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Thursday February 13, 2025 IN THE NEWS Super Bowl LIX generated over $800 million in gross revenue from advertising sales across platforms, with record pricing for the sold-out game, reports Fox. The match-up peaked at 137.7 million viewers in the second quarter, according to Nielsen; pregame coverage averaged 23.4 million; and the Apple Music […]
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Cynopsis 02/12/25: CBS special ushers in new soap opera
Wednesday February 12, 2025 IN THE NEWS For the first time, YouTube is getting more total US viewership on television sets than on mobile, shared CEO Neal Mohan in his annual letter to the YouTube community. “In two decades, YouTube has transformed culture through video and built a thriving creative economy,” posted Mohan. “Today’s […]
Cynopsis 02/11/25: Super Bowl is only part of the game
Tuesday February 11, 2025 IN THE NEWS Viewership for the Super Bowl averaged 137.7 million, according to an AdImpact estimate. Peak viewership hit 152.4 million viewers at 8:16p, just before the halftime show. Linear accounted for 51% of all viewership, including 10% from Fox Deportes. Streaming made up for 49%, up from 41.5% last […]
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