert Murdoch’s new entertainment spinoff from News Corp., previously called the Fox Group, will be named 21st Century Fox once the split becomes official. Murdoch will serve as its chairman and CEO. 21st Century Fox includes the Fox movie and TV studios, the Fox TV network, the Fox cable TV networks (FX, FXX, FS1, Fox News Channel, Fox Business Network, Fox Sports, Fox Sports Network, National Geographic Channels, Fox Pan American Sports, MundoFox and STAR) as well as the Shine Group. The company feeds content through its domestic distribution operations and to its pay-television services in Europe and Asia, including Sky Deutschland, Sky Italia and its equity interests in BSkyB and Tata Sky.

E! celebrates the worlds of pop culture and music via its new series The Wanted Life, premiering Sunday, June 2 at 10:30p. Featuring the chart-topping UK band The Wanted, the show follows five UK and Irish stars, Max George, Siva Kaneswaran, Jay McGuiness, Tom Parker and Nathan Sykes, as they gear up for US & European tours in hopes of continuing their success on the American charts. Following its premiere, the show moves to its regular time slot starting Sunday, June 9 at 10p.

Their dreams of having a child have finally come true. After a long and emotional journey to parenthood, Bill Klein and Dr. Jen Arnold from TLC‘s The Little Couple finally realize their dream of having a child this season, when Bill and Jen decide to pursue international adoption. The show returns Tuesday, April 30 with two new back-to- back episodes at 10 and 10:30p.

Great American Country (GAC) premieres a new series on Thursday, June 27 at 8p about a family that puts the legendary Von Trapps to shame. The Willis Clan goes behind the scenes with Toby and Brenda Willis and their 12 children, ages 2 to 21, who are accomplished singers, songwriters, multi-instrumentalists and, in the case of the older kids, internationally-ranked competitive dancers.

Marine biologist and author Carl Safina offers up a refreshing change to the usual doom-and-gloom environmental news in Saving the Ocean, a 10-part series on the World channel that focuses on people and communities around the world who are making a positive difference. The series, from Chedd-Angier Production Company, premieres Tuesday, April 23 at 8p and will roll out over five weeks with two episodes per week.


Investigation Discovery has ordered a third season of Dark Minds. The true-life, serial killer drama begins filming the end of this month and is set to premiere in 2014. The show is produced by Beyond Productions for Investigation Discovery.


Hallmark Channel original series Who Let the Dogs Out is getting some serious star power. Harry Connick Jr., Nick Cannon, Gary Sinise and Mariska Hargitay all guest on the episode shot in New Orleans that airs Thursday, April 18 at 1p.


Universal Channel has signed a deal with NBCUniversal International Television Distribution that will bring Bates Motel, the drama series inspired by the Alfred Hitchcock thriller Psycho, to the U.K. The show airs on A&E in the U.S.


Syfy‘s Defiance became the channel’s most-watched scripted series premiere among Adults 18-49 (1.3 million) since 2006 (Eureka). Defiance also delivered Syfy’s top performance in total viewers (2.7 million) and Adults 25-54 (1.4 million), since 2009 (Warehouse 13) during its two-hour telecast on Monday, April 15 from 9-11p. While averaging a 2.0 HH rating, Defiance also averaged 479,000 Adults 18-34, the most for a scripted series premiere since 2006.

Top Ten Ad-Supported Basic Cable Network Performance among A18-49 for the week of: 4/8-4/12/13
Primetime     (000)       Total Pgm Day     (000)
TBSC              998        ADSM*                  779
AEN                921        NAN*                   552
USA                858        NICK                    534
HIST               754        AEN                      454
ADSM             753        TNT                       431
MTV               752        DSNY                     429
TNT                711        TBSC                    408
DSNY              647        ESPN                    407
FX                  576        USA                      406
BRAV              570        HIST                     379
Source: Turner Research from The Nielsen Company data.
All ratings based on Total US Television Universe of 114,600,000 homes.
* = Network broadcasts less than 51% of minutes in a 24 hour day.
Notes: Data based on most currently available Nielsen data stream; Preliminary: Live+SD. Primetime is Mon-Sat 8P-11P and Sun 7P-11P. Total day is Mon-Sun 6A-6A for household and demographic performance.

Top Ten Ad-Supported Basic Cable Network Performance among Total Viewers for the week of: 4/8-4/12/13
Primetime        (000)      Total Pgm Day            (000)
DSNY                2615      NICK                           1813
USA                  2167      DSNY                          1685
HIST                 1903      ADSM*                        1329
AEN                  1866      NAN*                          1127
TBSC                1810      USA                             1053
FOXN               1616       TOON                          1001
TNT                  1557       FOXN                            997
ADSM               1527       TNT                              973
ESPN               1342        AEN                             946
NAN                 1279        HIST                            920
Source: Turner Research from The Nielsen Company data.
All ratings based on Total US Television Universe of 114,600,000 homes.
* = Network broadcasts less than 51% of minutes in a 24 hour day.
Notes: Data based on most currently available Nielsen data stream; Preliminary: Live+SD. Primetime is Mon-Sat 8P-11P and Sun 7P-11P. Total day is Mon-Sun 6A-6A for household and demographic performance.

Top 10 Cable Programs among A18-49 (000) for the week of:  4/8-4/12/13
AEN     Duck Dynasty                                   4565
AEN     Duck Dynasty                                   2534
MTV     2013 MTV Movie Awards                  2467
BRAV   Real Housewives of Atlanta             2282
USA     WWE Entertainment                        2138
USA     WWE Entertainment                        2088
MTV      Teen Mom II                                    2029                                    
USA     WWE Entertainment                        1908           
HIST     Swamp People                                1881
AEN     Duck Dynasty                                   1863
Source: Turner Research from Nielsen Media Research Data.
All ratings based on Total US Television
Universe of 114,600,000 home; Ranked by Delivery (000); Preliminary: Live+SD

Top 10 Broadcast Programs among A18-49 rating/share and (000) for the week of   4/8-4/12/13
CBS  NCAA Basketball Championship – Monday     8.4/22  10,574
NBC The Voice –  Monday                                       5.0/14   6379
NBC The Voice – Tuesday                                       4.4/14  5537
ABC Modern  Family                                               3.8/10  4862
CBS Prelude to a Championship                            3.6/10   4597
FOX American Idol  Thursday                                 3.2/10  4107
FOX American Idol  Wednesday                             3.2/9   4082
CBS Criminal Minds                                                3.0/8    3769
CBS The Big Bang Theory                                      3.0/10  3849
CBS  NCIS                                                              2.7/9     3432
Source: Nielsen Media Research, Galaxy Explorer, Live + SD Data

Broadcast Evening News Weekly Average Ratings (week of April 8, 2013)
NBC:       8.30 million total viewers; 1.9/8 and 2.27 million A25-54
ABC:       7.47 million total viewers; 1.6/7 and 1.87 million A25-54
CBS:       6.25 million total viewers; 1.4/6 and 1.65 million A25-54
Source: Nielsen, NTI Total Viewers and A25-54 Live+SD

Saturday A18-49 Analysis: FOX led the rankings on Saturday among viewers A18-49 at  1.6/6, according to final primetime national ratings from Nielsen. At 8p, FOX’s NASCAR Sprint Cup led the pack at 1.5/6, followed by CBS’ Crimetime Saturday at 0.8/3.  FOX’s NASCAR Sprint Cup continued in the top spot at 9p at 1.6/6, trailed by CBS’ 48 Hours at 0.8/3. FOX finished the night as #1 with NASCAR Sprint Cup at 1.7/6. CBS’ 48 Hours came in second at 1.2/4, followed by NBC’s SNL Prime at 1.0/3.

Live + Same Day Household Ratings: Saturday, April 13, 2013 time period averages.  Source: NTI, Galaxy as dated. Live+SD.

CBS: 3.8/7              Crimetime Saturday [r] 3.3/6, 48 Hours 3.5/6, 48 Hours  4.5/8

FOX: 3.8/7              FOX NASCAR Sprint Cup 3.8/7

ABC: 1.6/3          Bet on Your Baby 1.5/3,  Bet on Your Baby 1.5/3, Body of Proof 1.7/3

NBC: 1.5/3            Smash 1.3/2, The Voice [r] 1.4/3,  SNL Prime [r] 1.9/3

UNIV: 1.2/2            Sabado Gigante 1.2/2

ION: 0.5/1                House 0.5/1, House 0.6/1, Psych 0.5/1

TELE: 0.4/1            Cine de Impacto II [7:30p start] 0.3/1, Futbol Estelar  0.5/1

UMA: 0.4/1             Cineplex II 0.4/1

A18-49:  FOX 1.6/6, CBS 0.9/3, NBC 0.7/2, UNIV 0.6/2, ABC 0.5/2, TELE 0.4/1, UMA 0.3/1, ION 0.3/1

Sunday A18-49 Analysis:  CBS was the leader on Sunday at  2.0/6 among A18-49, according to final primetime national ratings from Nielsen. At 7p, ABC’s America’s Funniest Videos  and FOX’s combined Bob’s Burgers and The Cleveland Show tied for first at 1.0/3. NBC’s The Voice followed at 0.7/2.  CBS’ 60 Minutes took over the #1 spot at 8p at 2.3/7, trailed by FOX’s The Simpsons and Bob’s Burgers which combined for a 1.7/5. At 9p, FOX’s Family Guy and American Dad combined for a 2.3/6, which tied with CBS’ Amazing Race also at 2.3/6. NBC’s The Apprentice landed the top berth at 10p at 1.8/5, followed closely by CBS’ The Good Wife at 1.7/5.

Live + Same Day Household Ratings: Sunday, April 14, 2013 time period averages.  Source: NTI, Galaxy as dated. Live+SD.

CBS: 7.0/11               60 Minutes 8.0/13, Amazing Race 6.0/9, The Good Wife 6.7/11, The Mentalist 5.3/11

NBC: 3.0/5            The Voice [r] 2.5/4, The Apprentice  3.4/5

ABC: 2.5/4        America’s Funniest Videos [r] 3.5/6, Once Upon A Time 3.1/5, Revenge [r] 1.9/3, Red Widow [r] 1.4/2

FOX: 2.0/3              Bob’s Burgers [r] 1.0/2, The Cleveland Show 1.4/2, The Simpsons  2.3/4, Bob’s Burgers 1.9/3, Family Guy 2.9/4, American Dad 2.4/4

UNIV: 1.4/2            Aqui y Ahora 1.1/2, Nuestra Belleza 1.7/3, Sal y Pimienta 1.5/2

ION: 0.7/1             Monk 0.6/1, Monk 0.7/1, Law & Order: CI 0.8/1, Law & Order: CI 0.7/1

TELE: 0.5/1            Cine Millonario 0.5/1

UMA: 0.3/1            Cine de Las Estrel Sun  0.e/1, Cine de Las Estrel Sun 0.3/1

A18-49: CBS  2.0/6, FOX 1.7/4, NBC 1.4/4, ABC 1.1/3, UNI 0.9/3, TELE 0.5/1, UMA 0.3/1, ION 0.2/1

Monday A18-49 Analysis: NBC won the night among the A18-49 viewers at 4.1/11, according to final primetime national ratings from Nielsen. At 8p, NBC’s The Voice led the pack at 4.8/14. CBS’ How I Met Your Mother took second from 8-8:30p at 2.7/8, while ABC’s Dancing with the Stars moved into the second spot from 8:30-9p at 2.2/6. NBC’s The Voice continued to dominate at 9p at 5.6/14, followed by CBS’ Two Broke Girls from 9-9:30p at 2.4/6. CBS’ Mike & Molly and ABC’s Dancing with the Stars tied for second from 9:30-10p at 2.2/5. NBC finished off the night on top at 10p with NBC News: Terror in Boston at 3.0/8. ABC’s Castle trailed at 2.0/5

Live + Same Day Household Ratings: Monday, April 15, 2013  time period averages.  Source: NTI, Galaxy as dated. Live+SD.

ABC: 7.6/12         Dancing With the Stars 8.6/13, Castle 6.6/11

NBC: 7.0/11             The Voice 8.4/13, NBC News: Terror in Boston 5.6/9

CBS: 4.6/7           How I Met Your Mother 4.3/7, Rules of Engagement 4.0/6, Two Broke Girls 4.9/7, Mike & Molly 4.9/7, Hawaii Five-0 4.8/8

FOX: 4.1/6           Bones 4.1/6, The Following  4.1/6

UNIV: 2.1/3           Porque El Amor Manda 2.1/3, Amores Verdaderos 2.3/3, Que Bonito Amor 1.8/3

ION: 1.0/2             Criminal Minds 1.0/1, Criminal Minds 1.1/2, Criminal Minds  1.0/2

TELE: 0.9/2           Pasion Prohibida 0.7/1, La Patrona 1.0/2, Senor de los Cielos 1.1/2

CW: 0.5/1              Oh Sit! 0.5/1, 90210 0.4/1

UMA: 0.2/0           Cineplex [7p start] 0.3/0, Los Heroes Del Norte 0.2/0, Rosario Tijeras 0.2/0

A18-49:  NBC 4.1/11, CBS 2.2/6, ABC 2.1/6, FOX 2.0/5, UNI 1.6/4, TELE 0.8/2, ION 0.4/1, CW 0.3/1, UMA 0.2/1


BBC has hired James Harding as Director, BBC News and Current Affairs. Harding, who will be in charge of the news organization, previously worked at News Corp.’s The Times where he was editor from 2007 to 2012 . He places Helen Boaden, who has become director of BBC Radio.

Univision Communications Inc. has named Michael McAlone as Vice President of Network Sales for the Southwest region. McAlone rejoins Univision from Telemundo’s KTMD-TV in Houston, where he was Vice President of Television Sales. He previously served as senior account executive for Univision in the Southwest region in 2011.

The Academy of Television Arts & Sciences has hired Marc Wade for the newly-created position of Executive Producer, Digital. Wade will be responsible for the production of the Academy’s digital experiences, including the Television Academy website and related apps. Prior to joining the Television Academy, Wade spent four years as Director of Destination Web Sites for Disney Interactive.

Continental Television Sales, a division of the Katz Television Group, has promoted Tricia Donovan to Sales Manager of the Dallas Stars Team. Donovan joined Katz TV Group as a sales assistant in the Seattle office in 1997. She moved to the Dallas office in 1999 as a Sales Associate and was promoted to Account Executive on the Stars Team for Continental Television Sales.

SET, a pioneer in large-scale graphics and experience design, has appointed renowned fashion industry creative Kirsten Ludwig as its first Chief Creative Officer. Ludwig will help lead SET’s growth in New York and further build out the agency’s creative services offering.


Cynopsis Sports Media Awards is Today!
8:00-10:00am | The Yale Club, NYC

Aside from a terrific group of finalists, the following Sports Luminaries will also be honored at this previously sold out event:
Steve Bornstein [President and CEO] NFL Network + [EVP of Media] NFL
John Kosner
[EVP & GM] ESPN Digital + Print Media
Scott Blackmun [CEO] US Olympic Committee
Scott McCune
[VP, Global Partnerships & Experiential Marketing] Coca-Cola Company


This Day In History, sponsored by Discovery Fit & Health: 1972 – Jennifer Garner, former star of Alias, was born.

Answer to Our Last Trivia Question: Who was the only regular series cast member of ER to win an Emmy Award? Julianna Margulies. Kudos to: Gerry Bixenspan-TV Marketing Inc./NYC; Ellen Donahue-Fisher-Price/East Aurora, NY; Cristin DeVries-CBS Television/NYC;  Amy Neiman/NYC; Sally Sluss-Charter Com/St. Louis, MO; Katie Rosenthal-Cox Communications/San Diego, CA; Miriam Aardahl-OMD/Los Angeles, CA.

Today’s Trivia Question: How long were Jerry Seinfeld and his pals sentenced on the series finale of Seinfeld? (Email with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.).

Keep Watching & Reading,
Roberta Caploe

Cynthia Turner: Founder & Editor Emeritus
Denise O’Connor: Group Publisher, Cynopsis Media
Diane K Schwartz: Senior Vice President, Media Communications Group 

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ABC: Suburgatory, Suburgatory, Modern Family [r], How to Live with Your Parents, Nashville [r]
CBS: Survivor: Caramoan, Criminal Minds [r], Elementary [r]
CW: Arrow [r], Supernatural [r]
FOX: American Idol
ION: WWE Main Event, Frost/Nixon
MyTV: Numb3rs, Numb3rs
NBC: Dateline NBC, Law & Order: SVU [r], Chicago Fire [r]
PBS: Nature, NOVA, Guts with  Michael Mosely
Telemundo: Pasion Prohibida, La Patrona, El Senor de los Cielos
UMA: El Demoledor, Los Heroes Del Norte, Futbol Central
Univision: Porque el Amor Manda, Amores Verdaderos, Que Bonito Amor

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